Detailed
Compact
Art
Reverse
July 15, 2020
Founder of Systeme.io, Aurelian Amacker, spoke with host Darrell Vesterfelt about his early life as a struggling blogger and digital marketer, his first $500K product launch, and mistakes he’s learned from along the way to online success. Aurelian Amacker spent over a year, tens of thousands of euros, and lots of blood, sweat, and tears before he found the right formula (and team) for his popular software as a service, now used by thousands of customers to launch and run their own online businesses. In this episode, Darrell and Aurelian discussed: The tools Aurelian used to build a list of over 10,000 email subscribers for his first product launch (and why it was so stressful) Why he chose to move away from the “Product Launch Formula” 3 questions to ask yourself before taking a big financial gamble Why building the right team from the start is so important And much more! The Show Notes Systeme.io Aurelian Amacker on Twitter Darrell on Twitter --- Send in a voice message: https://anchor.fm/copyblogger-podcast/message
July 14, 2020
Hosts Darrell and Tim dig into the ins-and-outs of the much-anticipated return of My.Copyblogger, geek-out on recent chatter in the world of content marketing, and answer more of your online marketing questions. This week’s content marketing roundup includes news on the leak about Twitter’s secretive subscription service, how Google Images plans to utilize more data to drive search traffic, the reality of "pandemic fatigue" for content marketers, and the guys answered your question about how to start to monetize an audience. In this episode, Darrell and Tim also talked about: The return of Copyblogger’s membership program and all the specs The value of Twitter for content marketers and its bright future How Google Images may become a search referral source via SEO The great COVID-19 conference cancellation spree and staying flexible in tough times And where to start when you’re ready to monetize your platform The Show Notes ConvertKit — Audience Building for Creators Drop Your Questions Here: Copyblogger.com/ask Join The My.Copyblogger Waitlist, and Be the First to Know! Twitter Stock Jumps on Potential Subscription Platforms Google Creates a New Way to Drive Traffic Via Image Search Darrell on Twitter Tim on Twitter --- Send in a voice message: https://anchor.fm/copyblogger-podcast/message
July 6, 2020
Learn how to sign up for the waitlist to My.Copyblogger and a free content marketing workshop with Sonia Simone! This week hosts Darrell and Tim also nerd out on SEO, newsletters, the future of online marketing, and answer more of your questions. Recent chatter in the world of content marketing includes why “awesomeness” is now a Google ranking factor, the bright future for content marketers, and the guys answered your question about how frequently to publish content to your blog. In this episode, Darrell and Tim also talked about: A teaser for the return of My.Copyblogger and … The Key to Marketing or Selling Anything Why building something of value for your audience is (still) so important The power of curated newsletters for content marketers And finding the sweet spots for your content, schedule, and promotion balance The Show Notes ConvertKit — Audience Building for Creators Drop Your Questions Here: Copyblogger.com/ask Join The My.Copyblogger Waitlist, And Be The First To Know! The Key to Marketing or Selling Anything — A Free workshop with Sonia Simone: Date: July 8,2020 Time: 3 p.m. Central Time Duration: 60 minutes Cost: FREE! What 20 years of Google algorithm updates say about what SEOs should focus on next — SearchEngineLand.com MorningBrew.com/marketing — Newsletter Darrell on Twitter Tim on Twitter --- Send in a voice message: https://anchor.fm/copyblogger-podcast/message
June 29, 2020
This week hosts Darrell and Tim teased a powerful new platform for content creators, current happenings in online marketing, and answer more of your questions. Recent chatter in the world of content marketing includes the launch of ConvertKit’s upcoming ecommerce solution (ConvertKit Commerce), Shopify’s big play, why success isn’t linear, and the guys answered your question about how to use Medium for content marketing. In this episode, Darrell and Tim also talked about: Why ConvertKit’s latest tool will make life easier for digital marketers (and ruffle some competitor’s feathers) Shopify’s plans to take on Amazon How to build resiliency on the path to success Why the journey is the destination And the right way to use Medium to drive traffic The Show Notes ConvertKit — Audience Building for Creators Drop Your Questions Here: Copyblogger.com/ask Copyblogger.com/Content-Marketing ConvertKit Commerce waitlist Shopify Goes after Amazon with New WalMart Deal — Axios 7 Unusual Signs on the Path to a Breakthrough — Stefanie Flaxman Consistency Will Take You Further, podcast episode with Matt Ragland Darrell on Twitter Tim on Twitter --- Send in a voice message: https://anchor.fm/copyblogger-podcast/message
June 25, 2020
