Becoming Digital, Staying Human: Be True to You and Your Business - Part 2
Published May 18, 2016
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55 min
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    The buzz: What’s a vacation? Entrepreneurs and business owners have always carried the weight of their company, with precious few days off. Now pressure to “mind the store” is literally always-on, with digital customers online 24/7 from every device and location, 74% using social networks to make a buying decision and share experiences. How can small players use social selling, digital decision tools and ecommerce solutions – but retain their uniqueness – to compete with the “big kids”? The experts speak. Lil Mohan, University of Chicago: “The single biggest problem in communication is the illusion that it has taken place” (George Bernard Shaw). Max Dower, Unfortunate Portrait: “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is” (Scott Cook). Susan Reynolds, SAP: “The start-ups that do well are the ones that are working all the time” (Sam Altman). Join us for Becoming Digital, Staying Human: Be True to You and Your Business – Part 2.
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