Wondering how to take your traditional business into the virtual realm? Kyle Meades’ speech and physical therapy service has been operating online since the global reset. Hear his story and be inspired.
In the podcast:
01:03 - Enlisting the eyes of an outsider
02:26 - The things that could have been better
06:45 - What the overall diagnosis was
08:01 - Was there anything actually good?
09:44 - The process and experience of working with a pro
12:47 - Gert’s typical SOP with clients
14:40 - What’s been done and what the results are
17:12 - The numbers that are in
19:29 - Making it easy for Google
21:26 - In conclusion...
Let James pinpoint the needs of your online business
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James: James Schramko here. Welcome back to SuperFastBusiness.com, Episode 723. Today, I’ve brought along a special guest, Gert Mellak, who is an SEO expert. He's from a business called SEOLeverage.com. And in the course of him being a member of SuperFastBusiness, I got to know him and what he does. And I started referring him to a few of my other clients. And they kept coming back to me saying, “Wow, thank you for the referral. Gert was able to really help us out, and we got a big transformation with our website.”
Enlisting the eyes of an outsider
So I went back to Gert and said, “Gert, would you have a look at our website, at SuperFastBusiness.com?” keeping in mind that we used to run an SEO business. So we know the basics, and we used to be really on top of this, but it's been about three years since we sold our SEO business. And we've been busy doing other things - publishing our book, Work Less Make More, running our SilverCircle coaching community, and building out some side projects. So Gert could come in and have a look as outside eyes on our website.
And in this episode, I want to share with you what Gert found when he came to look at our site, and what we've done in the short period since the audit to our site, and importantly, what sort of results we got. So firstly, let's introduce Gert. Hey there Gert, good to speak with you.
Gert: Hey, James, thank you so much for having me. It’s a real pleasure, because I basically discovered your podcast a few years back and discovered what you do and how you help businesses streamline their efforts and and actually make much more working less. So it's a special pleasure to be a guest here today.
James: Well, I've really enjoyed getting to know you. And the most important thing for me is when my community members help each other and they get results for each other. And since we came on board and did that website review, we've gotten even closer, in business partnership with you now and in SilverCircle. I help you grow SEOLeverage.com. And you're seeing some significant growth, which is tremendous, because I want to make sure I repay the favor and get you a great result.
The things that could have been better
But importantly, you know, the proof is in the pudding. And I'd love it if we could just open up the SEO report from where we're up to now. And if you could just start off by giving a little overview - and I'm k...
You don’t need a huge email list to build a successful paid community, as Pastor Bill Giovannetti found when he launched his membership. Find out how he succeeded, and how you can too, in this SuperFastBusiness case study.
How do you turn subscribers into buyers that will pay you over and over again? James and 10XPRO’s John Lint explain how you transition an email list into a profitable paid community, in this episode of SuperFastBusiness.
Gabby Bernstein is everywhere on social media, and her book is number one on the NY Times bestsellers list. There’s got to be a story there, and we find out what it is in this SuperFastBusiness interview.
A lot of online marketers these days are emailing rubbish. Avoid falling into that category - tune in to this podcast episode where copywriter of 25 years Sue Rice lends her knowhow on writing emails that engage, educate and sell.
Having affiliates and being an affiliate yourself are great ways to increase your income. James Schramko and 10XPRO’s John Lint discuss best practices and the tool for hassle-free affiliate management.
01:50 - A change that needed to happen
03:34 - Living with a medical challenge
06:37 - Some surprising difficulties
09:36 - The philosophy behind Build Live Give
15:21 - Working less, living more
22:44 - The stuff worth leaving behind
26:22 - Adventures in debt collection
30:39 - The huge opportunity that is LinkedIn
37:16 - What’s next for Paul?
38:16 - Five drivers for rapid growth
41:15 - If you’re publishing a book...
42:57 - Winding things down
Design a sustainable business and a life you love with help from James
Download the PDF transcription
James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 700. And today we have Paul Higgins from BuildLiveGive.com. And there's a bit of a clue in that domain name about what we're going to be talking about today. Hello, Paul.
Paul: Hi James, Glad to be here.
James: I’ve known you for a while, I think I first got to really know you in the bar at the hotel at one of my live events. We had a long conversation about your meteoric career with working for really big companies like Coca-Cola. And then you built up some enormous team in the Philippines. And it was really impressive to see how you had approached big business and then started to apply it into our world. And at the same time as all of this is going on, you've had some really interesting life challenges come along, which I will say have been really inspirational for me and a lot of other people in our community. So I hope we're going to be able to cover some of these things.
Paul: Yeah, no look, definitely. And I really appreciate your support as well. I know you've always been sending me notes, and that's so encouraging to get those from you. So yeah, really appreciate it.
A change that needed to happen
James: So why don't we talk about that transition? Because I think you've got a book out recently called Build, Live, Give, and you cater for a certain market. And I think that market’s quite instructive for both the path you've taken and what you've been trying to help others with. So why don't you give us a little overview on your sort of take on what's happening in business right now, through the framework that you've been using, and then we'll see where we go from there.
Paul: Sure. So, as you said, I had a career at Coca-Cola; it was a great company and gave me lots of opportunities. I was in Australia but used to travel around the world and work a lot of long hours. And effectively, my specialist said, Look, Paul, if you continue to do that you'll have kidney failure in a couple of years, or you can take a different path and try to push that out. In 2011, that was when I took the latter. Roughly, you know, a transplant will sort of last 20 years. So I wanted to see my grandkids and everything else that comes with living longer. And yeah, so I left.
And, you know, I wish I had met you earlier, James, because I made nearly every mistake you could make as a corporate person thinking that it was the same as running your own business. And, you know, I sort of did it solo; I was pigheaded.
01:28 - From business success back to ground zero
04:33 - An educational endeavor
06:05 - How do you start over from scratch?
08:34 - How one Guy did it
11:28 - The platforms that helped
17:32 - Self-sabotage and the fix
21:02 - Getting past a biased filter
23:58 - What breathing can do
27:55 - Why push boundaries?
29:33 - A parting takeaway
Design the life you want around a business you enjoy with James’s help
Download the PDF transcription
James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 679. And today we're going to hear about a transition from big, successful entrepreneurial run right through to starting from scratch, and for that I’ve brought along special guest Guy Lawrence. Welcome.
Guy: Thank you for having me, James. It's truly an honor to be on your show, mate. I've been listening to your podcast on and off for many years. So if I can give back a little bit to you and your community today, then it's a privilege.
James: Well, that means a lot coming from you, Guy, because you've been pretty big in the podcast world yourself. You probably started at a pretty similar time, by the look of it. Back in round, what, 2010, you were blogging and podcasting about superfoods. Is that right?
From business success back to ground zero
Guy: That's exactly right. Yeah. It was a journey. I kind of remember stepping into that line of work, it was even before that, probably 2008 when I was in the fitness industry, and I kind of hadn't gone into my own business per se in the online world before. I didn't have any scars or anything, and I was a bit naive. But I always say that my naivete actually got me got me going, because I didn't know what I was in for. So I was listening to Tim Ferriss, The 4-Hour Workweek, Gary Vaynerchuk, all that kind of stuff. And I just thought, Oh, this makes sense. And I'll just start putting content out there. And that's what we did. And by 2000, I think, by the end of the third year, we turned over three to $4 million, which was quite a surprise.
James: Well, I know Gary Vee was really the master of content back then with Wine Library TV. And I was reading The 4-Hour Workweek at the time, getting a little bit inspired that there could be some more leverage in my life, although I had trouble relating to a young single guy, because I had kids and a mortgage. So it felt like it was still a bit of a gap. And I was most definitely drawn into the idea of having a bit of a leveraged passive income and less of the constraints of my old job. And it seems like you've been through a little bit of a revolution too. I'd love for you to tell me how that developed. You were early to the market in Australia, with the superfood stuff. You were podcasting before podcasting was a big deal. You built up quite an audience. And then, I'd love to know what happened.
