The Critical Path is a talk show contemplating the causality of success and failure in the evolving story of mobile computing and related industries. Using Apple as a lens to look at existing and emerging tech markets, we try to understand what it means to be great. Hosted by Horace Dediu, Anders Brownworth, and Judd Rubin.
With an eye on the March 25th Apple Event, Horace contemplates what may be coming, shares his thoughts on Facebook announcing a pivot to privacy, gives an update on the Micromobility Kickstarter project and says too much about his salad's secret ingredients.
The conversation begins with Horace and Judd discussing Wolfgang Schivelbusch's The Railway Journey, then expands to include sea faring, the trouble with boilers and one of Horace's historical fantasies.
Horace handles a few of the curve balls included in the latest AAPL earnings report, answers some #CriticalQuestions and dips a toe into the ocean of possibilities regarding Apple's ventures into Health Care.
Horace wonders whether or not Ghandi and Mao would use the same iPhone, shares what he'd like to hear in the upcoming AAPL earnings call and, finally, reveals which Ikea serves the best meatballs in the entire world.
Horace shares his thoughts about how Apple may contribute to the transportation and health care sectors in the years to come, and catches up on some 1990s television in 2019's first episode of The Critical Path.
The new iPad Pro and some #CriticalQuestions inspire a conversation about cheaters and what insights lamp posts can and cannot provide. Later on, Horace shares some exciting news about Micromobility California.
In the first half of this special double episode of The Critical Path, Horace shares his thoughts on one of the first, and most powerful, corporations ever, the Dutch East India Company and how its impact can still be felt. Later on (54:00), in advance of Apple’s upcoming event in NYC, Horace explores what specifically made New York... New York.
In the first of a series of special episodes of The Critical Path, Horace aims his lens at a seminal innovation from the past, compares and contrasts adoption patterns of yesterday and today, and delineates the reasons why pigeons were not ideal.
Horace shares his thoughts on the recent iPhone and Apple Watch event, his insights into the shift announced by Apple VP Lisa Jackson and what we might extrapolate about future products from the Watch’s user interface(s). Horace is joined by Judd Rubin, who fills in for Anders.
Horace and Anders discuss Apple's Mac business and how the PC is being used less and less but will stay around in large numbers for a very long time. They also take listener questions from Twitter using the hash tag #CriticalQuestion.
Horace and Anders discuss how the iPhone 7 and Airpods evolve the Apple ecosystem. Then they take listener questions via the Twitter hashtag #CriticalQuestion and inevitably finish by covering the car market in some detail!
Horace discusses Apple's investment in Didi. Can R&D expenditures tell us anything about future performance? Horace and Anders take listener questions and the discussion devolves into health and dental benefits for henchmen in an evil lair.
Horace interviews his son on what the next generation will think about cars. Insights only a 10 year old can offer and we take a few questions from the audience. (recorded live in front of an Airshow audience)
On this special "in person" edition of the Critical Path, Horace and Anders discuss Apple's latest product offerings, the iPhone SE and the new 9.7 inch iPad Pro 9.7, and take listener questions via Twitter.
In this live recording of Critical Path, Horace takes questions from the Twitter audience in real-time. Topics include how to value Apple, collaborative platforms and the Apple Car & production methods.
Horace and special guest Ben Bajarin of Creative Strategies discuss the Glance conference. They investigate the job of the Watch and touch on the changing responsibilities amongst the upper ranks at Apple.
Horace and Anders discuss the iPhone analog audio port, the lightning port's use by Apple Pencil and Apple's viewpoint on privacy and the environment. Horace rounds the episode out with a definition of disruption.
Horace discusses politics and disruption with Michael Tofias. Is disruption of government possible? Michael pursues the study of American political institutions, elections, Congress, and computational political economy to reveal how disruption might play out within governments.
Horace and Anders welcome Henri Dediu for an advance look at technology and the world from the point of view of the next generation. Insights from this unique perspective and your questions on this special episode of The Critical Path.
Horace and Anders discuss Uber's transportation business and discuss how software modularizes the world. In the second half of the show, they take listener questions posted to Twitter using the hashtag #CriticalQuestion.
Back from the Apple Watch event, Horace gives his trip report discussing watch pricing and what we now know of how Apple intends to sell them. What cognitive illusions might come into play as people consider the watch?
Horace and Anders discuss Apple's brand reorientation from the intellectual and analytical to the emotional and instinctual. Moore's Law is fundamentally incompatible with luxury so new measures are necessary. What should one call this new paradigm?
Horace discusses his latest work at the Christensen Institute and considers why the educational system works the way it does. Can large scale education be modularized? In the second half of the show, Anders and Horace discuss the rumors about the possibility that Apple might be working on a car.
Horace presents the next class in The Critical MBA. Having too much of a fundamental footing could be a disadvantage when evaluating what theory might apply to a given situation. Could this be why so many fail to understand Apple? In the second half of the show, Horace and Anders discuss Amazon as retail goes online.
In this special "live" version of The Critical Path, Horace gets the numbers just minutes before Apple's January 27th, 2015 earnings call and dissects them live. The show picks up just after the call finishes with a quick recap and discussion of yet another record quarter.
Horace and Anders discuss the current uncertainty in the commodities markets and take a look at the logical segments of the adoption curve. Could the conventional wisdom between invention and product in the market be wrong?
Horace and Anders discuss this year's CES, Apple's record $25B in payments to developers as well as the initial installment of the Critical Path MBA. How is business taught in schools? What is a business school graduate optimized to do? Horace explains what one might need to know when considering a business degree.
Can we measure the time between inception of an idea and the disruption it later causes in the market? Startups are there to discover a job nobody sees yet but not all laboratory experiments make it to commercialization. Horace and Anders discuss the timing of disruption and look at Bitcoin as an example.
Turning our focus back to "Jobs to be Done" theory, we look at how producers can exceed consumers and the role of the focus group from the "Jobs to be Done" viewpoint. We examine "Jobs to be Done" as an essential core of the product process. Where does this kind of thinking belong in an organization? Should we be redefining what being "the best" means? We close with a discussion about the "Job to be Done" of social media and how it might relate to the seven deadly sins.