Retail Relevancy: Distinction Trumps Differentiation
Published October 1, 2014
58 min
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    The buzz: Retail. Retailers: If you’re not making each customer’s experience more engaging, exciting and fulfilling than your competitors are, help is here. Hints: Find your own retail niche. Leverage that distinction across your business. Nurture a “Fan to Brand” loyalty that compels shoppers to engage far beyond the purchase…and more. The experts speak. BJ Bueno, The Cult Branding Company: “Some customers have a religious devotion to a particular brand. They may go so far as to permanently scorch their skin with the logo or image of the brand they love.” Scott McKain, Expert on Distinction: “’I LOVE shopping there. They treat me EXACTLY like everyplace else!’ said no customer ever. Create distinction!” Nancy Casey, SAP: “The latest major disruption in the retail world is Alibaba’s IPO which broke all records. With a market cap of $230B (larger than Amazon or eBay), the global retail market will never be the same.” Join us for Retail Relevancy: Distinction Trumps Differentiation.
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