Guy: Yeah, for sure. In all honesty, I found that I'd kind of, the one thing that amazes me about podcasting, James, is how much you learn along the way, and how many awesome people you meet, and you start to see the world from a different place. I mean, that's what it was like for me.
And I kept exploring more and more around health and wellness and well...
In the episode:
01:44 - If you haven’t already listened...
02:48 - It’s not just for weight loss
05:07 - Make opportunities to move
07:18 - Hour by hour
07:53 - Have some fun!
09:54 - Gamifying movement in your life
12:43 - Three steps to a routine
15:52 - Why detoxing is no longer optional
17:29 - Sweating things out
19:39 - Everybody’s got them
22:20 - On a positive note
23:45 - What it all comes down to
25:11 - Vinegar and water
26:33 - Health topics on a business show
27:52 - Summing things up
Let James help you balance a profitable business with a life you love
Part 3 of the series
Download Easy Tips To Fit Movement And Detox Into Your Life (and the PDF transcription)
James: James Schramko here, welcome back to SuperFastBusiness.com. I’m with my friend, Anita Chaperon. Welcome back.
Anita: Hi James, good to be back.
James: We’re having fun with this series. This is actually the fourth part of our series, and we’re going to be talking about movement. Moving often, cleaning up, exercise, detox and all that good stuff.
We’ve of course already covered a few fantastic topics in this series, which is called The Bio Upgrade Method Series, and it is a summary of what’s in your fantastic course, which is available at superfastbusiness.com/anita. In the first episode, we’ve talked about becoming the CEO in the business of you. In the second episode, we talked about eating, and reducing your discomfort. And the third episode, we talked about rest, probably my favorite topic, actually,
02:11 - Not an overnight thing
05:23 - How to gamify things
07:06 - It can actually be great
08:31 - The learning experience
10:59 - Stuff you don’t need
13:26 - Just experiment
14:33 - Eliminating the four baddies
20:29 - Know your genetics
25:13 - This one takeaway will work wonders
27:35 - In summary
Structure a life and business you love with help from James
Part 1 of the series
Download Some Practical Tips Towards Healthier Eating (and the PDF transcription)
James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 675, which is part of The Bio Upgrade Method Series I'm doing with Anita Chaperon. Hello, Anita.
Anita: Hi, James. It's nice to be back. I can't wait to get started on this topic.
James: Yeah, well, we're working our way through them. In the first episode, 674, we talked about how it's time to become the CEO of the business of you. And we set up the series nicely with a little discussion and some personal injections of experience. And we're basically of the understanding that if we can optimize ourselves, then of course, our business will benefit from that. That's why we have this on a generally business topic show.
But these days, I’m becoming more of a student of the whole of life, as I'm going through different stages in my life and business. But I can tell you, having just finished our financial year, I'm doing fine with the business health, which seems to correlate quite nicely to my personal health. And you've been a big part of that journey, which is why I've invited you back to share more stuff. And today, we're going to be talking about eat well, and how to eat healthy for life with minimal discomfort. And I'm sure this is going to be a really great topic. So let's have a chat about that.
Anita: So in the last episode, if listeners haven't listened to it yet, I would advise that you do because it sets a few kind of global refrains of how you think about your health. So have a listen to that, I'd love to hear what your most valuable takeaways were from that. For me, the thing, or kind of the main concept I wanted to get across is to think o...
In the episode:
03:05 - Kaizen for your health
07:31 - The real paradox
09:47 - The business of YOU
12:54 - Taking ownership
14:21 - Your body as a system
18:10 - Why tape your mouth shut
22:14 - Five subsystems of your health
24:19 - Two things you can’t separate
28:27 - The Inflammation Bucket analogy
35:23 - Conversation about CBD
39:43 - What’s coming next...
Find more tips for improving your life and your business inside SuperFastBusiness
Download the PDF transcription
James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 674. And it's the first of a five-part series with my good friend, Anita Chaperon. Welcome back.
Anita: Hey James, it's good to be back. It's been a while. So I'm happy to be back.
James: It has. We were in the four hundred last time we spoke. We had Episode 453, 454, 455 and then 495. We've talked about all sorts of things like morning power routines, DNA. So as you've guessed already, we're into a health topic. And you've been doing a lot of research and developments in the meantime, and you've come up with this thing called Bio Upgrade Method, which neatly shortens to BUM. It's hard to forget that one. It's kind of like the program that helps you get less of the acronym or at least strengthens it. And we're going to just dissect the various components that you've put together. And you've generously offered to come along and share some highlights from this.
We will make a redirect from SuperFastBusiness.com/Anita. So we'll make sure that that is there for if you're listening to this on your phone, you can type that into your phone and find the program. Over this series, we're going to be talking about how to get in charge of your own health. We're then going to go into the food component, then we're going to talk about the recharge and energy repair component. And then we'll talk about movement and cleaning up, I guess. And then the last part will be about enjoying your life and ha...
02:58 - Juggling business and family
07:30 - “Come in here and see what I’m doing”
09:54 - The superfans-money connection
14:46 - One platform, or multiple?
16:32 - Pat Flynn’s first fan
20:10 - What the ordinary person can do
22:59 - Have the right lyrics
24:26 - The small, quick win
26:23 - Get people involved
27:58 - The digital high-five
30:21 - Scaling your reach
32:18 - The dark side of having fans
36:33 - Summing things up
Win quality customers for your business with help from James
Download Useful Insights About Superfans (and the PDF transcription)
James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 673. And we're talking about how to create superfans. And for that, I brought along somewhat of an expert in this field, Pat Flynn. Welcome.
Pat: Thanks, James. Glad to be here.
James: This is not your first time on the show. The last time you were on here was actually six years ago in Episode 225. And we had a great discussion back then. We were talking about your story and your journey, which you've showed no signs of slowing. You're actually getting stronger and bigger in the marketplace. Over the last six years, you've had quite a transformation. In fact, I think now you've had over 55 million downloads of Smart Passive Income. You've got a thriving YouTube channel. You're now running events, live events, you're still very strong with your affiliate marketing, and it seems like you've visited just about every Disneyland available from the travels - and no doubt, your Back-to-the-Future paraphernalia has been increasing. So what a journey, hey? Over that last six years, quite a bit of change.
Pat: Definitely a lot of change and besides the Back-to-the-Future stuff being the most exciting thing for me. It's definitely been just how I feel like I've grown up as a CEO now because back then I was feeling like I was a scrappy entrepreneur, I was taken advantage of some really cool things in the affiliate marketing world in a very genuine way. I was very proud of that. But now, like you said, I have live events, I have these books coming out. I've done online courses finally. And still being able to manage the family and be here for the kids too. And just very thankful for that. And also, I just want to give a quick shout out to you, James. You've been very instrumental in my most recent successes related to a lot of these things that I've just mentioned. As a result of, you know, you helped me out in your mentorship program.
Juggling business and family
James: Oh, well, it's been my pleasure and actually a real privil...
Joe Fier and Matt Wolfe talk
02:19 - Podcasting scheds and staying ahead
05:20 - How much communication is too much?
10:26 - Making your list count
14:33 - Media consumption preferences
22:09 - How to package your product
27:20 - Catering to a variety of audiences
32:11 - A decade of consistency
33:42 - Looking at the ROI
39:15 - Customer retention best practices
40:35 - Where the money comes from
42:36 - Celebrating lack of drama
44:57 - When the podcast isn't the business
46:18 - How much info should you share?
48:16 - When people are generous
51:59 - Why scale to 10 million?
