Detailed
Compact
Art
Reverse
October 16, 2019
Austin Brawner’s business model involved event launch after event launch. It was exhausting and financially unsatisfying. That all changed when he spoke with James Schramko.
October 11, 2019
Should you hire a pro to do your copy? James Schramko and copywriter Brian McCarthy talk about what goes into good copy and whether the results are worth a professional’s fees.
October 9, 2019
Will Wang’s GrowthLabz team earned a client $1.8 million in sales using direct outreach. How they did it is broken into 12 steps in this SuperFastBusiness episode.
October 4, 2019
Chris Guerriero has a long history of business success. How he does what he does, the things that drive him, and the lifestyle he leads are the topics of this SuperFastBusiness episode.
October 2, 2019
A single weekend could be the only thing standing between you and your finished online course. Take it from seasoned infoproduct creators James Schramko and John Lint.
September 27, 2019
What has business icon Jay Abraham learned in 40 years about business and living? Find out in our revealing interview.
September 25, 2019
What are the real causes of distraction and how can we accomplish the things we set out to do? Nir Eyal provides answers in his book, Indistractable.
September 20, 2019
How do you ensure your website remains a valuable asset to your business? TunedWP’s Justin Meadows shares his best tips for boosting ROI from your WordPress site.
September 18, 2019
Resilience is key to any kind of long-term success. Travis Jones of RBT Gyms shares his story of obstacles and recovery, one that ought to inspire anyone on their own life and business journey.
September 13, 2019
Guy Lawrence Topics covered: 01:28 - From business success back to ground zero 04:33 - An educational endeavor 06:05 - How do you start over from scratch? 08:34 - How one Guy did it 11:28 - The platforms that helped 17:32 - Self-sabotage and the fix 21:02 - Getting past a biased filter 23:58 - What breathing can do 27:55 - Why push boundaries? 29:33 - A parting takeaway Design the life you want around a business you enjoy with James’s help Download the PDF transcription Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 679. And today we're going to hear about a transition from big, successful entrepreneurial run right through to starting from scratch, and for that I’ve brought along special guest Guy Lawrence. Welcome. Guy: Thank you for having me, James. It's truly an honor to be on your show, mate. I've been listening to your podcast on and off for many years. So if I can give back a little bit to you and your community today, then it's a privilege. James: Well, that means a lot coming from you, Guy, because you've been pretty big in the podcast world yourself. You probably started at a pretty similar time, by the look of it. Back in round, what, 2010, you were blogging and podcasting about superfoods. Is that right? From business success back to ground zero Guy: That's exactly right. Yeah. It was a journey. I kind of remember stepping into that line of work, it was even before that, probably 2008 when I was in the fitness industry, and I kind of hadn't gone into my own business per se in the online world before. I didn't have any scars or anything, and I was a bit naive. But I always say that my naivete actually got me got me going, because I didn't know what I was in for. So I was listening to Tim Ferriss, The 4-Hour Workweek, Gary Vaynerchuk, all that kind of stuff. And I just thought, Oh, this makes sense. And I'll just start putting content out there. And that's what we did. And by 2000, I think, by the end of the third year, we turned over three to $4 million, which was quite a surprise. James: Well, I know Gary Vee was really the master of content back then with Wine Library TV. And I was reading The 4-Hour Workweek at the time, getting a little bit inspired that there could be some more leverage in my life, although I had trouble relating to a young single guy, because I had kids and a mortgage. So it felt like it was still a bit of a gap. And I was most definitely drawn into the idea of having a bit of a leveraged passive income and less of the constraints of my old job. And it seems like you've been through a little bit of a revolution too. I'd love for you to tell me how that developed. You were early to the market in Australia, with the superfood stuff. You were podcasting before podcasting was a big deal. You built up quite an audience. And then, I'd love to know what happened. Guy: Yeah, for sure. In all honesty, I found that I'd kind of, the one thing that amazes me about podcasting, James, is how much you learn along the way, and how many awesome people you meet, and you start to see the world from a different place. I mean, that's what it was like for me. And I kept exploring more and more around health and wellness and well...
September 11, 2019
Happiness is a choice. Anita Chaperon tells you how to develop the cornerstone of wellbeing - a healthy way of thinking.
September 6, 2019
Anita Chaperon In the episode: 01:44 - If you haven’t already listened... 02:48 - It’s not just for weight loss 05:07 - Make opportunities to move 07:18 - Hour by hour 07:53 - Have some fun! 09:54 - Gamifying movement in your life 12:43 - Three steps to a routine 15:52 - Why detoxing is no longer optional 17:29 - Sweating things out 19:39 - Everybody’s got them 22:20 - On a positive note 23:45 - What it all comes down to 25:11 - Vinegar and water 26:33 - Health topics on a business show 27:52 - Summing things up Let James help you balance a profitable business with a life you love Part 3 of the series Download Easy Tips To Fit Movement And Detox Into Your Life (and the PDF transcription) Transcription: James: James Schramko here, welcome back to SuperFastBusiness.com. I’m with my friend, Anita Chaperon. Welcome back. Anita: Hi James, good to be back. James: We’re having fun with this series. This is actually the fourth part of our series, and we’re going to be talking about movement. Moving often, cleaning up, exercise, detox and all that good stuff. We’ve of course already covered a few fantastic topics in this series, which is called The Bio Upgrade Method Series, and it is a summary of what’s in your fantastic course, which is available at superfastbusiness.com/anita. In the first episode, we’ve talked about becoming the CEO in the business of you. In the second episode, we talked about eating, and reducing your discomfort. And the third episode, we talked about rest, probably my favorite topic, actually,
September 3, 2019
Anita Chaperon and James Schramko discuss why sleep and downtime are essential to a quality life.
August 29, 2019
Anita Chaperon Podcast topics: 02:11 - Not an overnight thing 05:23 - How to gamify things 07:06 - It can actually be great 08:31 - The learning experience 10:59 - Stuff you don’t need 13:26 - Just experiment 14:33 - Eliminating the four baddies 20:29 - Know your genetics 25:13 - This one takeaway will work wonders 27:35 - In summary Structure a life and business you love with help from James Part 1 of the series Download Some Practical Tips Towards Healthier Eating (and the PDF transcription) Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 675, which is part of The Bio Upgrade Method Series I'm doing with Anita Chaperon. Hello, Anita. Anita: Hi, James. It's nice to be back. I can't wait to get started on this topic. James: Yeah, well, we're working our way through them. In the first episode, 674, we talked about how it's time to become the CEO of the business of you. And we set up the series nicely with a little discussion and some personal injections of experience. And we're basically of the understanding that if we can optimize ourselves, then of course, our business will benefit from that. That's why we have this on a generally business topic show. But these days, I’m becoming more of a student of the whole of life, as I'm going through different stages in my life and business. But I can tell you, having just finished our financial year, I'm doing fine with the business health, which seems to correlate quite nicely to my personal health. And you've been a big part of that journey, which is why I've invited you back to share more stuff. And today, we're going to be talking about eat well, and how to eat healthy for life with minimal discomfort. And I'm sure this is going to be a really great topic. So let's have a chat about that. Anita: So in the last episode, if listeners haven't listened to it yet, I would advise that you do because it sets a few kind of global refrains of how you think about your health. So have a listen to that, I'd love to hear what your most valuable takeaways were from that. For me, the thing, or kind of the main concept I wanted to get across is to think o...
August 22, 2019
Anita Chaperon In the episode: 03:05 - Kaizen for your health 07:31 - The real paradox 09:47 - The business of YOU 12:54 - Taking ownership 14:21 - Your body as a system 18:10 - Why tape your mouth shut 22:14 - Five subsystems of your health 24:19 - Two things you can’t separate 28:27 - The Inflammation Bucket analogy 35:23 - Conversation about CBD 39:43 - What’s coming next... Find more tips for improving your life and your business inside SuperFastBusiness Download the PDF transcription Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 674. And it's the first of a five-part series with my good friend, Anita Chaperon. Welcome back. Anita: Hey James, it's good to be back. It's been a while. So I'm happy to be back. James: It has. We were in the four hundred last time we spoke. We had Episode 453, 454, 455 and then 495. We've talked about all sorts of things like morning power routines, DNA. So as you've guessed already, we're into a health topic. And you've been doing a lot of research and developments in the meantime, and you've come up with this thing called Bio Upgrade Method, which neatly shortens to BUM. It's hard to forget that one. It's kind of like the program that helps you get less of the acronym or at least strengthens it. And we're going to just dissect the various components that you've put together. And you've generously offered to come along and share some highlights from this. We will make a redirect from SuperFastBusiness.com/Anita. So we'll make sure that that is there for if you're listening to this on your phone, you can type that into your phone and find the program. Over this series, we're going to be talking about how to get in charge of your own health. We're then going to go into the food component, then we're going to talk about the recharge and energy repair component. And then we'll talk about movement and cleaning up, I guess. And then the last part will be about enjoying your life and ha...
August 16, 2019
Pat Flynn Topics discussed: 02:58 - Juggling business and family 07:30 - “Come in here and see what I’m doing” 09:54 - The superfans-money connection 14:46 - One platform, or multiple? 16:32 - Pat Flynn’s first fan 20:10 - What the ordinary person can do 22:59 - Have the right lyrics 24:26 - The small, quick win 26:23 - Get people involved 27:58 - The digital high-five 30:21 - Scaling your reach 32:18 - The dark side of having fans 36:33 - Summing things up Win quality customers for your business with help from James Download Useful Insights About Superfans (and the PDF transcription) Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 673. And we're talking about how to create superfans. And for that, I brought along somewhat of an expert in this field, Pat Flynn. Welcome. Pat: Thanks, James. Glad to be here. James: This is not your first time on the show. The last time you were on here was actually six years ago in Episode 225. And we had a great discussion back then. We were talking about your story and your journey, which you've showed no signs of slowing. You're actually getting stronger and bigger in the marketplace. Over the last six years, you've had quite a transformation. In fact, I think now you've had over 55 million downloads of Smart Passive Income. You've got a thriving YouTube channel. You're now running events, live events, you're still very strong with your affiliate marketing, and it seems like you've visited just about every Disneyland available from the travels - and no doubt, your Back-to-the-Future paraphernalia has been increasing. So what a journey, hey? Over that last six years, quite a bit of change. Pat: Definitely a lot of change and besides the Back-to-the-Future stuff being the most exciting thing for me. It's definitely been just how I feel like I've grown up as a CEO now because back then I was feeling like I was a scrappy entrepreneur, I was taken advantage of some really cool things in the affiliate marketing world in a very genuine way. I was very proud of that. But now, like you said, I have live events, I have these books coming out. I've done online courses finally. And still being able to manage the family and be here for the kids too. And just very thankful for that. And also, I just want to give a quick shout out to you, James. You've been very instrumental in my most recent successes related to a lot of these things that I've just mentioned. As a result of, you know, you helped me out in your mentorship program. Juggling business and family James: Oh, well, it's been my pleasure and actually a real privil...
August 14, 2019
Joe Fier and Matt Wolfe talk Podcast highlights: 02:19 - Podcasting scheds and staying ahead 05:20 - How much communication is too much? 10:26 - Making your list count 14:33 - Media consumption preferences 22:09 - How to package your product 27:20 - Catering to a variety of audiences 32:11 - A decade of consistency 33:42 - Looking at the ROI 39:15 - Customer retention best practices 40:35 - Where the money comes from 42:36 - Celebrating lack of drama 44:57 - When the podcast isn't the business 46:18 - How much info should you share? 48:16 - When people are generous 51:59 - Why scale to 10 million? 57:20 - Spotting and working with winners 58:46 - Some books worth checking out Stay on top of what works in business and online marketing with help from James Download Takeaways From A Discussion On Online Business (and the PDF transcription) Transcription: James: James Schramko here, and welcome back to SuperFastBusiness.com. This is episode 672, and quite a special episode. This one will be broadcast on both SuperFastBusiness and Evergreenprofits.com. I had my friends Matt Wolfe and Joe Fier who have The Hustle and Flowchart Podcast share an episode with me, and boy, did we get into some stuff. It's quite a long one but you will hear about the three incredibly profitable elements that make up a super successful online business. We delve into podcasts, we talk about memberships, and we talk about events. You'll learn some of the backstory to SuperFastBusiness, and we'll have a look behind the dashboard of my campaign-tracking tool, Wicked Reports, and you'll see where some of the income comes from and what's working really well in the online marketing. And importantly, we'll talk a lot about the mistakes that we see marketers doing that you might want to avoid. So tune in as Matt, Joe and I have a great old chat over the next hour or so, and you'll also find out what our future episode is going to be about as well. Enjoy! Joe: James, James, from SuperFastBusiness. How are you? James: Good, thanks. Yeah, we're back with another simulcast on both our shows. Joe: Yeah. Podcasting scheds and staying ahead James: For me, this will be Episode 672. And I don't know where you guys are up to, but I can see you're putting a lot of podcasts out. Joe: Yeah. Where are we, Matt? Matt: So right now, this is actually slated to be Episode 192. But I do kind of shift schedules around quite often. I never say the number at the top of the episode just because I may move it around. James: Yeah, see, I like to paint myself in a corner. I just commit to the number. And for the first time in the history of my podca...
August 9, 2019
Ian Freestone’s story is proof positive that age is not a hurdle in online marketing. Hear how this former pastor joined the game in his 50s, with exciting results.
August 7, 2019
When Sam Jockel’s thriving Facebook business failed to fulfill her, she used her people skills to start a venture with a cause bigger than herself.
August 2, 2019
Brian Kurtz Episode highlights: 01:00 - A long time coming 03:20 - The argument for multi-channel marketing 06:22 - Why send physical mail? 13:15 - Acquisition versus retention 18:17 - When the launch is the business model 21:12 - Deciding what market to enter 25:47 - When you haven’t got a background in numbers 27:33 - A few decades’ highlights 32:02 - Using what’s there 34:25 - Relationships and networks 38:38 - How to avoid being boring Take a long-term approach to business with help from James Download 10 Tips for Direct Marketing Success (and the PDF transcription) Transcription James Schramko here. Welcome back to SuperFastBusiness.com, Episode 669. And today we're going to be talking about how to overdeliver. So the best person for that is Brian Kurtz from overdeliverbook.com. Welcome. Brian: Thanks and, wow, is it 669? James: Yeah. A long time coming Brian: You’re a busy guy. I feel like, you know, it took this long, but I'm pleased to be here. James: Yeah, well, we get there eventually, like, we were just chatting before we went on to record. I’ve been doing this for about 10 years, so you know, it's a slow, long game. I think that's one of the latter chapters of your book, Overdeliver. Brian: Yeah, it’s playing the long game. Yup. James: Yeah. So we get there eventually. Right? Brian: Yeah. And you know, life's long. So, you know, we play it that way. So I like that. I like that. James: I liked a lot of things in your book because there are things that I was often nodding my head as I read it, thinking, yeah, we're on a very similar page. And it makes sense that we have so many friends in common. You have your foreword by Jay Abraham. You've got Ryan Levesque, John Carlton, David Deutsch, Paris, Frank Kern, Ryan Deiss. So we are circling in the same field. It was just inevitable over time. I guess I could have done more database mining and statistical analysis to arrive at you a little bit earlier. Even Kevin Rogers. I'm just absolutely surrounded by copywriting and direct response marketing people. Throw in a few Halberts, you know, we've got the whole game sewn up. Brian: I've been an admirer of yours for many years.
July 31, 2019
Jarrod Robinson In the podcast: 01:37 - What do users prefer? 03:57 - Leveraging a brand 05:37 - Not a lot of competition 08:18 - Getting more conversions 11:35 - It works offline 13:13 - Leveraging device capabilities 14:42 - The name of the game is retention 16:43 - An enhanced experience for users 17:51 - Amazing speed Keep your business timely and in touch with the market with help from James Download 9 Reasons To Get An App For Your Business (and the PDF transcription) Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 668. We're talking with Jarrod Robinson from theappmatch.com. Good day, mate. Jarrod: How are you? Good to be back. James: Always good to catch up in between nappy changes. You've got the young one there, and I do too, now, and we've got parenting stories to exchange. And also, we talk a lot about online marketing, and in particular, apps. And recently, you were telling me about the advantages of a mobile app over a website. And we decided it’d be a great idea to record our conversation. Because I still think there's an awareness gap in the marketplace. Jarrod: For sure. James: You know, people have heard about apps, they probably think they know what they are. We've talked about them before in our series, we've had an ongoing series on SuperFastBusiness, where we cover this topic. But let's break it down. Just in case there's any gray area, let's talk about the nine reasons an app is still a great advantage over the website experience for your customers. What do users prefer? Jarrod: Yeah, yeah. Well, I mean, there's nine, but there probably is more than that. But I think it comes down to these top nine. And the first one, James, you'd be probably aware of this as well. User preference, you know? If you look at our own usage of a mobile phone, in our preparation to get onto this call, how many apps do you think we probably used? James: Well, yeah. I mean, you probably use more than I do. Jarrod: Definitely. James: Generational thing. But I still think there are apps taking up that prime real estate. But I know in any given day, because I actually track and monitor the usage of my phone, I know some apps are getting a pretty good workout, when I look into the reports. And some of them are for pleasure. I might be looking at World Surfing League or a forecasting app. I definitely look at my forecasting app every single day. Jarrod: For sure. James: And I'd rather do that than go and look for a browser. Jarrod: Exactly. James: And then there's other apps that we use just as business tools for communication. I did a conference call this morning, and I was a guest.
July 26, 2019
Will Wang Episode highlights: 01:50 - Just had to do it 03:49 - BNI and Chamber of Commerce 04:57 - When you’re the speaker 08:07 - How meetups rescued a business 09:15 - Meetups of all sorts 10:29 - One of the best meetups around 13:13 - A direct lead gen platform 17:17 - Trade show tools and tactics 19:45 - Knowledge and connection in one place 21:45 - What conferences did for James 26:49 - How do you get to speak? 29:29 - Paid workshops and running events 34:00 - Where are the events? Power up your marketing with James as your guide Download 6 Lead-Generating Live Events You Ought To Attend (and the PDF transcription) Transcription: James: James Schramko here. Welcome back to SuperFastBusiness com, Episode 667. Today I'm chatting with my friend Will Wang. Welcome to the call. Will: Thanks for having me back, James. James: Well, we've had you back and had you back and had you back. This is actually episode six of our Get Clients Series, which has been a wonderful series in particular, helpful to the business owner looking for more clients, as the name would imply. In the previous episodes, we've talked about cold outreach, we've talked about emails for cold outreach, we've talked about powerful sales conversion process for inbound leads, we've talked about lead nurturing and handling objections, and how to diagnose and revive a dead email campaign.
