Social Selling Adoption: How to Make It Happen - Part 2
Published June 22, 2016
57 min
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    The buzz: “Trust, but verify.” (Ronald Reagan) Social Selling is real - now! How do we know? The numbers. Sales people not using social media missed quota 15% more often than peers who do (Hubspot). Directors with SSI > 70 were promoted 1.6X faster to VP than those with SSI <30 in the past two years (LinkedIn profile data). Sounds great, but you may still need to convince your entire sales organization to internalize and adopt a new selling and engagement strategy. How? The right training and follow-up programs. The experts speak. Barbara Giamanco, Social Centered Selling: “Strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat” (Sun Tsu). Mario M. Martinez Jr., M3Jr Growth Strategies: “What got you here, won't get you there” (Marshall Goldsmith). Kirsten Boileau, SAP: “Human behavior flows from three main sources: desire, emotion, and knowledge” (Plato). Join us for Social Selling Adoption: How to Make It Happen – Part 2.
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