57:20 - Spotting and working with winners
58:46 - Some books worth checking out
Stay on top of what works in business and online marketing with help from James
Download Takeaways From A Discussion On Online Business (and the PDF transcription)
James: James Schramko here, and welcome back to SuperFastBusiness.com. This is episode 672, and quite a special episode. This one will be broadcast on both SuperFastBusiness and Evergreenprofits.com. I had my friends Matt Wolfe and Joe Fier who have The Hustle and Flowchart Podcast share an episode with me, and boy, did we get into some stuff. It's quite a long one but you will hear about the three incredibly profitable elements that make up a super successful online business. We delve into podcasts, we talk about memberships, and we talk about events. You'll learn some of the backstory to SuperFastBusiness, and we'll have a look behind the dashboard of my campaign-tracking tool, Wicked Reports, and you'll see where some of the income comes from and what's working really well in the online marketing. And importantly, we'll talk a lot about the mistakes that we see marketers doing that you might want to avoid. So tune in as Matt, Joe and I have a great old chat over the next hour or so, and you'll also find out what our future episode is going to be about as well. Enjoy!
Joe: James, James, from SuperFastBusiness. How are you?
James: Good, thanks. Yeah, we're back with another simulcast on both our shows.
Podcasting scheds and staying ahead
James: For me, this will be Episode 672. And I don't know where you guys are up to, but I can see you're putting a lot of podcasts out.
Joe: Yeah. Where are we, Matt?
Matt: So right now, this is actually slated to be Episode 192. But I do kind of shift schedules around quite often. I never say the number at the top of the episode just because I may move it around.
James: Yeah, see, I like to paint myself in a corner. I just commit to the number. And for the first time in the history of my podca...
01:00 - A long time coming
03:20 - The argument for multi-channel marketing
06:22 - Why send physical mail?
13:15 - Acquisition versus retention
18:17 - When the launch is the business model
21:12 - Deciding what market to enter
25:47 - When you haven’t got a background in numbers
27:33 - A few decades’ highlights
32:02 - Using what’s there
34:25 - Relationships and networks
38:38 - How to avoid being boring
Take a long-term approach to business with help from James
Download 10 Tips for Direct Marketing Success (and the PDF transcription)
James Schramko here. Welcome back to SuperFastBusiness.com, Episode 669. And today we're going to be talking about how to overdeliver. So the best person for that is Brian Kurtz from overdeliverbook.com. Welcome.
Brian: Thanks and, wow, is it 669?
A long time coming
Brian: You’re a busy guy. I feel like, you know, it took this long, but I'm pleased to be here.
James: Yeah, well, we get there eventually, like, we were just chatting before we went on to record. I’ve been doing this for about 10 years, so you know, it's a slow, long game. I think that's one of the latter chapters of your book, Overdeliver.
Brian: Yeah, it’s playing the long game. Yup.
James: Yeah. So we get there eventually. Right?
Brian: Yeah. And you know, life's long. So, you know, we play it that way. So I like that. I like that.
James: I liked a lot of things in your book because there are things that I was often nodding my head as I read it, thinking, yeah, we're on a very similar page. And it makes sense that we have so many friends in common. You have your foreword by Jay Abraham. You've got Ryan Levesque, John Carlton, David Deutsch, Paris, Frank Kern, Ryan Deiss. So we are circling in the same field. It was just inevitable over time. I guess I could have done more database mining and statistical analysis to arrive at you a little bit earlier. Even Kevin Rogers. I'm just absolutely surrounded by copywriting and direct response marketing people. Throw in a few Halberts, you know, we've got the whole game sewn up.
Brian: I've been an admirer of yours for many years.
In the podcast:
01:37 - What do users prefer?
03:57 - Leveraging a brand
05:37 - Not a lot of competition
08:18 - Getting more conversions
11:35 - It works offline
13:13 - Leveraging device capabilities
14:42 - The name of the game is retention
16:43 - An enhanced experience for users
17:51 - Amazing speed
Keep your business timely and in touch with the market with help from James
Download 9 Reasons To Get An App For Your Business (and the PDF transcription)
James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 668. We're talking with Jarrod Robinson from theappmatch.com. Good day, mate.
Jarrod: How are you? Good to be back.
James: Always good to catch up in between nappy changes. You've got the young one there, and I do too, now, and we've got parenting stories to exchange. And also, we talk a lot about online marketing, and in particular, apps. And recently, you were telling me about the advantages of a mobile app over a website. And we decided it’d be a great idea to record our conversation. Because I still think there's an awareness gap in the marketplace.
Jarrod: For sure.
James: You know, people have heard about apps, they probably think they know what they are. We've talked about them before in our series, we've had an ongoing series on SuperFastBusiness, where we cover this topic. But let's break it down. Just in case there's any gray area, let's talk about the nine reasons an app is still a great advantage over the website experience for your customers.
What do users prefer?
Jarrod: Yeah, yeah. Well, I mean, there's nine, but there probably is more than that. But I think it comes down to these top nine. And the first one, James, you'd be probably aware of this as well. User preference, you know? If you look at our own usage of a mobile phone, in our preparation to get onto this call, how many apps do you think we probably used?
James: Well, yeah. I mean, you probably use more than I do.
James: Generational thing. But I still think there are apps taking up that prime real estate. But I know in any given day, because I actually track and monitor the usage of my phone, I know some apps are getting a pretty good workout, when I look into the reports. And some of them are for pleasure. I might be looking at World Surfing League or a forecasting app. I definitely look at my forecasting app every single day.
Jarrod: For sure.
James: And I'd rather do that than go and look for a browser.
James: And then there's other apps that we use just as business tools for communication. I did a conference call this morning, and I was a guest.
01:50 - Just had to do it
03:49 - BNI and Chamber of Commerce
04:57 - When you’re the speaker
08:07 - How meetups rescued a business
09:15 - Meetups of all sorts
10:29 - One of the best meetups around
13:13 - A direct lead gen platform
17:17 - Trade show tools and tactics
19:45 - Knowledge and connection in one place
21:45 - What conferences did for James
26:49 - How do you get to speak?
29:29 - Paid workshops and running events
34:00 - Where are the events?
Power up your marketing with James as your guide
Download 6 Lead-Generating Live Events You Ought To Attend (and the PDF transcription)
James: James Schramko here. Welcome back to SuperFastBusiness com, Episode 667. Today I'm chatting with my friend Will Wang. Welcome to the call.
Will: Thanks for having me back, James.
James: Well, we've had you back and had you back and had you back. This is actually episode six of our Get Clients Series, which has been a wonderful series in particular, helpful to the business owner looking for more clients, as the name would imply. In the previous episodes, we've talked about cold outreach, we've talked about emails for cold outreach, we've talked about powerful sales conversion process for inbound leads, we've talked about lead nurturing and handling objections, and how to diagnose and revive a dead email campaign.
In the episode:
02:19 - A stroke of luck
04:31 - A familiar theme
05:51 - It’s all in the data
08:28 - Google knows best
09:30 - Getting the AI to learn
13:52 - Some useful advice
15:25 - Time to look at those leads
16:56 - Proper time expectation
18:37 - What it lets you do
20:12 - The stuff that doesn’t work
21:49 - When you lack conversion data
24:11 - What competitors are in for
26:44 - Making things seem simple
28:23 - Something to finish on
Keep your marketing timely and impactful with help from James
Download the PDF transcription
James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 666. And my guest today is Scott Desgrosseillers from Wicked Reports. Welcome.
Scott: Welcome, James. Thanks for having me. Good pronunciation, by the way.
James: Oh, thank you. It's great to have you back. We had a wonderful Episode number 590, we were talking about the test data that you had collected of $1.5 billion worth of advertising and what that meant. I still refer back to that episode on a regular basis in my coaching, because one of the highlights from that episode for me was just how long it can take for a conversion event to be profitable. It's a little bit longer than most people would expect. And it it really flew in the face of some of the popular advice about trip wire advertising and self-liquidating offers, etc. So that was a highlight for me.