July 24, 2019
Scott Desgrosseilliers In the episode: 02:19 - A stroke of luck 04:31 - A familiar theme 05:51 - It’s all in the data 08:28 - Google knows best 09:30 - Getting the AI to learn 13:52 - Some useful advice 15:25 - Time to look at those leads 16:56 - Proper time expectation 18:37 - What it lets you do 20:12 - The stuff that doesn’t work 21:49 - When you lack conversion data 24:11 - What competitors are in for 26:44 - Making things seem simple 28:23 - Something to finish on Keep your marketing timely and impactful with help from James Download the PDF transcription Transcription James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 666. And my guest today is Scott Desgrosseillers from Wicked Reports. Welcome. Scott: Welcome, James. Thanks for having me. Good pronunciation, by the way. James: Oh, thank you. It's great to have you back. We had a wonderful Episode number 590, we were talking about the test data that you had collected of $1.5 billion worth of advertising and what that meant. I still refer back to that episode on a regular basis in my coaching, because one of the highlights from that episode for me was just how long it can take for a conversion event to be profitable. It's a little bit longer than most people would expect. And it it really flew in the face of some of the popular advice about trip wire advertising and self-liquidating offers, etc. So that was a highlight for me. I've continued to use Wicked Reports, and I'm getting great data from it, which is helping drive my business. In fact, just recently, we made some significant changes to my membership based on some of the data that we were getting. And I was also able to reach into the tool and find out why I had such a successful month in the month of April 2019. We had like a four X result, which was phenomenal. And I was able to pinpoint exactly which campaigns, which sources, which attributions were causing that so that I can cherry pick that and do more of the same. Now, today's episode is interesting, because we're talking about some groundbreaking technology that is available that has never been able to be used before, which kind of leans on what I was just talking about, it will be a way for me to further take advantage of advertising campaigns. And it's got something to do with Google. So I'm going to let you introduce this topic, and I’m looking forward to having a great discussion around this, Scott. A stroke of luck Scott: Sure, thanks, James. So through various serendipity, and just hard work and persistence,
July 19, 2019
Sonya Keenan Podcast highlights: 02:55 - When it’s all about the product 05:12 - Some product-led examples 07:12 - Will they buy it? 09:05 - Where is your market? 10:51 - Knowing your customer 13:44 - Identifying channels that work 15:44 - Forget about the features 18:43 - Removing the barriers 22:52 - Building the excitement 25:46 - Zigging when the market zigs 28:11 - Client versus customer 30:35 - Lessons from Mercedes-Benz 33:55 - A car industry takeaway 39:03 - The guy who sold a boat 41:24 - In summary Optimize your business for success with help from James Download A Product-Led Versus Market-Led Business (and the PDF transcription) Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 665. And I'm chatting with Sonya Keenan, from OmnichannelMediaGroup.com. Welcome. Sonya: Good day, James, how’re you going? James: Going really well. I love our chats, you always have a refreshing perspective on things. And that's because you're traveling between Australia, the United States, and you've got a foot in a few different types of businesses. So, always really interesting to see what you've got to say. And today's topic, I'm sure, will be very exciting as well, because we're talking about the difference between product-led versus market-led, and how that relates to our business. Sonya: Yeah, James, as you know, I've been coaching business owners for quite a while now. And as you said, I do tend to have my fingers in quite a few pies. I'm a serial entrepreneur, I hope in a good way. I love business, I love being involved in business, and I love sort of building community. And through that coaching work that I've been doing, I've been really fortunate to work with some really successful businesses and business owners. But what I found is that once I start working with them, we find this whole sort of barrel of untapped potential in their business that they just aren't marketing to. And that's their own market. Businesses get so caught up in developing a product, and selling a product, that they just really forget that they have this whole opportunity of serving the market that they've built. And yeah, that's what I want to sort of chat to you about today. James: Yeah, I love it. When I think of you, Sonya, I know we got connected through some mutual friends, especially through your connections in the DigitalMarketer space. You now run the annual event for digital marketing in Australia, towards the end of the year, which I've had the pleasure of speaking at, which is a great opportunity. And I think of you as being gutsy, and a go getter, and you call it like it is, which is why I think we get on so well. Sonya: Thank you, James, I appreciate that from you, that's a nice accolade I’ll take. James: Well, you just, you know, instead of just talking about stuff, you just roll up the sleeves and get it done. And you're a great implementer, and of all the people I speak to,
July 17, 2019
Ryan Levesque In this episode: 01:45 – Moving on from the launch model 03:27 – More time for the kids 05:04 – About the new book 09:40 – What makes a good market? 10:57 – The Scrabble tile jewelry venture 12:59 – Going for evergreen 15:03 – Why education and expertise are good bets 18:52 – The enthusiast versus problem solution market 20:14 – We’ve got to solve this NOW 24:00 – Where a solution leads to other problems 25:00 – Where are the players with money? 30:59 – Next test: market size 33:09 – The In/Up/Max concept 39:35 – A brief book review Learn the right moves for the right market with help from James Download The 5 Must Haves Of A Good Market (and the PDF transcription) Transcription James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 664. Chatting with a repeat guest, Ryan Levesque. Welcome. Ryan: It's awesome to be here. I'm actually so disappointed I couldn't be guest number 666. Then we could make that the kind of twisted double episode here. James: You know, most people express relief that they're not Episode 666. So that's a counterintuitive position to take. I'm not sure how to handle that. Maybe I'll be like those elevators in some countries. In Asia, they don't have elevator on level four or something like that. Ryan: Yeah, no level four, no level 14. And funny, it's China, because they adopt the western and eastern superstition, so there's no level four, there's no level 13, there's no level 14. So you're like, on the 15th floor, and you feel like you could just step off the balcony onto the ground. James: It'd be great for realtors, they're probably selling a penthouse at a premium. It's not quite as tall as they thought. Reminds me of that John Malkovich movie, I think it was Becoming Malkovich, and there was like, a floor in the middle of everything. That's funny. Ryan: That's funny. Well, 664, here we are, it's great to be back. Man, I always love talking to you. It's awesome. Awesome. And to be back, I'm really grateful. Moving on from the launch model James: I do keep an eye on you from afar, and I was most pleased to see you have made recurring revenue the center of your universe. And you've gone off the chase, the move, the instability of the launch-event-based model, and I must say, you took your time about it, buddy. Ryan: You know, it's challenging. The launch model is very alluring, right? And you get these, you know, very big revenue hits, which are incredibly addictive, because they can propel a lot of growth in your business. But they do come at a cost. They come at the cost of the instability of the event-based model. And I think there's a place for it in business. That said, I think for us the stability of the recurring revenue model is something that we've made a focus strategically in our business to shift more and more of our income there over the coming years. So yes, your words did not fall on deaf ears, my friend,
July 10, 2019
Gina Horkey In the podcast: 02:18 - From financial planning to virtual assistance 04:45 - Giving oneself permission 07:02 - It’s all part of the journey 09:05 - Handling that fear of failure 11:45 - Do you need a certain background? 14:23 - How the working relationship should evolve 16:25 - When do you hire? 18:25 - Tasks to hire for 21:53 - If you’re looking for a VA... 23:49 - It’s really about a relationship 25:11 - What happens in the interview 27:00 - The cheeseburger question 29:03 - Other interview methods 31:50 - What about documentation? 33:02 - The matter of compensation Build and manage your virtual dream team with help from James Download 7 Useful Things to Know When Hiring A Virtual Assistant (and the PDF transcription) Transcription: James: James Schramko here. Welcome back to Episode 663 of SuperFastBusiness. This one's about virtual assistants, and I've brought along a special guest, Gina Horkey, from the Horkey HandBook, to talk about this topic. Welcome. Gina: Thank you. It's exciting to be here. James: Yes, it wasn't that long ago, you were here in Sydney at SuperFastBusiness Live, visiting our local community with some of the other international guests. Of course, we had people from the UK and all sorts of places - Canada, New Zealand, of course, Asia. And it was really nice to have you in person. Did you enjoy the event? Gina: It was amazing. I attended every session, took notes. I've already connected with a lot of people that I met there. And I would hope to come back again, depending on our family plans next year. James: Yeah, that's fantastic. Gina: It’s really lovely. James: Yeah, it's a good time of the year. Not too busy. It's still warm. Water’s definitely warm, which is great. I love what you've been doing over there with your virtual assistant business. I've had the great pleasure and opportunity to be working closely with you over the last few months, and I've seen behind the scenes of how much of an impact you're making for your audience. And predominantly, you're helping people become virtual assistants, and mostly in Western countries - in the United States, Canada, Western Europe, Australia, New Zealand. So you're getting some really amazing, talented people, you're providing them tools and resources to get savvy with the online world and then to be able to work with employers. And I think you even help employers find these people. So I'd love to hear more about how your business is set up, Gina. From financial planning to virtual assistance Gina: Sure. So I'll start by sharing a little bit of my story, if that's okay, because it's pretty relevant to where we are now. It’s about five years ago, in just two weeks or so, that I actually started a freelance writing side hustle. I had a full-time career as a financial advisor; I was the breadwinner...
July 5, 2019
John Lint Podcast highlights: 01:56 - Blogging made easy 04:49 - SEO-friendly, too 06:07 - What about podcasters? 08:14 - A progression of tools 12:10 - How 10XPRO evolved 15:17 - What makes up a homepage? 16:42 - Before the sales page 17:54 - The all-in-one page solution 18:41 - Where the sales happen 20:03 - Following the sale 21:07 - You control the navigation 21:23 - One popular page 22:38 - Single or double opt-in? 23:33 - Email integration 24:37 - Opt-in placement 25:42 - Other pages 26:56 - Upsells and downsells Keep up with the best in internet marketing technology with James’s help Download A Checklist of Pages Your Business Website May Need (and the PDF transcription) Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 662, and we'll be talking about what pages you need on your website, especially relating to if you're selling some kind of course or membership. And of course, I’ve brought back my great friend John Lint from 10XPRO.io. Welcome, John. John: Hey, everybody. Hi, James. Nice to be back. James: John, what have you been up to lately? John: Super busy with 10XPRO as always, trying to add more and more cool stuff. It always feels like, you know, Christmas in each month of the year. Every month, we deploy some really cool stuff and I’m really pumped about the new bunch of features that we're going to add. Like, we have awesome blog features coming up, we have new templates coming up, we have some advanced automation stuff. So it's really going to make a lot of our members happy, the guys starting out, and also the advanced guys, they're going to love it because we have some really huge bag of goodies, I would say. I'm really pumped about that one. James: Yeah, that's great. I mean, it takes a lot of commitment. I know, because I publish a new training each month for SuperFastBusiness members. And there’s actual effort involved in that, and rolled it out, and we captured it as a recording. Of course, people joining now can access the entire back catalogue of all the recordings. And in your case, when someone buys 10XPRO.io, they're going to access all the features that are ready to roll. Blogging made easy I'm interested about the blog one, because I know a lot of our community are content marketers. It was the number one topic at the recent SuperFastBusiness Live 2019 event, was in relation to content.
July 3, 2019
Stephen Toon Episode highlights: 01:17 - Pastoring and needing change 13:12 - Discovering James 07:54 - From then to now 11:14 - A matter of health 13:56 - Some challenges involved 17:58 - The VA experience 20:08 - Religion and internet marketing 21:25 - Tips for the journey 23:22 - Putting up bumper rails James will help you support the life you love with a business you enjoy Download the PDF transcription Transcription: James: James Schramko here. Welcome back to Episode 661 of SuperFastBusiness.com. Today we're speaking with Stephen Toon, who went from being a pastor to running boot camps and having an online membership. Welcome, Stephen. Stephen: Hey, James, thank you so much for having me. This is awesome. James: Quite the transition you've had there. You have a website, worshipleaderlife.com. And that's what you've currently been focused on. But it wasn't always that way. Why don't you tell us a little bit about being a pastor and why you changed? Pastoring and needing change Stephen: Well, for about 20 years, I've been a pastor and my main focus has been music in the church. But I like to tell people that that's not all I did. I also married, and buried. That sounds terrible, but so I was an ordained minister here in Canada, where I live, and worked at a few different churches over the years. But I always had a foot in the music industry as far as gigging, writing songs, recording. And really, it just kept building up, building up over the years. I felt like I needed to give it a go as far as songwriting and music. And so I started looking into online marketing of music, but it also tied into the church, because as you know, everything has gone tech. So everything from our admin to our practicing for music, or sharing ideas or whatever, everything's gone online. So I sort of got exposed to that as I was pastoring. But I was still, you know, stuck in the Sunday to Sunday, local, couldn't go anywhere. And there's other things, there's other elements to the job. You know, I love the work, but I was getting tired of it. I just needed a change, really. And so my wife and I, after much discussion, and seeking counsel from others, and figuring out, what are we going to do, we decided to just make a total change. And we sold our house, I quit my job, we moved south so we could be closer to family. And we spent a year writing music and recording music. And about halfway through that I realized I actually really missed the ministry, the people-side. In my work as a pastor, it's very similar to what you do. Coaching folks, consulting with people, helping people to kind of realize like, what's the next step to becoming a better me, right? And that's something I really missed. I really missed the, for lack of a better word, the coaching, the pastoring, the coaching, the growing of others. Discovering James So I kind of went back into what I've been learning as far as online marketing for music and thought, what else is going on out there? And lo and behold, I found a music podcast. I actually can't remember what it's called now, but you were being interviewed.
June 28, 2019
Janet Beckers In the episode: 01:55 - Women creating success 04:06 - What prompted a decision? 07:24 - Say yes, then figure it out 08:37 - The time it took to change 10:09 - Money versus the customer 14:58 - Excellence and integrity 18:20 - Seeking out advice 19:55 - A behind-the-scenes role 20:52 - Good for the customer, good for you 23:49 - The fun of renovation 27:00 - How to decide 29:06 - Renovate versus detonate 30:21 - Buying or selling? 34:57 - Does it give you joy? Build a continually innovative business with help from James Download Some Guidelines For Renovating Or Detonating Your Business (and the PDF transcription) Transcription: James: James Schramko here. Welcome back to SuperFastBusiness. This is Episode 660, and we are going to talk about renovate or detonate. And for that I’ve brought along subject matter expert Janet Beckers. Welcome. Janet: Hello, James. Hello, everybody. James: Janet, you have a site called romanceyourtribe.com. But it wasn't always that domain name. And I think the story behind that is really the theme of this particular episode. Sometimes when we're going along in our business, we have a need for change. In fact, Peter Drucker used to talk about business being a function of marketing and innovation. And I would agree with that. Certainly, when I quit my job, I made a commitment that I would have to keep innovating to stay alive, because I didn't want to go back to a job. And over the progression of that last 11 years since I walked out the door, I've changed my business model, I've turned off business units, I've deleted probably more sites and domains than most people will ever create in their lifetime, at a rapid phase of production. And you've been through some changes lately, as well, and you've got a whole training on renovate, or detonate, addressing this subject. So why don't you give me a little bit of outline as to the Janet Beckers story and why this topic became important for you? Women creating success Janet: Yeah, sure. My main business, the first one that took off that was successful, I should say, like a lot of people, you know, I've tried a few different things, and they didn't work. But the one that was really successful was Wonderful Web Women. And it started, as you know, me just a search for successful role models online, looking for women who were creating success. And so it started as a very, very simple model of me doing a, like an online summit. It was like, one of the first ones, it was over 10 years ago. And I just kind of worked it out as I went, and it took off like, super duper fast. And all of a sudden, I'd gone from no list to thousands on my list, getting invitations to speak overseas, to getting people contacting me saying, you know,
June 21, 2019
Jaime Masters Episode highlights: 01:43 - From a town of 2000... 04:29 - The role of mentors 08:53 - The shy kid meeting strangers 12:10 - Easing the face-to-face qualms 14:04 - Strengthening the connection 16:49 - Keeping things going 19:44 - Why make the effort? 23:07 - The example of kids 23:10 - What upbringing’s got to do with it 30:43 - Are millionaires excessive? 32:55 - What would Jaime ask herself? 35:50 - Getting Andrew Warner 41:13 - Some parting advice Want to hone essential business skills? James can help Download 9 Networking Tips for the Natural Introvert (and the PDF transcription) Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 659. Today we'll be talking about networking for introverts. So I've brought along a friend of mine, Jaime Masters from eventualmillionaire.com. Welcome to the call. Jaime: Thanks so much for having me on. James: From the outside. Jaime, it would seem that you're some kind of extrovert, because you've had so many millionaires on your podcast for interviews, which I think was the core premise of Eventual Millionaire. And you came from a beginning way back there in Maine, not knowing anybody. So how's that even possible, even if you're an extrovert? But if you're introverted, that would make it seemingly impossible. And today's episode is really to encourage a listener who might be feeling a little reserved or not know many people or the feeling like they’d like to do more podcasts, or videos, or interact with people even via email, but are holding back. So let's see if we can find some interesting tips that could be useful for that process. And a good starting place might be Jaime, way back in Maine, not knowing anybody. Tell me about that. From a town of 2000... Jaime: I grew up in a town of 2000 people. Woohoo. Yeah, it's kind of funny when you say introvert, I remember one of my mom's friends actually just stayed at my house. And she was gushing about the difference between who I was growing up, because she's known me since I was born. I was like, in the corner not wanting to talk to anybody. Like, I was voted most artistic in high school. I didn't talk to people, I was the geek behind the computer screen, and that was it. And thank goodness, we have the internet. Because if we didn't have the internet, I'm pretty sure I wouldn't have a network of millionaires and craziness now, because I could stay behind the laptop instead of actually having to go out. As a side note, I turn absolutely bright red when I get embarrassed. Like, it looks like I have hives going up my face. So that's also a fun thing to do when you talk to people. So yeah, I've come a long way. James: Yeah, that is an interesting transition. So what happened? You’re sitting there geeking out on your computer, and then the internet took your interest. What would be the starting steps that you went through? Jaime: Well, online business versus actual, what I started in is very different.
June 19, 2019
John Lint In the podcast: 02:01 - Get this right or else 05:30 - When you’re just starting out 07:39 - Now you need people 10:02 - Multiple means of attraction 12:03 - From visitor to lead 14:21 - Always on topic 16:39 - The client/customer phase 20:48 - A formula that sells 23:45 - Make the price ridiculous 25:25 - Delivering the product 27:50 - What everybody should do 31:01 - A principle of never-ending improvement Need guidance in your business journey? Get help from James Download The 6 Phases Of Business You Should Know (and the PDF transcription) Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com. Today, on episode 658, we'll be talking about six essential phases of your online business. For this, I brought my friend, John Lint from 10XPRO.io. Welcome to the call, John. John: Hello, everybody. Hey, James, nice to be back. Seems like we haven't talked in a long, long time. I missed you, man. James: Well, it's been three weeks. And in that time, we ran the SuperFastBusiness Live event. You've sent me some teasing pictures of the great waves you've been getting over there in Thailand, which is not known as a big surf spot. But having seen the pictures, I was just thinking about looking up airfares, and stuffing a board in my bag. It’s been tiny here. Of course, we love chatting about membership sites. This is part of The Membership Series. And you've been running some training for your members, which you do very actively. And in the meantime, I've been doing some research as well, in order to improve my membership. And I've actually been interviewing some of your 10XPRO customers recently and gathering data and research around how they use the membership, what sort of challenges they've had prior to finding your software and where they're at in the process. I think today's episode is going to be really valuable no matter where you're at in your online journey. Whether you're starting from scratch, or whether you've got something really established, there’s going to be something in it for you. Let's start with the first phase. And that's the market phase. And why don't we just introduce what that phase is, John? Get this right or else John: Yeah. I mean, this is actually the most important phase - nothing else will matter if you don't get this right. And the problem is that, you know, it's not very sexy.
