Ricci Wolman is the Founder and CEO of Written Word Media. In this interview, Leanpub co-founder Len Epp talks with Ricci about her background, the challenges and benefits of beginning your career in the demanding environment of investment banking, the evolution of online marketing and ecommerce, some of the reasons email newsletters have proven to be such a good tool for marketing, her experience building a successful business that helps authors and publishers find the right readers for their books and drive book sales, and at the end, they talk about some important changes in the indie publishing industry that have been taking place recently.
This interview was recorded on October 3, 2019.
The full audio for the interview is here: https://s3.amazonaws.com/leanpub_podcasts/FM131-Ricci-Wolman-2019-10-03.mp3. You can subscribe to the Frontmatter podcast in iTunes here https://itunes.apple.com/ca/podcast/leanpub-podcast/id517117137 or add the podcast URL directly here: https://itunes.apple.com/ca/podcast/leanpub-podcast/id517117137.
This interview has been edited for conciseness and clarity.