The buzz: “The qualities that make Twitter seem inane and half-baked are what makes it so powerful” (Jonathan Zittrain). If your business is reviewing social media channels to determine where to focus your people and time, you may be dismissing Twitter as not a serious tool. Facebook has the most users. LinkedIn is for serious professionals. Twitter is in-between. Per the American Press Institute, 79% of its members use Twitter to get the news, 36% to pass the time, and 19% to network. But 19% doesn’t mean you should omit Twitter as a social selling tool. The experts speak.
Sarah Goodall, Tribal Impact: “Success is walking from failure to failure with no loss of enthusiasm” (Winston Churchill). Kirsten Boileau, SAP: “One of my favorite things is to have a three-hour conversation over coffee with someone” (Andy Grammer). Michael LaBate, SAP: “The heart, like the stomach, wants a varied diet” (Gustave Flaubert). Join us for Insider Secrets: Twitter for Social Selling – Part 2.