Retailers we love to love: Building brand loyalty
Published July 25, 2012
|
56 min
    Download
    Add to queue
    Copy URL
    Show notes
    Retailers: We know it’s tougher than ever to turn customers into loyal evangelists for your brand. The experts say: Christine B. Whittemore: “The winners in retail today are retailers who understand that the customer calls the shots. Few retailers can compete strictly on price...” Brian Kilcourse: “Retailers have a big opportunity to re-define the in-store experience by making it a part of the world that today’s consumers operate in.” Lisa Joy Rosner: “Where business intelligence provides the rearview mirror to what has happened, social intelligence is what's happening right now. C2B (customer to business) is the new world order.” Mark Johnson: “Why is it so hard to ‘listen’ to our customers, when we ‘heard’ what they said?” Jon Wurfl: “If word of mouth remains the most powerful marketing influence, do shoppers with large social networks, and maybe loudmouth friends, make better purchasing decisions?” Join us for more game-changing insights for you and your customers.
      15
      15
        0:00:00 / 0:00:00