Customer Experience Edge: Your New Competition
Published January 11, 2012
56 min
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    With social media and smartphones fueling consumers’ expectations and enabling them to impact your brand, the customer experience is now your competitive battleground. Everyone has a customer experience horror story. What’s the buzz about your company? Are you prepared to put customers at the center of your thinking to transform them into your best advocates? Meet Reza Soudagar, Vinay Iyer and Dr. Volker G. Hildebrand, authors of The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable, and Positive Experience for Your Customers. Based on market research, case studies and statistics, they will explain how to combine strategy, leadership, organizational change, and technology to develop highly valued products and services, transform your customers into loyal evangelists, and convert emotionally-bonded customers into profits. Pour a cup of Joe, Earl or OJ and join us for food for thought on The Customer Experience as Competitive Game-Changer.
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