The Buyer’s Journey: What Do They Really Want?
Published April 1, 2015
56 min
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    Today’s buzz: The Journey. Customers are changing the rules of the marketplace. Digitally connected, socially networked, better informed before making a purchase, they jump between web, mobile, in-store, and phone and expect it to happen seamlessly in a personalized context. Whew! What is their POV on personal data privacy, advice for competing retailers, and definition of the best-ever customer experience? The experts speak. Prof. Chris Pullig, Baylor: “It’s not rocket science, but it can get complicated.” (Kevin Lane Keller and Chris Pullig) Arnold Bueso, Baylor: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” (Maya Angelou) Akin Oladipo, Baylor: “If you have run with the footmen, and they have wearied you, then how can you contend with horses?” (Jeremiah 12:5) Bill Hou, SAP: “It’s more fun to be a pirate than to join the Navy.” (Steve Jobs) Join us for The Buyer’s Journey: What Do They Really Want?
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