June 10, 2020
You may be richer - or poorer - than you think. James Schramko has a somewhat counter-cultural way to measure your wealth.
June 5, 2020
Formerly live, in-person events are moving predominantly online. How do you go about running your own? Liam Austin of Entrepreneurs HQ shares his five-plus years of expertise.
June 3, 2020
What’s currently working in marketing, and how can you adjust your campaign to keep up? Experienced marketers James Schramko and Will Wang speak from their observations.
May 29, 2020
Slack has been making James Schramko’s life easy for years. Discover how this communication tool can transform the way you run your business and your team, all for the better.
May 27, 2020
Accountant Meryl Johnston shares how focus and adaptability have driven the successful growth of her company, Bean Ninjas.
May 22, 2020
Is your SEO service provider delivering what you pay for? Gert Mellak from SEOLeverage discusses the good and the bad signs to look for.
May 20, 2020
Entrepreneur and bestselling author Anik Singal is a pro at scaling businesses. Get a look inside his thinking and methods in this SuperFastBusiness podcast episode.
May 15, 2020
Discover which business platforms allow you the most control and the least headaches, in this SuperFastBusiness episode.
May 13, 2020
How do you effectively sell a high-priced backend product? Simply Converting’s Luke Smith discusses the funnel and marketing methods that are getting great results for his business.
May 8, 2020
Before online events became a necessary norm, dust safety expert Chris Cloney put together and flawlessly executed his own virtual conference. Tune in and discover how he did it.
May 6, 2020
Can a social media competition yield quality leads and conversions? We share the results of a Facebook Messenger contest we ran earlier this year.
April 29, 2020
Professional speakers needn’t lack for income, even in today’s economic climate. Tune in as James Taylor shares how he and other speakers are currently thriving.
April 24, 2020
Keen to adopt streaming for your online business? Discover the basics you need, the options open to you, and the tools that make it a breeze to employ.
April 23, 2020
Get a rundown of what went down at SuperFastBusiness Live 2020.
April 17, 2020’s Alexi Neocleous discusses the value of a published title beyond book sales and bestseller lists.
April 15, 2020
Physical trainer to moms (and moms-to-be), Dahlas Fletcher tells of her business switch from in-person physical training to virtual fitness guidance.
April 3, 2020
Wondering how to take your traditional business into the virtual realm? Kyle Meades’ speech and physical therapy service has been operating online since the global reset. Hear his story and be inspired.
April 1, 2020
Dan Wardrope runs a paid traffic agency that is unlike most similar businesses. How it stands out and what you can learn from his current model are the topics of this SuperFastBusiness interview.
March 28, 2020
If you’re on LinkedIn and have yet to get the results you’re after, likely you just don’t know what works. Trevor Turnbull knows, and he shares it freely in this episode of SuperFastBusiness.
March 26, 2020
How do you adapt lifestyle and livelihood to the worldwide change currently affecting us? James proposes 11 practical steps.
March 20, 2020
If you’re not using stories in your marketing, there are very good reasons why you should. Growth Labz’s Will Wang goes over them in this SuperFastBusiness episode.
March 18, 2020
Content marketer extraordinaire Chris Von Wilpert reveals the processes and templates behind his value-packed posts.
March 13, 2020
How can you build a portfolio of businesses to finance a life you love? Find out when we interview Buying Online Businesses’s Jaryd Krause.
March 11, 2020
In the podcast: 01:03 - Enlisting the eyes of an outsider 02:26 - The things that could have been better 06:45 - What the overall diagnosis was 08:01 - Was there anything actually good? 09:44 - The process and experience of working with a pro 12:47 - Gert’s typical SOP with clients 14:40 - What’s been done and what the results are 17:12 - The numbers that are in 19:29 - Making it easy for Google 21:26 - In conclusion... Let James pinpoint the needs of your online business Download the PDF transcription Transcription: James: James Schramko here. Welcome back to, Episode 723. Today, I’ve brought along a special guest, Gert Mellak, who is an SEO expert. He's from a business called And in the course of him being a member of SuperFastBusiness, I got to know him and what he does. And I started referring him to a few of my other clients. And they kept coming back to me saying, “Wow, thank you for the referral. Gert was able to really help us out, and we got a big transformation with our website.” Enlisting the eyes of an outsider So I went back to Gert and said, “Gert, would you have a look at our website, at” keeping in mind that we used to run an SEO business. So we know the basics, and we used to be really on top of this, but it's been about three years since we sold our SEO business. And we've been busy doing other things - publishing our book, Work Less Make More, running our SilverCircle coaching community, and building out some side projects. So Gert could come in and have a look as outside eyes on our website. And in this episode, I want to share with you what Gert found when he came to look at our site, and what we've done in the short period since the audit to our site, and importantly, what sort of results we got. So firstly, let's introduce Gert. Hey there Gert, good to speak with you. Gert: Hey, James, thank you so much for having me. It’s a real pleasure, because I basically discovered your podcast a few years back and discovered what you do and how you help businesses streamline their efforts and and actually make much more working less. So it's a special pleasure to be a guest here today. James: Well, I've really enjoyed getting to know you. And the most important thing for me is when my community members help each other and they get results for each other. And since we came on board and did that website review, we've gotten even closer, in business partnership with you now and in SilverCircle. I help you grow And you're seeing some significant growth, which is tremendous, because I want to make sure I repay the favor and get you a great result. The things that could have been better But importantly, you know, the proof is in the pudding. And I'd love it if we could just open up the SEO report from where we're up to now. And if you could just start off by giving a little overview - and I'm k...
March 6, 2020
You don’t need a huge email list to build a successful paid community, as Pastor Bill Giovannetti found when he launched his membership. Find out how he succeeded, and how you can too, in this SuperFastBusiness case study.
March 4, 2020
Brand Factory Inc’s Doc Williams specializes in creating signature products. Tune in as he shares his methods with the SuperFastBusiness audience.
February 27, 2020
How do you turn subscribers into buyers that will pay you over and over again? James and 10XPRO’s John Lint explain how you transition an email list into a profitable paid community, in this episode of SuperFastBusiness.
February 24, 2020
Find out how addressing five factors of business can significantly speed the growth of your company.
February 19, 2020
Understanding and overcoming fear leads to self-mastery. Discover in this episode how to see every opportunity as a positive one and turn your life around for the better.
February 14, 2020
How do you become (or hire) a CMO as able as Ahrefs’ Tim Soulo? Tim himself addresses the question and other valuable topics in this SuperFastBusiness episode.
February 12, 2020
Find out how Caleb O’Dowd became the high-caliber marketer and copywriter he is today, and what you can learn from his insights and practices.
February 7, 2020
How do you get glowing testimonials for your product or service, without seeming too needy or forward? James Schramko and John Lint of reveal their best practices.
February 5, 2020
Rich Schefren was a marketer ahead of his time in the early days of online business. In this interview, find out how he continues to approach marketing with a futurist view in mind.
January 31, 2020
Is your copy getting you the results you need? Copy Chief’s Kevin Rogers discusses the one thing that defines good copywriting, and how to achieve it in today’s digital environment.
January 29, 2020
Gabby Bernstein is everywhere on social media, and her book is number one on the NY Times bestsellers list. There’s got to be a story there, and we find out what it is in this SuperFastBusiness interview.
January 24, 2020
It’s a good exercise each year to recall what you did right the year before. We do just that with a list of 2019’s most popular SFB episodes.
January 22, 2020
A lot of online marketers these days are emailing rubbish. Avoid falling into that category - tune in to this podcast episode where copywriter of 25 years Sue Rice lends her knowhow on writing emails that engage, educate and sell.
January 17, 2020
Most things work better when they’re simple. James Schramko and TuneWP’s Justin Meadows discuss how you can turn a complicated online business into one that runs with just the essentials.
January 15, 2020
The Merrymaker Sisters are more than just a pair of pretty faces. Tune in and find out how they built and grew their fitness-based business to over 500 members in less than a year.
January 10, 2020
In this SuperFastBusiness episode, two experienced podcasters share the hard-earned knowledge they wish they’d had before starting their podcast careers.
January 8, 2020
Videos are increasingly becoming the medium of choice in marketing. YouTube ads specialist Patrick Kenney joins us to share the process and frameworks behind effective video scripts on YouTube.
January 3, 2020
Does an app sound like a good idea for your business? Maybe you’ve got questions. Get your queries answered by TheAppMatch’s Jarrod Robinson, in this episode of SuperFastBusiness.
December 26, 2019
Just how much is your business worth? Valuation experts Matt and Liz Raad offer their tested means of finding out.
December 12, 2019
Having affiliates and being an affiliate yourself are great ways to increase your income. James Schramko and 10XPRO’s John Lint discuss best practices and the tool for hassle-free affiliate management.
December 10, 2019
In a rare guesting, the SuperFastBusiness audience hears from globally-acclaimed business coach, bestselling author and speaker Cameron Herold.
December 5, 2019
When James Schramko and Dean Jackson get together each year, you can expect a stimulating exchange of news and ideas. Listen in to this year’s meetup, coming to you from sunny Florida, USA.