I've continued to use Wicked Reports, and I'm getting great data from it, which is helping drive my business. In fact, just recently, we made some significant changes to my membership based on some of the data that we were getting. And I was also able to reach into the tool and find out why I had such a successful month in the month of April 2019. We had like a four X result, which was phenomenal. And I was able to pinpoint exactly which campaigns, which sources, which attributions were causing that so that I can cherry pick that and do more of the same.
Now, today's episode is interesting, because we're talking about some groundbreaking technology that is available that has never been able to be used before, which kind of leans on what I was just talking about, it will be a way for me to further take advantage of advertising campaigns. And it's got something to do with Google. So I'm going to let you introduce this topic, and I’m looking forward to having a great discussion around this, Scott.
A stroke of luck
Scott: Sure, thanks, James. So through various serendipity, and just hard work and persistence,
02:55 - When it’s all about the product
05:12 - Some product-led examples
07:12 - Will they buy it?
09:05 - Where is your market?
10:51 - Knowing your customer
13:44 - Identifying channels that work
15:44 - Forget about the features
18:43 - Removing the barriers
22:52 - Building the excitement
25:46 - Zigging when the market zigs
28:11 - Client versus customer
30:35 - Lessons from Mercedes-Benz
33:55 - A car industry takeaway
39:03 - The guy who sold a boat
41:24 - In summary
Optimize your business for success with help from James
Download A Product-Led Versus Market-Led Business (and the PDF transcription)
James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 665. And I'm chatting with Sonya Keenan, from OmnichannelMediaGroup.com. Welcome.
Sonya: Good day, James, how’re you going?
James: Going really well. I love our chats, you always have a refreshing perspective on things. And that's because you're traveling between Australia, the United States, and you've got a foot in a few different types of businesses. So, always really interesting to see what you've got to say. And today's topic, I'm sure, will be very exciting as well, because we're talking about the difference between product-led versus market-led, and how that relates to our business.
Sonya: Yeah, James, as you know, I've been coaching business owners for quite a while now. And as you said, I do tend to have my fingers in quite a few pies. I'm a serial entrepreneur, I hope in a good way. I love business, I love being involved in business, and I love sort of building community. And through that coaching work that I've been doing, I've been really fortunate to work with some really successful businesses and business owners. But what I found is that once I start working with them, we find this whole sort of barrel of untapped potential in their business that they just aren't marketing to. And that's their own market. Businesses get so caught up in developing a product, and selling a product, that they just really forget that they have this whole opportunity of serving the market that they've built. And yeah, that's what I want to sort of chat to you about today.
James: Yeah, I love it. When I think of you, Sonya, I know we got connected through some mutual friends, especially through your connections in the DigitalMarketer space. You now run the annual event for digital marketing in Australia, towards the end of the year, which I've had the pleasure of speaking at, which is a great opportunity. And I think of you as being gutsy, and a go getter, and you call it like it is, which is why I think we get on so well.
Sonya: Thank you, James, I appreciate that from you, that's a nice accolade I’ll take.
James: Well, you just, you know, instead of just talking about stuff, you just roll up the sleeves and get it done. And you're a great implementer, and of all the people I speak to,
In this episode:
01:45 – Moving on from the launch model
03:27 – More time for the kids
05:04 – About the new book
09:40 – What makes a good market?
10:57 – The Scrabble tile jewelry venture
12:59 – Going for evergreen
15:03 – Why education and expertise are good bets
18:52 – The enthusiast versus problem solution market
20:14 – We’ve got to solve this NOW
24:00 – Where a solution leads to other problems
25:00 – Where are the players with money?
30:59 – Next test: market size
33:09 – The In/Up/Max concept
39:35 – A brief book review
Learn the right moves for the right market with help from James
Download The 5 Must Haves Of A Good Market (and the PDF transcription)
James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 664. Chatting with a repeat guest, Ryan Levesque. Welcome.
Ryan: It's awesome to be here. I'm actually so disappointed I couldn't be guest number 666. Then we could make that the kind of twisted double episode here.
James: You know, most people express relief that they're not Episode 666. So that's a counterintuitive position to take. I'm not sure how to handle that. Maybe I'll be like those elevators in some countries. In Asia, they don't have elevator on level four or something like that.
Ryan: Yeah, no level four, no level 14. And funny, it's China, because they adopt the western and eastern superstition, so there's no level four, there's no level 13, there's no level 14. So you're like, on the 15th floor, and you feel like you could just step off the balcony onto the ground.
James: It'd be great for realtors, they're probably selling a penthouse at a premium. It's not quite as tall as they thought. Reminds me of that John Malkovich movie, I think it was Becoming Malkovich, and there was like, a floor in the middle of everything. That's funny.
Ryan: That's funny. Well, 664, here we are, it's great to be back. Man, I always love talking to you. It's awesome. Awesome. And to be back, I'm really grateful.
Moving on from the launch model
James: I do keep an eye on you from afar, and I was most pleased to see you have made recurring revenue the center of your universe. And you've gone off the chase, the move, the instability of the launch-event-based model, and I must say, you took your time about it, buddy.
Ryan: You know, it's challenging. The launch model is very alluring, right? And you get these, you know, very big revenue hits, which are incredibly addictive, because they can propel a lot of growth in your business. But they do come at a cost. They come at the cost of the instability of the event-based model. And I think there's a place for it in business. That said, I think for us the stability of the recurring revenue model is something that we've made a focus strategically in our business to shift more and more of our income there over the coming years. So yes, your words did not fall on deaf ears, my friend,
In the podcast:
02:18 - From financial planning to virtual assistance
04:45 - Giving oneself permission
07:02 - It’s all part of the journey
09:05 - Handling that fear of failure
11:45 - Do you need a certain background?
14:23 - How the working relationship should evolve
16:25 - When do you hire?
18:25 - Tasks to hire for
21:53 - If you’re looking for a VA...
23:49 - It’s really about a relationship
25:11 - What happens in the interview
27:00 - The cheeseburger question
29:03 - Other interview methods
31:50 - What about documentation?
33:02 - The matter of compensation
Build and manage your virtual dream team with help from James
Download 7 Useful Things to Know When Hiring A Virtual Assistant (and the PDF transcription)
James: James Schramko here. Welcome back to Episode 663 of SuperFastBusiness. This one's about virtual assistants, and I've brought along a special guest, Gina Horkey, from the Horkey HandBook, to talk about this topic. Welcome.
Gina: Thank you. It's exciting to be here.
James: Yes, it wasn't that long ago, you were here in Sydney at SuperFastBusiness Live, visiting our local community with some of the other international guests. Of course, we had people from the UK and all sorts of places - Canada, New Zealand, of course, Asia. And it was really nice to have you in person. Did you enjoy the event?
Gina: It was amazing. I attended every session, took notes. I've already connected with a lot of people that I met there. And I would hope to come back again, depending on our family plans next year.
James: Yeah, that's fantastic.
Gina: It’s really lovely.
James: Yeah, it's a good time of the year. Not too busy. It's still warm. Water’s definitely warm, which is great. I love what you've been doing over there with your virtual assistant business. I've had the great pleasure and opportunity to be working closely with you over the last few months, and I've seen behind the scenes of how much of an impact you're making for your audience. And predominantly, you're helping people become virtual assistants, and mostly in Western countries - in the United States, Canada, Western Europe, Australia, New Zealand. So you're getting some really amazing, talented people, you're providing them tools and resources to get savvy with the online world and then to be able to work with employers. And I think you even help employers find these people. So I'd love to hear more about how your business is set up, Gina.
From financial planning to virtual assistance
Gina: Sure. So I'll start by sharing a little bit of my story, if that's okay, because it's pretty relevant to where we are now. It’s about five years ago, in just two weeks or so, that I actually started a freelance writing side hustle. I had a full-time career as a financial advisor; I was the breadwinner...
01:56 - Blogging made easy
04:49 - SEO-friendly, too
06:07 - What about podcasters?
