The buzz: “Early to bed and early to rise makes a man healthy, wealthy and wise.” The key to a healthy population is more than an individual’s personal decisions and behaviors. Genetic science says the fault may be in our stars, after all. Can population-based wellness programs be equitable when our genes, cultures and environments make good health a stroll for some but an uphill battle for others? Is Big Data the new Big Brother? The experts speak. Dr. Paul Tunnah, pharmaphorum: “Risk comes from not knowing what you're doing” (Warren Buffett). Michael Maniccia, Deloitte: “We’d like to help you learn to help yourself. Look around you, all you see are sympathetic eyes" (Paul Simon, Mrs. Robinson). Petra Streng, SAP: “In the real world there is no nature vs. nurture argument, only an infinitely complex and moment-by-moment interaction between genetic and environmental effects” (Dr. Gabor Maté). Join us for The Behavior Side of Preventive Medicine: Genetic Science and Big Data – Part 3.