The buzz: ”…women are starting to gain ground as consumers and workers in a traditionally male-dominated industry, and brands should be taking note" (Jose Costa, Huffington Post). Women driving the automotive industry? In 2014, Mary Barra broke the automotive industry’s boys club gender barrier when she became GM’s first-ever female CEO and Chairman. Women are also driving car purchase decision traffic. Our panel of powerful women in automotive will share their playbooks. The experts speak. Pamela Niekamp, Nielsen: “I think the most important thing, and the key ingredient for a woman, is to act like you belong there and believe that you belong there” (Chelsea Handler). Meg Divitto, IBM: “If you’re offered a seat on a rocket ship, don’t ask what seat! Just get on" (Sheryl Sandberg). Ellen Sasson, SAP: “My philosophy is that losers have goals and winners have systems” (Scott Adams, creator of Dilbert). Join us for Women Take the Wheel: Transforming The Automotive Ecosystem - Part 2.