The mobile world isn’t coming; it’s already here. It’s a fact of business your company has to deal with, and a serious game you’d better play to win. That means getting the right information in the right format to the right people at the right time and place.
According to communications researcher Maribel Lopez, “Businesses face a dynamic landscape where both customer and employee demands are changing…There are three market shifts that are driving this change – Mobile, Social and Cloud.”
Communications strategist Bob Evans expands on this. “Here’s a lovely contraction-y acronym-y thing: MoCoSoLo. That’s Mobile, Collaboration, Social, and Localization. Forget the dumb term but think hard about understanding all of the implications that those forces will bring to bear on mobile behavior, mobile expectations, mobile experiences, and mobile commerce.”
Pour a cup and get the real scoop from our panel of experts on Mobility Goes to the Mall, the Hotel, the Airport...