“Demanding, vocal, impatient, and always right.” If this describes your customers, are you tempted to just give up and find new ones?
Don’t do it, cautions Becky Carroll, author of The Hidden Power of Your Customers. “The popularity of social media and ubiquitous mobile phones have created the perfect storm for customer service - and companies need to get it right or suffer the very public consequences.”
How to win this challenge? According to Forrester’s Megan Burns, “Enjoyable experiences are the first step to creating emotional connections with customers.” And for Vision 33’s Carl B. Lewis, it comes down to one key factor: “Like it or not, good business is still personal.”
For a reality check on how to keep ‘em coming back for more, tune in as these experts are joined by Teradata’s Alan Chow, Freshbooks’ Saul Colt, and Virtual Graffiti’s Hillel Sackstein for case studies from the customer’s perspective.
Pour a cup and join us for Love Thy Customer: What have you done for them lately?