December 2, 2019
Paul Higgins Podcast highlights: 01:50 - A change that needed to happen 03:34 - Living with a medical challenge 06:37 - Some surprising difficulties 09:36 - The philosophy behind Build Live Give 15:21 - Working less, living more 22:44 - The stuff worth leaving behind 26:22 - Adventures in debt collection 30:39 - The huge opportunity that is LinkedIn 37:16 - What’s next for Paul? 38:16 - Five drivers for rapid growth 41:15 - If you’re publishing a book... 42:57 - Winding things down Design a sustainable business and a life you love with help from James Download the PDF transcription Transcription: James: James Schramko here. Welcome back to This is Episode 700. And today we have Paul Higgins from And there's a bit of a clue in that domain name about what we're going to be talking about today. Hello, Paul. Paul: Hi James, Glad to be here. James: I’ve known you for a while, I think I first got to really know you in the bar at the hotel at one of my live events. We had a long conversation about your meteoric career with working for really big companies like Coca-Cola. And then you built up some enormous team in the Philippines. And it was really impressive to see how you had approached big business and then started to apply it into our world. And at the same time as all of this is going on, you've had some really interesting life challenges come along, which I will say have been really inspirational for me and a lot of other people in our community. So I hope we're going to be able to cover some of these things. Paul: Yeah, no look, definitely. And I really appreciate your support as well. I know you've always been sending me notes, and that's so encouraging to get those from you. So yeah, really appreciate it. A change that needed to happen James: So why don't we talk about that transition? Because I think you've got a book out recently called Build, Live, Give, and you cater for a certain market. And I think that market’s quite instructive for both the path you've taken and what you've been trying to help others with. So why don't you give us a little overview on your sort of take on what's happening in business right now, through the framework that you've been using, and then we'll see where we go from there. Paul: Sure. So, as you said, I had a career at Coca-Cola; it was a great company and gave me lots of opportunities. I was in Australia but used to travel around the world and work a lot of long hours. And effectively, my specialist said, Look, Paul, if you continue to do that you'll have kidney failure in a couple of years, or you can take a different path and try to push that out. In 2011, that was when I took the latter. Roughly, you know, a transplant will sort of last 20 years. So I wanted to see my grandkids and everything else that comes with living longer. And yeah, so I left. And, you know, I wish I had met you earlier, James, because I made nearly every mistake you could make as a corporate person thinking that it was the same as running your own business. And, you know, I sort of did it solo; I was pigheaded.
November 27, 2019
Can sound really help you focus and relax? The developers behind say it can, and they’ve got some heavyweight science to support it.
November 22, 2019
Gentle-natured, dreadlocked Guy Sohm is an odd guest for SuperFastBusiness. His laid-back attitude, however, could just be what people need in these stressful, fast-paced times.
November 20, 2019
Can a voice coach make a living online? John Henny does it, and a substantial portion of it is passive to boot. Find out how in this SuperFastBusiness episode.
November 15, 2019
What happens when you put people first in your life? Business coach Brian Dixon shares his experiences and insights.
November 13, 2019
Meeting James Schramko changed designer Greg Merrilees’ business and his life. Hear his story in this episode of SuperFastBusiness.
November 8, 2019
What does it take for a podcast to succeed? Charley Vallher offers 11 criteria based on his podcasting experience and the work his Valher Media team’s done on other people’s shows.
November 6, 2019
Tyrone Shum’s podcast on property investment has gotten over 1.2 million downloads. How he hit that mark is the topic of this SuperFastBusiness episode.
November 1, 2019
When you reach a certain level of success, what does it do to your business and personal life? AdSkills’ Justin Brooke shares his experience on SuperFastBusiness.
October 30, 2019
What exactly is a funnel and how can it be used in the process of business to business lead generation? Growth Labz’s Will Wang shares best practices and examples.
October 24, 2019
How do you profit from pre-existing assets with little or no outlay? Licensing expert Bob Serling discusses several of his most effective practices.
October 21, 2019
Ultralearning author Scott Young discusses how you can learn quicker and retain information longer using nine important principles.
October 16, 2019
Austin Brawner’s business model involved event launch after event launch. It was exhausting and financially unsatisfying. That all changed when he spoke with James Schramko.
October 11, 2019
Should you hire a pro to do your copy? James Schramko and copywriter Brian McCarthy talk about what goes into good copy and whether the results are worth a professional’s fees.
October 9, 2019
Will Wang’s GrowthLabz team earned a client $1.8 million in sales using direct outreach. How they did it is broken into 12 steps in this SuperFastBusiness episode.
October 4, 2019
Chris Guerriero has a long history of business success. How he does what he does, the things that drive him, and the lifestyle he leads are the topics of this SuperFastBusiness episode.
October 2, 2019
A single weekend could be the only thing standing between you and your finished online course. Take it from seasoned infoproduct creators James Schramko and John Lint.
September 27, 2019
What has business icon Jay Abraham learned in 40 years about business and living? Find out in our revealing interview.
September 25, 2019
What are the real causes of distraction and how can we accomplish the things we set out to do? Nir Eyal provides answers in his book, Indistractable.
September 20, 2019
How do you ensure your website remains a valuable asset to your business? TunedWP’s Justin Meadows shares his best tips for boosting ROI from your WordPress site.
September 18, 2019
Resilience is key to any kind of long-term success. Travis Jones of RBT Gyms shares his story of obstacles and recovery, one that ought to inspire anyone on their own life and business journey.
September 13, 2019
Guy Lawrence Topics covered: 01:28 - From business success back to ground zero 04:33 - An educational endeavor 06:05 - How do you start over from scratch? 08:34 - How one Guy did it 11:28 - The platforms that helped 17:32 - Self-sabotage and the fix 21:02 - Getting past a biased filter 23:58 - What breathing can do 27:55 - Why push boundaries? 29:33 - A parting takeaway Design the life you want around a business you enjoy with James’s help Download the PDF transcription Transcription: James: James Schramko here. Welcome back to This is Episode 679. And today we're going to hear about a transition from big, successful entrepreneurial run right through to starting from scratch, and for that I’ve brought along special guest Guy Lawrence. Welcome. Guy: Thank you for having me, James. It's truly an honor to be on your show, mate. I've been listening to your podcast on and off for many years. So if I can give back a little bit to you and your community today, then it's a privilege. James: Well, that means a lot coming from you, Guy, because you've been pretty big in the podcast world yourself. You probably started at a pretty similar time, by the look of it. Back in round, what, 2010, you were blogging and podcasting about superfoods. Is that right? From business success back to ground zero Guy: That's exactly right. Yeah. It was a journey. I kind of remember stepping into that line of work, it was even before that, probably 2008 when I was in the fitness industry, and I kind of hadn't gone into my own business per se in the online world before. I didn't have any scars or anything, and I was a bit naive. But I always say that my naivete actually got me got me going, because I didn't know what I was in for. So I was listening to Tim Ferriss, The 4-Hour Workweek, Gary Vaynerchuk, all that kind of stuff. And I just thought, Oh, this makes sense. And I'll just start putting content out there. And that's what we did. And by 2000, I think, by the end of the third year, we turned over three to $4 million, which was quite a surprise. James: Well, I know Gary Vee was really the master of content back then with Wine Library TV. And I was reading The 4-Hour Workweek at the time, getting a little bit inspired that there could be some more leverage in my life, although I had trouble relating to a young single guy, because I had kids and a mortgage. So it felt like it was still a bit of a gap. And I was most definitely drawn into the idea of having a bit of a leveraged passive income and less of the constraints of my old job. And it seems like you've been through a little bit of a revolution too. I'd love for you to tell me how that developed. You were early to the market in Australia, with the superfood stuff. You were podcasting before podcasting was a big deal. You built up quite an audience. And then, I'd love to know what happened. Guy: Yeah, for sure. In all honesty, I found that I'd kind of, the one thing that amazes me about podcasting, James, is how much you learn along the way, and how many awesome people you meet, and you start to see the world from a different place. I mean, that's what it was like for me. And I kept exploring more and more around health and wellness and well...
September 11, 2019
Happiness is a choice. Anita Chaperon tells you how to develop the cornerstone of wellbeing - a healthy way of thinking.
September 6, 2019
Anita Chaperon In the episode: 01:44 - If you haven’t already listened... 02:48 - It’s not just for weight loss 05:07 - Make opportunities to move 07:18 - Hour by hour 07:53 - Have some fun! 09:54 - Gamifying movement in your life 12:43 - Three steps to a routine 15:52 - Why detoxing is no longer optional 17:29 - Sweating things out 19:39 - Everybody’s got them 22:20 - On a positive note 23:45 - What it all comes down to 25:11 - Vinegar and water 26:33 - Health topics on a business show 27:52 - Summing things up Let James help you balance a profitable business with a life you love Part 3 of the series Download Easy Tips To Fit Movement And Detox Into Your Life (and the PDF transcription) Transcription: James: James Schramko here, welcome back to I’m with my friend, Anita Chaperon. Welcome back. Anita: Hi James, good to be back. James: We’re having fun with this series. This is actually the fourth part of our series, and we’re going to be talking about movement. Moving often, cleaning up, exercise, detox and all that good stuff. We’ve of course already covered a few fantastic topics in this series, which is called The Bio Upgrade Method Series, and it is a summary of what’s in your fantastic course, which is available at In the first episode, we’ve talked about becoming the CEO in the business of you. In the second episode, we talked about eating, and reducing your discomfort. And the third episode, we talked about rest, probably my favorite topic, actually,
September 3, 2019
Anita Chaperon and James Schramko discuss why sleep and downtime are essential to a quality life.
