Becoming the ‘Chief Empathy Officer’ of Your Copy and Content
Published April 8, 2019
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15 min
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    The lines between content and copywriting, and why you want to make yourself the “Chief Empathy Officer” for your audience. Today I wanted to talk about some distinctions that have been on my mind lately — the differences between crafting content and writing copy for conversion, and how much of ourselves to put into our... Listen to episode
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