325: Three Anchor Stories You Need, with Ryan Williams
Published November 27, 2017
36 min
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    Ryan Williams: The Influencer Economy
    Ryan Williams is a media strategist, international speaker, and author of The Influencer Economy*. His work has been featured in Inc. Magazine, Huffington Post, Success Magazine, Social Media Examiner and USA Today.
    Key Points
    The Three Anchor Stories:

    The Tearjerker story
    The Authority Story
    The Pay my Bills Story

    Leadership comes from storytelling
    The majority of us have great stories that we undervalue.
    Authenticity is having your actions match your words.
    Make your stories a conversation.
    In your stories, don’t discount your past successes.

    Resources Mentioned

    Making Ideas Happen by Scott Belsky*
    How to Win Friends and Influence People by Dale Carnegie*
    Made to Stick by Chip Heath and Dan Heath*
    The Brand Gap by Marty Neumeier*

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    Related Episodes

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