Data Deluge: Customer Insight Challenges and Opportunities.
Published May 7, 2014
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57 min
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    Today’s buzz: Data overwhelm. What’s the big deal about big data when it comes to marketing your products and services? Successful marketing hinges on gaining insight from the mountains of data you capture and store, so you can build great relationships and experiences with your customers and prospects. Do you have the right people and tools to sift through all that information and find the golden nuggets of opportunity? The experts speak. Andrew Jones, Altimeter Group: “Customer identity today is a shattered mirror, with little pieces of it spread throughout the organization. Customer Service sees a different piece of the profile than sales or marketing or loyalty.” Esteban Kolsky, ThinkJar: “Customers don’t care about brands. Brands care about customers.” Kaan Turnali, SAP: “The aim of marketing is to know and understand the customer so well, the product or service fits him and sells itself” (Peter Drucker). Join us for Data Deluge: Customer Insight Challenges and Opportunities.
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