Does Your Company Have A ‘Social’ Life?
Published November 9, 2011
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55 min
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    Facebook this. Tweet that. Blog something. LIKE this. FOLLOW that. Social media. Social networking. Social business. Whatever you call it, it’s here to stay. And it’s moved from the domain of y-/i-genners’ personal trivia to a new business sandbox where companies big and small play to win high-stakes customer relationships. The theory: “Be in the game or lose the opportunity.” So where is your company on the social business debate: waste of time or marketing brilliance? Are you peering from the sidelines, wondering if you have to be there and how to justify the cost? Or do you already use social media gurus to make your brand a player in the fast-paced chat-o-sphere? Either way, you may be overwhelmed by the many approaches to Social Customer Relationship Management. Pour a fresh cup of Joe, Earl or OJ and join us for food for thought as we explore the world of social business. And if you tweet your favorite breakfast beverage to #SAPRadioCoffee, you may hear your name on the air!
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