August 29, 2019
Anita Chaperon Podcast topics: 02:11 - Not an overnight thing 05:23 - How to gamify things 07:06 - It can actually be great 08:31 - The learning experience 10:59 - Stuff you don’t need 13:26 - Just experiment 14:33 - Eliminating the four baddies 20:29 - Know your genetics 25:13 - This one takeaway will work wonders 27:35 - In summary Structure a life and business you love with help from James Part 1 of the series Download Some Practical Tips Towards Healthier Eating (and the PDF transcription) Transcription: James: James Schramko here. Welcome back to This is Episode 675, which is part of The Bio Upgrade Method Series I'm doing with Anita Chaperon. Hello, Anita. Anita: Hi, James. It's nice to be back. I can't wait to get started on this topic. James: Yeah, well, we're working our way through them. In the first episode, 674, we talked about how it's time to become the CEO of the business of you. And we set up the series nicely with a little discussion and some personal injections of experience. And we're basically of the understanding that if we can optimize ourselves, then of course, our business will benefit from that. That's why we have this on a generally business topic show. But these days, I’m becoming more of a student of the whole of life, as I'm going through different stages in my life and business. But I can tell you, having just finished our financial year, I'm doing fine with the business health, which seems to correlate quite nicely to my personal health. And you've been a big part of that journey, which is why I've invited you back to share more stuff. And today, we're going to be talking about eat well, and how to eat healthy for life with minimal discomfort. And I'm sure this is going to be a really great topic. So let's have a chat about that. Anita: So in the last episode, if listeners haven't listened to it yet, I would advise that you do because it sets a few kind of global refrains of how you think about your health. So have a listen to that, I'd love to hear what your most valuable takeaways were from that. For me, the thing, or kind of the main concept I wanted to get across is to think o...
August 22, 2019
Anita Chaperon In the episode: 03:05 - Kaizen for your health 07:31 - The real paradox 09:47 - The business of YOU 12:54 - Taking ownership 14:21 - Your body as a system 18:10 - Why tape your mouth shut 22:14 - Five subsystems of your health 24:19 - Two things you can’t separate 28:27 - The Inflammation Bucket analogy 35:23 - Conversation about CBD 39:43 - What’s coming next... Find more tips for improving your life and your business inside SuperFastBusiness Download the PDF transcription Transcription: James: James Schramko here. Welcome back to This is Episode 674. And it's the first of a five-part series with my good friend, Anita Chaperon. Welcome back. Anita: Hey James, it's good to be back. It's been a while. So I'm happy to be back. James: It has. We were in the four hundred last time we spoke. We had Episode 453, 454, 455 and then 495. We've talked about all sorts of things like morning power routines, DNA. So as you've guessed already, we're into a health topic. And you've been doing a lot of research and developments in the meantime, and you've come up with this thing called Bio Upgrade Method, which neatly shortens to BUM. It's hard to forget that one. It's kind of like the program that helps you get less of the acronym or at least strengthens it. And we're going to just dissect the various components that you've put together. And you've generously offered to come along and share some highlights from this. We will make a redirect from So we'll make sure that that is there for if you're listening to this on your phone, you can type that into your phone and find the program. Over this series, we're going to be talking about how to get in charge of your own health. We're then going to go into the food component, then we're going to talk about the recharge and energy repair component. And then we'll talk about movement and cleaning up, I guess. And then the last part will be about enjoying your life and ha...
August 16, 2019
Pat Flynn Topics discussed: 02:58 - Juggling business and family 07:30 - “Come in here and see what I’m doing” 09:54 - The superfans-money connection 14:46 - One platform, or multiple? 16:32 - Pat Flynn’s first fan 20:10 - What the ordinary person can do 22:59 - Have the right lyrics 24:26 - The small, quick win 26:23 - Get people involved 27:58 - The digital high-five 30:21 - Scaling your reach 32:18 - The dark side of having fans 36:33 - Summing things up Win quality customers for your business with help from James Download Useful Insights About Superfans (and the PDF transcription) Transcription: James: James Schramko here. Welcome back to This is Episode 673. And we're talking about how to create superfans. And for that, I brought along somewhat of an expert in this field, Pat Flynn. Welcome. Pat: Thanks, James. Glad to be here. James: This is not your first time on the show. The last time you were on here was actually six years ago in Episode 225. And we had a great discussion back then. We were talking about your story and your journey, which you've showed no signs of slowing. You're actually getting stronger and bigger in the marketplace. Over the last six years, you've had quite a transformation. In fact, I think now you've had over 55 million downloads of Smart Passive Income. You've got a thriving YouTube channel. You're now running events, live events, you're still very strong with your affiliate marketing, and it seems like you've visited just about every Disneyland available from the travels - and no doubt, your Back-to-the-Future paraphernalia has been increasing. So what a journey, hey? Over that last six years, quite a bit of change. Pat: Definitely a lot of change and besides the Back-to-the-Future stuff being the most exciting thing for me. It's definitely been just how I feel like I've grown up as a CEO now because back then I was feeling like I was a scrappy entrepreneur, I was taken advantage of some really cool things in the affiliate marketing world in a very genuine way. I was very proud of that. But now, like you said, I have live events, I have these books coming out. I've done online courses finally. And still being able to manage the family and be here for the kids too. And just very thankful for that. And also, I just want to give a quick shout out to you, James. You've been very instrumental in my most recent successes related to a lot of these things that I've just mentioned. As a result of, you know, you helped me out in your mentorship program. Juggling business and family James: Oh, well, it's been my pleasure and actually a real privil...
August 14, 2019
Joe Fier and Matt Wolfe talk Podcast highlights: 02:19 - Podcasting scheds and staying ahead 05:20 - How much communication is too much? 10:26 - Making your list count 14:33 - Media consumption preferences 22:09 - How to package your product 27:20 - Catering to a variety of audiences 32:11 - A decade of consistency 33:42 - Looking at the ROI 39:15 - Customer retention best practices 40:35 - Where the money comes from 42:36 - Celebrating lack of drama 44:57 - When the podcast isn't the business 46:18 - How much info should you share? 48:16 - When people are generous 51:59 - Why scale to 10 million? 57:20 - Spotting and working with winners 58:46 - Some books worth checking out Stay on top of what works in business and online marketing with help from James Download Takeaways From A Discussion On Online Business (and the PDF transcription) Transcription: James: James Schramko here, and welcome back to This is episode 672, and quite a special episode. This one will be broadcast on both SuperFastBusiness and I had my friends Matt Wolfe and Joe Fier who have The Hustle and Flowchart Podcast share an episode with me, and boy, did we get into some stuff. It's quite a long one but you will hear about the three incredibly profitable elements that make up a super successful online business. We delve into podcasts, we talk about memberships, and we talk about events. You'll learn some of the backstory to SuperFastBusiness, and we'll have a look behind the dashboard of my campaign-tracking tool, Wicked Reports, and you'll see where some of the income comes from and what's working really well in the online marketing. And importantly, we'll talk a lot about the mistakes that we see marketers doing that you might want to avoid. So tune in as Matt, Joe and I have a great old chat over the next hour or so, and you'll also find out what our future episode is going to be about as well. Enjoy! Joe: James, James, from SuperFastBusiness. How are you? James: Good, thanks. Yeah, we're back with another simulcast on both our shows. Joe: Yeah. Podcasting scheds and staying ahead James: For me, this will be Episode 672. And I don't know where you guys are up to, but I can see you're putting a lot of podcasts out. Joe: Yeah. Where are we, Matt? Matt: So right now, this is actually slated to be Episode 192. But I do kind of shift schedules around quite often. I never say the number at the top of the episode just because I may move it around. James: Yeah, see, I like to paint myself in a corner. I just commit to the number. And for the first time in the history of my podca...
August 9, 2019
Ian Freestone’s story is proof positive that age is not a hurdle in online marketing. Hear how this former pastor joined the game in his 50s, with exciting results.
August 7, 2019
When Sam Jockel’s thriving Facebook business failed to fulfill her, she used her people skills to start a venture with a cause bigger than herself.
