The buzz: “56 cents of every dollar spent in a store is influenced by a consumer’s digital interaction with the product over multiple connected devices.” (deloitte.wsj.com/cmo/2017/01/26/2017-consumer-products-outlook). Consumer Product (CP) companies are being forced to rethink channel partner relationships, product mix and pricing strategies. Why? Because of business-as-usual disruption by eCommerce giants like Amazon, direct-to-consumer subscriptions, and expanded retail private label lines. How can CP companies use data to bolster their brands and strengthen consumer loyalty? The experts speak.
Jerry Wolfe, Vivanda: “Give me only what I need, It doesn't take too much to keep me satisfied” (Rival Sons). Barbara Thau, Retail Writer: “…one job is not better than another” (Geoffrey Owens). Colby Sheridan, SAP: “Either write something worth reading or do something worth writing” (Benjamin Franklin). Join us for Consumer Products Under Attack: Time to Reclaim Market Share – Part 2.