Brad Sams is the author of the Leanpub book Beneath A Surface: The Story of How Microsoft Overcame a $900 Million Write-Down to Become the Hero of the PC Industry. In this interview, Leanpub co-founder Len Epp talks with Brad about his background, his work for the Blue Whale Web Media Group, being a tech journalist, the tricky business of handling leaks and anonymous sources, his book, and the fascinating product and brand story of the Microsoft Surface, and at the end, they talk a little bit about his experience as a self-published book author.
This interview was recorded on December 11, 2018.
The full audio for the interview is here. You can subscribe to the Frontmatter podcast in iTunes or add the podcast URL directly.
This interview has been edited for conciseness and clarity.