June 14, 2019
Dan Kuschell In the episode: 02:13 - What’s old is now new 03:15 - Transaction versus transformation 06:49 - What really lasts 10:19 - Just what is sales? 14:56 - From closing to enrollment 17:38 - Why sell a business? 20:12 - A powerful game changer 23:08 - When it’s not what you expected... 16:06 - Some life-changing questions 30:45 - Finally getting clarity 36:51 - Dan Sullivan’s client filter Work less and make more with James’s help Download 3 Tips for Balancing Growth and Freedom in Your Business and Life (and the PDF transcription) Transcription: James: James Schramko here, welcome back to SuperFastBusiness.com. This is Episode 657. We're chatting with Dan Kuschell, who has the Growth to Freedom show, and we're going to be talking about business, sale systems, connecting a few dots, helping you get unstuck, and general matters. Welcome, Dan. Dan: James, it's a pleasure to be with you. Thank you. James: We got connected by some mutual friends, Matt and Joe. They've been on my show a few times. We've done a podcast where we shared it on their show and my show at the same time, as well. It was really well received, it was in the top 10. And any recommendation of theirs, I have to pay serious attention to because they're good people. And, you know, it's really good to connect with people out there who have got, sometimes, some similar stories, sometimes some different stories, and just to see what patterns we can recognize, what things we have in common. And also, it gives a good platform for some stimulation around ideas. In fact, just on that topic, I read a new book that came out yesterday. I think it's called, This Is the Answer, or something like that, from my friend, Dan Norris. And I agree with about 50% of what he said, and I disagree with about 50% of what he said, but even when I disagree, I love the stimulation it causes. And I think, why does my position on that differ from the authors? And a mentor of mine taught me that a book is just one person's opinion. So when we talk about stuff here, it'd be really interesting to see what experiences ...
June 10, 2019
Kyle Gray Podcast highlights: 01:36 - A thousand-year-old topic 03:36 - Helping clients with storytelling 06:19 - How to and how not to introduce yourself 08:33 - Achieving Grandma’s lasagna 11:25 - Three steps to sales 13:37 - This show’s Big Four 15:28 - Stories and social media 17:05 - Famous, but not really 19:32 - Kyle’s story 22:44 - The people you help 25:31 - What story do you tell yourself? 27:56 - Enhancing a natural skill 29:21 - Stories in your pocket 31:04 - The “Why now?” element 31:36 - What’s the low-hanging fruit? 32:57 - For beginners and experts 34:04 - Story types you need 36:56 - When success outstrips mindset 39:43 - The hairdressing persuasion expert Market more effectively with help from James Download 5 Powerful Story Elements You Need To Have For Business (and the PDF transcription) Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com, this is Episode 656. We’re talking around the topic of how to sell more with storytelling. For that, I've brought back regular repeat guest, Kyle Gray. It's great to have you. Kyle: James, thanks so much for having me. This is always one of the highlights of my year, coming onto the show. And I'm so excited to be here once again. James: It's not just your highlight, Kyle. It might surprise you, or maybe not, to know that you are number four and number five most-downloaded episode in 2017 with your episode around content marketing, I think that was Episode 534. And even back in 2016, you were in my top 20. So that's why I asked you back, because you deliver. Kyle: Well, it's always been fun. The audience is always great. And you ask great questions, so you bring out the best. A thousand-year-old topic James: I want to bring out the best of you today,
June 4, 2019
Kat Jarman In the podcast: 01:35 - When things become a hot mess... 05:32 - Where it typically starts 08:25 - The things that need attention 09:38 - After taking stock 10:55 - The tools of the trade 14:03 - Other go-to items 15:40 - Communication frequency and styles Be the best entrepreneur you can be with help from James Download the PDF transcription Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 655. We’ll be talking about how to get the most out of your team and free up your time, get yourself away from that burden of overload, overwhelm and chaos that inevitably comes as a business owner, especially as you're scaling. I’ve brought along a friend of mine, Kat Jarman. Welcome. Kat: Thank you, I am a very long-time listener, so it's kind of weird and surreal being here, but I'm glad to be here. James: Well, we do catch up fairly often these days, which is terrific. I remember meeting you at Chris Ducker’s event in the Philippines several years ago. And we had a chat then about what you're up to. And I saw that you've been doing really good work behind the scenes with a few other clients of mine, helping them get out of their own way and optimize the teams that they had. And you and I've had a chance to work together recently, as your business is growing at a nice organic rate. It's called YourOnlineTeam.com. Why don't you tell us a bit about what your business does and who it does it for? When things become a hot mess... Kat: Okay, so basically, we are an online business management. I guess you could call it an agency for entrepreneurs. So we help entrepreneurs that are probably, they might have been going for a few years now, they're earning some really good money. But everything’s starting to become a little bit of a, we call it a hot mess. So perhaps their team has grown, maybe they have three, four, five, six virtual assistants that they are managing themselves on a daily basis. They've also got projects that they're trying to push along. Some of them have clients that they're trying to fulfill, and everything's just getting a little bit chaotic. So we come in on a retainer basis, I guess, every month, and help people untangle that. We like to say that we manage the nuts and bolts of someone's business so that they can focus on what they do best, which is being CEO. "We manage the nuts and bolts of someone's business so that they can focus on what they do best, which is being CEO."CLICK TO TWEET James: Nice. And you started out just doing it yourself, and then over time, found some capable operators to come and join your team, and you turned it into an actual business.
May 31, 2019
Julie Mason Episode highlights: 01:53 - A year with LinkedIn 04:22 - Congratulations in order 06:43 - It starts with the profile 07:37 - A good headshot is worth it 10:43 - What your headline should say 12:38 - The most important thing 14:15 - Problem, agitate, solution 17:55 - Where it’s about you 18:22 - What most people miss 20:23 - Getting them to click 21:19 - The power of LinkedIn search 23:53 - Disappointments happen 26:15 - The importance of great content 28:02 - Kudos for engagement 29:53 - What’s possible on LinkedIn 31:42 - Quick summary 32:22 - Some closing tips Power up your marketing with help from James Download Smart Tips to Get the Most Out of LinkedIn (and the PDF transcription) Transcription: James: James Schramko here. Welcome back to SuperfastBusiness.com. This is Episode 654. Today, we're talking about LinkedIn. And for that, I've brought along someone who's very passionate about LinkedIn. Julie Mason, welcome. Julie: Hey, James, great to be here. James: You have a website called LinkedSalesFormula.com. That's very LinkedIn-themed. Julie: Yes, yeah. And thanks for your tips. You notice that I'm not infringing upon LinkedIn branding. Yeah, I would say, in the 10 years that I've been teaching LinkedIn, that is the most comprehensive and supportive training I've ever created. James: That's fantastic. And you've been a part of my journey. I want to just start there, I think. You're a member of SuperFastBusiness membership. And one day, I was posting in there that I'm not a huge fan of LinkedIn. And of course, you took huge offense to that, and corrected me. And you said that you'd be happy to help me out to get a better understanding of LinkedIn, something to that effect. And we arranged a little Skype call. And this is one of the privileges I have of running a membership with so many fantastic experts in their field. I've got advice on tap. And you hopped on Skype, and you sorted me out. You told me some things about LinkedIn that I needed to be aware of, and I set about to implement. A year with LinkedIn So maybe it's worth talking about what's happened in that last year, because I think it was about a year ago, for my own LinkedIn, and then you can fill in some of the gaps. Does that sound like a good plan? Julie: I think that's an excellent plan. James: So back then, you told me to make sure that I make my bio better. That's where people are going to look at, because it's a personal platform. And then the name of the game, you said, is to have people looking at my bio. And back then I was getting about 134 people looking at my bio, and my profile. Back then also, I had about 1335 connections. So this is April 2018, that we had that. Now, one year later,
May 29, 2019
Will Wang Podcast highlights: 01:40 - Three systems combined 02:57 - An opening for old-school methods 05:44 - A helpful tool 06:41 - Online plus offline 07:28 - Personalizing at scale 11:23 - What NOT to do 13:20 - Ongoing, seasonal, or one-time? 14:13 - When things get complicated Stay on top of the latest marketing strategies inside SuperFastBusiness membership Download the PDF transcription Transcription: James: James Schramko here, welcome back to SuperFastBusiness.com. This is Episode 653. And I'm chatting with my mate, William Wang. Welcome to the call, William. Will: Awesome. Thanks for having me back, James. James: Well, we've been having some great discussions about lead generation as part of this lead generation series, and there's a whole bunch of episodes on this topic. And today, we're going to get advanced. So why don't we get straight into it? What can you share with us about advanced lead generation, and probably get a good idea of who should be most interested in this particular topic? Will: Yeah, sure. So it's actually quite a fun topic. And I get asked this all the time, because we've covered using emails before, I think we've kind of touched on LinkedIn. But I always get asked, you know, how can you use systems together to get exponentially better results, or kind of, how we do what we do. So it'd be good to dive in, I’m happy to share the strategies and systems we use, how we mash it all together, some of the technologies we use, and the results that you can kind of expect from that as well. James: Perfect. Go for it. Three systems combined Will: Cool, awesome. We've talked about just using emails in isolation, but there's so many different platforms out there that we can leverage technology-wise to actually get much better results. So one of the things that we do, and I'll jump straight into it, because I think there's a lot to cover, and I think there's a lot that I want to learn from you as well, because I know you've done some stuff around this topic as well. But one of the best strategies for us is using a combination of LinkedIn, so that's a tech side of it, we match it up with the email side as well. And then what we do is we actually take it offline and go to direct mail. So it’s kind of three different systems, and how we generally work it is, we've got a system that you can plug in and API's and things like that, that you can build. Now on this, I wouldn't necessarily recommend that people try this and build it for themselves. You can go into places like Upwork and find developers to do this. But we've had systems built in the past for some of ou...
May 24, 2019
James Schramko and John Lint Episode highlights: 01:25 - A Cialdini campaign 02:38 - Are you helpful? 04:27 - Just one question 05:21 - And the results were... 07:21 - What comes next 08:56 - Sometimes people need reminding 10:29 - Is this for real? 11:41 - The things that will change 13:48 - Looking forward 15:11 - Try it yourself Maintain the quality and value of your product with coaching from James Download A Membership Change Campaign in 4 Steps (and the PDF transcription)
May 22, 2019
John Carlton In the episode: 02:05 - A fond look back 04:40 - Why read biographies? 06:55 - Recording for posterity 08:30 - Lessons from elders 10:53 - When you have to text first 11:49 - Where all the bullsh*t subsides 13:24 - The hungry young punk 16:12 - What the old geezers have to offer 19:36 - Where lack of empathy shows 20:32 - John and the receptionist 23:47 - What trauma are they in? 25:16 - Empathy in sales 27:45 - It’s the tough guys… 31:19 - That’s just so wrong 33:49 - Why people fall for stuff 38:00 - Hanging with the old guys 40:09 - The thorn out of the paw 42:55 - What empathy does for marketers 51:49 - A new book in the works 57:33 - Podcasts and cooking Discover and adopt winning practices in your business with James’s coaching Download the PDF transcription Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 651. And we're going to be talking about empathy today. And gee, I don’t know if I know anyone more empathetic than John Carlton, welcome to the call. John: Always, always happy to talk to you, Schrak. Just before you hit record, we were reminiscing about how far back we go. And, you know, what an astonishing ride it's been, and how our careers have kind of mimicked the growth of the web as a marketing vehicle. I'm not sure anybody is taking note, but we are historical figures, you know, still living in the era as it's changing. I mean, it's going to continue to evolve. You're the big prognosticator, you know, you figure out what's going to happen around the bend, and prepare for it and prepare your clients for it. I kind of just went on the ride, like, Wow, this looks like a good ride. Let's hop in and see what happens. And so there's two different methods of doing it. Both are fun, and it's just been a wild ride. It's stunning that you've done so many podcasts, and that we've just come so far, and done so much. And the thing that us old dogs tend to do is get kind of blase about it and forget about all the stories that we have. But it's not until I'm sitting in a bar at an event with one of the other old dogs and we start remembering what happened in 2002, 2003, you know, which was just a different world back then. It’s just stunning. So anyway, always, always happy to talk to you. Always, always fun. A fond look back James: Well, it's because you are kind to me in the very first episode that I kept going, you know? If you had broken my nose in June 2009, when we sat down in that hotel room in Melbourne with the dictaphone and I recorded my first podcast episode - Episode Number one, June 2009, with John Carlton, and then... John: Do you remember that device you used? James: It was it was this little silver… John: Square box. Yeah. James: Yeah, like old school journalist. I spent about five or $600 to buy that device to interview a PPC marketer.
May 17, 2019
Stevie Dillon Podcast highlights: 01:36 - From legal worker to course maker 04:39 - At a crossroads 07:03 - Bundling it all into a course 08:57 - The all-in-one course solution 13:01 - A biased question 17:19 - When people come to Stevie 22:24 - Post-launch optimization 23:59 - How a podcast proved life-changing 26:57 - Other work beside the course 28:05 - Some low-hanging fruit 31:02 - What works on a dry platform 33:15 - Where Facebook is at now 38:31 - What about Pinterest? Stay current on business trends and tools with James’s help Download the PDF transcription Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 650. There will be a full transcription available. Today, we're talking about social media. We're going to have a look at a framework that you can use to get better results from your social media. We're also, I think, going to talk a little bit about what it takes to put together a course, because I’ve brought along a special guest, Stevie Dillon, and she has a website called StevieSaysSocial.com. And she put together a bootcamp for people who want to understand social media. So I'm going to talk about social media, putting together a course, the platform she uses. Stevie is also a member of SuperFastBusiness membership, so I've had a good behind-the-scenes look at the lead-up to this. So I think there's a great story here. Welcome to this episode, Stevie. Stevie: Hi, James, thank you for having me. I'm excited to be here. From legal worker to course maker James: I love having discussions with SuperFastBusiness members. The most popular episodes on SuperFastBusiness - and there's been a lot now, I mean, this is Episode 650 - are the case-study-style episodes where we're talking to real people about real results, about actual things that happened. And there's a lot of podcasts out there that focus on getting the most famous people, whether it's the president of the United States or, you know, tick the box for any number of billionaires or startup successes. But I think the real stories are people in the trenches doing the job, getting stuff done, getting results that are within reach and within the grasp of regular ordinary folk. And that's why I really like what you've done, you've actually taken an expertise, bottled it up, packaged it into an easily-consumable course, and you've been helping people. And of course, you've got a reward for that, too. So why don't you just give us a little bit of background about Stevie Says Social? Like, what was the genesis of how you got to being a course publisher, and let's see where we go. Stevie: Yeah it's actually so interesting. I can't even remember who said it, but who said that quote that was, “You can't connect the dots looking forward, you can only connect them looking back,”? Something like that. James: Steve Jobs, it was. Stevie: Yeah, yeah. But I actually started out life,
May 15, 2019
James Brinkerhoff Episode highlights: 01:24 - It starts with passion 03:41 - How it was done 04:59 - Can it work for boring fields? 06:20 - The trust factor 09:21 - How much time does it take? 10:59 - A look at the numbers 12:56 - What setbacks were there? 15:26 - The personal touch and being the boss 17:35 - Handling the criticism 18:20 - The impact of FB Live 20:07 - More helpful tactics 22:19 - Why not a group? 24:43 - What James should have asked Stay on top of the latest marketing tactics inside SuperFastBusiness membership Download 10 Takeaways From Building A Facebook Page To Almost A Million Subscribers (and the PDF transcription) Transcription: James S.: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 649. We're going to be talking about building a huge Facebook page following. For that, I've brought on a guest, James Brinkerhoff. Welcome. James B.: Hey, James. It’s really nice to be here. James S.: Yes, we haven't been in touch for many, many years. Gosh, I don’t know how long it is now. It's probably six years, when we met, and you've recently popped up in my world. You're a member of SuperFastBusiness membership. And you were just casually introducing yourself to the other members and talking about your somewhat epic results with building out a Facebook page. And I said to you, it really be good to share this information if you're up to it, because you had built a community of over a million followers. And you said, Yeah, absolutely. And here we are. So that's what we're going to be talking about today. So why don't we start off by telling us just a little bit about this Facebook community you've built? It starts with passion James B.: Sure, well, I think it really starts, James, with getting behind something that you're passionate about, right? When you're going to build something to this caliber, to this many numbers, it's got to be something that you that you're really interested in and you're going to stick with. I'm constantly looking at the numbers and how people are reacting to the stuff that we're posting. So I think that's where it really starts, is kind of getting in touch with that passion, but also, you know, looking at the marketplace that you're trying to serve, and really understanding where your customers are at, and what their passions are. "Where are your customers and what are their passions?"CLICK TO TWEET And when I went out to build this, I ended up bringing on a mentor. But I had tried for a few years do some direct response stuff. And I had, you know, some little successes, but it seemed like I was always going out to chase that next promotion. And I had a mentor of mine pull me aside and say, you know, look at what I'm doing over here. And he's really building up these big communities around a passionate subject, what he calls an irrational passion. James S.
May 10, 2019
Mike McDerment In the podcast: 00:52 – The snail mail service 03:06 – Solving others’ problems by solving one’s own 04:22 – How to reduce churn 05:50 – Delivering targeted messaging 07:47 – When you communicate too much 09:03 – Small team, big team 11:33 – A rule of disclosure 14:12 – Casting a longer shadow 14:53 – The benefits of “keeping secrets” 17:01 – On the topic of fundraising 20:56 – The length of a cycle 22:19 – If you’re going to take someone’s money… 24:42 – Mike’s favorite tool Keep your business solutions up to date with help from James Download the PDF transcription Transcription: James: James Schramko here. Welcome back to SuperfastBusiness.com. This is Episode 648. I'm having a chat to co-founder of FreshBooks, Mike McDerment. Welcome to the call. Mike: Hey, thanks for having me, James. The snail mail service James: So you're up there in Toronto. I'm here in Sydney. And we're going to talk about business. And you've got quite the business story, one which I've been involved with, actually, as a customer, at some point, about 10 years ago. When I quit my job, I approached a couple of businesses and told them I was going to take over their online marketing. And they said, “Yes, that'd be great. When can you start?” And at the time, I was typing out manual invoices. And I realized that there was a solution out there where I could actually put in the customer’s details, put them on a recurring monthly rebill. And amazingly, and this was the big thing, was that the company would actually print the invoice out and put it in an envelope and stick a stamp on it and send it to my customer, which when you're dealing with accountants, lawyers, car dealer-type customers, they're not so super digital, especially a decade ago. So that was a huge feature. And I used that product for many, many years until eventually, I didn't use that business model anymore. I no longer have that type of customer. After seven years, I stopped that business division. And now we're like exclusively digital, online, subscription-based memberships, etc. So thanks for providing such a great service. Mike: Yeah, well, thanks for choosing us way back when. It's the snail mail, we call that inside the building, and it's funny, I hadn't heard anybody talk about it. And two people in the last two weeks, two old customers, have talked about that. So yeah, great to hear that was helpful. James: Because as a solo operator back then, it was quite the chore. I think your genesis story was where you accidentally typed over an invoice to make a new one, and decided that you'll just go and solve this problem on a bigger scale, you know, for everyone else, after solving it for yourself. For me, it just seemed ridiculous that I'd be opening up Word and typing over a new date and putting the new month on the piece of paper and then printing it out, and putting it in the envelope and then going to the post office.
