194: Business Results by Doing Our Greenest
Published May 25, 2015
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    Christina Kull Martens
    Author, Bring Your D.O.G. to Work: A (Green) Person’s Best Friend*

    Christina also appeared on episode 96: How To Get Buy-In For A New Initiative

    D.O.G. = doing our greenest!

    We don’t tend to have as much ownership in the workplace as we do at home on sustainability and waste reduction.

    “If you’re not measuring it, it doesn’t get done.” -Christina Kull Martens

    Change your conversation to what the other party would find of value. The business case is what will get movement from senior leaders.

    “Try honestly to see things from the other person’s point of view.” -Dale Carnegie

    Greenwashing is when you’re telling people that the organization is green (or has taken one green action) without really making it a sustainable project.

    Get employee buy-in on green programs first before you start marketing to others.

    Pick one thing you can get traction on first and do that well, before you try to do other projects.

    Here are some of the obvious actions that leaders can take:

    Office supply sharing for surplus supplies
    Implement pledges for taking green actions
    Read the book
    Avoid motivating through fear, since that’s not sustainable — fun is sustainable!


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