Hosts Darrell Vesterfelt and Tim Stoddart return to announce the release of their new monster content marketing guide, discuss recent developments in online marketing, and to answer more of your questions. Darrell and Tim discussed an intriguing new “consent-based” email solution, economic trends for ecommerce retail and info products, and answered your question about SEO for service businesses. In this episode, Darrell and Tim also talked about: Why content marketing looks so different from 10 years ago How to fight off spammers who have turned your inbox into a dumpster fire The pros and cons of recent online privacy and email marketing practices A primer in writing great content for localized services And why good SEO is a combo of common sense and answering people’s questions The Show Notes ConvertKit — Audience Building for Creators Drop Your Questions Here: Copyblogger.com/ask Copyblogger.com/Content-Marketing Copyblogger’s SEO Masterclass Hey email tool (by Basecamp) Record jump in retail sales sends stocks higher, but Fed chief warns economic recovery remains uncertain — The Washington Post Ahrefs SEMRush Darrell on Twitter Tim on Twitter --- Send in a voice message: https://anchor.fm/copyblogger-podcast/message
June 17, 2020
Copyblogger partners Darrell Vesterfelt and Tim Stoddart are back with a big thank you, more content marketing news, and to answer more of your questions. Darrell and Tim discussed upcoming master-classes, current developments in online marketing, and answered a question about how to keep going when you’ve built your email list but can’t seem to sell them anything. In this episode, Darrell and Tim also talked about: Is SMS marketing giving email a run for its money? Why building your online business on your own platform is (still) so important How to think about Facebook and Google in your marketing strategy A simple tool for publishing your paid newsletter Why patience, consistency, and good writing are all keys to selling online And the only hack you’ll ever need The Show Notes ConvertKit — Audience Building for Creators Drop Your Questions Here Register here for our Live Q&A on Thurs. 06/18/2020 Copyblogger.com/Education Text messaging is the most effective marketing channel most retail brands aren’t using Facebook Adds Wikipedia Knowledge Boxes in Search Results Digital Sharecropping: The Most Dangerous Threat to Your Content Marketing Strategy Substack Consistency Will Take You Further — Ep with Matt Ragland Endure long enough to get noticed | Nathan Barry Darrell on Twitter Tim on Twitter --- Send in a voice message: https://anchor.fm/copyblogger-podcast/message
June 11, 2020
Copyblogger partners Darrell Vesterfelt and Tim Stoddart return with a new sound to kick off the fresh format of the show and tease what’s in store for the community. Darrell and Tim discussed the upcoming re-launch of an old favorite, current events in content marketing, and answered some of your burning questions. In this episode, Darrell and Tim also talked about: How Copyblogger is changing up their podcast format A recap on what the community has learned in recent master classes The big reveal for the new My.Copyblogger community and how to get on the wait list How Amazon proved to be the just another ecommerce “bully” Why building your business and email list on your terms (and platform) is so important How YouTube plans to crack down on viral misinformation And why empathy is the most important tool you can use right now The Show Notes ConvertKit — Audience Building for Creators Drop Your Questions Here: Copyblogger.com/ask Amazon slashes commission rates for program that gives publishers a cut of sales — CNBC Expanding fact checks on YouTube to the United States Darrell on Twitter Tim on Twitter
June 8, 2020
The cofounder and CEO of SparkToro, Rand Fishkin, took a timeout to speak with host Darrell Vesterfelt about his current mission to help content creators reach the right audiences (without wasting money), how to create empathetic content during a pandemic, and why you need help amplifying your message. Rand Fishkin is the co-founder of SparkToro, and previously co-founder of Moz and Inbound.org. He’s also the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World. In this episode, Darrell and Rand discussed: How digital marketers can utilize Rand’s latest amplification tools Why you (still) need to think of your business or brand as a media organization first The larger goal of building an audience that knows, likes, and trusts you A sea change in how to think about the future of content marketing And much more! The Show Notes SparkToro Want Your Content to Succeed? Make it Resonate with the Right Audience (no, not that one). How to Use Your First Ten SparkToro Searches Rand Fishkin on Twitter Darrell on Twitter
April 13, 2020
The sales coach and founder of Smart Gets Paid, Leah Neaderthal, returned to talk with host Darrell Vesterfelt about how to mentally and practically approach your business in these trying and uncertain times (and why you might not need to “pivot”). In this week’s conversation, Darrell and Leah go into more in-depth strategies to “… master business development,” and keep those critical clients happy during times when everyone has a heightened sense of anxiety and fear. In this episode, Darrell and Leah discussed: How Leah started her own business … right on the heels of a recession The two most important marketing tools to laser-focus right now Why your clients need “painkillers, not vitamins” How you should view your pipeline and client’s buying behaviors Why it’s more important than ever to be visible and valuable Creative solutions for making yourself the safest option How to provide a sense of stability for your clients (past, present, and future) And much more! The Show Notes Smart Gets Paid Leah Neaderthal on LinkedIn Darrell on Twitter
March 30, 2020
