Hear and Now: Audio Content in Digital Marketing
Published February 6, 2019
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54 min
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    The buzz: Podcasts aren’t a bubble, they’re a boom—and that boom is only getting louder” (Miranda Katz). In the midst of our current digital renaissance, with breakthrough technologies maturing, an old-school yet cutting-edge marketing tactic is resurging: audio. From podcasts to audio whitepapers, apps to smart speakers, the world of sound is immediate, portable, affordable, customizable, and wherever you go. The experts speak. Pam Didner, Consultant and Author: “Keep it simple stupid” (Kelly Johnson). Kenneth Kinney, AI Media Group: “Yesterday is history. Tomorrow is a mystery. Today is a gift…the present” (Alice M. Earle). Ginger Shimp, SAP: “When everything seems to be going against you, remember that the airplane takes off against the wind, not with it” (Henry Ford). Jeff Janiszewski, SAP: “Everyone wants some magic pill—some life hack—that eliminates the need to do the work. But that does not exist” (Jocko Willink). Join us for Hear and Now: Audio Content in Digital Marketing.
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