Social and Content Marketing: Why Is Less More?
Published March 12, 2014
56 min
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    Today’s buzz: Marketing. We’re all bombarded daily by a deluge of content. Some works its intended magic; most fails with a splat or simply vaporizes. If you’re among the legions of writers (or a manager of writers) spewing forgettable content that’s doing injustice to your brand, and your only authentic words are curses flung at your keyboard, help is here. Tune in for insider tips to go from dull, irrelevant messages to actionable, memorable, experience-rich communications gems. The experts speak. Jeremy Epstein, Sprinklr: “Brands will not survive the social age without experience management.” Kare Anderson, Moving From Me to We: “Whoever most vividly characterizes what a situation is about usually determines how others see it in their mind’s eye, think about it, and act on it.” Tim Clark, SAP: “There is no greater agony than bearing an untold story inside you” (Maya Angelou). Join us for their insights on Social and Content Marketing: Why Is Less More?
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