08:14 - A progression of tools
12:10 - How 10XPRO evolved
15:17 - What makes up a homepage?
16:42 - Before the sales page
17:54 - The all-in-one page solution
18:41 - Where the sales happen
20:03 - Following the sale
21:07 - You control the navigation
21:23 - One popular page
22:38 - Single or double opt-in?
23:33 - Email integration
24:37 - Opt-in placement
25:42 - Other pages
26:56 - Upsells and downsells
Keep up with the best in internet marketing technology with James’s help
Download A Checklist of Pages Your Business Website May Need (and the PDF transcription)
James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 662, and we'll be talking about what pages you need on your website, especially relating to if you're selling some kind of course or membership. And of course, I’ve brought back my great friend John Lint from 10XPRO.io. Welcome, John.
John: Hey, everybody. Hi, James. Nice to be back.
James: John, what have you been up to lately?
John: Super busy with 10XPRO as always, trying to add more and more cool stuff. It always feels like, you know, Christmas in each month of the year. Every month, we deploy some really cool stuff and I’m really pumped about the new bunch of features that we're going to add. Like, we have awesome blog features coming up, we have new templates coming up, we have some advanced automation stuff. So it's really going to make a lot of our members happy, the guys starting out, and also the advanced guys, they're going to love it because we have some really huge bag of goodies, I would say. I'm really pumped about that one.
James: Yeah, that's great. I mean, it takes a lot of commitment. I know, because I publish a new training each month for SuperFastBusiness members. And there’s actual effort involved in that, and rolled it out, and we captured it as a recording. Of course, people joining now can access the entire back catalogue of all the recordings. And in your case, when someone buys 10XPRO.io, they're going to access all the features that are ready to roll.
Blogging made easy
I'm interested about the blog one, because I know a lot of our community are content marketers. It was the number one topic at the recent SuperFastBusiness Live 2019 event, was in relation to content.
01:17 - Pastoring and needing change
13:12 - Discovering James
07:54 - From then to now
11:14 - A matter of health
13:56 - Some challenges involved
17:58 - The VA experience
20:08 - Religion and internet marketing
21:25 - Tips for the journey
23:22 - Putting up bumper rails
James will help you support the life you love with a business you enjoy
Download the PDF transcription
James: James Schramko here. Welcome back to Episode 661 of SuperFastBusiness.com. Today we're speaking with Stephen Toon, who went from being a pastor to running boot camps and having an online membership. Welcome, Stephen.
Stephen: Hey, James, thank you so much for having me. This is awesome.
James: Quite the transition you've had there. You have a website, worshipleaderlife.com. And that's what you've currently been focused on. But it wasn't always that way. Why don't you tell us a little bit about being a pastor and why you changed?
Pastoring and needing change
Stephen: Well, for about 20 years, I've been a pastor and my main focus has been music in the church. But I like to tell people that that's not all I did. I also married, and buried. That sounds terrible, but so I was an ordained minister here in Canada, where I live, and worked at a few different churches over the years. But I always had a foot in the music industry as far as gigging, writing songs, recording. And really, it just kept building up, building up over the years. I felt like I needed to give it a go as far as songwriting and music.
And so I started looking into online marketing of music, but it also tied into the church, because as you know, everything has gone tech. So everything from our admin to our practicing for music, or sharing ideas or whatever, everything's gone online. So I sort of got exposed to that as I was pastoring. But I was still, you know, stuck in the Sunday to Sunday, local, couldn't go anywhere. And there's other things, there's other elements to the job. You know, I love the work, but I was getting tired of it. I just needed a change, really. And so my wife and I, after much discussion, and seeking counsel from others, and figuring out, what are we going to do, we decided to just make a total change. And we sold our house, I quit my job, we moved south so we could be closer to family. And we spent a year writing music and recording music.
And about halfway through that I realized I actually really missed the ministry, the people-side. In my work as a pastor, it's very similar to what you do. Coaching folks, consulting with people, helping people to kind of realize like, what's the next step to becoming a better me, right? And that's something I really missed. I really missed the, for lack of a better word, the coaching, the pastoring, the coaching, the growing of others.
So I kind of went back into what I've been learning as far as online marketing for music and thought, what else is going on out there? And lo and behold, I found a music podcast. I actually can't remember what it's called now, but you were being interviewed.
In the episode:
01:55 - Women creating success
04:06 - What prompted a decision?
07:24 - Say yes, then figure it out
08:37 - The time it took to change
10:09 - Money versus the customer
14:58 - Excellence and integrity
18:20 - Seeking out advice
19:55 - A behind-the-scenes role
20:52 - Good for the customer, good for you
23:49 - The fun of renovation
27:00 - How to decide
29:06 - Renovate versus detonate
30:21 - Buying or selling?
34:57 - Does it give you joy?
Build a continually innovative business with help from James
Download Some Guidelines For Renovating Or Detonating Your Business (and the PDF transcription)
James: James Schramko here. Welcome back to SuperFastBusiness. This is Episode 660, and we are going to talk about renovate or detonate. And for that I’ve brought along subject matter expert Janet Beckers. Welcome.
Janet: Hello, James. Hello, everybody.
James: Janet, you have a site called romanceyourtribe.com. But it wasn't always that domain name. And I think the story behind that is really the theme of this particular episode.
Sometimes when we're going along in our business, we have a need for change. In fact, Peter Drucker used to talk about business being a function of marketing and innovation. And I would agree with that. Certainly, when I quit my job, I made a commitment that I would have to keep innovating to stay alive, because I didn't want to go back to a job. And over the progression of that last 11 years since I walked out the door, I've changed my business model, I've turned off business units, I've deleted probably more sites and domains than most people will ever create in their lifetime, at a rapid phase of production. And you've been through some changes lately, as well, and you've got a whole training on renovate, or detonate, addressing this subject. So why don't you give me a little bit of outline as to the Janet Beckers story and why this topic became important for you?
Women creating success
Janet: Yeah, sure. My main business, the first one that took off that was successful, I should say, like a lot of people, you know, I've tried a few different things, and they didn't work. But the one that was really successful was Wonderful Web Women. And it started, as you know, me just a search for successful role models online, looking for women who were creating success. And so it started as a very, very simple model of me doing a, like an online summit. It was like, one of the first ones, it was over 10 years ago. And I just kind of worked it out as I went, and it took off like, super duper fast. And all of a sudden, I'd gone from no list to thousands on my list, getting invitations to speak overseas, to getting people contacting me saying, you know,
01:43 - From a town of 2000...
04:29 - The role of mentors
08:53 - The shy kid meeting strangers
12:10 - Easing the face-to-face qualms
14:04 - Strengthening the connection
16:49 - Keeping things going
19:44 - Why make the effort?
23:07 - The example of kids
23:10 - What upbringing’s got to do with it
30:43 - Are millionaires excessive?
32:55 - What would Jaime ask herself?
35:50 - Getting Andrew Warner
41:13 - Some parting advice
Want to hone essential business skills? James can help
Download 9 Networking Tips for the Natural Introvert (and the PDF transcription)
James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 659. Today we'll be talking about networking for introverts. So I've brought along a friend of mine, Jaime Masters from eventualmillionaire.com. Welcome to the call.
Jaime: Thanks so much for having me on.
James: From the outside. Jaime, it would seem that you're some kind of extrovert, because you've had so many millionaires on your podcast for interviews, which I think was the core premise of Eventual Millionaire. And you came from a beginning way back there in Maine, not knowing anybody. So how's that even possible, even if you're an extrovert? But if you're introverted, that would make it seemingly impossible. And today's episode is really to encourage a listener who might be feeling a little reserved or not know many people or the feeling like they’d like to do more podcasts, or videos, or interact with people even via email, but are holding back. So let's see if we can find some interesting tips that could be useful for that process. And a good starting place might be Jaime, way back in Maine, not knowing anybody. Tell me about that.
