UI (user interface) is king. Why? If software UI is not beautiful, easy, intuitive – and fun – even the most brilliant engineers and designers will fail to please their intended business or consumer end-user audience. The experts speak.
Bill Newman: “Over-burdened knowledge workers are tasked with doing more with less. With the economy picking up, particularly in the US market, these ‘technocrats’ demand access to necessary, complex information in easy to use, engaging means.”
Anders Raft: “The art of teaching kids to gamble is that there is no teaching needed."
Ella Morgulis: “Easy, fun, user-friendly WORK experience at work is no longer an oxymoron; it is a requirement today. The ‘iron curtain’ between work and consumer experience have fallen.”
Mariano Kristensen: “As far as the customer is concerned, the interface is the product.” - Jef Raskin (1943-2005), human-computer interface expert at Apple, 1970s
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