Up Skilling for Marketing in the Cloud: Are You Ready? Part 2
Published September 3, 2014
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56 min
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    The buzz: Cloud and Marketing. Breaking news! The cloud brings one of the biggest opportunities for the future of marketing. But it comes with big challenges. Have you begun developing a digital marketing strategy and platform makeover? Are you prepared to shift into a totally customer-focused culture? Is the right talent on board yet? Before your marketing organization can play well and win big in this burgeoning arena, you need to know what future success will look like. The experts speak. Florian Brody, Brody and Partners: “Let’s go back some 400 years. Hamlet: “Do you see yonder clouds that’s almost in shape of a camel?” Polonius: “By the mass, and ’tis like a camel indeed” (William Shakespeare, Hamlet). Steven Bailey, Deloitte Digital: “In all things, be curious, courageous, confident, and caring.” Bernard Chung, SAP: “It’s not about digital marketing but marketing in a digital world” (Mayur Gupta). Join us for Up-Skilling for Marketing in the Cloud: Are You Ready?
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