Philip Sugai is the author of the Leanpub book The Value Plan: The essential guide for developing a winning value proposition and marketing strategy. In this interview, Leanpub co-founder Len Epp talks with Philip about his background studying Economics and Drama before getting an MBA, his early experience writing marketing reports and some ways in which the true nature of marketing is often poorly understood, some pretty deep marketing theory, his book, and at the end, they talk a little bit about his experience as a self-published author, who chose to reject a publishing contract from a major publisher, and his current bookselling campaign.
This interview was recorded on August 8, 2019.
The full audio for the interview is here: https://s3.amazonaws.com/leanpub_podcasts/FM125-Philip-Sugai-2019-08-06.mp3. You can subscribe to the Frontmatter podcast in iTunes here https://itunes.apple.com/ca/podcast/leanpub-podcast/id517117137 or add the podcast URL directly here: https://itunes.apple.com/ca/podcast/leanpub-podcast/id517117137.
This interview has been edited for conciseness and clarity.