August 2, 2019
Brian Kurtz Episode highlights: 01:00 - A long time coming 03:20 - The argument for multi-channel marketing 06:22 - Why send physical mail? 13:15 - Acquisition versus retention 18:17 - When the launch is the business model 21:12 - Deciding what market to enter 25:47 - When you haven’t got a background in numbers 27:33 - A few decades’ highlights 32:02 - Using what’s there 34:25 - Relationships and networks 38:38 - How to avoid being boring Take a long-term approach to business with help from James Download 10 Tips for Direct Marketing Success (and the PDF transcription) Transcription James Schramko here. Welcome back to, Episode 669. And today we're going to be talking about how to overdeliver. So the best person for that is Brian Kurtz from Welcome. Brian: Thanks and, wow, is it 669? James: Yeah. A long time coming Brian: You’re a busy guy. I feel like, you know, it took this long, but I'm pleased to be here. James: Yeah, well, we get there eventually, like, we were just chatting before we went on to record. I’ve been doing this for about 10 years, so you know, it's a slow, long game. I think that's one of the latter chapters of your book, Overdeliver. Brian: Yeah, it’s playing the long game. Yup. James: Yeah. So we get there eventually. Right? Brian: Yeah. And you know, life's long. So, you know, we play it that way. So I like that. I like that. James: I liked a lot of things in your book because there are things that I was often nodding my head as I read it, thinking, yeah, we're on a very similar page. And it makes sense that we have so many friends in common. You have your foreword by Jay Abraham. You've got Ryan Levesque, John Carlton, David Deutsch, Paris, Frank Kern, Ryan Deiss. So we are circling in the same field. It was just inevitable over time. I guess I could have done more database mining and statistical analysis to arrive at you a little bit earlier. Even Kevin Rogers. I'm just absolutely surrounded by copywriting and direct response marketing people. Throw in a few Halberts, you know, we've got the whole game sewn up. Brian: I've been an admirer of yours for many years.
July 31, 2019
Jarrod Robinson In the podcast: 01:37 - What do users prefer? 03:57 - Leveraging a brand 05:37 - Not a lot of competition 08:18 - Getting more conversions 11:35 - It works offline 13:13 - Leveraging device capabilities 14:42 - The name of the game is retention 16:43 - An enhanced experience for users 17:51 - Amazing speed Keep your business timely and in touch with the market with help from James Download 9 Reasons To Get An App For Your Business (and the PDF transcription) Transcription: James: James Schramko here. Welcome back to This is Episode 668. We're talking with Jarrod Robinson from Good day, mate. Jarrod: How are you? Good to be back. James: Always good to catch up in between nappy changes. You've got the young one there, and I do too, now, and we've got parenting stories to exchange. And also, we talk a lot about online marketing, and in particular, apps. And recently, you were telling me about the advantages of a mobile app over a website. And we decided it’d be a great idea to record our conversation. Because I still think there's an awareness gap in the marketplace. Jarrod: For sure. James: You know, people have heard about apps, they probably think they know what they are. We've talked about them before in our series, we've had an ongoing series on SuperFastBusiness, where we cover this topic. But let's break it down. Just in case there's any gray area, let's talk about the nine reasons an app is still a great advantage over the website experience for your customers. What do users prefer? Jarrod: Yeah, yeah. Well, I mean, there's nine, but there probably is more than that. But I think it comes down to these top nine. And the first one, James, you'd be probably aware of this as well. User preference, you know? If you look at our own usage of a mobile phone, in our preparation to get onto this call, how many apps do you think we probably used? James: Well, yeah. I mean, you probably use more than I do. Jarrod: Definitely. James: Generational thing. But I still think there are apps taking up that prime real estate. But I know in any given day, because I actually track and monitor the usage of my phone, I know some apps are getting a pretty good workout, when I look into the reports. And some of them are for pleasure. I might be looking at World Surfing League or a forecasting app. I definitely look at my forecasting app every single day. Jarrod: For sure. James: And I'd rather do that than go and look for a browser. Jarrod: Exactly. James: And then there's other apps that we use just as business tools for communication. I did a conference call this morning, and I was a guest.
July 26, 2019
Will Wang Episode highlights: 01:50 - Just had to do it 03:49 - BNI and Chamber of Commerce 04:57 - When you’re the speaker 08:07 - How meetups rescued a business 09:15 - Meetups of all sorts 10:29 - One of the best meetups around 13:13 - A direct lead gen platform 17:17 - Trade show tools and tactics 19:45 - Knowledge and connection in one place 21:45 - What conferences did for James 26:49 - How do you get to speak? 29:29 - Paid workshops and running events 34:00 - Where are the events? Power up your marketing with James as your guide Download 6 Lead-Generating Live Events You Ought To Attend (and the PDF transcription) Transcription: James: James Schramko here. Welcome back to SuperFastBusiness com, Episode 667. Today I'm chatting with my friend Will Wang. Welcome to the call. Will: Thanks for having me back, James. James: Well, we've had you back and had you back and had you back. This is actually episode six of our Get Clients Series, which has been a wonderful series in particular, helpful to the business owner looking for more clients, as the name would imply. In the previous episodes, we've talked about cold outreach, we've talked about emails for cold outreach, we've talked about powerful sales conversion process for inbound leads, we've talked about lead nurturing and handling objections, and how to diagnose and revive a dead email campaign.
July 24, 2019
Scott Desgrosseilliers In the episode: 02:19 - A stroke of luck 04:31 - A familiar theme 05:51 - It’s all in the data 08:28 - Google knows best 09:30 - Getting the AI to learn 13:52 - Some useful advice 15:25 - Time to look at those leads 16:56 - Proper time expectation 18:37 - What it lets you do 20:12 - The stuff that doesn’t work 21:49 - When you lack conversion data 24:11 - What competitors are in for 26:44 - Making things seem simple 28:23 - Something to finish on Keep your marketing timely and impactful with help from James Download the PDF transcription Transcription James: James Schramko here. Welcome back to This is Episode 666. And my guest today is Scott Desgrosseillers from Wicked Reports. Welcome. Scott: Welcome, James. Thanks for having me. Good pronunciation, by the way. James: Oh, thank you. It's great to have you back. We had a wonderful Episode number 590, we were talking about the test data that you had collected of $1.5 billion worth of advertising and what that meant. I still refer back to that episode on a regular basis in my coaching, because one of the highlights from that episode for me was just how long it can take for a conversion event to be profitable. It's a little bit longer than most people would expect. And it it really flew in the face of some of the popular advice about trip wire advertising and self-liquidating offers, etc. So that was a highlight for me. I've continued to use Wicked Reports, and I'm getting great data from it, which is helping drive my business. In fact, just recently, we made some significant changes to my membership based on some of the data that we were getting. And I was also able to reach into the tool and find out why I had such a successful month in the month of April 2019. We had like a four X result, which was phenomenal. And I was able to pinpoint exactly which campaigns, which sources, which attributions were causing that so that I can cherry pick that and do more of the same. Now, today's episode is interesting, because we're talking about some groundbreaking technology that is available that has never been able to be used before, which kind of leans on what I was just talking about, it will be a way for me to further take advantage of advertising campaigns. And it's got something to do with Google. So I'm going to let you introduce this topic, and I’m looking forward to having a great discussion around this, Scott. A stroke of luck Scott: Sure, thanks, James. So through various serendipity, and just hard work and persistence,
July 19, 2019
Sonya Keenan Podcast highlights: 02:55 - When it’s all about the product 05:12 - Some product-led examples 07:12 - Will they buy it? 09:05 - Where is your market? 10:51 - Knowing your customer 13:44 - Identifying channels that work 15:44 - Forget about the features 18:43 - Removing the barriers 22:52 - Building the excitement 25:46 - Zigging when the market zigs 28:11 - Client versus customer 30:35 - Lessons from Mercedes-Benz 33:55 - A car industry takeaway 39:03 - The guy who sold a boat 41:24 - In summary Optimize your business for success with help from James Download A Product-Led Versus Market-Led Business (and the PDF transcription) Transcription: James: James Schramko here. Welcome back to This is Episode 665. And I'm chatting with Sonya Keenan, from Welcome. Sonya: Good day, James, how’re you going? James: Going really well. I love our chats, you always have a refreshing perspective on things. And that's because you're traveling between Australia, the United States, and you've got a foot in a few different types of businesses. So, always really interesting to see what you've got to say. And today's topic, I'm sure, will be very exciting as well, because we're talking about the difference between product-led versus market-led, and how that relates to our business. Sonya: Yeah, James, as you know, I've been coaching business owners for quite a while now. And as you said, I do tend to have my fingers in quite a few pies. I'm a serial entrepreneur, I hope in a good way. I love business, I love being involved in business, and I love sort of building community. And through that coaching work that I've been doing, I've been really fortunate to work with some really successful businesses and business owners. But what I found is that once I start working with them, we find this whole sort of barrel of untapped potential in their business that they just aren't marketing to. And that's their own market. Businesses get so caught up in developing a product, and selling a product, that they just really forget that they have this whole opportunity of serving the market that they've built. And yeah, that's what I want to sort of chat to you about today. James: Yeah, I love it. When I think of you, Sonya, I know we got connected through some mutual friends, especially through your connections in the DigitalMarketer space. You now run the annual event for digital marketing in Australia, towards the end of the year, which I've had the pleasure of speaking at, which is a great opportunity. And I think of you as being gutsy, and a go getter, and you call it like it is, which is why I think we get on so well. Sonya: Thank you, James, I appreciate that from you, that's a nice accolade I’ll take. James: Well, you just, you know, instead of just talking about stuff, you just roll up the sleeves and get it done. And you're a great implementer, and of all the people I speak to,
