The buzz: “We just have a way of getting ourselves into hot water” (Carl Wilson, The Beach Boys). How Social Selling is conducted and how a brand is portrayed in social media – whether undertaken by the PR department, sales force or an individual worker in a large company, or by a small enterprise or a new start-up entrepreneur – can have big ramifications for the company, good and bad. If you’re not paying attention to the lurking pitfalls related to how you can contact prospects, what you can convey, and how to properly use company intellectual property assets, tune in and take notes! The experts speak. Renée L. Duff, Esq.: “Success is the progressive realization of a worthy goal or ideal” (Earl Nightingale). Peter Hoppenfeld, Attorney At Law: “When you see a fork in the road, take it” (Yogi Berra). Kirsten Boileau, SAP: “The best way to predict the future is to create it” (Peter Drucker). Join us for Social Selling, Social Media and The Law: How’s Your Brand Doing?