Social Selling and the Golden Rule: Manners Still Matter
Published March 8, 2017
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56 min
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    The buzz: “We have to remember social over selling” (Viveka Von Rosen). “[Social networking risks]…Trickier to manage are lapses of etiquette, tone and consistency” (Barbara Giamanco and Kent Gregoire). The Golden Rule – “Do to others what you want them to do to you” – still applies in our digital world. Pop quiz for social sellers: Are you aggressively pursuing prospects, inundating them with your ads and trying to get into their newsfeed? Stop! It's time to “play nice” in the digital sandbox by serving as a listener, advisor and partner in their buying process. The experts speak. Kirsten Boileau, SAP: “Your customer doesn’t care how much you know, until they know how much you care” (Damon Richards). Hilary Carter, InTune Communications: “A fool with a tool is still a fool” (Grady Booch). Julio Viskovich, rFactr: “Saying hello doesn't have ROI. It's about building relationships” (Gary “Vee” Vaynerchuk). Join us for Social Selling and the Golden Rule: Manners Still Matter!
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