There’s a global financial crisis, and struggling companies are reducing staff, or worse, shuttering doors. If you’re out of a job, you’d be out of your mind to consider starting a business today. Right?
Not true, says small business expert Susan Wilson Solovic. “We are entering a new era in which the majority of Americans will either own a small business or work for one....While it may seem counterintuitive, a recessionary climate can actually be an ideal time to start a business.”
Need proof? Hyatt Corporation, Burger King, FedEx, MTV, CNN and HP started small in down economies. And college dropout Bill Gates started Microsoft in a sluggish economy, eking out just $16,000 in revenue his first year.
Whether you’re a big biz seeking to contain costs, a small biz in need of advice, or just have an “I wanna be my own boss” gleam in your eye, pour a cup of Joe, Earl or OJ and join us for food for thought on the Era of the Entrepreneur: Small Business as the New Economic Game-Changer.