Blockchain Technology: Turning Marketing on Its Head?
Published February 22, 2017
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57 min
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    The buzz: “Blockchain is much bigger than Bitcoin and its reach is far more holistic.” (forum.daohub.org) In search of the holy grail of a unified customer profile, marketers have built massive databases for up-sells, cross-sells, promotions, retention. But what if the customer forces you to PAY THEM to access and use their data, read your ad, view your video, attend your seminar? Welcome to the new reality of blockchain technology. Best known as the infrastructure for Bitcoin, blockchains are altering the marketer-customer relationship. The experts speak. Jeremy Epstein, Never Stop Marketing: “There’s something happening here, what it is ain’t exactly clear” (Buffalo Springfield). Amanda Gutterman, ConsenSys: “Never allow a person to tell you ‘no’ who doesn't have the power to say ‘yes’” (Eleanor Roosevelt). Joel Monegro, Union Square Ventures: “History doesn't repeat itself, but it does rhyme” (Mark Twain). Join us for Blockchain Technology: Turning Marketing on Its Head?
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