July 17, 2019
Ryan Levesque In this episode: 01:45 – Moving on from the launch model 03:27 – More time for the kids 05:04 – About the new book 09:40 – What makes a good market? 10:57 – The Scrabble tile jewelry venture 12:59 – Going for evergreen 15:03 – Why education and expertise are good bets 18:52 – The enthusiast versus problem solution market 20:14 – We’ve got to solve this NOW 24:00 – Where a solution leads to other problems 25:00 – Where are the players with money? 30:59 – Next test: market size 33:09 – The In/Up/Max concept 39:35 – A brief book review Learn the right moves for the right market with help from James Download The 5 Must Haves Of A Good Market (and the PDF transcription) Transcription James: James Schramko here. Welcome back to This is Episode 664. Chatting with a repeat guest, Ryan Levesque. Welcome. Ryan: It's awesome to be here. I'm actually so disappointed I couldn't be guest number 666. Then we could make that the kind of twisted double episode here. James: You know, most people express relief that they're not Episode 666. So that's a counterintuitive position to take. I'm not sure how to handle that. Maybe I'll be like those elevators in some countries. In Asia, they don't have elevator on level four or something like that. Ryan: Yeah, no level four, no level 14. And funny, it's China, because they adopt the western and eastern superstition, so there's no level four, there's no level 13, there's no level 14. So you're like, on the 15th floor, and you feel like you could just step off the balcony onto the ground. James: It'd be great for realtors, they're probably selling a penthouse at a premium. It's not quite as tall as they thought. Reminds me of that John Malkovich movie, I think it was Becoming Malkovich, and there was like, a floor in the middle of everything. That's funny. Ryan: That's funny. Well, 664, here we are, it's great to be back. Man, I always love talking to you. It's awesome. Awesome. And to be back, I'm really grateful. Moving on from the launch model James: I do keep an eye on you from afar, and I was most pleased to see you have made recurring revenue the center of your universe. And you've gone off the chase, the move, the instability of the launch-event-based model, and I must say, you took your time about it, buddy. Ryan: You know, it's challenging. The launch model is very alluring, right? And you get these, you know, very big revenue hits, which are incredibly addictive, because they can propel a lot of growth in your business. But they do come at a cost. They come at the cost of the instability of the event-based model. And I think there's a place for it in business. That said, I think for us the stability of the recurring revenue model is something that we've made a focus strategically in our business to shift more and more of our income there over the coming years. So yes, your words did not fall on deaf ears, my friend,
July 10, 2019
Gina Horkey In the podcast: 02:18 - From financial planning to virtual assistance 04:45 - Giving oneself permission 07:02 - It’s all part of the journey 09:05 - Handling that fear of failure 11:45 - Do you need a certain background? 14:23 - How the working relationship should evolve 16:25 - When do you hire? 18:25 - Tasks to hire for 21:53 - If you’re looking for a VA... 23:49 - It’s really about a relationship 25:11 - What happens in the interview 27:00 - The cheeseburger question 29:03 - Other interview methods 31:50 - What about documentation? 33:02 - The matter of compensation Build and manage your virtual dream team with help from James Download 7 Useful Things to Know When Hiring A Virtual Assistant (and the PDF transcription) Transcription: James: James Schramko here. Welcome back to Episode 663 of SuperFastBusiness. This one's about virtual assistants, and I've brought along a special guest, Gina Horkey, from the Horkey HandBook, to talk about this topic. Welcome. Gina: Thank you. It's exciting to be here. James: Yes, it wasn't that long ago, you were here in Sydney at SuperFastBusiness Live, visiting our local community with some of the other international guests. Of course, we had people from the UK and all sorts of places - Canada, New Zealand, of course, Asia. And it was really nice to have you in person. Did you enjoy the event? Gina: It was amazing. I attended every session, took notes. I've already connected with a lot of people that I met there. And I would hope to come back again, depending on our family plans next year. James: Yeah, that's fantastic. Gina: It’s really lovely. James: Yeah, it's a good time of the year. Not too busy. It's still warm. Water’s definitely warm, which is great. I love what you've been doing over there with your virtual assistant business. I've had the great pleasure and opportunity to be working closely with you over the last few months, and I've seen behind the scenes of how much of an impact you're making for your audience. And predominantly, you're helping people become virtual assistants, and mostly in Western countries - in the United States, Canada, Western Europe, Australia, New Zealand. So you're getting some really amazing, talented people, you're providing them tools and resources to get savvy with the online world and then to be able to work with employers. And I think you even help employers find these people. So I'd love to hear more about how your business is set up, Gina. From financial planning to virtual assistance Gina: Sure. So I'll start by sharing a little bit of my story, if that's okay, because it's pretty relevant to where we are now. It’s about five years ago, in just two weeks or so, that I actually started a freelance writing side hustle. I had a full-time career as a financial advisor; I was the breadwinner...
July 5, 2019
John Lint Podcast highlights: 01:56 - Blogging made easy 04:49 - SEO-friendly, too 06:07 - What about podcasters? 08:14 - A progression of tools 12:10 - How 10XPRO evolved 15:17 - What makes up a homepage? 16:42 - Before the sales page 17:54 - The all-in-one page solution 18:41 - Where the sales happen 20:03 - Following the sale 21:07 - You control the navigation 21:23 - One popular page 22:38 - Single or double opt-in? 23:33 - Email integration 24:37 - Opt-in placement 25:42 - Other pages 26:56 - Upsells and downsells Keep up with the best in internet marketing technology with James’s help Download A Checklist of Pages Your Business Website May Need (and the PDF transcription) Transcription: James: James Schramko here. Welcome back to This is Episode 662, and we'll be talking about what pages you need on your website, especially relating to if you're selling some kind of course or membership. And of course, I’ve brought back my great friend John Lint from Welcome, John. John: Hey, everybody. Hi, James. Nice to be back. James: John, what have you been up to lately? John: Super busy with 10XPRO as always, trying to add more and more cool stuff. It always feels like, you know, Christmas in each month of the year. Every month, we deploy some really cool stuff and I’m really pumped about the new bunch of features that we're going to add. Like, we have awesome blog features coming up, we have new templates coming up, we have some advanced automation stuff. So it's really going to make a lot of our members happy, the guys starting out, and also the advanced guys, they're going to love it because we have some really huge bag of goodies, I would say. I'm really pumped about that one. James: Yeah, that's great. I mean, it takes a lot of commitment. I know, because I publish a new training each month for SuperFastBusiness members. And there’s actual effort involved in that, and rolled it out, and we captured it as a recording. Of course, people joining now can access the entire back catalogue of all the recordings. And in your case, when someone buys, they're going to access all the features that are ready to roll. Blogging made easy I'm interested about the blog one, because I know a lot of our community are content marketers. It was the number one topic at the recent SuperFastBusiness Live 2019 event, was in relation to content.
July 3, 2019
Stephen Toon Episode highlights: 01:17 - Pastoring and needing change 13:12 - Discovering James 07:54 - From then to now 11:14 - A matter of health 13:56 - Some challenges involved 17:58 - The VA experience 20:08 - Religion and internet marketing 21:25 - Tips for the journey 23:22 - Putting up bumper rails James will help you support the life you love with a business you enjoy Download the PDF transcription Transcription: James: James Schramko here. Welcome back to Episode 661 of Today we're speaking with Stephen Toon, who went from being a pastor to running boot camps and having an online membership. Welcome, Stephen. Stephen: Hey, James, thank you so much for having me. This is awesome. James: Quite the transition you've had there. You have a website, And that's what you've currently been focused on. But it wasn't always that way. Why don't you tell us a little bit about being a pastor and why you changed? Pastoring and needing change Stephen: Well, for about 20 years, I've been a pastor and my main focus has been music in the church. But I like to tell people that that's not all I did. I also married, and buried. That sounds terrible, but so I was an ordained minister here in Canada, where I live, and worked at a few different churches over the years. But I always had a foot in the music industry as far as gigging, writing songs, recording. And really, it just kept building up, building up over the years. I felt like I needed to give it a go as far as songwriting and music. And so I started looking into online marketing of music, but it also tied into the church, because as you know, everything has gone tech. So everything from our admin to our practicing for music, or sharing ideas or whatever, everything's gone online. So I sort of got exposed to that as I was pastoring. But I was still, you know, stuck in the Sunday to Sunday, local, couldn't go anywhere. And there's other things, there's other elements to the job. You know, I love the work, but I was getting tired of it. I just needed a change, really. And so my wife and I, after much discussion, and seeking counsel from others, and figuring out, what are we going to do, we decided to just make a total change. And we sold our house, I quit my job, we moved south so we could be closer to family. And we spent a year writing music and recording music. And about halfway through that I realized I actually really missed the ministry, the people-side. In my work as a pastor, it's very similar to what you do. Coaching folks, consulting with people, helping people to kind of realize like, what's the next step to becoming a better me, right? And that's something I really missed. I really missed the, for lack of a better word, the coaching, the pastoring, the coaching, the growing of others. Discovering James So I kind of went back into what I've been learning as far as online marketing for music and thought, what else is going on out there? And lo and behold, I found a music podcast. I actually can't remember what it's called now, but you were being interviewed.