ConvertKit founder and CEO, Nathan Barry, returned to the podcast this week and joined host Darrell Vesterfelt to talk about how he got his start, the competitive advantage of email marketing, and the future of email. Nathan Barry founded his company to help founders, creators, and digital marketers serve their audiences better with email …... Listen to episode
March 30, 2020
ConvertKit founder and CEO, Nathan Barry, returned to the podcast this week and joined host Darrell Vesterfelt to talk about how he got his start, the competitive advantage of email marketing, and the future of email. Nathan Barry founded his company to help founders, creators, and digital marketers serve their audiences better with email … and earn a living doing it. ConvertKit is an “email marketing company for creators” that offers its users powerful segmentation and automation tools without a lot of resources to implement. In this week’s episode, Darrell and Nathan dig into email marketing from beginner to advanced, including: Nathan’s early views on digital marketing and why his core values haven’t changed How to build your audience (the right way) Why “Teach everything you know,” and “Work in public,” are still Nathan’s mottos The right time to build a product or sell something to your email list Why email is still the central hub for building your business And best practices for cleaning your list The Show Notes Copyblogger.com Nathan’s Website Nathan on Twitter ConverKit The Future Belongs to Creators [Podcast] Resources Mentioned: Article: The ladders of wealth creation: a step-by-step roadmap to building wealth Article: Endure long enough to get noticed Article: Be Everywhere: Building a Profitable BRAND by Thinking Outside the Blog by Pat Flynn Darrell on Twitter Tim on Twitter
March 16, 2020
Copyblogger’s Editor-in-Chief, Stefanie Flaxman, joined host Darrell Vesterfelt this week to talk about translating the traffic that comes to your website and how to create compelling content to keep them there. Stef is a professional writer and editor who manages the editorial calendar for Copyblogger.com, where she helps publish one of “… the most popular [and influential] content marketing and writing blog[s]…,” for a very large audience of online writers and entrepreneurs. In this week’s conversation, Darrell and Stefanie dig into her mission to help create content that persuades, converts, and helps fellow online marketers stand out from the competition. In this episode, Darrell and Stefanie talked about: How to get started creating compelling content that resonates with your audience Why understanding your customer is the foundation for attracting and keeping their attention How to return to a younger version of yourself to build empathy The secrets for beating content writer’s block and lifting your content to the next level Why your writing needs to be clear, detailed, and written with a specific person in mind The counterintuitive methods for writing hyper-specific content And much more! The Show Notes Copyblogger.com Free Workshop — How to Transform Your Writing into Content That Gets Shared Meticulously Edit Your Own Writing: The Traffic Light Revision Technique Attract Better Clients and Customers with the ‘Chuckle Point’ Technique Why Content Marketers Need Editors Darrell on Twitter Tim on Twitter
March 15, 2020
Copyblogger s Editor-in-Chief, Stefanie Flaxman, joined host Darrell Vesterfelt this week to talk about translating the traffic that comes to your website and how to create compelling content to keep them there. Stef is a professional writer and editor who manages the editorial calendar for Copyblogger.com, where she helps publish one of the most popular... Listen to episode
March 9, 2020
The founder of Smart Gets Paid and sales coach for women entrepreneurs, Leah Neaderthal, joined host Darrell Vesterfelt this week to talk about strategies to “… master business development and land higher-paying consulting clients.” In this week’s conversation, Darrell and Leah dig into her unique methodology, the how of selling, and untangling the myths of doing effective client work. In this episode, Darrell and Leah talked about: How Leah overcame introversion and her fears of selling The “signed” methodology she discovered from reading 65 books related to the sales process Why you need to understand the fundamentals of your sales pipeline How to talk about what you do as a value proposition Why asking smarter questions is at the heart of closing The difference between good clients and bad clients Why recognizing commitment bias can save you time and money And much more! The Show Notes Copyblogger.com Smart Gets Paid Leah Neaderthal on LinkedIn Darrell on Twitter Tim on Twitter
March 9, 2020
The founder of Smart Gets Paid and sales coach for women entrepreneurs, Leah Neaderthal, joined host Darrell Vesterfelt this week to talk about strategies to “… master business development and land higher-paying consulting clients.” In this week’s conversation, Darrell and Leah dig into her unique methodology, the how of selling, and untangling the myths of... Listen to episode
March 2, 2020
This week on The Copyblogger Podcast, Tim Stoddart had the opportunity to speak with entrepreneur, New York Times bestselling author, and founder of iwillteachyoutoberich.com, Ramit Sethi. In this week’s conversation, Tim and Ramit dig into tricks for great copywriting, going for “big wins” to move the needle in your life and business, and product development... Listen to episode
March 2, 2020