May 3, 2019
John Lint In the podcast: 01:22 - An old but effective technique 02:27 - Not just content 04:24 - The essential tech stack 06:11 - Using the law of contrast 08:37 - Some successful examples 10:42 - The method in a nutshell 11:46 - All about the shortcuts 13:57 - Have less, not more 16:35 - It isn’t simple, but it can be Build and sell your paid membership effectively with help from James Download the PDF transcription Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 647. We're going to be talking about a special technique that you can use to sell memberships. And for that, I’ve brought back my Membership Series guest, John Lint. Welcome. John: Hey, everybody. Hi, how are you? James: So we've been talking about all sorts of topics, which is very exciting. Last time, we talked about browser notifications, of all things. And in this Membership Series, we're just covering every possible angle of memberships to excite our listener about the idea of a membership. I've got 10 years in the trenches, running my own membership, and certainly have coached many, many, many, many, many, many, many other membership site owners. I've been through lots of other courses, I've read all sorts of books on subscriptions, I'm interested in the topic. And you, of course, built potentially the world's greatest software for memberships and courses, 10XPRO.io. So we've got lots of data that we can look through and find interesting topics. An old but effective technique Today, you were telling me about a campaign that you had run in the past that was particularly effective, and I thought it'd be great to share that. So why don't you tell us a bit about the campaign that you were running when you ran this campaign, and let's discuss how it worked, and what things could be emulated for someone trying to achieve a similar result. John: Yeah, I think, you know, one of the main ingredients was just stacking on the value. Like, if we are going to summarize, the whole thing is just that. It's really stacking on a ton of value during the traditional close. You know, people talk about the close or the sale sequence or the deadline sequence. Well,
April 25, 2019
John Lint In the episode: 01:46 – Making sure they consume 02:32 – Why push notifications are cool 04:48 – It’s all built in 05:39 – The possibilities 08:14 – The financial aspect 09:03 – An all-in-one solution 12:36 – Reminding members what’s there 15:28 – Is that really your job? 16:45 – Something to look forward to 18:18 – A point of focus Stay up-to-date on the latest online tools with James’s help Download What Push Notifications Can Do For Your Paid Membership (and the PDF transcription) Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com. And this is Episode 646. I'm chatting with my good friend John Lint from 10XPRO.io. Welcome back. John: Hello, everybody. Hi. James: Our Membership Series is gaining a lot of traction of people talking about it. They're certainly giving 10XPRO a test drive, which is great, John, and they're getting great results, which is even better. I'm having an interview soon, with a 10XPRO.io member who's also a member of SuperFastBusiness. And she's been doing tremendously well with her course. So that'll be pretty exciting to talk about. We've covered a lot of ground so far. And the previous episodes, which are everything from validating your membership idea through to retention, attraction, James Schramko clean 21:04 645 – Top Ten Remarketing Tips – The Paid Traffic Series https://www.superfastbusiness.com/business/645-top-ten-remarketing-tips-the-paid-traffic-series/ Tue, 16 Apr 2019 09:15:22 +0000 https://www.superfastbusiness.com/?p=54386 What is remarketing and how does it work? Get explanations and tips from Facebook and Adwords expert Ilana in this episode of the Paid Traffic Series. What is remarketing and how does it work? Get explanations and tips from Facebook and Adwords expert Ilana in this episode of the Paid Traffic Series.
April 16, 2019
What is remarketing and how does it work? Get explanations and tips from Facebook and Adwords expert Ilana in this episode of the Paid Traffic Series.
April 12, 2019
John Lint In the podcast: 01:50 – A very important topic 05:56 – Challenge marketing and what’s involved 07:26 – The importance of control 10:19 – Some challenge components 11:39 – Structuring a challenge 12:52 – Everything on one platform 14:10 – On to segmentation 15:35 – The story behind 10XPRO 18:00 – Not just any automated webinar 18:46 – Boosting with quizzes 21:26 – The system in action 24:24 – Not worrying about the sale 27:02 – The simplest way to make it work Power up your marketing and your business with help from James Download Setting Up An Effective Challenge Marketing Funnel (and the PDF transcription) Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 644. It's about quiz funnel software for memberships, so of course, being part of The Membership Series, I’ve brought my membership buddy John Lint from 10XPRO.io. Welcome, mate. John: Hello, hello. How are you? James: Very good. We're having some tremendous feedback on our previous episodes of this series, which are well worth a listen. We've talked about all sorts of membership-related things, from validation to retention to attraction to behind the scenes, James Schramko clean 30:58 643 – Improve Your Gut And Improve Your Business – Case Study With Amanda Ledwith https://www.superfastbusiness.com/business/643-improve-your-gut-and-improve-your-business-case-study-with-amanda-ledwith/ Fri, 05 Apr 2019 06:57:21 +0000 https://www.superfastbusiness.com/?p=54206 Discover how improving your gut and your business can lead to living a good, happy and healthy life. Discover how improving your gut and your business can lead to living a good, happy and healthy life.
April 5, 2019
Discover how improving your gut and your business can lead to living a good, happy and healthy life.
April 3, 2019
Rockstar Steve Mastroianni shares how he managed to create a bestselling book in less than two months.
March 29, 2019
John Lint Podcast highlights: 01:35 - A very popular topic 02:58 - Just what is free traffic? 04:16 - Getting free from paid 05:54 - What about partners? 08:18 - How to go viral 11:13 - Do they actually read them? 13:37 - Getting people to share 18:37 - A compelling offer 20:36 - Capturing the remarketing 23:13 - What’s working for SuperFastBusiness 26:13 - An important point 26:58 - It’s all about THIS 30:35 - Making sales on autopilot 32:28 - Wrapping things up Market effectively with world-class, personal coaching from James Download Tips for Getting Free Traffic (and the PDF transcription) Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com. This is part of The Membership Series. Today, Episode 641 will be focusing on the topic of free traffic techniques for your course or membership. Of course, I've brought back my enthusiastic membership genius, John Lint. Welcome. John: Hello, how are you? James: Very good. Thank you, John. So you've been developing out the membership platform 10XPRO.io. We have this regular membership series where we've been talking about a range of topics over this series. And as a little insight, we've been covering stuff like how to validate your membership ideas, how to retain customers, how to attract and convert members for your membership, James Schramko clean 34:20 640 – How To Diagnose And Revive A Dead Email Campaign – The Get Clients Series https://www.superfastbusiness.com/business/640-how-to-diagnose-and-revive-a-dead-email-campaign-the-get-clients-series/ Tue, 26 Mar 2019 09:11:55 +0000 https://www.superfastbusiness.com/?p=53976 You can’t expect all your cold emails to get results, but you can fine-tune your campaign with some advice from William Wang in this SuperFastBusiness episode. You can’t expect all your cold emails to get results, but you can fine-tune your campaign with some advice from William Wang in this SuperFastBusiness episode.
March 26, 2019
You can’t expect all your cold emails to get results, but you can fine-tune your campaign with some advice from William Wang in this SuperFastBusiness episode.
March 22, 2019
David Hauser Podcast highlights: 02:30 - David’s business in summary 03:35 - Why the big payout didn’t matter 07:26 - How do you define health? 09: 34- David’s core discoveries 12:49 - Why “unlearning” is important 16:10 - Challenges of starting a team 18:04 - After-sales realization 22:27 - What’s keeping David busy 25:31 - Do THIS prior to supplementation 28:55 - The magic of breathing 33:32 - Most important takeaway Build a business that supports the lifestyle you want with James’s personal coaching Download the PDF transcription Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 639. And today we're chatting with David Hauser from Austin, Texas. Welcome, David. David: Hey, James. Thanks for having me. James: A new resident to Austin. David: I am, just two months now after spending eight years in Las Vegas. James: So, they’re both reasonably warm climates. David: Yeah, they are. I grew up in New York and lived in Boston, Massachusetts, for 10 years in the freezing cold. So, I guess you could say I was quite over it. James: Right. So you've got a really interesting story, and I think one that will resonate with people who listen to SuperFastBusiness, because we've talked a lot on this podcast about work-life balance, having a great life, certainly success, whatever that means for the individual, where, you know, in the scale of things, there are people who are full-on workaholics, the hustle, grind, spend every second from the back seat of an Uber on your phone types right through to the fairly laid back, leveraged lifestyle types who are more interested in meditation and slower living.  But we all agree, it's nice to have some money to fuel your life, and finding that spot in the middle that's comfortable is what I've been pursuing as a daily surfer. But I think your story is quite interesting, because you started a company that you ran from zero for about 12 and a half years up to somewhere in the range of $39-million-a-year revenue. You managed to install a management team, and then sell that business to a large company, it was a software business, you had a huge payout of that, and then you walked away from it. And it seems like you've had a bit of a revolution, personally. I mean, you're still a relatively young fella, in your 30's. And you've probably got a different viewpoint now about life than you had through the various phases of the startup,
March 15, 2019
Angela Henderson Podcast highlights: 01:57 - What is human-to-human marketing? 07:17 - A business’s number one asset 09:44 - Adding ‘feeling’ to marketing 12:23 - Most businesses forget this… 14:13 - Be the purple cow 16:30 - Building the trust factor 18:11 - The other kind of marketing 22:40 - What drives sales? 25:08 - Relationships are like bank accounts 30:21 - Go-Giver takeaways 34:44 - Defining sales 35:44 - How to treat your team 39:06 - What to expect from SFB Live Forge lasting customer relationships with James’s personal coaching Download the PDF transcription Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com. Today we're going to be talking about human-to-human marketing. So I brought along a fabulous human, Angela Henderson, welcome. Angela: Hey James, how are you today? James: I'm great. We've become good friends because we've met in person several times now, haven’t we? Angela: Yes, absolutely. I think I initially met you... When did I initially met you? ProBlogger, I think, back with Darren Rowse a couple of years ago. And then the Maldives and yeah, a variety different events. James: I think when I walked into the room there, you helped me organize a drink. So you immediately became a valuable contact for me. Angela: When in doubt, I knew your drink, especially your different types of coffees that you like. I know you like them strong and Italian, so yes. James: I do like them strong. And you were a speaker at that event. I got to see you present, which was wonderful. And since then, we've been actively communicating. You've been a part of my community, which is wonderful. You've also come along to the Maldives mastermind, so we did get to spend a lot of time together. And I've seen you when you visited Sydney on occasion. And then up in Queensland, when I went up to speak at an event there, and we had a local meetup for SuperFastBusiness members. And you've become invaluable, helping out with that. What is human-to-human marketing? So firstly, a huge thank you for everything that you do. You're certainly inspirational and you bring a lot of energy and creativity and great ideas to the table. So it’s super cool that we could actually record a podcast and talk about one of your favorite topics, which I think's likely to be one of my favorite topics, as well. Let's talk about human-to-human marketing and what that actually means. Angela: Yes, absolutely. So to me, human-to-human marketing, at the moment, is something that I believe we're going to start to see more of.
March 13, 2019
Yaro Starak Episode highlights: 01:39 - A portable lifestyle 04:29 - Minimalist living 06:43 - Chasing the ideal business 11:33 - Escaping the inbox 15:01 - Is email going anywhere? 16:40 - Choosing your medium 20:25 - James’s business in summary 24:48 - Where business is now 27:16 - How two businesses got sold 35:34 - James and his inbox 38:30 - Operating with email 42:12 - When you’ve got all that time... 44:29 - The addiction is real Build a business you enjoy, to support a lifestyle you love, with James’s personal help Download the PDF transcription Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com. Today is a pretty unique podcast. I'm actually going to be joined by Yaro Starak. I've known him the whole time I've been online, because he was already very established. And this will be Episode 637 where we will be covering online marketing lifestyle lessons, and we'll definitely be talking about how to eliminate your inbox challenges that you're having. Yaro has a service that helps people manage his inbox, so we'll cover that. He asked me a bunch of questions about me and what I've been up to for the last five or six years, because that's the last time we caught up online for a podcast. And interestingly, this podcast episode will be broadcast on both SuperFastBusiness and also Yaro’s blog. So forgive the interesting format, but I do talk about myself a little bit in this podcast. However, I think it's really useful for you. If you don't know my story on my journey, it will definitely bring you up to speed. So without further ado, I'm going to introduce our joint podcast between Yaro and I. A portable lifestyle Hello, Yaro. It's great to be here. For me, this will be podcast number 637 on SuperFastBusiness. And we thought it would be economical to join forces and talk about the topic. Two things really. Sort of where have we got to in the last 10 or 20 years, because you've been at this for a long time, since 1998. In fact, when I came online in 2005, you were already a guru hitting your strong points there with your affiliate promotions and blogging, and I admired your crazy writing skills and business knowledge. So I was wondering if I’m too late to the party. And that was 14 years ago. So I've known you for a long time, and we bump into each other from time to time when we travel. You've come to my house in Manly at one point, I saw you last year in California and you're living in Canada now. Yaro: I am. Vancouver, presently. James: And is that a permanent thing? Yaro: I'm calling it my base, but I'm still very much a digital nomad. I probably haven't spoken to you about this, but I have a business in Ukraine, and that's where my father’s side of the family is from, and I bought a little apartment there. So I'll be going back this year for a visit. So yeah, spending some time in Europe, but Canada, I have Canadian and Australian citizenship, so it certainly makes it easy to live in those two countries. James: You know, I think this is a great topic, and not one that I hear much about.
March 8, 2019
Steve Griffith Podcast highlights: 01:43 - An overused term 03:15 - The back story on Steve 04:14 - A bit of history 07:19 - Slowing down to speed up 10:20 - Developing human potential 14:40 - Social media from a meditative viewpoint 15:51 - What stress really is 18:58 - Meditation and the body 22:44 - How it’s done 26:40 - Meditate in Bali 29:57 - Where to find resources 31:52 - Ayurvedic versus Vedic 32:46 - The rate of success 43:45 - Anytime, anywhere? Build a sustainable business that supports a lifestyle you love with James’s personal coaching Download the PDF transcription Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 636. And today, we're going to be talking about meditation, especially how you can have success without the stress. And for that, I’ve brought along Steve Griffith who has been referred to me by a SilverCircle member, Hugh. So thank you for the referral, because Hugh cannot rave enough about what Steve has been able to do in terms of meditation. Welcome, Steve. Steve: Thanks, James. Great to be here. James: The miracles of technology, we’re able to have a chat even though we're in a different place. I'm excited about this one, because I'm going to learn a lot. I don't know too much about meditation. It's something that I have been told actually in the previous episode to this. In Episode 635, I was told by a performance expert that meditation is hands down the number one best way that you can increase your performance. And here we are talking about meditation, and you actually draw from a technique that's 5000 years old. So I'm pretty interested to see what you've got for us. An overused term But I think first off, it would be wonderful if you could give a little backdrop as you know, the picture of Steve and where meditation came into your life and how you ended up being the guy. Is it actually appropriate to say “a guru”, since it's an Indian discipline? Steve: Well, guru means teacher, so in that context, it can be used. Not that I refer to myself in that context, but certainly I've been teaching for 35 years, so there's a little bit of knowledge that goes with it. But normally guru’s equated to teacher. James: In our industry, if someone actually thinks they made a sale and they've been online for, you know, at least a week, they can automatically call themselves a guru. It's a pretty abused and overused term. Steve: Then I probably over-qualify.
March 6, 2019
Todd Herman In the interview: 02:45 - Some background on Todd 07:54 - Inner voices and alter egos 12:44 - The difference from self talk 15:16 - Superman in reverse 19:34 - Is it faking it? 23:09 - Totems and artifacts 26:27 - A deliberate persona 28:54 - The multiple self theory 33:12 - When money and media is all you’ve got 39:25 - A quick summary 40:15 - Just what is authenticity? 41:56 - The Alter Ego Effect 44:02 - We’ve all done it Build a business and life you enjoy with James’s personal coaching Download the PDF transcription Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 635, and we're going to be talking about mental stuff, mindset. We're going to be talking about the mental game of business. I’ve brought along someone who's pretty strong into this mindset stuff, Todd Herman. Welcome. Todd: Schramko, you are the epitome of winning. Six hundred plus episodes, that's consistency, man. That's how you win. James: Yeah. Todd: Thanks for having me, buddy. James: Well, I got into it early and just kept doing it because it worked. And I figured out that it's a way for me to earn without having to be able to type, which is important. I haven't been a great typist, and I do prefer to talk than just about anything else. So imagine that, harnessing my winning power. Todd: Yeah, well,are you dyslexic? James: I'm not dyslexic, but at school, I was at one stage prescribed Ritalin because I wasn't connecting the dots. I was just gazing out the window and I wasn't concentrating. And I was also a bit younger than the rest of my year. I was like, literally the second youngest person in my whole year, and I was kind of a late developer. I didn't really hit my straps till 21. Twenty, 21 is when I started performing in a work capacity. I love this topic. It’s like, just a huge topic. It's a big core to my own belief system. And I put in my book around being able to look in the mirror, you'll see who's responsible for your success. I put a huge focus on taking responsibility for your own life and not having a lottery mentality, that the only way you'll get ahead is to win the lottery or that someone's going to somehow magically bestow and bequeath you with an inheritance. Like, take that responsibility. I think having kids young made me more responsible. I put so much time and effort into reading about and understanding the way that we think, and this is such a big topic. And I'm glad you've tackled it with your book. You sent me across a copy of The Alter Ego Effect, which is fantastic, and it's the power of secret identities to transform your life. So no doubt we’ll touch on that. Todd: Yeah. Some background on Todd James: Firstly, just a small introduction to you. It doesn't have to be a long, epic saga. But I’d like to start with how I met you. And that's through we have a similar circle of contacts, and I think my favorite time that we got to chat was about a year ago, actually, at Traffic and Conversions event. We found ourselves in some artsy studio bar where there were...
March 1, 2019
Jarrod Robinson Episode highlights: 01:23 - A well-received version 02:51 - Delivering what people want 04:36 - Should you get someone to build your app? 07:13 - An ongoing thing 08:46 - Selling an app 11:32 - Does it have to go through Apple? 13:43 - Pixels and ads 14:22 - Why make a free app? 16:29 - What else to sell to app users Stay on top of the latest online business trends with James’s personal coaching Download Some Common Questions About Apps Addressed (and the PDF transcription) Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 634. The topic is apps explained. For this, I've brought along my special guests and technological superstar, Jarrod Robinson. Welcome back. Jarrod: Thank you, James. Pleasure to be here again. James: This is part of our Tech Series, where we're talking about tech. We did Episode 611, which was called The Current State of Apps, which was a great overview, well worth listening to if you want to get into this realm of apps. Today, we're going to cover some of the frequently asked questions, some of which came from the first episode we did. As a result of that episode, we've got a couple of questions. We've got plenty of people inside SuperFastBusiness talking about apps. A well-received version And of note, recently, we pushed a new version of the SuperFastBusiness app, and that would probably be a good starting point to talk about what we pushed out there to members. And maybe even let's start with what does push mean? Because that's a tech term that maybe not everyone's across. Jarrod: Yeah. Well, typically in this setting, it means pushing some new code out to, like, a user base. So we did that recently with the SuperFastBusiness app and rolled out a much more improved user experience focused around the actual problem that SuperFastBusiness people have, which is, how do we get them into the forum as easy as possible? So that is what this new version of the app focused on, when previous versions sort of focused on maybe having some of the other features like the podcast and the blog and videos and so on. So we removed that stuff, stripped it back to what it is that people really wanted, which is just a simple, really fast posting and reading experience. And as a result, we've gotten the new SuperFastBusiness app which everyone seems to be really, really enjoying.
