Social Customer Engagement: How Does Your Company Score?
Published January 29, 2014
57 min
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    The buzz: Social. Have your company’s social engagement tools and practices evolved to meet the demands of today’s digitally-empowered, brand-controlling customers – or are you stalled, stumbling, or just plain failing? If the latter, wake up right now! The world of customer service has changed, with your audience tipping the balance of power in their favor. They expect you to welcome and serve them with speed, accuracy, respect, and grace – on all of the channels they choose. Need help? The experts speak. Brent Leary, CRM Essentials: “Speed of engagement will play an increasingly important role in creating great customer service experiences.” Dan Gingiss, Discover: “First focus on a superior product or service. Then focus on outstanding customer service. Once you have both, doing customer service well in social media is a breeze." Kai Petzelt, SAP: “We live in a world of digital Darwinism” (Brian Solis). Join us for Social Customer Engagement: How Does Your Company Score?
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