The buzz: “You’ll be in trouble quickly if you assume your only–or biggest–competition looks exactly like you” (Paige Leidig). All brands operate in a competitive global environment. Some prefer to ignore the competition. Others are obsessed, using "under the radar” spying to track other players. If traditional wisdom still holds–that strong knowledge about competitors’ strengths and weaknesses positions you to make smart marketing strategy decisions–then it’s time to add social media to your competitive info-gathering toolkit. The experts speak. Frank D. Geisler, ERPsourcing: “Don't play the saxophone–let it play you” (Charlie Parker). Simon Deschênes, Oak3s: “If you have everything under control, you’re not moving fast enough" (Mario Andretti). Kirsten Boileau, SAP: “If I had no competitors, I would be lazy, incompetent and inattentive…I salute my competitors...They make and keep me strong” (Paul Lee Tan). Join us for Modern Competitive Analysis: Remember Social Media – Part 2.