February 27, 2019
Alexi Neocleous In the podcast: 02:41 - Content hacking in three parts 05:43 - $3 million a month in sales 08:01 - Meeting a sky-high standard 12:05 - What’s possible with amplification 13:36 - Can the content wear thin? 17:09 - Four story-driven frameworks 19:40 - The immense value of stories 24:50 - Virality versus evergreen 26:52 - An example of what works 29:19 - Can good copy be taught? 31:49 - Wrapping things up Boost your content marketing results with James’s help inside SuperFastBusiness membership Download Smart Tips To Power Up Your Content Marketing (and the PDF transcription) Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com. I'm actually really excited about today's episode, because I've got a longtime associate and friend, my good buddy, Alexi Neocleous. Welcome to the call. Alexi: James, good morning. How are you? James: I'm so good. We’ve both had great days. Yours involved the beach, and mine’s about to. And that's the joy of having the kind of business that we have. You'll probably be impossible to hire into an office, having been a free range copywriting genius for so long it's not even funny. Like, decades. This is Episode 633 on SuperFastBusiness, and we actually spoke in 2011, which was, gosh, eight years ago, on Episode 14. So you're a repeat guest, and it's a bit of a gap between episodes. What have you been up to in the meantime? Alexi: Me now, I’ve been busy. I guess the highlight more than anything is the migration from being a direct response copywriter working one-on-one with clients that are quite a high level to creating and building our content agency, Fubbi. So you know, going from being a one-man show so to speak to having dozens on the team and creating quite a variety of SOPs to maintain quality and all that sort of stuff has been a great learning curve. It's been awesome and we’re definitely hitting some some goals. James: Yeah. It's just wonderful when you see what happens with a copywriting skill applied to content marketing. And that's a topic of today's episode. We're going to be talking about content hacking (your word, not mine). I find that an interesting word, “hacking”. It sounds so brutal. When you think of content hacking, what does that mean? Alexi: Yeah, so let's explain that, because we work with many clients, and we speak to many potential clients. And, you know, I'm in the fortunate position to identify the DNA, so to speak, of the companies that really get results from content and the ones that tend to languish. So let me tell you the ones that get the results, and this is where content hacking kicks into gear. Content hacking in three parts Content hacking,
February 22, 2019
James Schramko and John Lint Podcast highlights: 02:42 – Four major membership components 04:13 – Setting up the portal 08:33 – The private coaching feature 13:23 – The community element 16:43 – Bundling it all up 17:48 – Building your waiting list 22:15 – Continuous value 23:54 – Time to open 25:58 – Bypassing the tech stuff 27:42 – Payment collection made easy 30:33 – Why they should purchase now 31:47 – The emails that go with it 33:11 – Now we automate Create a successful paid membership of your own with James’s personal coaching Part 7 of the series Download the Ultimate Membership Site Checklist (and the PDF transcription) Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com. Today you are in for a treat, because we're going to be running through the ultimate membership site checklist. I’ve brought along my special guest John Lint for this. This is part of The Membership Series, where we've been working our way through various topics relating to membership sites, courses, programs. Of course, John Lint runs the spectacular software called 10XPRO.io, which is perfectly designed to set up your membership or course. Lots of SuperFastBusiness members are using this software and getting great results with it. So today we wanted to go through a checklist. This checklist has a little bit of a focus on what to do when you launch a membership. So it's going to be really handy if you haven't got a membership or you're thinking about a membership or if you've got a membership and you want to freshen it up. That's what this checklist is going to do. So welcome, John. John: Helllo, hello. Hi everybody. James: So we put this checklist together, John, through a combination of your experience and my experience, having run memberships. SuperFastBusiness has actually been running for over 10 years now, I just worked out. So a decade in. John: Congrats. James: We've learned a thing or two about it. Thousands and thousands of students over that time. Why don't we just run through this checklist, checklist item by checklist item, until we get to the end, and of course we will fully transcribe this episode. What's the first on our checklist? John: Cool. So let's do it.
February 19, 2019
Will Wang In the episode: 02:17 - Reducing objections before they happen 05:04 - Two main objections 05:51 - When the price isn’t right 08:06 - Anchoring the price 11:31 - Are there really tire-kickers? 14:12 - Mercedes-Benz versus Toyota 15:57 - Modifying the package 17:12 - “I need to talk to my spouse/partner.” 22:04 - Where it all fits in lead nurturing 23:02 - Understand the objections Increase the effectiveness of your marketing with James’s personal coaching Grab Some Pointers For Handling Sales Objections (and the PDF transcription) Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com. We have a repeat guest back, Will Wang for our Get Clients Series. And today, we're talking about lead nurturing and handling objections. Welcome, Will. Will: Cool. Thanks again, guys, for having me back. James: We're getting some great feedback from the series. This is part of an ongoing series, The Get Clients Series. We've talked about all sorts of terrific topics, like a powerful sales conversion process for inbound leads, and we did an introduction to getting clients with cold outreach. So we’re really helping people go from nothing to getting customers and overviewing the process. But I imagine part of that is occasionally you're going to have some objections pop up, to people who are in that lead nurturing funnel. And also it's sort of good to delve into what happens with the lead nurturing process, because we did cover powerful sales conversions in the last episode of the series. So where do you want to take us today? Will: So, I thought, I got asked this question quite a bit over the past couple of weeks, and it's, how do you handle objections? Because, I mean, we can start with what are the most common objections and then going to probably why they come up and then how we can handle them. So in the James Schramko clean 25:08 630 – How To Win On Social Media With Molly Pittman https://www.superfastbusiness.com/business/630-how-to-win-on-social-media-with-molly-pittman/ Thu, 14 Feb 2019 10:02:01 +0000 https://www.superfastbusiness.com/?p=53194 Traffic expert Molly Pittman discusses the changing landscape of Facebook advertising and how to navigate it in 2019. Traffic expert Molly Pittman discusses the changing landscape of Facebook advertising and how to navigate it in 2019.
February 14, 2019
Traffic expert Molly Pittman discusses the changing landscape of Facebook advertising and how to navigate it in 2019.
February 12, 2019
John Lint In the podcast: 01:58 – Some course examples 04:00 – One-page versus master classes 06:11 – What 10XPRO allows 07:10 – The customization possible 08:40 – Other great features 10:23 – Where converts come from 12:26 – Bring your own assets 14:30 – The power of integration 17:52 – Bringing people back 19:06 – What about payments? 20:56 – Incorporating media 23:44 – Course completion and certificates 26:03 – Preparing your course 30:13 – On video content 32:55 – Rounding things out Let James show you how to create value-laden courses to grow your online business Part 6 of the series Get Some Technical Aspects of Course Creation (and the PDF transcription) Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 629. Actually, I'm going to be revisiting a topic that I covered many episodes ago, around Episode 316. There was an episode called How To Create Your Course Fast. Today we're digging a little more into the topic of courses. I’ve brought back my special guest, John Lint, as part of The Membership Series. Welcome back, John. John: Hello hello, how are you? John: Good. We were just chatting about memberships. Recently, you've got 10X PRO.io software that does memberships. It's similar to some of the other products out there in the market, on the surface. You think it's a software that can build funnels, so it's a little bit like ClickFunnels. It's software that can create courses, so it's a little bit like Kajabi and those sort of tools. So what we're going to be talking about is just some of the basics around the course. In the previous episode on this series, we actually talked about, I think it was Episode 619, James Schramko clean 34:34 628 – 12 Reasons Why $10 Million Per Year May In Fact Be More Than ‘Enough’ – Perhaps $1.2M Is Plenty https://www.superfastbusiness.com/business/628-12-reasons-why-10-million-per-year-may-in-fact-be-more-than-enough-perhaps-1-2m-is-plenty/ Thu, 07 Feb 2019 07:25:32 +0000 https://www.superfastbusiness.com/?p=53107 Ten million dollars a year certainly sounds attractive, but how much better is it than $1.2 million? Hear James Schramko’s arguments for being content with the latter. Ten million dollars a year certainly sounds attractive, but how much better is it than $1.2 million? Hear James Schramko’s arguments for being content with the latter.
February 7, 2019
Ten million dollars a year certainly sounds attractive, but how much better is it than $1.2 million? Hear James Schramko’s arguments for being content with the latter.
February 4, 2019
In a solo podcast episode, James Schramko goes step-by-step through the diagnostic questions he uses in his high-level business coaching program.
February 1, 2019
In this episode: 02:09 – An event to look forward to 03:10 – From agency to eCommerce 05:12 – Parallel paths 06:54 – In the physical product market 08:31 – How do you stand out? 10:54 – Some points of note so far 12:30 - The three-pronged approach 18:53 – How does it actually work? 19:32 – Maths and psychology 21:29 – More product considerations 22:56 – A useful marketing formula 24:06 – Around the globe in a year 25:40 – Managing by numbers 26:54 – Where the products come from 28:11 – What’s your brand? 28:49 – Putting it on Amazon 30:11 – Quick recap 32:57 – Once you’re live… 33:40 – Keep moving forward 37:45 – Between jump-off and a million dollars 38:58 – A key clue 41:08 – Where partnership comes in 43:13 – Some parting advice Keep up with the latest online marketing trends with James’s personal coaching Download A Guide to Ecommerce on Amazon (and the PDF transcription) Transcription: James: James Schramko here. Welcome back to SuperFastBusiness. This is Episode 626. Today we're going to be talking about Amazon eCommerce, and especially some tips if you are starting out or thinking about Amazon. I’ve brought along a really good friend of mine I've known for several years, had on this particular podcast a few times before. Welcome back, Greg Cassar. Greg: Hey James. Great to be here. Thanks for having me. James: Always my pleasure, Greg. We have some very informative conversations. You are a subject matter expert in whatever we talk about. I've shared many experiences with you. We've been to Google head office together, we’ve spoken at your event in the past. You're speaking at my event in April 2019, which was the catalyst for our discussion. I asked you to share some tips at that event. And you're going to be going in depth about your million-dollar first year selling on Amazon, which I'm really not surprised about. I'm sure it's not a usual result. It's not a typical result. But with your experience as an agency in the past, your huge skills around buying traffic and conversions and testing and data and all that geeky stuff, and your affinity for sales and marketing and the fact that you've traveled across the world, met with all the experts, you network at a high level, I wasn't surprised that you got a great result. But I am very interested in finding out more about this and sharing your experience. So thank you for coming along and revealing some of this stuff.
January 28, 2019
Charley Valher Podcast highlights: 01:44 - What began with a book 03:46 - Just what is a revenue share deal? 04:36 - What’s good about it 06:48 - Knowing the number and getting paid 08:42 - Achieving the balance 10:18 - Missteps will happen 13:44 - Always have an agreement 15:44 - Getting the deal structure right 17:15 - “Would you give me a dime…?” 19:27 - Stacking your leverage 20:09 - Key points covered 22:07 - Hard to get versus easy to get 24:21 - Do the research 26:17 - Looking at the wins 30:20 - Some closing advice Build your business with help from James. Choose between coaching or a revenue share deal Download the Revenue Share Cheat Sheet (and the PDF transcription) Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 625. Today I'm having a chat with a good friend of mine, Charley Valher. Welcome to the call. Charley: Thanks so much, James. It's awesome to be here. James: We've had some great discussions over the last six or seven months when I met you and got to know you quite well. We've been working together on some business projects, and I've really enjoyed our discussions. I always look forward to them, and I'm sure today will be in line with that, because we're going to be covering the topic of revenue share deals. And this is something that I've been particularly interested in. And of course, as you know, I've been sharing some of my ideas and thoughts around it with you, as you've put a few of these deals together yourself. So this is somewhat of a case study exploration discussion as a lead up to what you're going to be presenting at SuperFastBusiness Live in Sydney, in April 2019. So we should get stuck into it. What began with a book First off, Charley, just give us a little bit of background as to how you and I collided in this universe and what you had been doing up until then, what you were planning to do while we were working together, and what you're doing now. Charley: Yeah. 2018, what a year. It's already gone, I can’t believe it. So I am a co-founder of a company called Outsourcing Angel. And that's something I started a number of years ago with a good friend of mine, Linh Podetti. Now, about a year ago to when we're actually recording this podcast, I read your book, James Schramko clean 33:14 624 – A Powerful Sales Conversions Process For Inbound Leads – The Get Clients Series https://www.superfastbusiness.com/business/624-a-powerful-sales-conversions-process-for-inbound-leads-the-get-clients-series/ Thu, 24 Jan 2019 06:47:30 +0000 https://www.superfastbusiness.com/?p=52782 When leads reply in the positive to your cold email, what are the next steps towards conversion? Growth Labz’ Will Wang shares more of his cold outreach expertise. When leads reply in the positive to your cold email, what are the next steps towards conversion? Growth Labz’ Will Wang shares more of his cold outreach expertise.
January 24, 2019
When leads reply in the positive to your cold email, what are the next steps towards conversion? Growth Labz’ Will Wang shares more of his cold outreach expertise.
January 22, 2019
Stephen Esketzis Podcast highlights: 01:19 - Some background on Stephen 04:25 - Most-used tools 05:46 - What’s the competition doing? 08:43 - Flattery-sharing 10:09 - If you could only have a couple... 13:49 - A simple strategy 16:46 - Voice and AI developments 18:44 - The power of push 22:49 - Not just email 25:17 - Hijacking a pixel 26:53 - The Facebook video hack 29:04 - What’s been covered Keep your business relevant with James’s personal coaching Download Some Suggested Digital Marketing Tools and Strategies for 2019 (and the PDF transcription) Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 623. Today, we are talking about quick wins with digital marketing tools, what's working in the internet marketing landscape. And for that, I have brought along somewhat of a superstar in this area, Stephen Esketzis. Welcome. Stephen: Hey, how's it going? Thanks for having me. James: Very good. Thank you. I've known you for quite a few years. You've actually attended SuperFastBusiness Live. And I know you've been doing some significant marketing things behind the scenes and you're also building a community in Australia, which is great to see because we have a strong community over here. Stephen, why don't you tell us just a little bit about what you've been up to lately, to give us a bit of a reference point for what we're talking about today? Some background on Stephen Stephen: Yeah, definitely. So I've got a few different companies. The one that I spend most of my time in up until recently was building out big-content websites and media properties. So what we do is we find a niche, we go in, we build a website, we create a lot of content and build the community. And then we start building sales funnels to sell products and services to that community. And then we call those media properties. And then we have those types of brands across different niches. That was my main business up until more recently, which was launching this Australian digital marketing community, which is now where a lot of my focus has gone, called Digital Marketers Australia, which as you mentioned, we’re running a conference in March. So a lot of time has been shifted there. But yeah, my experience has basically been building these sites, building funnels, using tools, you know. And we've put together a team, we've got a significant team in the Philippines that helps us do all this, and a few from the US as well, and we're a mostly virtual team. And for us, tools are really important, so that way we can be effective, efficient, save time, money, and compete against some brands with big budgets as well. Because when you're looking at trying to outrank compan...
January 18, 2019
Marc Groman In the podcast: 02:03 - Fast-moving change - good or bad? 04:26 - The effects on humans 06:31 - Some courses of action 11:39 - How much is too much? 14:16 - When things have gone too far 18:16 - Reining things in 23:17 - Can you push things too far? 26:22 - Fave parental controls 28:28 - Dealing with a changing field 29:50 - Can restriction have a downside? 32:53 - Top recommended action steps Imagine how much more effective your business could be with some help from James’s personal coaching... Get 5 Ways to Help Your Kids Use Technology Responsibly (and the PDF transcription) Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 622. And we're talking about how to navigate the changing digital world. And I brought along a special guest, Marc Groman. Welcome. Marc: Thank you very much. It's a pleasure to be on the show. James: Well, Marc, you're an expert in digital technology and the way that people are using technology. You've got a background of privacy, and you worked for the White House at some point. Marc: Yes, that’s right. James: And you’ve got a podcast called Their Own Devices. And I thought it'd be really interesting to talk about what it's like being a parent with the change in digital technology. And I'm also interested in what you've got to say about privacy and the way that people are using technology. Listeners to this particular podcast will be familiar with my my own point of view on this. They've read my book, Work Less, Make More - in the end of the first chapter, I talk about a big way to get more time back in your life is to start turning off all the notifications and spending less time on your favorite social media platform. I think society has really changed dramatically from when I was a kid, and I'm not so sure that it's going in a positive direction. But I'm really interested in your point of view on that. Fast-moving change - good or bad? Marc: Great. Well, thank you again for having me on the show. So it's clear that innovative new digital technology is evolving at an incredibly fast pace. And that is actually one of the challenges that we all deal with, that as soon as we think we understand a platform, a device or technology, others are onto something new. And that's including our children. So this digital world, you know, the interconnected world where we have 24/7 access to all this content - much of which is frankly, amazing, in my view - but that 24/7 access always on, that has been a game changer in terms of parenting, and as you pointed out, in terms of society. And so we're going to have to get a better handle on it. And I would suggest that it's not all bad.
January 16, 2019
Ilana Wechsler In the podcast: 02:14 - Multi-device, multi-platform 04:37 - Don’t put all your eggs... 05:56 - How hard is it to understand? 07:40 - Where to spend 09:32 - Google versus Facebook 12:32 - Has it gotten easier, or harder? 14:49 - Pixels and AI 16:46 - Covered so far... 17:28 - The importance of basic knowledge Keep your marketing methods up-to-date with help from James. Click HERE Download 6 Helpful Pointers for Marketing on Google and Facebook (and the PDF transcription) Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 621. This is the first episode of our Paid Traffic Series, and for this series I'm bringing back Ilana Wechsler. Welcome. Ilana: Thank you, James. Thanks so much for having me on. James: You've always been generous sharing the latest and greatest tips. You are a paid traffic expert, you have come from a background of data analysis, you've been on SuperFastBusiness podcast before, and you've spoken at SuperFastBusiness Live. You've been a member of SilverCircle and SuperFastBusiness and just an all-around great person. So it's always a pleasure to catch up. Ilana: Thanks so much. James: You've done a lot of research and study and you've run campaigns for clients, and you've built out an education platform which you've got hosted at GreenArrowDigital.com/training. And that's what we'll be covering in these Paid Traffic Series episodes. We're going to look behind the curtain, we're going to ask the questions that need to be asked. And we're going to share some valuable tips about paid traffic. And in today's episode, I really want to cover this concept of why we would want to be using more than just one platform. Because I know a lot of advertisers are red hot for, say, Facebook ads. And that makes sense. And some people have been using the the tried and trusted Google Ads p...
January 11, 2019
SuperFastBusiness's top downloads for 2018 James Schramko here. Welcome back to SuperFastBusiness.com. This is episode 620. And today, we're looking at the top 10 most downloaded SuperFastBusiness episodes of 2018. In 2018, SuperFastBusiness released about 50 podcast episodes, with well over 165,000 downloads. And we just launched SFBTV, SuperFastBusiness TV in iTunes. So, subscribe to that and you’ll get our video content. And 2019 is shaping up to be a fantastic year of fresh content, both audio, long form, and video, short form. We may even add a vlog later. Let’s see. As a yearly tradition though, we like to see which topics struck a chord most with our audience. So, here, we present our top 10 most-downloaded titles. I wonder if your favorites made the list. You can certainly tune in and find out. 10. 594 - Play Your Way To Success Starting off at number 10. The tenth most popular episode was episode 594, Play Your Way To Success. "All work and no play..." You know how it goes. Energetic Education's Dale Sidebottom is an advocate for injecting regular play into your routine. Just a few minutes each day of fun, he maintains, can have far-reaching positive effects on your health, your work and your relationships. 9. 592 - 0-40,000 Downloads Per Month - A Property Podcast Case Study With Tyrone Shum At number nine, episode 592, Zero to Forty Thousand Downloads Per Month - A Property Podcast Case Study with Tyrone Shum. During the first few months of Tyrone Shum's podcast, PropertyInvestory, it was getting 20 to 30 downloads an episode. Just a year later, the show is getting 40,000 downloads a month. Learn how dogged persistence and SuperFastBusiness contributed to this unforeseen success. 8. 602 - Go Broad Then Deep, A Super Wide Ranging Discussion On Everything Important With Matt Wolfe and Joe Fier From Evergreen Profits James Schramko clean 9:19 619 – Which Online Courses Will You Create In 2019? – The Membership Series https://www.superfastbusiness.com/business/619-which-online-courses-will-you-create-in-2019/ Wed, 09 Jan 2019 09:48:12 +0000 https://www.superfastbusiness.com/?p=52448 How do you make an online course that sells? And what can it do for your membership? John Lint and James Schramko deliver helpful answers to these and more questions in the continuing Membership Series. How do you make an online course that sells? And what can it do for your membership? John Lint and James Schramko deliver helpful answers to these and more questions in the continuing Membership Series.