From a town of 2000...
Jaime: I grew up in a town of 2000 people. Woohoo. Yeah, it's kind of funny when you say introvert, I remember one of my mom's friends actually just stayed at my house. And she was gushing about the difference between who I was growing up, because she's known me since I was born. I was like, in the corner not wanting to talk to anybody. Like, I was voted most artistic in high school. I didn't talk to people, I was the geek behind the computer screen, and that was it. And thank goodness, we have the internet. Because if we didn't have the internet, I'm pretty sure I wouldn't have a network of millionaires and craziness now, because I could stay behind the laptop instead of actually having to go out. As a side note, I turn absolutely bright red when I get embarrassed. Like, it looks like I have hives going up my face. So that's also a fun thing to do when you talk to people. So yeah, I've come a long way.
James: Yeah, that is an interesting transition. So what happened? You’re sitting there geeking out on your computer, and then the internet took your interest. What would be the starting steps that you went through?
Jaime: Well, online business versus actual, what I started in is very different.
In the podcast:
02:01 - Get this right or else
05:30 - When you’re just starting out
07:39 - Now you need people
10:02 - Multiple means of attraction
12:03 - From visitor to lead
14:21 - Always on topic
16:39 - The client/customer phase
20:48 - A formula that sells
23:45 - Make the price ridiculous
25:25 - Delivering the product
27:50 - What everybody should do
31:01 - A principle of never-ending improvement
Need guidance in your business journey? Get help from James
Download The 6 Phases Of Business You Should Know (and the PDF transcription)
James: James Schramko here. Welcome back to SuperFastBusiness.com. Today, on episode 658, we'll be talking about six essential phases of your online business. For this, I brought my friend, John Lint from 10XPRO.io. Welcome to the call, John.
John: Hello, everybody. Hey, James, nice to be back. Seems like we haven't talked in a long, long time. I missed you, man.
James: Well, it's been three weeks. And in that time, we ran the SuperFastBusiness Live event. You've sent me some teasing pictures of the great waves you've been getting over there in Thailand, which is not known as a big surf spot. But having seen the pictures, I was just thinking about looking up airfares, and stuffing a board in my bag. It’s been tiny here.
Of course, we love chatting about membership sites. This is part of The Membership Series. And you've been running some training for your members, which you do very actively. And in the meantime, I've been doing some research as well, in order to improve my membership. And I've actually been interviewing some of your 10XPRO customers recently and gathering data and research around how they use the membership, what sort of challenges they've had prior to finding your software and where they're at in the process.
I think today's episode is going to be really valuable no matter where you're at in your online journey. Whether you're starting from scratch, or whether you've got something really established, there’s going to be something in it for you. Let's start with the first phase. And that's the market phase. And why don't we just introduce what that phase is, John?
Get this right or else
John: Yeah. I mean, this is actually the most important phase - nothing else will matter if you don't get this right. And the problem is that, you know, it's not very sexy.
In the episode:
02:13 - What’s old is now new
03:15 - Transaction versus transformation
06:49 - What really lasts
10:19 - Just what is sales?
14:56 - From closing to enrollment
17:38 - Why sell a business?
20:12 - A powerful game changer
23:08 - When it’s not what you expected...
16:06 - Some life-changing questions
30:45 - Finally getting clarity
36:51 - Dan Sullivan’s client filter
Work less and make more with James’s help
Download 3 Tips for Balancing Growth and Freedom in Your Business and Life (and the PDF transcription)
James: James Schramko here, welcome back to SuperFastBusiness.com. This is Episode 657. We're chatting with Dan Kuschell, who has the Growth to Freedom show, and we're going to be talking about business, sale systems, connecting a few dots, helping you get unstuck, and general matters. Welcome, Dan.
Dan: James, it's a pleasure to be with you. Thank you.
James: We got connected by some mutual friends, Matt and Joe. They've been on my show a few times. We've done a podcast where we shared it on their show and my show at the same time, as well. It was really well received, it was in the top 10. And any recommendation of theirs, I have to pay serious attention to because they're good people. And, you know, it's really good to connect with people out there who have got, sometimes, some similar stories, sometimes some different stories, and just to see what patterns we can recognize, what things we have in common. And also, it gives a good platform for some stimulation around ideas.
In fact, just on that topic, I read a new book that came out yesterday. I think it's called, This Is the Answer, or something like that, from my friend, Dan Norris. And I agree with about 50% of what he said, and I disagree with about 50% of what he said, but even when I disagree, I love the stimulation it causes. And I think, why does my position on that differ from the authors? And a mentor of mine taught me that a book is just one person's opinion. So when we talk about stuff here, it'd be really interesting to see what experiences ...
01:36 - A thousand-year-old topic
03:36 - Helping clients with storytelling
06:19 - How to and how not to introduce yourself
08:33 - Achieving Grandma’s lasagna
11:25 - Three steps to sales
13:37 - This show’s Big Four
15:28 - Stories and social media
17:05 - Famous, but not really
19:32 - Kyle’s story
22:44 - The people you help
25:31 - What story do you tell yourself?
27:56 - Enhancing a natural skill
29:21 - Stories in your pocket
31:04 - The “Why now?” element
31:36 - What’s the low-hanging fruit?
32:57 - For beginners and experts
34:04 - Story types you need
36:56 - When success outstrips mindset
39:43 - The hairdressing persuasion expert
Market more effectively with help from James
Download 5 Powerful Story Elements You Need To Have For Business (and the PDF transcription)
James: James Schramko here. Welcome back to SuperFastBusiness.com, this is Episode 656. We’re talking around the topic of how to sell more with storytelling. For that, I've brought back regular repeat guest, Kyle Gray. It's great to have you.
Kyle: James, thanks so much for having me. This is always one of the highlights of my year, coming onto the show. And I'm so excited to be here once again.
James: It's not just your highlight, Kyle. It might surprise you, or maybe not, to know that you are number four and number five most-downloaded episode in 2017 with your episode around content marketing, I think that was Episode 534. And even back in 2016, you were in my top 20. So that's why I asked you back, because you deliver.
Kyle: Well, it's always been fun. The audience is always great. And you ask great questions, so you bring out the best.
A thousand-year-old topic
James: I want to bring out the best of you today,
In the podcast:
01:35 - When things become a hot mess...
05:32 - Where it typically starts
08:25 - The things that need attention
09:38 - After taking stock
10:55 - The tools of the trade
14:03 - Other go-to items
15:40 - Communication frequency and styles
Be the best entrepreneur you can be with help from James
Download the PDF transcription
James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 655. We’ll be talking about how to get the most out of your team and free up your time, get yourself away from that burden of overload, overwhelm and chaos that inevitably comes as a business owner, especially as you're scaling. I’ve brought along a friend of mine, Kat Jarman. Welcome.
Kat: Thank you, I am a very long-time listener, so it's kind of weird and surreal being here, but I'm glad to be here.
James: Well, we do catch up fairly often these days, which is terrific. I remember meeting you at Chris Ducker’s event in the Philippines several years ago. And we had a chat then about what you're up to. And I saw that you've been doing really good work behind the scenes with a few other clients of mine, helping them get out of their own way and optimize the teams that they had. And you and I've had a chance to work together recently, as your business is growing at a nice organic rate. It's called YourOnlineTeam.com. Why don't you tell us a bit about what your business does and who it does it for?
When things become a hot mess...
Kat: Okay, so basically, we are an online business management. I guess you could call it an agency for entrepreneurs. So we help entrepreneurs that are probably, they might have been going for a few years now, they're earning some really good money. But everything’s starting to become a little bit of a, we call it a hot mess. So perhaps their team has grown, maybe they have three, four, five, six virtual assistants that they are managing themselves on a daily basis. They've also got projects that they're trying to push along. Some of them have clients that they're trying to fulfill, and everything's just getting a little bit chaotic. So we come in on a retainer basis, I guess, every month, and help people untangle that. We like to say that we manage the nuts and bolts of someone's business so that they can focus on what they do best, which is being CEO.