June 28, 2019
Janet Beckers In the episode: 01:55 - Women creating success 04:06 - What prompted a decision? 07:24 - Say yes, then figure it out 08:37 - The time it took to change 10:09 - Money versus the customer 14:58 - Excellence and integrity 18:20 - Seeking out advice 19:55 - A behind-the-scenes role 20:52 - Good for the customer, good for you 23:49 - The fun of renovation 27:00 - How to decide 29:06 - Renovate versus detonate 30:21 - Buying or selling? 34:57 - Does it give you joy? Build a continually innovative business with help from James Download Some Guidelines For Renovating Or Detonating Your Business (and the PDF transcription) Transcription: James: James Schramko here. Welcome back to SuperFastBusiness. This is Episode 660, and we are going to talk about renovate or detonate. And for that I’ve brought along subject matter expert Janet Beckers. Welcome. Janet: Hello, James. Hello, everybody. James: Janet, you have a site called But it wasn't always that domain name. And I think the story behind that is really the theme of this particular episode. Sometimes when we're going along in our business, we have a need for change. In fact, Peter Drucker used to talk about business being a function of marketing and innovation. And I would agree with that. Certainly, when I quit my job, I made a commitment that I would have to keep innovating to stay alive, because I didn't want to go back to a job. And over the progression of that last 11 years since I walked out the door, I've changed my business model, I've turned off business units, I've deleted probably more sites and domains than most people will ever create in their lifetime, at a rapid phase of production. And you've been through some changes lately, as well, and you've got a whole training on renovate, or detonate, addressing this subject. So why don't you give me a little bit of outline as to the Janet Beckers story and why this topic became important for you? Women creating success Janet: Yeah, sure. My main business, the first one that took off that was successful, I should say, like a lot of people, you know, I've tried a few different things, and they didn't work. But the one that was really successful was Wonderful Web Women. And it started, as you know, me just a search for successful role models online, looking for women who were creating success. And so it started as a very, very simple model of me doing a, like an online summit. It was like, one of the first ones, it was over 10 years ago. And I just kind of worked it out as I went, and it took off like, super duper fast. And all of a sudden, I'd gone from no list to thousands on my list, getting invitations to speak overseas, to getting people contacting me saying, you know,
June 21, 2019
Jaime Masters Episode highlights: 01:43 - From a town of 2000... 04:29 - The role of mentors 08:53 - The shy kid meeting strangers 12:10 - Easing the face-to-face qualms 14:04 - Strengthening the connection 16:49 - Keeping things going 19:44 - Why make the effort? 23:07 - The example of kids 23:10 - What upbringing’s got to do with it 30:43 - Are millionaires excessive? 32:55 - What would Jaime ask herself? 35:50 - Getting Andrew Warner 41:13 - Some parting advice Want to hone essential business skills? James can help Download 9 Networking Tips for the Natural Introvert (and the PDF transcription) Transcription: James: James Schramko here. Welcome back to This is Episode 659. Today we'll be talking about networking for introverts. So I've brought along a friend of mine, Jaime Masters from Welcome to the call. Jaime: Thanks so much for having me on. James: From the outside. Jaime, it would seem that you're some kind of extrovert, because you've had so many millionaires on your podcast for interviews, which I think was the core premise of Eventual Millionaire. And you came from a beginning way back there in Maine, not knowing anybody. So how's that even possible, even if you're an extrovert? But if you're introverted, that would make it seemingly impossible. And today's episode is really to encourage a listener who might be feeling a little reserved or not know many people or the feeling like they’d like to do more podcasts, or videos, or interact with people even via email, but are holding back. So let's see if we can find some interesting tips that could be useful for that process. And a good starting place might be Jaime, way back in Maine, not knowing anybody. Tell me about that. From a town of 2000... Jaime: I grew up in a town of 2000 people. Woohoo. Yeah, it's kind of funny when you say introvert, I remember one of my mom's friends actually just stayed at my house. And she was gushing about the difference between who I was growing up, because she's known me since I was born. I was like, in the corner not wanting to talk to anybody. Like, I was voted most artistic in high school. I didn't talk to people, I was the geek behind the computer screen, and that was it. And thank goodness, we have the internet. Because if we didn't have the internet, I'm pretty sure I wouldn't have a network of millionaires and craziness now, because I could stay behind the laptop instead of actually having to go out. As a side note, I turn absolutely bright red when I get embarrassed. Like, it looks like I have hives going up my face. So that's also a fun thing to do when you talk to people. So yeah, I've come a long way. James: Yeah, that is an interesting transition. So what happened? You’re sitting there geeking out on your computer, and then the internet took your interest. What would be the starting steps that you went through? Jaime: Well, online business versus actual, what I started in is very different.
June 19, 2019
John Lint In the podcast: 02:01 - Get this right or else 05:30 - When you’re just starting out 07:39 - Now you need people 10:02 - Multiple means of attraction 12:03 - From visitor to lead 14:21 - Always on topic 16:39 - The client/customer phase 20:48 - A formula that sells 23:45 - Make the price ridiculous 25:25 - Delivering the product 27:50 - What everybody should do 31:01 - A principle of never-ending improvement Need guidance in your business journey? Get help from James Download The 6 Phases Of Business You Should Know (and the PDF transcription) Transcription: James: James Schramko here. Welcome back to Today, on episode 658, we'll be talking about six essential phases of your online business. For this, I brought my friend, John Lint from Welcome to the call, John. John: Hello, everybody. Hey, James, nice to be back. Seems like we haven't talked in a long, long time. I missed you, man. James: Well, it's been three weeks. And in that time, we ran the SuperFastBusiness Live event. You've sent me some teasing pictures of the great waves you've been getting over there in Thailand, which is not known as a big surf spot. But having seen the pictures, I was just thinking about looking up airfares, and stuffing a board in my bag. It’s been tiny here. Of course, we love chatting about membership sites. This is part of The Membership Series. And you've been running some training for your members, which you do very actively. And in the meantime, I've been doing some research as well, in order to improve my membership. And I've actually been interviewing some of your 10XPRO customers recently and gathering data and research around how they use the membership, what sort of challenges they've had prior to finding your software and where they're at in the process. I think today's episode is going to be really valuable no matter where you're at in your online journey. Whether you're starting from scratch, or whether you've got something really established, there’s going to be something in it for you. Let's start with the first phase. And that's the market phase. And why don't we just introduce what that phase is, John? Get this right or else John: Yeah. I mean, this is actually the most important phase - nothing else will matter if you don't get this right. And the problem is that, you know, it's not very sexy.
June 14, 2019
Dan Kuschell In the episode: 02:13 - What’s old is now new 03:15 - Transaction versus transformation 06:49 - What really lasts 10:19 - Just what is sales? 14:56 - From closing to enrollment 17:38 - Why sell a business? 20:12 - A powerful game changer 23:08 - When it’s not what you expected... 16:06 - Some life-changing questions 30:45 - Finally getting clarity 36:51 - Dan Sullivan’s client filter Work less and make more with James’s help Download 3 Tips for Balancing Growth and Freedom in Your Business and Life (and the PDF transcription) Transcription: James: James Schramko here, welcome back to This is Episode 657. We're chatting with Dan Kuschell, who has the Growth to Freedom show, and we're going to be talking about business, sale systems, connecting a few dots, helping you get unstuck, and general matters. Welcome, Dan. Dan: James, it's a pleasure to be with you. Thank you. James: We got connected by some mutual friends, Matt and Joe. They've been on my show a few times. We've done a podcast where we shared it on their show and my show at the same time, as well. It was really well received, it was in the top 10. And any recommendation of theirs, I have to pay serious attention to because they're good people. And, you know, it's really good to connect with people out there who have got, sometimes, some similar stories, sometimes some different stories, and just to see what patterns we can recognize, what things we have in common. And also, it gives a good platform for some stimulation around ideas. In fact, just on that topic, I read a new book that came out yesterday. I think it's called, This Is the Answer, or something like that, from my friend, Dan Norris. And I agree with about 50% of what he said, and I disagree with about 50% of what he said, but even when I disagree, I love the stimulation it causes. And I think, why does my position on that differ from the authors? And a mentor of mine taught me that a book is just one person's opinion. So when we talk about stuff here, it'd be really interesting to see what experiences ...
