The buzz: “It’s a new dawn, it’s a new day…I’m feeling good.” Bravo to your HR for offering employee health strategy programs! That means everyone is so healthy and fit that attendance and productivity are way up. Not so much? Perhaps they forgot to address how workforce behavior – do they WANT to improve their health habits – and circumstances impact illness prevention, or the importance of engagement, commitment and alignment among employer and insurer plan sponsors, healthcare providers and individual workerss. What now? The experts speak. Dr. Paul Tunnah, pharmaphorum: “Human behaviour flows from three main sources: desire, emotion and knowledge” (Plato). Michael Maniccia, Deloitte: “Habit is habit, and not to be flung out the window by any man, but coaxed down-stairs one step at a time" (Mark Twain). Joe Miles, SAP:” Our heads are round so our thoughts can change direction” (Francis Picabia). Join us for The Behavior Side of Preventive Medicine: Workplace, Employees and Pharma.