Today’s buzz: Predictive.
IBM’s Watson beat Mensa on Jeopardy. Target knows your family. Match.com picks mates. How are they so smart?
The experts speak.
John Elder, Elder Research: “Humans and machines have very different strengths and weaknesses. The best decisions come from combining their two types of wisdom."
Greta Roberts, Talent Analytics: “When a predictive approach is added to the hiring process, cost-benefit models sometimes show it is more powerful to screen out potential bottom-performing hires.”
Eric Siegel, “Predictive Analytics”: “Everyone's heard that correlation does not entail causality. But without establishing any causality, how can we trust a predictive model?”
Henner Schliebs, SAP: “Are CFOs the better CEOs? Advanced finance analytics drive the strategic role of finance heads with holistic intelligence about financial, operational and company performance. Master your margins – become a king.”
The New CFO Agenda: Tying Predictive to Financial Performance–Part 2.