June 10, 2019
Kyle Gray Podcast highlights: 01:36 - A thousand-year-old topic 03:36 - Helping clients with storytelling 06:19 - How to and how not to introduce yourself 08:33 - Achieving Grandma’s lasagna 11:25 - Three steps to sales 13:37 - This show’s Big Four 15:28 - Stories and social media 17:05 - Famous, but not really 19:32 - Kyle’s story 22:44 - The people you help 25:31 - What story do you tell yourself? 27:56 - Enhancing a natural skill 29:21 - Stories in your pocket 31:04 - The “Why now?” element 31:36 - What’s the low-hanging fruit? 32:57 - For beginners and experts 34:04 - Story types you need 36:56 - When success outstrips mindset 39:43 - The hairdressing persuasion expert Market more effectively with help from James Download 5 Powerful Story Elements You Need To Have For Business (and the PDF transcription) Transcription: James: James Schramko here. Welcome back to, this is Episode 656. We’re talking around the topic of how to sell more with storytelling. For that, I've brought back regular repeat guest, Kyle Gray. It's great to have you. Kyle: James, thanks so much for having me. This is always one of the highlights of my year, coming onto the show. And I'm so excited to be here once again. James: It's not just your highlight, Kyle. It might surprise you, or maybe not, to know that you are number four and number five most-downloaded episode in 2017 with your episode around content marketing, I think that was Episode 534. And even back in 2016, you were in my top 20. So that's why I asked you back, because you deliver. Kyle: Well, it's always been fun. The audience is always great. And you ask great questions, so you bring out the best. A thousand-year-old topic James: I want to bring out the best of you today,
June 4, 2019
Kat Jarman In the podcast: 01:35 - When things become a hot mess... 05:32 - Where it typically starts 08:25 - The things that need attention 09:38 - After taking stock 10:55 - The tools of the trade 14:03 - Other go-to items 15:40 - Communication frequency and styles Be the best entrepreneur you can be with help from James Download the PDF transcription Transcription: James: James Schramko here. Welcome back to This is Episode 655. We’ll be talking about how to get the most out of your team and free up your time, get yourself away from that burden of overload, overwhelm and chaos that inevitably comes as a business owner, especially as you're scaling. I’ve brought along a friend of mine, Kat Jarman. Welcome. Kat: Thank you, I am a very long-time listener, so it's kind of weird and surreal being here, but I'm glad to be here. James: Well, we do catch up fairly often these days, which is terrific. I remember meeting you at Chris Ducker’s event in the Philippines several years ago. And we had a chat then about what you're up to. And I saw that you've been doing really good work behind the scenes with a few other clients of mine, helping them get out of their own way and optimize the teams that they had. And you and I've had a chance to work together recently, as your business is growing at a nice organic rate. It's called Why don't you tell us a bit about what your business does and who it does it for? When things become a hot mess... Kat: Okay, so basically, we are an online business management. I guess you could call it an agency for entrepreneurs. So we help entrepreneurs that are probably, they might have been going for a few years now, they're earning some really good money. But everything’s starting to become a little bit of a, we call it a hot mess. So perhaps their team has grown, maybe they have three, four, five, six virtual assistants that they are managing themselves on a daily basis. They've also got projects that they're trying to push along. Some of them have clients that they're trying to fulfill, and everything's just getting a little bit chaotic. So we come in on a retainer basis, I guess, every month, and help people untangle that. We like to say that we manage the nuts and bolts of someone's business so that they can focus on what they do best, which is being CEO. "We manage the nuts and bolts of someone's business so that they can focus on what they do best, which is being CEO."CLICK TO TWEET James: Nice. And you started out just doing it yourself, and then over time, found some capable operators to come and join your team, and you turned it into an actual business.
May 31, 2019
Julie Mason Episode highlights: 01:53 - A year with LinkedIn 04:22 - Congratulations in order 06:43 - It starts with the profile 07:37 - A good headshot is worth it 10:43 - What your headline should say 12:38 - The most important thing 14:15 - Problem, agitate, solution 17:55 - Where it’s about you 18:22 - What most people miss 20:23 - Getting them to click 21:19 - The power of LinkedIn search 23:53 - Disappointments happen 26:15 - The importance of great content 28:02 - Kudos for engagement 29:53 - What’s possible on LinkedIn 31:42 - Quick summary 32:22 - Some closing tips Power up your marketing with help from James Download Smart Tips to Get the Most Out of LinkedIn (and the PDF transcription) Transcription: James: James Schramko here. Welcome back to This is Episode 654. Today, we're talking about LinkedIn. And for that, I've brought along someone who's very passionate about LinkedIn. Julie Mason, welcome. Julie: Hey, James, great to be here. James: You have a website called That's very LinkedIn-themed. Julie: Yes, yeah. And thanks for your tips. You notice that I'm not infringing upon LinkedIn branding. Yeah, I would say, in the 10 years that I've been teaching LinkedIn, that is the most comprehensive and supportive training I've ever created. James: That's fantastic. And you've been a part of my journey. I want to just start there, I think. You're a member of SuperFastBusiness membership. And one day, I was posting in there that I'm not a huge fan of LinkedIn. And of course, you took huge offense to that, and corrected me. And you said that you'd be happy to help me out to get a better understanding of LinkedIn, something to that effect. And we arranged a little Skype call. And this is one of the privileges I have of running a membership with so many fantastic experts in their field. I've got advice on tap. And you hopped on Skype, and you sorted me out. You told me some things about LinkedIn that I needed to be aware of, and I set about to implement. A year with LinkedIn So maybe it's worth talking about what's happened in that last year, because I think it was about a year ago, for my own LinkedIn, and then you can fill in some of the gaps. Does that sound like a good plan? Julie: I think that's an excellent plan. James: So back then, you told me to make sure that I make my bio better. That's where people are going to look at, because it's a personal platform. And then the name of the game, you said, is to have people looking at my bio. And back then I was getting about 134 people looking at my bio, and my profile. Back then also, I had about 1335 connections. So this is April 2018, that we had that. Now, one year later,
May 29, 2019
Will Wang Podcast highlights: 01:40 - Three systems combined 02:57 - An opening for old-school methods 05:44 - A helpful tool 06:41 - Online plus offline 07:28 - Personalizing at scale 11:23 - What NOT to do 13:20 - Ongoing, seasonal, or one-time? 14:13 - When things get complicated Stay on top of the latest marketing strategies inside SuperFastBusiness membership Download the PDF transcription Transcription: James: James Schramko here, welcome back to This is Episode 653. And I'm chatting with my mate, William Wang. Welcome to the call, William. Will: Awesome. Thanks for having me back, James. James: Well, we've been having some great discussions about lead generation as part of this lead generation series, and there's a whole bunch of episodes on this topic. And today, we're going to get advanced. So why don't we get straight into it? What can you share with us about advanced lead generation, and probably get a good idea of who should be most interested in this particular topic? Will: Yeah, sure. So it's actually quite a fun topic. And I get asked this all the time, because we've covered using emails before, I think we've kind of touched on LinkedIn. But I always get asked, you know, how can you use systems together to get exponentially better results, or kind of, how we do what we do. So it'd be good to dive in, I’m happy to share the strategies and systems we use, how we mash it all together, some of the technologies we use, and the results that you can kind of expect from that as well. James: Perfect. Go for it. Three systems combined Will: Cool, awesome. We've talked about just using emails in isolation, but there's so many different platforms out there that we can leverage technology-wise to actually get much better results. So one of the things that we do, and I'll jump straight into it, because I think there's a lot to cover, and I think there's a lot that I want to learn from you as well, because I know you've done some stuff around this topic as well. But one of the best strategies for us is using a combination of LinkedIn, so that's a tech side of it, we match it up with the email side as well. And then what we do is we actually take it offline and go to direct mail. So it’s kind of three different systems, and how we generally work it is, we've got a system that you can plug in and API's and things like that, that you can build. Now on this, I wouldn't necessarily recommend that people try this and build it for themselves. You can go into places like Upwork and find developers to do this. But we've had systems built in the past for some of ou...
May 24, 2019
James Schramko and John Lint Episode highlights: 01:25 - A Cialdini campaign 02:38 - Are you helpful? 04:27 - Just one question 05:21 - And the results were... 07:21 - What comes next 08:56 - Sometimes people need reminding 10:29 - Is this for real? 11:41 - The things that will change 13:48 - Looking forward 15:11 - Try it yourself Maintain the quality and value of your product with coaching from James Download A Membership Change Campaign in 4 Steps (and the PDF transcription)
May 22, 2019
John Carlton In the episode: 02:05 - A fond look back 04:40 - Why read biographies? 06:55 - Recording for posterity 08:30 - Lessons from elders 10:53 - When you have to text first 11:49 - Where all the bullsh*t subsides 13:24 - The hungry young punk 16:12 - What the old geezers have to offer 19:36 - Where lack of empathy shows 20:32 - John and the receptionist 23:47 - What trauma are they in? 25:16 - Empathy in sales 27:45 - It’s the tough guys… 31:19 - That’s just so wrong 33:49 - Why people fall for stuff 38:00 - Hanging with the old guys 40:09 - The thorn out of the paw 42:55 - What empathy does for marketers 51:49 - A new book in the works 57:33 - Podcasts and cooking Discover and adopt winning practices in your business with James’s coaching Download the PDF transcription Transcription: James: James Schramko here. Welcome back to This is Episode 651. And we're going to be talking about empathy today. And gee, I don’t know if I know anyone more empathetic than John Carlton, welcome to the call. John: Always, always happy to talk to you, Schrak. Just before you hit record, we were reminiscing about how far back we go. And, you know, what an astonishing ride it's been, and how our careers have kind of mimicked the growth of the web as a marketing vehicle. I'm not sure anybody is taking note, but we are historical figures, you know, still living in the era as it's changing. I mean, it's going to continue to evolve. You're the big prognosticator, you know, you figure out what's going to happen around the bend, and prepare for it and prepare your clients for it. I kind of just went on the ride, like, Wow, this looks like a good ride. Let's hop in and see what happens. And so there's two different methods of doing it. Both are fun, and it's just been a wild ride. It's stunning that you've done so many podcasts, and that we've just come so far, and done so much. And the thing that us old dogs tend to do is get kind of blase about it and forget about all the stories that we have. But it's not until I'm sitting in a bar at an event with one of the other old dogs and we start remembering what happened in 2002, 2003, you know, which was just a different world back then. It’s just stunning. So anyway, always, always happy to talk to you. Always, always fun. A fond look back James: Well, it's because you are kind to me in the very first episode that I kept going, you know? If you had broken my nose in June 2009, when we sat down in that hotel room in Melbourne with the dictaphone and I recorded my first podcast episode - Episode Number one, June 2009, with John Carlton, and then... John: Do you remember that device you used? James: It was it was this little silver… John: Square box. Yeah. James: Yeah, like old school journalist. I spent about five or $600 to buy that device to interview a PPC marketer.