January 9, 2019
How do you make an online course that sells? And what can it do for your membership? John Lint and James Schramko deliver helpful answers to these and more questions in the continuing Membership Series.
January 7, 2019
Paul Jarvis In the interview: 01:55 – Is smaller better? 03:05 – The $10 million goal 04:56 – What is the life you want? 06:56 – Defining success 10:30 – The point of realization 13:31 – When it’s hard to let go of work 16:00 – Other considerations 19:16 – Just what is enough? 22:55 – The question of staff 24:36 – It’s not to do no work 27:48 – What Paul actually does 29:52 – A setup that works 32:34 – Products versus services 34:54 – Something to take away Design a business and lifestyle you love with James’s personal coaching Download Some Contrarian Ideas About Growth and Success (and the PDF transcription) Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com. Today we'll be talking about business growth. And I've brought along a special guest, Paul Jarvis, who has just put together a book which will be out soon. It's in the pre-sales phase at the time of recording. The book is called Company of One: Why Staying Small is the Next Big Thing for Business. And I'd like to welcome you, Paul. Paul: Yeah. Thanks so much, James. It's a pleasure to chat with you today. Paul's bookJames: We got connected by a mutual contact who thought, hey, you both got books on sort of slightly similar concepts, a little bit contrarian, somewhat counterintuitive, and you were kind enough to send me over a preview of the book, which was terrific. And I thought it'd be good to have a chat about your viewpoints and the story behind this book, how you came about wanting to put this message out to the world. And we’ll also obviously talk about what the message actually is. And I think probably to start with, let's define what Company of One is all about, because the title does imply that we're talking about a small business here. Would you like to expand upon that? Is smaller better? Paul: Yeah, and I think it's funny. I do really like the title but I do think that it's not a literal title, just like Tim Ferriss’s 4-Hour Workweek. He doesn't say anywhere in the book that you're only allowed to work four hours and nothing more. With Company of One, it's more the idea that smaller can be better, or staying the same size as a business can can be better than growth, sometimes. So growth is obviously useful and beneficial, but I think only up to a certain point. And that's kind of where the title came from, where I'm not advocating that everybody run a solo business. I, myself, don't have a one-person business. It’s more than just myself that runs my company. But I think in order to consider growth and consider what is enough, if we start to look at how much we can pare back, where it still makes sense, where we're still profitable, where we're still doing well, enjoying ourselves, then I think the title really does make sense as sort of a mindset to consider when you're running your business.
January 2, 2019
Stephan Spencer Episode highlights: 02:13 – Is Google still where it’s at? 06:15 – Where Stephan gets his cred 07:40 – Why share the knowhow? 10:28 – The backlinks misconception 11:49 – The future of SEO 14:36 – Leveraging machine learning 16:09 – Tools of the trade 18:32 – Snippets and how to get them 22:29 – What makes up a good SEO audit 24:09 – The best SEO client 27:36 – Avoiding duplicates 29:04 – An easy win 31:33 – Should you link to outside resources? Grow your business with timely, targeted coaching from James Get 10 Useful Things to Know About SEO (and the PDF transcription) Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com. Today we are talking about SEO, that is search engine optimization. And for that I've brought in perhaps the best expert in the entire world for SEO. Welcome Stephan Spencer. Stephan: Hey, thanks for having me. James: And that's according to Tony Robbins. That's a pretty good accolade. Stephan: Yes. I even have an audio recording of him saying it, which is pretty awesome. James: Well, you’ve earned your stripes. I remember buying your book about SEO. I have built and sold an SEO business. It's something I was really passionate about, especially when I started online, because I realized that Google was a praise system. If you did good work, it would praise you with a top ranking. And I realized that I was able to make it give me that reward by doing certain things that it wanted. Now of course, this is 13 years ago, a decade ago, and I did that for quite some time, and a few years ago sold out of that business. And in the meantime, while everyone's talking up chatbots and remarketing and all this cool, trendy stuff, isn't it interesting to see how Google is still a very important piece of the puzzle? It certainly is for my own website. At SuperFastBusiness here, we publish the transcriptions of our episodes, we have a massive amount of original content being published, we focus on having a fast-loading, mobile-friendly, easy-to-navigate website. And people do invariably link to us from time to time. But what we're going to be talking about today is, how can someone listening to this podcast get a number one ranking in Google today? Like, what is the current best practice for ranking a website in Google's search engine? And just to start off with, Stephan, is Google still where the action is at? Is Google still where it’s at? Stephan: I think it is. Now, people who are into Facebook advertising may argue with that, that there's a captive audience on Facebook. And that's true. But it's kind of a walled garden, kind of like the olden days of AOL where you don't James Schramko clean 35:22 616 – How To Support Your Online Membership – The Membership Series https://www.superfastbusiness.com/business/616-how-to-support-your-online-membership-the-membership-series/ Thu, 27 Dec 2018 08:22:47 +0000 https://www.superfastbusiness.com/?p=52282 Keeping a paid membership running all on your own is not ideal. James Schramko and John Lint talk about building and sustaining a supportive team in this episode of The Membership Series. Keeping a paid membership running all on your own is not ideal. James Schramko and John Lint talk about building and sustaining a supportive team in this episode of The Membership Series.
December 27, 2018
Keeping a paid membership running all on your own is not ideal. James Schramko and John Lint talk about hiring employees, building and sustaining a supportive team in this episode of The Membership Series.
December 21, 2018
James Eager Episode highlights: 03:42 – Amazing post-Maldives update 06:54 – Unlearning the norms 09:42 – The innovation that doubles revenue 14:08 – Going from ebook to hard copy 17:40 – Just start creating 21:07 – The next innovation is… Start doubling your business with James’s personal coaching Download the PDF transcription Transcription: James S.: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 615. Today we are continuing the journey with one of my previous guests. If you look back at Episode 570, quite a long time ago, we were talking about how to start and grow an online membership from scratch. And I brought on a special guest, James Eager, who I've been working with in SuperFastBusiness over the years, watching him grow from the start to something pretty amazing. And today we have some special news to share. But first I'd like to welcome my guest, James Eager. How are you going? James E.: Hey. Great to be back, James. James S.: Thanks for coming back. I invited you back to just update us with your story. What we found is that your first stage of the journey of setting up a membership was a really vulnerable and gutsy share back in January, and it resulted in inspiring a number of people to start their own journey. And so I'm very grateful that we've been able to get a few new members arrive at SuperFastBusiness membership who were inspired by that podcast and would also like some help on their journey. Now, you're in the UK, I'm in Sydney. We covered a whole bunch of stuff in the previous episode, and we actually produced a helpful online membership checklist, which is available at Episode 570. But today, the big news is this: now, I've got to know you quite a lot better since January, because apart from our regular interactions inside SuperFastBusiness (especially in the private coaching), we have met in the Maldives. You came along on the Maldives mastermind and actually featured in James Schramko clean 25:53 614 – Behind The Scenes Of Running A Membership Site – The Membership Series https://www.superfastbusiness.com/business/614-behind-the-scenes-of-running-a-membership-site-the-membership-series/ Wed, 19 Dec 2018 02:08:56 +0000 https://www.superfastbusiness.com/?p=52011 What goes into the everyday running of a successful paid membership? Find out in our latest episode of The Membership Series. What goes into the everyday running of a successful paid membership? Find out in our latest episode of The Membership Series.
December 19, 2018
What goes into the everyday running of a successful paid membership? Find out in our latest episode of The Membership Series.
December 13, 2018
Will Wang Episode highlights: 01:55 – Is email still relevant? 03:42 – Subject lines that work 05:27 – When you don’t have a case study… 06:48 – The use of name-dropping 07:27 – Is it legal? 10:06 – What to put (and not to put) in your emails 16:51 – How do you handle rejection? 18:36 – How many emails to send Part 1 of the series Launch marketing campaigns that work with James’s personal coaching Download the PDF transcription Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com. I'm speaking with my special guest Will Wang from GrowthLabz.com. Welcome, Will. Will: Thanks, James. Special. I like that. Thanks. James: Yes, you are special. Special enough to be back here on The Get Clients Series. The purpose of this series is to help a business owner understand what's going on when it comes to cold outreach in particular. This is your super skill. You can generate a whole stash of leads for a business from thin air using special techniques. And we're talking about these on our episodes. In the very first episode of this series, which was Episode 610, we sort of covered the concept of getting clients through this outbound marketing channel, how effective it is, which business it's right for, so you can go and listen to that if you want to get a refresher. This is Episode 613, and today we're talking about how to use emails for cold outreach. And I think I'll lead this charge, Will, with, are emails still relevant at the time of recording this in 2018/2019 just around the corner? Is email still relevant? Will: Yeah. So that's actually a really good question. And with fancy things coming out like Facebook ads, Google ads, a lot of people are kind of hearing that emails aren’t working, emails are dead, and it's always coming around. But the thing is though, we’re finding that emails are actually becoming more and more effective, especially getting into some of the bigger accounts or some of the bigger customers that people are actually looking for. James: And why do you think that is? Will: Well, I think the perception is that when people say email is dead, because obviously there's a lot more people coming into the market, there's probably a lot more people who are spamming or doing emails the wrong way as well. So people think, you know, the volume’s going down or, I'm doing a lot of emails and it's not working.
December 10, 2018
John Lint In the episode: 01:29 – The number one traffic channel 02:42 – You might not expect this 04:14 – The secret to traffic 06:44 – Using your own asset 08:45 – Who has your customers? 11:06 – Some easy strategies 13:23 – Warming them up 15:15 – The importance of tracking 16:58 – The SEO factor 19:41 – THIS is a must 20:52 – It’s all about the content 24:38 – The three main sources 25:57 – In closing Part 2 of the series Part 4 of the series Let James help grow your paid membership with his experience and personal coaching Download 9 Ways to Populate Your Paid Membership (and the PDF transcription)     Transcription: James Schramko: Hey there, it's James here and we're recording Episode 612 at SuperFastBusiness.com. And this is How to Get Traffic to Your Membership, part of the Membership Series with John Lint. Hello John. John: Hey. Hey, everybody. James: Now, we got asked a couple of questions from your members. You run the popular software program called 10XPRO.io, which helps people set up their information products and their memberships. And of course, a big question is, what's the number one channel to get traffic right now? And you know, some of them are obvious and some of them may not be as obvious. And we might also have a look at what a day-to-day promotion might look like. So let's get into it. The number one traffic channel John: Yeah, awesome. James: It's kind of relevant for me, because at this time I've opened up tickets for my Live event, and the number one channel that I will use to get traffic for that is email. I'll send out an email and I'll make sales instantly. So no matter what your traffic channel is, I would strongly urge you to build an email list, because the email list is still very powerful.
December 5, 2018
Jarrod Robinson Podcast highlights: 02:29 - A little bit of history 07:02 - Should you DIY your app? 09:17 - James’s app test 10:56 - Who can benefit from an app? 12:19 - What is more accessible than a PDF? 14:02 - Simple is best 16:30 - Apple, Google, or both? 18:37 - The App Match Challenge Let James help grow your business with timely, personal one-on-one coaching Download the PDF transcription   Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 611. If you like anything we talk about today, you can look that up at superfastbusiness.com. Today's the first Tech Talk Series podcast episode with a guest who's been here several times before. Welcome back, Jarrod Robinson. Jarrod: Thanks for having me, James. I was just trying to think, is this like, maybe number four or third? James: There's quite a few episodes with you, but this time we're dedicating the discussion to tech talk. Because in my life, you're the person I go to to find out about technology. You are what I call, affectionately, my tech sniffer. Jarrod: Yeah. James: You're like the canary in the coal mine. You get down there and you can find technology and sniff it out before everyone else is talking about it. You are literally years ahead of the curve. And you often tell me about stuff. You've been my eyes and ears with tech, “Hey, check this out. Check that out.” And it's a remarkable skill. And, you know, I've got pretty deep filters, it takes a while for me sometimes to get using a thing. I might say, no, that's not for me. I don't really need an app to save up my tips. You found a really, really good app which has subsequently been replaced by the iPhone software itself. And that was the app that tracks what you're doing on your phone. But of course, that's standard now. But you were able to do that before they made it generally available. So for that, I'm grateful. So what I'm hoping with this series is we can come and talk about technology. Because if you're in an online business, we need to know about technology. Just for my own example, I've had about seven or eight apps now. I know you had hundreds. The thing is, I'm not in the business of apps generally. I'm in the business of coaching and having a membership advisory, as you are, too. And we should just have a little bit of history there. You and I met probably about three years ago, you set up your membership in full strength back then. How's things going now? A little bit of history Jarrod: Yeah, it's crazy to think three years ago, I didn't have a membership. Now, I do. And it's pretty much the only thing we sell as per your advice. And it's going along super strong - 1200 members, and about two to three percent churn. A big part of that is because of some of the tools that we use, namely mobile apps to keep people engaged and keep people coming back in. And that's what frames all of this tech sniffing, as you call it, James. Like, how can I find things that are going to be useful to the people in that one product that we sell now, and it's a really sort of freeing thing to to be able to do. Because when you met me, I was doing the same stuff,
November 27, 2018
William Wang Episode highlights: 01:56 - It’s not rocket science 02:57 - Does cold marketing really work? 04:36 - Which markets are great for cold marketing? 07:42 - How soon can you see results? 08:39 - ROI over cost 09:24 - When to NOT use your personal email 12:07 - Platforms for lead generation 13:31 - Cold outreach for B2C 14:19 - In summary Part 2 of the series Get the right clients and grow your business better with James’s personal coaching Download the PDF transcription Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com. Today, I want to introduce a brand new series. This is The Get Clients Podcast Series and for this series I've invited my special guest, William Wang. Welcome. Will: Cool. Thanks for having me on. James: Can I call you Will? Will: Yeah, it will probably be easy for both of us. James: So Will, you run a business called GrowthLabz.com here in Sydney, and you've got clients all around and you specialize in getting leads which turn into clients for B2B companies, right? Will: Yeah, that's right. James: So you're going to join me on this series and we're going to cover a whole range of topics in relation to getting clients. Today, we're going to have the introduction of what this topic is about and why it's important and who needs it. And then we're going to cover, in future episodes, things like the email marketing channel. We’ll talk about who you should be contacting, and where you can actually find people. And we'll talk about some of the techniques and tools and mistakes that people make when they're trying to get clients and even some nuances and negotiations, and how to get people to say yes to what you're offering. So this is going to be a lot of fun. It’s not rocket science And to start off with, let's just talk about the general concept itself of getting clients. If you could just give a little description of what that process looks like when someone's finding out about it. "It's literally how can we help and who do we help." CLICK TO TWEET James Schramko clean 15:42 609 – How To Retain Membership Customers – The Membership Series https://www.superfastbusiness.com/business/609-how-to-retain-membership-customers-the-membership-series/ Fri, 23 Nov 2018 10:32:05 +0000 https://www.superfastbusiness.com/?p=51707 If you have or ever wanted to grow a successful business on the internet then http://www.superfastbusiness.com/ can help you. You will find many great tips videos and podcasts covering related topics such as websites, traffic and reviews that contain the essential elements required for success online. If you have or ever wanted to grow a successful business on the internet then http://www.superfastbusiness.com/ can help you. You will find many great tips videos and podcasts covering related topics such as websites,
November 23, 2018
The membership series continues with James Schramko and 10XPRO.io’s John Lint sharing customer retention tips and how to make members stay longer.
November 15, 2018
John Lint from 10XPRO.io Episode highlights: 01:56 - Free, low-cost to premium? 04:42 - One umbrella or two? 07:54 - Different ways of selling 08:55 - Sales modes to consider 09:41 - So you’ve got a small list... 10:58 - Bring them in warm 14:58 - When you’re starting from scratch 16:36 - How many members is enough for a forum? 18:06 - Levels of community 20:19 - Coming up Part 2 of the series Grow your business on regular, recurring income with James’s help Download 5 Things To Consider When Validating Your Membership Idea (and the PDF Transcription) Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 608. This is a new series, the Membership Series, and I'm going to be doing a series of podcasts around the topic of memberships. For this, I’ve brought in my friend John Lint from 10XPRO.io. Welcome to the call. John: Hey, what’s up guys? James: So we've got guys and girls on this show, John. We are going to be talking about memberships. And you're an expert in this topic because you run a software program called 10XPRO.io, which is my current recommendation for people who might have ordinarily been thinking that they would use some of the various solutions out there. And we'll go into more detail about why that's the case. But certainly having members in there and seeing what people are doing puts you in the unique position of knowing what works and where the 80/20 is of setting up a membership. And from my side of it, I've been coaching people for the last nine years, and many of them have memberships. Some of them have got over 500,000 students that they're teaching. And then there's other ones ranging down from 10,000 or less. In fact, smallest groups I’ve seen are five or six people. So you can have different size memberships, different price points. Free and low-cost to premium? Today, we're going to tackle the subject of how to validate your membership idea, because this is a really big question. I got asked recently, should you have free and low-cost mini training courses as a good way to build up a membership community that can eventually elevate people to a premium price membership? And they use my example of James Schramko clean 21:10 607 – Google Ads and AI With Mike Rhodes https://www.superfastbusiness.com/business/607-google-ads-and-ai-with-mike-rhodes/ Tue, 06 Nov 2018 10:07:16 +0000 https://www.superfastbusiness.com/?p=51498 When machines start doing agency tasks better than humans, how does it impact online marketing? Find out from repeat guest Mike Rhodes. When machines start doing agency tasks better than humans, how does it impact online marketing? Find out from repeat guest Mike Rhodes.
November 6, 2018
When machines start doing agency tasks better than humans, how does it impact online marketing? Find out from repeat guest Mike Rhodes with his online marketing tips.
October 17, 2018
Austin Brawner In the podcast: 02:21 - Who this episode is for 05:25 - The current trend 06:34 - A delicate situation 09:10 - So you want to go direct to consumer... 12:39 - When something’s not working 16:36 - What type of business are you running? 19:25 - Choosing your approach 20:51 - Getting repeat sales on Amazon 24:10 - Harnessing the holidays 29:08 - Your go-to, must-have, off-the-shelf sequences 33:44 - Lessons from SilverCircle 35:42 - Summing things up Make your ecommerce business support a lifestyle you love with personal coaching from James Download the PDF transcription Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 606, and we are talking about ecommerce. In fact, not just ecommerce, how to supercharge your ecommerce business with Austin Brawner from BrandGrowthExperts.com. Welcome, Austin. Austin: Hey James. Hey man. Happy to be here. Thanks for having me. James: It's always a pleasure chatting to you, Austin. You're a very interesting fellow. I remember meeting you in San Diego at Ezra Firestone’s ecommerce event. We were both speaking there. I was talking about teams. I think you were talking about emails. Austin: I was talking about email. Yes, exactly. James: It was a great presentation. I remember it well, and we’ve stayed in touch since. We've been chatting on a regular basis. I've been helping you behind the scenes a little bit with some stuff with your business. And I've been learning a heck of a lot of stuff just from our conversations, because I would have to say, from the outside, certainly, it looks like you are possibly one of the best experts in the entire world when it comes to things such as ecommerce, growth and scaling, and especially the email marketing things that are happening in the background of ecommerce brands. Would you say that's fair? Austin: I would say that that's my hope. You know, that's what I've spent a lot of my time over the last couple of years, focused on working with growing fast-growing brands and trying to figure out what is actually helping them scale up, right? So what is the difference between a brand that actually can scale up and one that doesn't scale? And that's been my main focus. So yeah, that has been really pinpoint on what I've been interested in over the last few years. Who this episode is for James: Now, who is this episode for? When we talk about ecommerce - and I know we're going to talk about what the big product companies do and what the trends are and what the email systems are - but who is this relevant for, just so that we can make sure we're spending our time here wisely? Austin: Sure.