"We manage the nuts and bolts of someone's business so that they can focus on what they do best, which is being CEO."CLICK TO TWEET
James: Nice. And you started out just doing it yourself, and then over time, found some capable operators to come and join your team, and you turned it into an actual business.
01:53 - A year with LinkedIn
04:22 - Congratulations in order
06:43 - It starts with the profile
07:37 - A good headshot is worth it
10:43 - What your headline should say
12:38 - The most important thing
14:15 - Problem, agitate, solution
17:55 - Where it’s about you
18:22 - What most people miss
20:23 - Getting them to click
21:19 - The power of LinkedIn search
23:53 - Disappointments happen
26:15 - The importance of great content
28:02 - Kudos for engagement
29:53 - What’s possible on LinkedIn
31:42 - Quick summary
32:22 - Some closing tips
Power up your marketing with help from James
Download Smart Tips to Get the Most Out of LinkedIn (and the PDF transcription)
James: James Schramko here. Welcome back to SuperfastBusiness.com. This is Episode 654. Today, we're talking about LinkedIn. And for that, I've brought along someone who's very passionate about LinkedIn. Julie Mason, welcome.
Julie: Hey, James, great to be here.
James: You have a website called LinkedSalesFormula.com. That's very LinkedIn-themed.
Julie: Yes, yeah. And thanks for your tips. You notice that I'm not infringing upon LinkedIn branding. Yeah, I would say, in the 10 years that I've been teaching LinkedIn, that is the most comprehensive and supportive training I've ever created.
James: That's fantastic. And you've been a part of my journey. I want to just start there, I think. You're a member of SuperFastBusiness membership. And one day, I was posting in there that I'm not a huge fan of LinkedIn. And of course, you took huge offense to that, and corrected me. And you said that you'd be happy to help me out to get a better understanding of LinkedIn, something to that effect. And we arranged a little Skype call. And this is one of the privileges I have of running a membership with so many fantastic experts in their field. I've got advice on tap. And you hopped on Skype, and you sorted me out. You told me some things about LinkedIn that I needed to be aware of, and I set about to implement.
A year with LinkedIn
So maybe it's worth talking about what's happened in that last year, because I think it was about a year ago, for my own LinkedIn, and then you can fill in some of the gaps. Does that sound like a good plan?
Julie: I think that's an excellent plan.
James: So back then, you told me to make sure that I make my bio better. That's where people are going to look at, because it's a personal platform. And then the name of the game, you said, is to have people looking at my bio. And back then I was getting about 134 people looking at my bio, and my profile. Back then also, I had about 1335 connections. So this is April 2018, that we had that. Now, one year later,
01:40 - Three systems combined
02:57 - An opening for old-school methods
05:44 - A helpful tool
06:41 - Online plus offline
07:28 - Personalizing at scale
11:23 - What NOT to do
13:20 - Ongoing, seasonal, or one-time?
14:13 - When things get complicated
Stay on top of the latest marketing strategies inside SuperFastBusiness membership
Download the PDF transcription
James: James Schramko here, welcome back to SuperFastBusiness.com. This is Episode 653. And I'm chatting with my mate, William Wang. Welcome to the call, William.
Will: Awesome. Thanks for having me back, James.
James: Well, we've been having some great discussions about lead generation as part of this lead generation series, and there's a whole bunch of episodes on this topic. And today, we're going to get advanced.
So why don't we get straight into it? What can you share with us about advanced lead generation, and probably get a good idea of who should be most interested in this particular topic?
Will: Yeah, sure. So it's actually quite a fun topic. And I get asked this all the time, because we've covered using emails before, I think we've kind of touched on LinkedIn. But I always get asked, you know, how can you use systems together to get exponentially better results, or kind of, how we do what we do. So it'd be good to dive in, I’m happy to share the strategies and systems we use, how we mash it all together, some of the technologies we use, and the results that you can kind of expect from that as well.
James: Perfect. Go for it.
Three systems combined
Will: Cool, awesome. We've talked about just using emails in isolation, but there's so many different platforms out there that we can leverage technology-wise to actually get much better results. So one of the things that we do, and I'll jump straight into it, because I think there's a lot to cover, and I think there's a lot that I want to learn from you as well, because I know you've done some stuff around this topic as well. But one of the best strategies for us is using a combination of LinkedIn, so that's a tech side of it, we match it up with the email side as well. And then what we do is we actually take it offline and go to direct mail.
So it’s kind of three different systems, and how we generally work it is, we've got a system that you can plug in and API's and things like that, that you can build. Now on this, I wouldn't necessarily recommend that people try this and build it for themselves. You can go into places like Upwork and find developers to do this. But we've had systems built in the past for some of ou...
James Schramko and John Lint
01:25 - A Cialdini campaign
02:38 - Are you helpful?
04:27 - Just one question
05:21 - And the results were...
07:21 - What comes next
08:56 - Sometimes people need reminding
10:29 - Is this for real?
11:41 - The things that will change
13:48 - Looking forward
15:11 - Try it yourself
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Download A Membership Change Campaign in 4 Steps (and the PDF transcription)
In the episode:
02:05 - A fond look back
04:40 - Why read biographies?
06:55 - Recording for posterity
08:30 - Lessons from elders
10:53 - When you have to text first
11:49 - Where all the bullsh*t subsides
13:24 - The hungry young punk
16:12 - What the old geezers have to offer
19:36 - Where lack of empathy shows
20:32 - John and the receptionist
23:47 - What trauma are they in?
25:16 - Empathy in sales
27:45 - It’s the tough guys…
31:19 - That’s just so wrong
33:49 - Why people fall for stuff
38:00 - Hanging with the old guys
40:09 - The thorn out of the paw
42:55 - What empathy does for marketers
51:49 - A new book in the works
57:33 - Podcasts and cooking
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James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 651. And we're going to be talking about empathy today. And gee, I don’t know if I know anyone more empathetic than John Carlton, welcome to the call.
John: Always, always happy to talk to you, Schrak. Just before you hit record, we were reminiscing about how far back we go. And, you know, what an astonishing ride it's been, and how our careers have kind of mimicked the growth of the web as a marketing vehicle. I'm not sure anybody is taking note, but we are historical figures, you know, still living in the era as it's changing. I mean, it's going to continue to evolve. You're the big prognosticator, you know, you figure out what's going to happen around the bend, and prepare for it and prepare your clients for it. I kind of just went on the ride, like, Wow, this looks like a good ride. Let's hop in and see what happens.
And so there's two different methods of doing it. Both are fun, and it's just been a wild ride. It's stunning that you've done so many podcasts, and that we've just come so far, and done so much. And the thing that us old dogs tend to do is get kind of blase about it and forget about all the stories that we have. But it's not until I'm sitting in a bar at an event with one of the other old dogs and we start remembering what happened in 2002, 2003, you know, which was just a different world back then. It’s just stunning. So anyway, always, always happy to talk to you. Always, always fun.
A fond look back
James: Well, it's because you are kind to me in the very first episode that I kept going, you know? If you had broken my nose in June 2009, when we sat down in that hotel room in Melbourne with the dictaphone and I recorded my first podcast episode - Episode Number one, June 2009, with John Carlton, and then...
John: Do you remember that device you used?
James: It was it was this little silver…
John: Square box. Yeah.
James: Yeah, like old school journalist. I spent about five or $600 to buy that device to interview a PPC marketer.
01:36 - From legal worker to course maker
04:39 - At a crossroads
07:03 - Bundling it all into a course
08:57 - The all-in-one course solution
13:01 - A biased question
17:19 - When people come to Stevie
22:24 - Post-launch optimization
23:59 - How a podcast proved life-changing
26:57 - Other work beside the course
28:05 - Some low-hanging fruit
31:02 - What works on a dry platform
33:15 - Where Facebook is at now
38:31 - What about Pinterest?