May 17, 2019
Stevie Dillon Podcast highlights: 01:36 - From legal worker to course maker 04:39 - At a crossroads 07:03 - Bundling it all into a course 08:57 - The all-in-one course solution 13:01 - A biased question 17:19 - When people come to Stevie 22:24 - Post-launch optimization 23:59 - How a podcast proved life-changing 26:57 - Other work beside the course 28:05 - Some low-hanging fruit 31:02 - What works on a dry platform 33:15 - Where Facebook is at now 38:31 - What about Pinterest? Stay current on business trends and tools with James’s help Download the PDF transcription Transcription: James: James Schramko here. Welcome back to This is Episode 650. There will be a full transcription available. Today, we're talking about social media. We're going to have a look at a framework that you can use to get better results from your social media. We're also, I think, going to talk a little bit about what it takes to put together a course, because I’ve brought along a special guest, Stevie Dillon, and she has a website called And she put together a bootcamp for people who want to understand social media. So I'm going to talk about social media, putting together a course, the platform she uses. Stevie is also a member of SuperFastBusiness membership, so I've had a good behind-the-scenes look at the lead-up to this. So I think there's a great story here. Welcome to this episode, Stevie. Stevie: Hi, James, thank you for having me. I'm excited to be here. From legal worker to course maker James: I love having discussions with SuperFastBusiness members. The most popular episodes on SuperFastBusiness - and there's been a lot now, I mean, this is Episode 650 - are the case-study-style episodes where we're talking to real people about real results, about actual things that happened. And there's a lot of podcasts out there that focus on getting the most famous people, whether it's the president of the United States or, you know, tick the box for any number of billionaires or startup successes. But I think the real stories are people in the trenches doing the job, getting stuff done, getting results that are within reach and within the grasp of regular ordinary folk. And that's why I really like what you've done, you've actually taken an expertise, bottled it up, packaged it into an easily-consumable course, and you've been helping people. And of course, you've got a reward for that, too. So why don't you just give us a little bit of background about Stevie Says Social? Like, what was the genesis of how you got to being a course publisher, and let's see where we go. Stevie: Yeah it's actually so interesting. I can't even remember who said it, but who said that quote that was, “You can't connect the dots looking forward, you can only connect them looking back,”? Something like that. James: Steve Jobs, it was. Stevie: Yeah, yeah. But I actually started out life,
May 15, 2019
James Brinkerhoff Episode highlights: 01:24 - It starts with passion 03:41 - How it was done 04:59 - Can it work for boring fields? 06:20 - The trust factor 09:21 - How much time does it take? 10:59 - A look at the numbers 12:56 - What setbacks were there? 15:26 - The personal touch and being the boss 17:35 - Handling the criticism 18:20 - The impact of FB Live 20:07 - More helpful tactics 22:19 - Why not a group? 24:43 - What James should have asked Stay on top of the latest marketing tactics inside SuperFastBusiness membership Download 10 Takeaways From Building A Facebook Page To Almost A Million Subscribers (and the PDF transcription) Transcription: James S.: James Schramko here. Welcome back to This is Episode 649. We're going to be talking about building a huge Facebook page following. For that, I've brought on a guest, James Brinkerhoff. Welcome. James B.: Hey, James. It’s really nice to be here. James S.: Yes, we haven't been in touch for many, many years. Gosh, I don’t know how long it is now. It's probably six years, when we met, and you've recently popped up in my world. You're a member of SuperFastBusiness membership. And you were just casually introducing yourself to the other members and talking about your somewhat epic results with building out a Facebook page. And I said to you, it really be good to share this information if you're up to it, because you had built a community of over a million followers. And you said, Yeah, absolutely. And here we are. So that's what we're going to be talking about today. So why don't we start off by telling us just a little bit about this Facebook community you've built? It starts with passion James B.: Sure, well, I think it really starts, James, with getting behind something that you're passionate about, right? When you're going to build something to this caliber, to this many numbers, it's got to be something that you that you're really interested in and you're going to stick with. I'm constantly looking at the numbers and how people are reacting to the stuff that we're posting. So I think that's where it really starts, is kind of getting in touch with that passion, but also, you know, looking at the marketplace that you're trying to serve, and really understanding where your customers are at, and what their passions are. "Where are your customers and what are their passions?"CLICK TO TWEET And when I went out to build this, I ended up bringing on a mentor. But I had tried for a few years do some direct response stuff. And I had, you know, some little successes, but it seemed like I was always going out to chase that next promotion. And I had a mentor of mine pull me aside and say, you know, look at what I'm doing over here. And he's really building up these big communities around a passionate subject, what he calls an irrational passion. James S.
May 10, 2019
Mike McDerment In the podcast: 00:52 – The snail mail service 03:06 – Solving others’ problems by solving one’s own 04:22 – How to reduce churn 05:50 – Delivering targeted messaging 07:47 – When you communicate too much 09:03 – Small team, big team 11:33 – A rule of disclosure 14:12 – Casting a longer shadow 14:53 – The benefits of “keeping secrets” 17:01 – On the topic of fundraising 20:56 – The length of a cycle 22:19 – If you’re going to take someone’s money… 24:42 – Mike’s favorite tool Keep your business solutions up to date with help from James Download the PDF transcription Transcription: James: James Schramko here. Welcome back to This is Episode 648. I'm having a chat to co-founder of FreshBooks, Mike McDerment. Welcome to the call. Mike: Hey, thanks for having me, James. The snail mail service James: So you're up there in Toronto. I'm here in Sydney. And we're going to talk about business. And you've got quite the business story, one which I've been involved with, actually, as a customer, at some point, about 10 years ago. When I quit my job, I approached a couple of businesses and told them I was going to take over their online marketing. And they said, “Yes, that'd be great. When can you start?” And at the time, I was typing out manual invoices. And I realized that there was a solution out there where I could actually put in the customer’s details, put them on a recurring monthly rebill. And amazingly, and this was the big thing, was that the company would actually print the invoice out and put it in an envelope and stick a stamp on it and send it to my customer, which when you're dealing with accountants, lawyers, car dealer-type customers, they're not so super digital, especially a decade ago. So that was a huge feature. And I used that product for many, many years until eventually, I didn't use that business model anymore. I no longer have that type of customer. After seven years, I stopped that business division. And now we're like exclusively digital, online, subscription-based memberships, etc. So thanks for providing such a great service. Mike: Yeah, well, thanks for choosing us way back when. It's the snail mail, we call that inside the building, and it's funny, I hadn't heard anybody talk about it. And two people in the last two weeks, two old customers, have talked about that. So yeah, great to hear that was helpful. James: Because as a solo operator back then, it was quite the chore. I think your genesis story was where you accidentally typed over an invoice to make a new one, and decided that you'll just go and solve this problem on a bigger scale, you know, for everyone else, after solving it for yourself. For me, it just seemed ridiculous that I'd be opening up Word and typing over a new date and putting the new month on the piece of paper and then printing it out, and putting it in the envelope and then going to the post office.
May 3, 2019
John Lint In the podcast: 01:22 - An old but effective technique 02:27 - Not just content 04:24 - The essential tech stack 06:11 - Using the law of contrast 08:37 - Some successful examples 10:42 - The method in a nutshell 11:46 - All about the shortcuts 13:57 - Have less, not more 16:35 - It isn’t simple, but it can be Build and sell your paid membership effectively with help from James Download the PDF transcription Transcription: James: James Schramko here. Welcome back to This is Episode 647. We're going to be talking about a special technique that you can use to sell memberships. And for that, I’ve brought back my Membership Series guest, John Lint. Welcome. John: Hey, everybody. Hi, how are you? James: So we've been talking about all sorts of topics, which is very exciting. Last time, we talked about browser notifications, of all things. And in this Membership Series, we're just covering every possible angle of memberships to excite our listener about the idea of a membership. I've got 10 years in the trenches, running my own membership, and certainly have coached many, many, many, many, many, many, many other membership site owners. I've been through lots of other courses, I've read all sorts of books on subscriptions, I'm interested in the topic. And you, of course, built potentially the world's greatest software for memberships and courses, So we've got lots of data that we can look through and find interesting topics. An old but effective technique Today, you were telling me about a campaign that you had run in the past that was particularly effective, and I thought it'd be great to share that. So why don't you tell us a bit about the campaign that you were running when you ran this campaign, and let's discuss how it worked, and what things could be emulated for someone trying to achieve a similar result. John: Yeah, I think, you know, one of the main ingredients was just stacking on the value. Like, if we are going to summarize, the whole thing is just that. It's really stacking on a ton of value during the traditional close. You know, people talk about the close or the sale sequence or the deadline sequence. Well,
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