The buzz: Verb: To friend. Over 1BN of us use Facebook and other social media mainly for personal communication. Many businesses see sales gold here, too. But their ‘pixels-vs-people’ approach isn’t working so well. How can B2C and B2B companies market effectively to FB and other social platforms – and what is the potential payoff? It's time to learn how to master authentic social engagement to capture the exciting possibilities for your company.The experts speak. Yvette Lui, Facebook: “It always seems impossible until it’s done” (Nelson Mandela). Jamie Tedford, Brand Networks: “Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes…because the ones who are crazy enough to think that they can change the world, are the ones who do” (Steve Jobs). Hari Ashvuni, SAP: “The price of doing the same old thing is far higher than the price of change” (President Bill Clinton). Join us for Facebook, Etc. and Your Business: Beyond Friending.