“Precision Retail: What’ve You Done for Your Customer Lately?”
Published February 27, 2013
56 min
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    Customer experience. Have you figured out what each of your customers really, really wants? If yes, have you designed a personalized, easy, conversational experience they won’t perceive as intrusive or creepy? If no to either question, listen up. The experts speak. Paula Rosenblum, RSR: “The essence of precision retail is what I call ‘The Grand Unified Theory’ – combining the customer intimacy and knowledge of the very, very small (independents), with the economies of scale and scope of the very, very large. Yes, I stole this concept from Physics.” Vicki Cantrell, NRF: ““Perfection is the enemy of the good, and it takes too long. Don’t worry, be crappy.” - Vicki Cantrell, combining pieces of various quotes Lori Mitchell-Keller, SAP: “Retailers will go out of business and e-commerce will dominate UNLESS retailers use their culture to draw customers into their stores.” Join us for their insights on Precision Retail: What’ve You Done for Your Customer Lately?
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