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James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 650. There will be a full transcription available. Today, we're talking about social media. We're going to have a look at a framework that you can use to get better results from your social media. We're also, I think, going to talk a little bit about what it takes to put together a course, because I’ve brought along a special guest, Stevie Dillon, and she has a website called StevieSaysSocial.com. And she put together a bootcamp for people who want to understand social media. So I'm going to talk about social media, putting together a course, the platform she uses. Stevie is also a member of SuperFastBusiness membership, so I've had a good behind-the-scenes look at the lead-up to this. So I think there's a great story here.
Welcome to this episode, Stevie.
Stevie: Hi, James, thank you for having me. I'm excited to be here.
From legal worker to course maker
James: I love having discussions with SuperFastBusiness members. The most popular episodes on SuperFastBusiness - and there's been a lot now, I mean, this is Episode 650 - are the case-study-style episodes where we're talking to real people about real results, about actual things that happened. And there's a lot of podcasts out there that focus on getting the most famous people, whether it's the president of the United States or, you know, tick the box for any number of billionaires or startup successes. But I think the real stories are people in the trenches doing the job, getting stuff done, getting results that are within reach and within the grasp of regular ordinary folk. And that's why I really like what you've done, you've actually taken an expertise, bottled it up, packaged it into an easily-consumable course, and you've been helping people. And of course, you've got a reward for that, too. So why don't you just give us a little bit of background about Stevie Says Social? Like, what was the genesis of how you got to being a course publisher, and let's see where we go.
Stevie: Yeah it's actually so interesting. I can't even remember who said it, but who said that quote that was, “You can't connect the dots looking forward, you can only connect them looking back,”? Something like that.
James: Steve Jobs, it was.
Stevie: Yeah, yeah. But I actually started out life,
01:24 - It starts with passion
03:41 - How it was done
04:59 - Can it work for boring fields?
06:20 - The trust factor
09:21 - How much time does it take?
10:59 - A look at the numbers
12:56 - What setbacks were there?
15:26 - The personal touch and being the boss
17:35 - Handling the criticism
18:20 - The impact of FB Live
20:07 - More helpful tactics
22:19 - Why not a group?
24:43 - What James should have asked
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James S.: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 649. We're going to be talking about building a huge Facebook page following. For that, I've brought on a guest, James Brinkerhoff. Welcome.
James B.: Hey, James. It’s really nice to be here.
James S.: Yes, we haven't been in touch for many, many years. Gosh, I don’t know how long it is now. It's probably six years, when we met, and you've recently popped up in my world. You're a member of SuperFastBusiness membership. And you were just casually introducing yourself to the other members and talking about your somewhat epic results with building out a Facebook page. And I said to you, it really be good to share this information if you're up to it, because you had built a community of over a million followers. And you said, Yeah, absolutely. And here we are. So that's what we're going to be talking about today.
So why don't we start off by telling us just a little bit about this Facebook community you've built?
It starts with passion
James B.: Sure, well, I think it really starts, James, with getting behind something that you're passionate about, right? When you're going to build something to this caliber, to this many numbers, it's got to be something that you that you're really interested in and you're going to stick with. I'm constantly looking at the numbers and how people are reacting to the stuff that we're posting. So I think that's where it really starts, is kind of getting in touch with that passion, but also, you know, looking at the marketplace that you're trying to serve, and really understanding where your customers are at, and what their passions are.
"Where are your customers and what are their passions?"CLICK TO TWEET
And when I went out to build this, I ended up bringing on a mentor. But I had tried for a few years do some direct response stuff. And I had, you know, some little successes, but it seemed like I was always going out to chase that next promotion. And I had a mentor of mine pull me aside and say, you know, look at what I'm doing over here. And he's really building up these big communities around a passionate subject, what he calls an irrational passion.
In the podcast:
00:52 – The snail mail service
03:06 – Solving others’ problems by solving one’s own
04:22 – How to reduce churn
05:50 – Delivering targeted messaging
07:47 – When you communicate too much
09:03 – Small team, big team
11:33 – A rule of disclosure
14:12 – Casting a longer shadow
14:53 – The benefits of “keeping secrets”
17:01 – On the topic of fundraising
20:56 – The length of a cycle
22:19 – If you’re going to take someone’s money…
24:42 – Mike’s favorite tool
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James: James Schramko here. Welcome back to SuperfastBusiness.com. This is Episode 648. I'm having a chat to co-founder of FreshBooks, Mike McDerment. Welcome to the call.
Mike: Hey, thanks for having me, James.
The snail mail service
James: So you're up there in Toronto. I'm here in Sydney. And we're going to talk about business. And you've got quite the business story, one which I've been involved with, actually, as a customer, at some point, about 10 years ago. When I quit my job, I approached a couple of businesses and told them I was going to take over their online marketing. And they said, “Yes, that'd be great. When can you start?” And at the time, I was typing out manual invoices. And I realized that there was a solution out there where I could actually put in the customer’s details, put them on a recurring monthly rebill. And amazingly, and this was the big thing, was that the company would actually print the invoice out and put it in an envelope and stick a stamp on it and send it to my customer, which when you're dealing with accountants, lawyers, car dealer-type customers, they're not so super digital, especially a decade ago. So that was a huge feature. And I used that product for many, many years until eventually, I didn't use that business model anymore. I no longer have that type of customer. After seven years, I stopped that business division. And now we're like exclusively digital, online, subscription-based memberships, etc. So thanks for providing such a great service.
Mike: Yeah, well, thanks for choosing us way back when. It's the snail mail, we call that inside the building, and it's funny, I hadn't heard anybody talk about it. And two people in the last two weeks, two old customers, have talked about that. So yeah, great to hear that was helpful.
James: Because as a solo operator back then, it was quite the chore. I think your genesis story was where you accidentally typed over an invoice to make a new one, and decided that you'll just go and solve this problem on a bigger scale, you know, for everyone else, after solving it for yourself.
For me, it just seemed ridiculous that I'd be opening up Word and typing over a new date and putting the new month on the piece of paper and then printing it out, and putting it in the envelope and then going to the post office.
In the podcast:
01:22 - An old but effective technique
02:27 - Not just content
04:24 - The essential tech stack
06:11 - Using the law of contrast
08:37 - Some successful examples
10:42 - The method in a nutshell
11:46 - All about the shortcuts
13:57 - Have less, not more
16:35 - It isn’t simple, but it can be
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James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 647. We're going to be talking about a special technique that you can use to sell memberships. And for that, I’ve brought back my Membership Series guest, John Lint. Welcome.
John: Hey, everybody. Hi, how are you?
James: So we've been talking about all sorts of topics, which is very exciting. Last time, we talked about browser notifications, of all things. And in this Membership Series, we're just covering every possible angle of memberships to excite our listener about the idea of a membership. I've got 10 years in the trenches, running my own membership, and certainly have coached many, many, many, many, many, many, many other membership site owners. I've been through lots of other courses, I've read all sorts of books on subscriptions, I'm interested in the topic. And you, of course, built potentially the world's greatest software for memberships and courses, 10XPRO.io. So we've got lots of data that we can look through and find interesting topics.
An old but effective technique
Today, you were telling me about a campaign that you had run in the past that was particularly effective, and I thought it'd be great to share that. So why don't you tell us a bit about the campaign that you were running when you ran this campaign, and let's discuss how it worked, and what things could be emulated for someone trying to achieve a similar result.
John: Yeah, I think, you know, one of the main ingredients was just stacking on the value. Like, if we are going to summarize, the whole thing is just that. It's really stacking on a ton of value during the traditional close. You know, people talk about the close or the sale sequence or the deadline sequence. Well,