October 11, 2018
Corona Brady In this episode: 02:00 – The path to an interesting field 06:25 – The impact on relationships 07:33 – Why keep going? 08:39 – Programming and self-worth 10:09 – A challenge for entrepreneurs 12:47 – Does sleep have anything to do with it? 15:18 – The way to the right path 18:45 – Why it’s hard to say no 19:44 – Creating white space 22:06 – On Kundalini Yoga 23:59 – From crisis to coping 25:43 – Changing from the inside out 30:26 – One case of healing 31:48 – Tears and fears 34:01 – The end result 36:14 – The science of stress 39:43 – You’ve got the signs – what to do? 42:49 – The three life transitions Build a less stressful business and create the life you love with James’s personal coaching Download the PDF transcription Transcription: James: James Schramko here, welcome back to SuperFastBusiness.com. This is Episode 605 and we're going to be talking about burnout and energy and self-worth and mindset and transitions and all that cool stuff with Corona Brady. Welcome to the call. Corona: Thank you so much. What an honor to be on your show. James: Well, I've been lining this up for a while. I think we've been chatting on and off for quite some time now. It's weird, whenever I think of a travel destination, whether I was in Fiji or Queensland or wherever, I know we've had conversations. I think your topic is close to my heart, because I’ve put out an entire book on this idea of working a little bit less. Of course, it's OK to still make money, I have no issue with that. I'm not saying go full bohemian and live on someone's couch. But I do see people working too much. And I also see people hanging out on social media too much. I saw an article today actually, a billionaire is calling social media the modern day cancer. And I've been saying that for years. Corona: Yeah, I am not surprised. Yeah, it’s dangerous. James: I noticed in today's update of the Apple software version 12, they've got a tool now to let people track how long they spend on their phones, and to also let them block themselves from the phone, which I think is a great feature. Corona: Right. Absolutely. Corona in a relaxed settingThe path to an interesting field James: But anyway, back on track. So your field is a really interesting one, and I've always enjoyed our discussions because you've come at this from a slightly different angle to the normal sort of people I'm speaking to who’ve got traffic agencies or information products. You've been helping predominantly women at a very high level, where they've got to the point of massive, chronic stress and burnout.
October 5, 2018
James Schramko Podcast highlights: 01:30 - Pre-Maldives prep 03:24 - Six days to go 04:09 - The night before the adventure 07:28 - Lounging in Singapore 14:35 - On delayed flights 16:26 - Expectations and impressions 16:58 - First night on board 19:24- A dive to remember 21:14 - Second day pre-surf chatting 24:59 - After-lunch reflections 26:08 - Sharing the dream 26:55 - Meeting Modu 27:51 - Some shared work 30:15 - Bonding with John Lint 32:11 - Morning surf talk 36:37 - Saturday night feedback 38:09 - A bit of hilarity 40:27 - Some sharing of ideas 43:01 - Why would you not want to go? 48:29 - Malcolm’s take 51:20 - Another adventure concluded Want to experience Maldives week for yourself? Click HERE Download the PDF transcription Transcription: James: James Schramko here. Welcome to Episode 604, behind the scenes with the Maldives mastermind. This is an audio documentary and I've been very excited about recording the event and bringing it to you because each year when I go, it's such a magical event. And this year for something a little bit interesting, I took along my handy zoom recorder and I recorded some snapshots as we went, some comments from the participants, some interviews with the crew, and you'll get a real flavor of what goes on. Now you'll have to excuse some of the audio quality in this episode because I was out and about. There is sometimes some wind, sometimes some background noise but I think that adds to the special occasion that was you being there in the moment like a fly on the wall. So come with me as we adventure into the Maldives mastermind. Pre-Maldives prep So I'm sitting here in my office and I've got out the workbooks from the last few events. And what I'm doing is going through the modules and I'm checking to make sure that the activities we do will be suitable for the participants. I've already sent them a survey and asked them what would have to happen for them to have a success at this event. So the first step is, I pre-fill my workbook with exercises that I think will facilitate the change they need to have happen for this to be a phenomenal event. Now, I think what's really interesting is usually there are people at this event who have been here before and that is because it's such a great experience. I know we talk about once-in-a-lifetime experience. But seriously, events like this, you know, I like to have my once-in-a-lifetime experience every single year. That's why I put on this event. "A once-in-a-lifetime experience every single year."CLICK TO TWEET And typically, the tickets sell out for a year in advance, and that's a good sign, and people are on waiting list. And often when I send the waiting list, an invitation to get a ticket, they order immediately. There's pent-up demand because, I think each year when this event is on, the social media stream is full of exotic pictures. And I can say I've never seen clearer water,
October 4, 2018
Tom Breeze Episode highlights: 02:03 – A book to look forward to 03:20 – Getting paid for results 05:29 – Some crazy podcast numbers 07:50 – The companion course 09:10 – Going down the search routes 10:20 – Some exciting targeting strategies 12:33 – Places and apps 16:57 – Training up your pixel 19:00 – Google’s getting good 21:17 – Good lead gen, poor sales 24:46 – Efforts in the fitness space 26:09 – A certain type of video? 28:09 – What video ads look like for $50 products 30:37 – The right kind of engagement 32:36 – Demographic and intent 34:24 – This isn’t for you 37:39 – How many videos? 39:51 – A 90-second time limit? 41:58 – Different audience, different intro 44:49 – Shapes and sizes 48:01 – Parting advice 50:09 – How long to break even? Build your business with help from James’s Download the PDF transcription Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 603. I am very excited. I have a repeat guest, someone who I speak to very often. He's not only handsome but he's also very, very clever at what he does. Welcome back, Tom Breeze. Tom: Thank you so much, James. I think the “handsome” is the most important bit to get out first. Thank you. James: You're like my James Bond. You know, I've got this Rolodex of clients who I speak with very often, and you're always very polite and capable. First, let's share this accolade. You mentioned to me something about your results with YouTube. They gave you some kind of recognition. What did they say you were? Tom: Yeah. So, I recently heard from Google that I am the highest spending YouTube ad agency for performance-based campaigns. So, if you're looking to get ROI from campaigns, that's the sort of campaigns I do, and we’re the highest-spending worldwide. Tom's bookA book to look forward to James: Wow, well, congratulations. And it's always wonderful talking about YouTube ads with you because you obviously know what you're doing when you get awards like that. You have a website, viewability.co.uk, and one of the reasons we thought it'd be a great idea to catch up today is you have a book coming out. It'll be out fairly soon. And you're calling the book Viewability. Tom: Yeah, exactly. We went around the houses to try and figure out what the name of the book should be. But I kind of, it always felt right to call it that. So yeah, we have the book called Viewability. It's all about YouTube ads. It was written in a way where I wanted people to be able to pick up the book,
September 27, 2018
Joe Fier and Matt Wolfe In the podcast: 01:00 - Stuff in common 07:00 - The podcasting game 13:07 - What you don’t need 17:13 - Another authority builder 20:31 - A big traffic tip 22:32 - An accidental discovery 25:23 - A major lesson learned 27:30 - Doing less and making more 31:17- Instances of getting screwed 32:49 - When you know what works 37:06 - How to get attention 40:45 - James’s email list hygiene 42:38 - Some Instagram tips 45:17 - Different approaches to podcasting 48:41 - Followers don’t equal cash 50:23 - Which segment has the money? 52:39 - James’s typical day-to-day 54:17 - Life before surfing, and now 59:34 - A powerful leverage point 1:01:27 - Effective hourly rate and delegation 1:05:35 - Where the ideas come 1:08:52 - “Hey, that’s a lot of stuff.” 1:10:45 - Random things 1:13:00 - Who project manages you? 1:15:24 - SOPs and checking work 1:20:28 - Rounding things out 1:24:07- Affiliate best practices 1:26:54 - A constraints exercise Achieve the business and life you want with James’s personal coaching Grab 18 Tips And Insights To Improve Your Business And Your Life, and the PDF transcription Transcription: Joe: Alright, I think we're live, guys. How's everyone doing? How you doing? James? James: Good, thanks. So we're doing this simulcast episode, it's going to be on your podcast and my podcast this time. Joe: It was kind of like a last minute decision. We’re like, to do a separate podcast, or should we just mash them up and see what happens? Matt: Yeah. No, I think it'll be fun. I think we can cover a lot of ground and just, less interview, more just a really cool discussion, I think. Stuff in common James: Yeah, we've been popping up lately in each other's feeds. And I've seen you inside my own community, and I like what you're doing with your marketing. I was just about to buy one of your courses, actually, because you reminded me of something I used to do a lot of, which was driving traffic to my site and then using emails and reviews, etc. to drive affiliate sales. It seems like you've been doing quite a lot of that lately. Joe: Yeah. And that was actually, it's cool you mentioned that. That's where the traffic strategy came from, was purely promoting affiliate marketing. And obviously you can use it for any kind of branding or marketing, we do it for the podcast now too, which is really cool. It's kind of different angles, different ways. Matt: Yeah, yeah, our latest traffic course, I mean, it kind of stemmed from the fact that, you know, for a long time, our model was essentially do this podcast, put content out there, and then based on whatever content they listen to, whatever podcast episodes they listen to, we're then going to retarget them and promote offers to them on our list. But the podcast almost acts,
September 18, 2018
Raj Jha In this episode: 02:15 - From lawyer to business owner 03:28 - When you don’t want to be the front man 06:38 - What is a customer worth to your client? 08:16 - The key to hiring great talent 10:54 - Systematizing the hire 13:48 - After setting coordinates... 20:48 - When you need to let them go 24:43 - Do people like working for you? 30:46 - Roles with the most leverage 32:08 - The no news update 36:37 - Wrapping does count 41:05 - A team horror story 45:03 - Summing things up Build your team with direct help from James who has been there and knows how to do it. Download the PDF transcription Transcription: James: James Schramko here. Welcome back to SuperFastBusiness. We have a special episode today. We'll be talking about team, and we’ll be particularly focusing on the topic of building a team from your Western labor force, not just an offshore team, which we talk a lot about on this show. So, it'll be really fun to have a discussion around this. I've invited a special guest, Raj Jha, welcome to the show. Raj: Hey, James. Thanks for having me on the show. James: This is an absolute privilege for us because I've been tracking your success for a number of years now since we first met in Los Angeles at a Strategic Coach workshop. I’ve watched you evolve your business model, because I think you've gone from being a practicing lawyer to building out a successful agency catering to law firms. Is that about the gist of it? Raj: Yeah, that is, and even within that, some of the changes from a relatively low-end commodity service business to something that commands a significantly higher price point, so we've had to undergo a lot of changes to do that. "It's healthy to embrace change and to see the opportunities in it."CLICK TO TWEET James: Yeah. As we all do, we have to navigate the changing fabric of business and adapt. And I think it's healthy to embrace change and to see the opportunities in it. Today, I think it will be worth covering some of the things that have happened to you over this journey. You run a firm called PracticeAlchemy.com, which I'm sure would be very appealing to any lawyers listening to this, especially if they're United States-based and they need some help with their marketing. But assuming that not everyone listening to this as a lawyer, a lot of people who listen to this show do have service agencies or are building a business where they need to have team beyond just themselves. From lawyer to business owner So, I guess we should start with this first part, and that is, let's talk about the shift that has to happen when you go from Raj the practicing lawyer, to Raj the business owner. I imagine there's a few steps that have transitioned there. Raj: Yeah, in various ways. I mean, fortunately, when I was an attorney, I did build a firm that had a team. So, I had some exposure to that.
September 12, 2018
James Schramko and Dean Jackson Episode highlights: 02:39 - Setting the scene 04:59 - Comparing world pictures 08:25 - Government developments 09:46 - Longevity and mastery 13:39 - Applying the 80/20 19:46 - Simpler and simpler 26:28 - Email management methods 29:47 - How do you choose your guests? 35:25 - A place called Cloudlandia 37:33 - The convenience trap 40:31 - A scourge on society? 44:23 - Taking time off the grid 48:44 - How much convenience is a good thing? 52:57 - Someone’s missing out 56:22 - Striking a balance 58:27 - Collaboration on a broader scale 01:01:08 - Remembering Peter Drucker 01:03:03 - Time and changing perspectives 01:09:17 - Thoughts before closing 01:09:45 - The book conversation 01:13:44 - On free plus shipping 01:17:33 - Podcasts and videos Let James expand the possibilities of your business. Click HERE Part 4 of the series Download the PDF transcription Transcription: James: This is episode five of 25. Welcome to SuperFastBusiness. I'm James Schramko, your host, and today's special guest, of course, is Dean Jackson. Dean: Wow. Episode five of 25. James: We're getting there. Dean: We must be closing in. Has there been a more frequent guest on the SuperFastBusiness podcast than me? James: There has, I think Clay Collins. Dean: OK. James: I came across Clay when he had a video player that would skin YouTube videos. It was called Lead… Oh, gosh. This is a while back. Before he had LeadPages, he had LeadPlayer. Dean: Oh, really? James: And it would play a video and you could then pop an opt in. I thought, this guy is clever. Dean: I vaguely remember something like that. James: Yeah. He used to record little videos underneath his staircase. Dean: OK. James: He had a show, a marketing show. Dean: Yes.
September 5, 2018
Scott Devine In the podcast: 01:17 – Finding the balance 03:15 – A bit of context 05:47 – Scott’s journey (the short version) 08:12 – Deciding to teach 09:58 – “There’s this thing called the Internet.” 13:09 – The team stuff 18:15 – A changing approach to content 22:01 – Authenticity versus high tech 27:20 – Storytelling plus education 29:53 – Fave traffic source 30:25 – Favorite product 35:22 – Lessons learned from James Build a business that supports the lifestyle you love with James’ personal coaching Download the PDF transcription Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com. Today, I’m chatting with a super awesome man, Scott Devine, from ScottsBassLessons.com. Welcome! Scott: Hello! Hello! How are you doing, James? James: I caught you at home today. You're not in the studio, so there's probably going to be family sounds, and that's the great thing about the kind of job that you've created for yourself. How do you find the balance between working at and going off to a little studio and basically in charge of your own routine? Finding the balance Scott: How do I find the balance? Well, it fluctuates. Sometimes I find it really easy, sometimes I find it more challenging. And I think that it depends on what you're like as a person. Some people may need something super structured. I think that I'm in between, so I do like structuring my day, I generally try to work set hours and make sure that I'm maximizing the hours that I've got. And sometimes, yes, sometimes I have crazy kids running into my life. And I've got two kids, three and five in fact. Anybody can hear any sort of clicking sounds, it’s my five-year-old sitting next to me doing Transformers. James: Isn't it the best thing? My kid’s in another room there playing a game right now, and just being around. Like, I've been around him since he was five, at home. Like, the last decade I’ve worked from home. I imagine as a musician, that's something that is more common in your industry. But how is it to bring a stable income to your industry as well, where you actually get to do the stuff you love and get paid a consistent income from it, and have that flexibility? It must be quite a unique situation. Scott: Yeah, yeah. It's mind-blowing, really, in terms of like, this wasn't ever the plan. I didn't ever think that this was the plan. My plan was to just be a bass player for the rest of my life. And you know, one thing led to another and I ended up doing this, that I'm doing now. We can talk about more of what I do, for anybody that hasn't heard of me or anything like that. I'm assuming most of your audience won't have heard of me because they’re probably not bass players. But in terms of like, the family, yeah, it's awesome. It’s awesome. It’s just like I have to pinch myself all the time and just think, you know, what's going on? This wasn't supposed to happen. I'm glad it did, but, you know. A bit of context James: We’re definitely going to talk about how that happened.
