Information is still king. But you’ll need a different mantra to capture the ear – and the wallets – of the vast Latino market.
According to JeffreyGroup president Mike Valdés-Fauli, “Culture is king...Only now are we starting to see savvy-marketers at major consumer brands that ‘get it’...The nuances surrounding countries of origin make for remarkably different points of view from Mexicans in Los Angeles, to Puerto Ricans in New York, to Cubans in Miami. Corporate America stands to benefit from acknowledging this difference.”
Noting that Latinos are “heavier and savvier” tech users than non-Hispanic anglos, he observes that “smart marketing experts are looking 15 years ahead to the coming surge in bi-cultural households.”
Is your company creating a great customer experience that endears your brand to this blossoming market? Tune in for Multi-Cultural Marketing: Ready to Reach 50 Million Latinos?
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