325: Three Anchor Stories You Need, with Ryan Williams
Published November 27, 2017
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36 min
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    Ryan Williams: The Influencer Economy
    Ryan Williams is a media strategist, international speaker, and author of The Influencer Economy*. His work has been featured in Inc. Magazine, Huffington Post, Success Magazine, Social Media Examiner and USA Today.
    Key Points
    The Three Anchor Stories:

    The Tearjerker story
    The Authority Story
    The Pay my Bills Story


    Leadership comes from storytelling
    The majority of us have great stories that we undervalue.
    Authenticity is having your actions match your words.
    Make your stories a conversation.
    In your stories, don’t discount your past successes.

    Resources Mentioned

    Making Ideas Happen by Scott Belsky*
    How to Win Friends and Influence People by Dale Carnegie*
    Made to Stick by Chip Heath and Dan Heath*
    The Brand Gap by Marty Neumeier*
    www.influencereconomy.com/coaching

    FREE LifeScore Assessment
    What if you could get an overall score for your life and use that information to create the life you want?

    Bonni and I have affiliated with Michael Hyatt again this year to offer the FREE LifeScore assessment. Use the link below to take this 10-minute assessment for clarity on where you are today and how you can move forward next year:

    http://coachingforleaders.com/lifescore*
    Activate Your Free Coaching for Leaders Membership
    Get immediate access to my free, 10-day audio course, 10 Ways to Empower the People You Lead. Give me 10 minutes a day for 10 days to get the most immediate, practical actions to become a better leader. Join at CoachingforLeaders.com.
    Related Episodes

    CFL148: The Four Critical Stories Leaders Need for Influence
    CFL228: Practical Storytelling That Isn’t Awkward
    CFL268: Ignite Change Through Storytelling
    CFL316: Executive Presence with Your Elevator Speech
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