August 31, 2018
Kerry Finch Episode highlights: 00:55 – How it all started 03:09 – An interesting time 05:35 – Changes in the field of marketing 10:58 – The London adventure 15:44 – An incident in Dubai 17:11 – From organizers to members 19:27 – Giving a result first 21:03 – Since the heyday of the press release 23:24 – Other content Kerry does 24:58 – Content issues to consider 26:04 – The actual crafting 28:02 – The surprise that is LinkedIn 30:05 – Repurposing factors 31:45 – Memories from the past decade 36:42 – Where are things going? 38:26 – The case of the lawyer client 40:18 – The things that work 41:39 – Some words in parting Would you like help from James to grow your business too? Click HERE Download the PDF transcription Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com. Today is a very special episode because we will be taking a trip down memory lane and we'll be uncovering some of the back story to some of the stories you might have heard me mention on this particular podcast. And I've brought along a dear friend of mine, one of my earliest contacts in the industry. Kerry Finch, how are you? Kerry: Yeah, I'm well. Thanks, James. Lovely to be here. How it all started James: Kerry, we go back a long way. I met you when I still had a job. That's how far. And I met you at the job, which is even more interesting. And as I recall, I was the general manager in my last job and I had been building up my online business on the side and I was pretty excited about the idea that I might one day be able to quit my job. And I feel like I was getting close to that sort of quit point, and at the time, you had come into the dealership and were helping out in a front desk reception role as a temporary assistant. Because you were doing other stuff like travel, tour guiding, and it was just a fill-in thing for you. But I do recall you did an exceptionally good job, and our receptionist was away and I think we'd found out she wasn't coming back. And I asked you if you could have a look at a job description that I'd written on, and I asked you about, you know, what sort of things are important for that role, having done it for a while, because you had contextual experience. And you took the draft away and then you brought it back straight away with changes and I said, “Well, that was quick,” and you said, “Yep.” And I looked at and it was really good. You'd made some incredible refinements. And I said, “Why are you doing this job instead of writing articles from home in your tracksuit pants?” And you said, “What's writing articles?” And I said, “Well, let me tell you.” I said, this whole internet thing and you can get $10 per article to write for Americans, and you can go into forums. And you were very interested in how this all works and I said, “You know, I'm into this too, and I'll be doing that.” And you said, “Well, why are you still here?” I said, “Well, watch this space.” And then I think I commissioned you to take over writing my articles, because I really sucked at writing articles back then. And you had an extraordinary talent for it,
August 24, 2018
Josh Marsden In the podcast: 01:44 - A bit of background 03:11 - Where the analytical bent comes from 05:18 - A certain kind of client 07:37 - Why not off-the-shelf? 08:35 - The tools they use 09:51 - The recommendation process 11:38 - Are messes normal? 13:32 - The four-stage Facebook strategy 16:15 - Selective advertising 18:39 - Best-working lead magnets 20:00 - The biggest mistakes people make 24:01 - The offer is everything 25:01 - Picking the ideal client 26:18 - The tools that track 28:52 - From engagement to conversion 31:25 - What is Josh excited about? 33:33 - A three-item checklist 36:15 - Parting thoughts Let James set you on track to success with his personal business coaching Download the PDF transcription Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com. Today we're talking about traffic. We're talking about funnels. I've brought along a friend of mine, Josh Marsden, to talk about such things. Welcome, Josh. Josh: Hey, James. Thanks for having me. James: It's really good to have you along sharing some stuff, because I know how generous you are. And you've been in this, I suppose we'll use the word “funnel business” for quite some time. I think you were one of the very early certified people in some of the popular software applications out there. Josh: Yep, yep, that's correct. Yeah, Infusionsoft. Also Digital Marketer, which, you know, isn't a service, but I was the second Digital Marketer certified partner back in late 2014. And yeah, I've been doing this now for over five years. I'm still loving it. I'm just very fortunate, very blessed to have found essentially my niche, something that really drives me every single day. A bit of background James: So just a little bit of history. We met in Austin, I was at Ryan Levesque’s ASK master class, and you were there, learning the craft. I think it's great to go to events like that to educate yourself to see what the best techniques are. Of course, you probably implement those sort of things for clients with your agency, which you have over at CVOAccel.com. Do you find that that sort of continuous education is a big part of what you do? Josh: Oh, yeah, absolutely. I mean, in this crazy world of online marketing that we both participate in, especially if you sell services that have to do with implementing the latest and greatest strategies and tactics when it comes to digital marketing, I mean, you have to stay up to date on everything that's going on in the industry. "You have to stay up to date on everything that's going on in the industry."CLICK TO TWEET
August 7, 2018
Allan Dib In the episode: 01:02 – Allan’s marketing bestseller 02:53 – A marketer by necessity 04:25 – Marketing defined 06:05 – Putting it all on one page 07:10 – The plan in three stages 09:40 – Who the plan works for 11:48 – Who are you going to serve? 13:08 – Crafting your message 14:59 – The media that outlives all others 17:38 – If you’re not using email… 20:42 – What automation can do 22:55 – Delivering world-class experience 26:54 – How to increase customer value 28:39 – The four types of revenue 31:30 – Where do referrals come from? 38:19 – A 30-minute marketing plan Let James speed up your business journey with his world-class personal coaching Download the PDF transcription Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 596. Today we're talking about marketing. I've brought along a friend of mine, a client who’s been a member of my SuperFastBusiness community and SilverCircle and somewhat the expert in marketing, especially marketing plans. Welcome, Allan Dib. Alan: Hey, James. Pleasure to be on the show. Allan’s marketing bestseller James: It's such a great opportunity to have you on the show talking about marketing, because currently you have The 1-Page Marketing Plan as a book, is the number one marketing book on Amazon.com, which is a tremendous achievement. It's super inspirational for me, having just published a book, learning from you what things have worked well and seeing your meteoric rise. It would appear that one-page marketing plans are very popular. Allan: Yeah. So the book’s definitely been doing really, really well. I've been very proud of that. It's probably been fighting between number one and number five or so on the bestseller list for the better part of 18 months. So that's been really, really exciting. I've loved making an impact and I've loved hearing from a lot of readers that they've enjoyed the book and enjoyed the process. James: Looks like you got an endorsement from Al Ries (I don't know if that’s how you pronounce it) but I remember reading his book, and it's great when you get such a credentialized endorsement on the front cover. And such a prominent book, too. I got a copy here in front of me. When I went to direct response training, they said that the best standout color is a yellow background with black text, and you've got lashings of that on your front cover. Allan: That's it. That's it.
July 25, 2018
Nathan Barry In the podcast: 01:01 - A change in branding 04:16 - Nathan’s unique combo 07:40 - The power of good marketing 08:44 - Should you share your numbers? 13:00 - Why Seva doesn’t take funding 16:23 - What must change to reach $100 million? 20:18 - Serving the creative market 23:12 - The leap to “actual famous” 25:54 - A lesson in leadership 30:23 - Team and taxes 32:52 - More influencer marketing? 34:22 - The heartbeat moments 37:51 - More to come Make significant strides in business growth with James’s personal coaching Download the PDF transcription Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 595, and we'll be plotting a journey of growth. And to do that, I thought it would be interesting to bring along a guest who has had significant growth in his time online, going from zero, one can imagine, all the way past the $10 million revenue mark. So there should be some interesting stories in this. I’d like to welcome along Nathan Barry. Nathan: Hey, thanks for having me on. A change in branding James: Now, I could say you were from ConvertKit, but now you're probably going to tell me that it's Seva.com. And I think that's probably a good place to start. Let's start with where you're at now, and then we'll wind back a bit. Nathan: Yeah, so we just quite recently, July 1st, rebranded from ConvertKit, which I think a lot of people probably listening to this are familiar with, to Seva. And so it's a big change, but it's been a long time coming. Let’s have first some quick context – “seva” is a Sanskrit word that means “selfless service”. And so we made the change, really to try to focus on, well, we wanted a better brand name that was less technical. But really when we think of Seva, we think of the people who are out there really serving their audience, not just maybe trying to make a quick buck on the internet, but they're the ones who are really trying to deliver value and serve their audience and know that through doing that they're going to build a great business. So it's a big change, but it's been interesting to see everyone respond to it. "A good brandable short domain name is a winning name."CLICK TO TWEET James: You know, I see you got some good praise from people who know what the origin means, and depending on which country you're in, it might be pronounced slightly differently, but I always think a good brandable short domain name is a winning name (says the guy with SuperFastBusiness). Nathan: Yeah. James: Somewhat long, but I have had brandables and I think they're fantastic. Nathan: Mm-hmm. And we've got, I mean Seva is the four-letter domain name. It wasn't cheap, but you know, I'm excited about that. Like, every time I type in the domain, or like, URL, like “seva.
July 19, 2018
Dale Sidebottom Episode highlights: 01:57 - Play for adults 06:14 - Just 20 minutes a day 07:20 - Play is life 09:47 - Pick three things 11:58 - When working the 12-hour grind 15:17 - Has sleep anything to do with it? 16:19 - How it affects business 17:39 - Looking at the options 21:46 - Has it not worked? 23:16 - Surprising results 24:45 - Post-school education Grow a business that funds your lifestyle with James’s personal coaching Download the PDF transcription Transcription: James: James Schramko here, welcome back to SuperFastBusiness.com. Today is Episode 594, and I'm chatting with Dale Sidebottom from Energetic.education. That's actually the name of the website. Welcome, Dale. Dale: Thanks, James. Thanks for having me, mate. Yeah, that's the name of my brand and the website, correct. James: Is it possible you have one of the most fun jobs you could ever invent? Dale: By listening to your podcast, I reckon yours is pretty good, surfing a couple of times a day. But, you know, I'm quite fortunate that my job is basically all play, go around and get people moving and try and bring the fun to every situation. James: So you got introduced to me from our mutual friend Jarrod Robinson, who has appeared on our show before as a case study, and he's also been talking about automated webinars and applications through TheAppMatch.com. And he was a PE teacher, and that's where you met. Is it way back in the PE education system? Dale: Yeah, so we actually grew up together and I’m a really good friend of Jarrod. We both taught PE together, and Jarrod was actually the one that said to me, “Right mate, you need to…” (I've got a couple other businesses), and he goes, “It's time that you quit teaching and really focus on the two sort of passions you have. And it was a big call and I'm pretty sure that you were the one who sort of told him to do a similar thing back in the day. And yeah, so since then, mate, going on leaps and bounds and very fortunate to love what I'm doing, and be able to sort of provide play opportunities for adults, teachers, students all around the world. Play for adults James: Okay, so let's just get the brief version of what it is that you're actually doing with these businesses and students all around the world. James: Yeah, so what I found was, and as a teacher you see students all day. All they do is play. They don’t have a care in the world, they’re present, they’re so happy, nothing to worry about. And what I found was, I also run a boot camp business as well, and what I found is that adults would come to me and I would start using play games in my boot camps.
July 13, 2018
James Schramko In the podcast: 01:31 - Why this episode? 03:39 - The situation at time of quitting 05:19 - Post-job nightmares 06:39 - Surprising success in speaking 08:03 - From workshop to forum 10:22 - Globe-spanning experiences 11:39 - Continued developments 13:59 - Shifting perspective 14:47 - A rewarding pursuit 16:31 - A life of choice 17:59 - Is it really important? 20:31 - The good of helping others 21:43 - It's up to you 23:08 - What can happen in a decade Pave your way to financial freedom with James’s personal coaching. Click HERE. Download the PDF transcription Transcription: James Schramko here. Welcome back to SuperFastBusiness.com. In today's episode, 593, it’s just me. I want to share with you a journey, a journey of a decade, and an important lesson that I've learned as a result of that journey. If I think back to Sunday nights when I still had a job, they sucked. I mean, they were better than a few years before that when I was working seven days a week, but on these Sunday nights, I'd had the day off on the Sunday, and now it was time to polish my shoes, hang out my tie and my suit and grab a freshly-pressed shirt that I was getting from the laundromat so that I was ready to go in the morning. In the morning, I dropped my kids off to school on the way to work. I remember my daughter actually rolling her eyes, saying, “Dad, this sucks.” And I said, “Yes, it does.” And I knew beyond the job there had to be an escape. Why this episode? The reason I'm doing this podcast episode is that it's been 10 years since I quit my job. James as a sales manager I remember that pressure cooker of a dealership. It was a Mercedes-Benz dealership. I had all these managers and staff - there were over 70 people in three different sites that I was responsible for. And I still had to report to the owner of the business and to head office, who were pretty picky with their numbers and their standards. I needed to get out because I was worried I'd become one of those bitter old car people. You've probably met one of them in your time if you've ever been to a car dealership. I remember driving into work on the last day and handing in my keys and saying, “Thank you very much, but I'm leaving.” And this is pretty much unheard of, to hand in your notice on a $300,000 a year circa package. I was a little bit scared. It was probably one of the most frightening moments of my entire life. And the now me can hardly fathom or comprehend how the then me had the balls to do it. It was crazy. And it was, even in hindsight, a little bit reckless, but I had managed to swing an equivalent income for myself from my own business. So I had some confidence in the ability for me to swing from one vine to another. But gee, it’s been a 10 years of unbelievable journey and growth and challenge and conquests. It's been an amazing ride, and I just want to share some of the things and see what lessons are revealed. At that time, I had a couple of properties and a share portfolio. Now I had to hand in the company Mercedes-Benz and my wife's company Mercedes-Benz,
July 4, 2018
Tyrone Shum Episode highlights: 02:53 – The value in others’ mistakes 05:21 – Accessing the big names 07:25 – A lot can happen in a year 08:27 – How long should it be? 11:42 – The devices they use 13:12 – What topics perform best? 15:45 – From 20 downloads to several thousands 19:17 – On-site elements that helped 20:55 – Organic search traffic 21:35 – After the show… 23:54 – What was most surprising? 27:12 – The road ahead 29:09 – What Tyrone would ask himself Give your business the benefit of James’s one-on-one coaching. Click HERE Download the PDF transcription Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com. Today I have a very special guest, Tyrone Shum, from PropertyInvestory.com. Welcome to the call. Tyrone: Thank you so much, James. Pleasure to be here. James: You're a good friend of mine, Tyrone. I've known you for many years in this online journey. And you were super kind one year. You put together the most incredible video for my SuperFastBusiness Live event. And I was struck by the professionalism of your team and the quality of the video. And of course, it generated a bunch of ticket sales for my event. So I'm very grateful for your projects. So you're somewhat of a video documentary expert. Tyrone: Yes, I love video. That has been always a passion and a hobby project on the side for me. James: Whenever I see you at an event, you've usually got a camera in your hand. Tyrone: That’s true. It's always fun. It's sort of my second attachment. James: You've also been a really wonderful contributor to the SuperFastBusiness membership community. And recently, you made a post in there about your podcast journey. And we've been following this for a while, you actually started a while back, and it was great to get an update of where you've gone with it. I'm just going to read out some things from your post here, just so that we can get up to speed. In short, you started your podcast around about 12 months and seven days ago, from the time that you made this particular post, and you've received 120 plus iTunes reviews, around 40,000 monthly downloads, and you've done 150 plus episodes. And you've learnt quite a number of things that have worked, and other things that haven't worked in your particular niche, which is the property niche. You've got this website, PropertyInvestory.com. What's the podcast called? Tyrone: Property Investory as well. So it’s the Property Investory podcast. And what we do is, we bring a lot of experts from the Australian property market onto our podcast, and turn it into pretty much a story-based type of podcast. So people actually follow the journey on how all these people become successful in investment property. I've had numerous speakers, from property developers with multi million dollars, even actually billion-dollar property portfolios, and people who are just starting out on their journey who have built up to like, 20 properties, and just living a really amazing life.
June 28, 2018
John McIntyre In the podcast: 01:06 - A bit empty 03:46 - Inside out versus outside in 07:32 - Happiness as a choice 10:08 - What if you still want a Lamborghini? 12:40 - Where the keys are 16:08 - Is it depression? 18:16 - Mistaking the word for the feeling 22:36 - What does John have that self help doesn’t? 25:55 - Clearing the cache 32:54 - On the topic of surfing... 37:11 - Far-reaching benefits 40:00 - What John’s up to Design your ideal business and your life with one-on-one coaching from James. Click HERE Download the PDF transcription Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 591. And we are covering the topic of emotional mastery. And for this topic, I've brought back John McIntyre. Welcome. John: James, how are you, man? James: Good. Now, you have been on my podcast before. And last time, we were talking about a different topic altogether. Would you like to join the dots between that topic and this topic? A bit empty John: Sure. I'll try and make it a short story. So back in, I think it was 2012 or 13, I think, we did a podcast on email marketing. And, you know, I was building that business, running a business for three or four years. And then 2015, I found myself in Colombia, I’d just come off Richard Branson's island for an invite-only event. And you know, on the outside, life was great, making money, we had this penthouse apartment overlooking the city, really, really awesome place, but I wasn't happy. You know, I'd sort of gotten to that place where I'd achieved some semblance of success and from the outside, everyone - family, friends, things like that - will look at it and go, wow, like, life is great. But inside, I'm like, not that I was majorly depressed, but I was just feeling a bit empty, I guess. I was like, ‘Is this it?’ Like, I don't just want to feel OK. I want to feel totally in love with every moment, you know - if not every moment, then as many moments as possible of every day rather than just going through the motions. I tried to solve it logically for a long time, like a lot of us are trying to do. I tried to think my way to an answer. And that didn't work. Basically, it wasn't until I started to go down this emotional path of learning how to, you know, it starts to veer into woo-woo-ish territory, so we can talk about that. But it wasn't till I dove into that, that I actually started to get some, basically to find the happiness, find the meaning, find the energy and the fulfillment that I was actually seeking. And that was 2015, and fast forward to now and I feel more alive, more happy, more satisfied than I've ever been. Much more calmer, and in a lot of different ways, not just in business or with money or with anything, but, like, with family and friends and the gym, performance has increased just across the board,
June 21, 2018
Scott Desgrosseilliers In the episode: 01:57 – What business owners need to know 04:13 – The trouble with multiple channels 09:47 – Implementing Wicked Reports 12:19 – A relentless onboarding scheme 18:17 – Other ways of keeping customers 20:19 – What about content marketing? 21:57 – Who should use the software? 25:14 – The mistakes people make 27:02 – Where the customers come from 31:20 – From prospect to customer 33:40 – The emails that shouldn’t have sold 37:46 – How it all started 39:55 – Parting advice for Wicked users Do more of what works in your business with personal coaching from James. Click HERE Download the PDF transcription Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 590 and we're going to be talking about actionable reporting today. And for that I’ve brought on a special guest, a new friend of mine actually, only just met, Scott Degrosseilliers from Wicked Reports. Welcome to the call. Scott: Thanks, James. Happy to be on here and a longtime listener, and it's fun to be on the other side today. James: Well, I've heard about you from a few different sources, and we can talk about attribution in a little more depth later. I've heard about you from DigitalMarketer. I think they've been promoting you at some point. A friend of mine and a student has also referenced you as a friend. And then finally, after getting frustrated with not being able to get a clear picture of my own reporting, we brought on, I guess, a consultant. It's a person who specializes in data analysis and bringing, sort of figuring out what's going on behind the scenes. His name's Mike Gelblicht, and I got him to help me solve this problem. And he suggested I get Wicked Reports. And so basically, that was the tipping point. What business owners need to know So we got it, we plugged in all the bits and pieces. And finally, after a little bit of mystery, we were able to figure out where the sales come from. And that was a very important thing for me to know as a business owner, and something that I think a lot of business owners are missing out on. Would you agree with that? "Ideally, you want to do more of what attracts good customers."CLICK TO TWEET Scott: Yeah, I would, because you know, the tool’s at their disposal to try to reverse engineer where their customers came from, because ideally, you want to do more of what attracts good customers, each spot you go to look has its own biased opinion. I mean, it's based on data and facts that they know, but they're constructed not to answer your question of, Hey, where did I find my sale, but instead just sort of answer from that report, Hey, how have I helped you? And they're trying to answer different questions than what the bus...
June 14, 2018
Zach Spuckler Podcast highlights: 02:05 - Challenge defined 02:30 - A mistake to avoid when doing a challenge 04:18 - The place to start 06:14 - The timeframe for a challenge 09:07 - The GAP 13:17 - Shorter or longer? 14:40 - How to come up with a challenge 16:52 - If you don’t have a big email list... 18:36 - How organic marketing helps 19:35 - A ninja strategy to increase signups 20:36 - Your email content 22:26 - What happens when the challenge is finished? 24:27 - Conversion numbers to expect 25:08 - 5 secret triggers 31:15 - The value of retargeting ads Inject new life into your business with one-on-one coaching from James Schramko. Click HERE Download A Quick Guide To Challenge Marketing (and PDF transcription) Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com. On this episode, Episode Number 589, I’ve brought along a special guest to talk about how to use challenge marketing to grow your email list and make sales. Welcome to the call, Zach Spuckler. How are you? Zach: I'm doing great. Thanks so much for having me. James: Well, it's the least I could do. Recently, you actually hosted me on HeartSoulHustle.com, which is your podcast and website. And we were talking about making an offer that converts. So I was quite intrigued with some of the other things you had on your website there. And it seems you've got some experience with running challenges, which we should explain what they are, of course, in a moment, but would you mind just sharing with me how you came about doing challenges in the first place? Zach: Yeah, absolutely. So I first started doing challenges about two years ago, when I had a friend tell me a little bit about how they had run a five-day challenge to market one of their online courses. And I was really intrigued by the idea of using a five-day challenge as a launch versus something like a webinar or an email-based launch, because It gave me a lot of opportunity to interact and engage with my audience. And fast forward a few months, we did our first challenge launch. And we started testing and tweaking and changing things. And we ended up with a kind of replicable system in our hands that allowed us to run challenges that are really profitable. James: Right. So how would you define a challenge? Challenge defined Zach: Yeah, so we define a challenge as five days of content followed up by a weekend or several days of sales. So usually, you start on a Monday, you deliver free content Monday through Friday, and then on Friday, through either Sunday, or in some cases, even Friday to the following week, you offer people the opportunity to pay to work with you. James: Right. And you mentioned in some of your material, there's something you absolutely must focus on when you're creating a challenge. It's a mistake that some people make.
Loading earlier episodes...
    15
    15
      0:00:00 / 0:00:00