Future of Make for Me: The Luxury of Customer Centricity – Part 2
Published July 23, 2014
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56 min
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    Today’s buzz: You - again! Plus ça change, plus c'est la même chose (Jean-Baptiste Alphonse Karr, 1849). Early-days “Make for Me” industrialization was humming along until Henry Ford car-jacked it to launch the “Any color you want, as long as it’s black” mass-production manufacturing economy. Today, consumers are once again calling the shots, loudly clamoring for “Make for Me” products and services. All at higher quality at lower prices, of course. Can new technologies help your company give ‘em what they want and still be profitable? The experts speak. Whitney Johnson, Disruptive Innovation Facilitator: “The more we give, the more we have. The more we let go, the more control. Elizabeth Hedstrom Henlin, TBR: “So, two cheers for Democracy: one because it admits variety and two because it permits criticism” (E. M. Forster). Reuven Gorsht, SAP: “To understand your customers, start by knowing why you exist.” Join us for Future of Make for Me: The Luxury of Customer Centricity – Part 2.
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