This week on The Copyblogger Podcast, Tim Stoddart had the opportunity to speak with entrepreneur, New York Times bestselling author, and founder of iwillteachyoutoberich.com, Ramit Sethi. In this week’s conversation, Tim and Ramit dig into tricks for great copywriting, going for “big wins” to move the needle in your life and business, and product development that serves your audience better. In this episode, Tim and Ramit talked about: How Ramit defines a “rich life” and the origins of the concept of “big wins” $3 questions vs. $30,000 questions The myth of shrinking attention spans and the value of long-form copy Why you need to challenge your own assumptions about the best channels for your business Suggestions on how to get started And much more! The Show Notes Copyblogger.com iwillteachyoutoberich.com How to Write Emails that Get Opened with Ramit Sethi The Briefcase Technique Earnable – iwt.com/earn Ramit on Twitter Ramit on Instagram Darrell on Twitter Tim on Twitter
February 17, 2020
Welcome back to The Copyblogger Podcast, and this week Darrell Vesterfelt speaks with podcasting expert Tara McMullin about the ins and outs of podcast production for content marketers. In this week’s conversation, Darrell and Tara dive into what you should be talking about on your podcast, and how you can use content strategy to drive... Listen to episode
February 17, 2020
Welcome back to The Copyblogger Podcast, and this week Darrell Vesterfelt speaks with podcasting expert Tara McMullin about the ins and outs of podcast production for content marketers. In this week’s conversation, Darrell and Tara dive into what you should be talking about on your podcast, and how you can use content strategy to drive business growth. In this episode, Darrell and Tara talked about: How Tara got into podcasting The importance of pivoting for podcasters How to decide what content resonates most with your audience Why you need to start your podcast content strategy with the right questions How to use your value proposition to determine the premise of your show Why the positioning of your podcast is so critical to discovery Suggestions to overcome analysis paralysis And much, much more! The Show Notes Copyblogger.com Tara’s Website Tara on twitter Tara’s Podcast Get Tara’s “Podcast Premise Worksheet” at Yellow House Media “The Elements of Value” – Harvard Business Review Darrell on Twitter Tim on Twitter
February 10, 2020
This week, Copyblogger partners Darrell Vesterfelt and Tim Stoddart returned to talk about the importance and opportunities of SEO for today’s content marketers. In this conversation, Darrell and Tim get back-to-basics to discuss the power behind search for businesses. In this episode, Darrell and Tim talked about: Why it’s a mistake to ignore the basics of SEO The importance of establishing yourself as an authority How to set yourself apart from your competition through positioning Tools that any good SEO needs to utilize 3 fundamental things you can do to make Google love your website Commonly undervalued strategies for building your backlink profile Keys to proper site and content structure for optimal SEO Location-based search and Google My Business for beginners And a teaser for a free SEO workshop by Copyblogger The Show Notes Copyblogger.com Darrell on Twitter Tim on Twitter Free SEO Workshop Backlinks Article Tools Mentioned: Google Analytics Google Search Console Google My Business SEM Rush (7-day Pro Trial) Ahrefs Yoast
February 9, 2020
This week, Copyblogger partners Darrell Vesterfelt and Tim Stoddart returned to talk about the importance and opportunities of SEO for today’s content marketers. In this conversation, Darrell and Tim get back-to-basics to discuss the power behind search for businesses. In this episode, Darrell and Tim talked about: Why it’s a mistake to ignore the basics... Listen to episode
February 3, 2020
Darrell had the opportunity to interview guest Ed Gandia — from High-Income Business Writing — on what it takes to go pro as a freelancer. In this conversation, Ed talks about the power of copywriting, clear goals, pain points and strategies for freelancers, and why he created a coaching business to “help writers … earn... Listen to episode
February 3, 2020
Darrell had the opportunity to interview guest Ed Gandia — from High-Income Business Writing — on what it takes to go pro as a freelancer. In this conversation, Ed talks about the power of copywriting, clear goals, pain points and strategies for freelancers, and why he created a coaching business to “help writers … earn more in less time doing work they love for better clients.” In this episode, Darrell and Ed talked about: How Ed transitioned to a full-time freelance copywriter (with no writing background) The moment he narrowed down to his target market and the rapid change that followed What your prospects really want to know about you Short-term vs long-term mindset, and building a freelance career that you love Why “hope” is not a professional strategy Proven strategies for building recurring income and clients Why luck is a myth, and why you should never trade your time for money And much more … The Show Notes Copyblogger.com High-Income Business Writing High-Income Business Writing Podcast Follow Ed On Twitter Darrell on Twitter Tim on Twitter Darrell on Tim’s Podcast
January 27, 2020
Darrell interviews Brennan Dunn, the founder of the popular online course Double Your Freelancing Rate, and the software RightMessage. In this conversation, Brennan talks about how we naturally use segmentation and personalization in our everyday lives, and how we can use simple tools to create a better connection and build trust with our audience. In this episode, Darrell and Brennan talked about: How Brennan got his start as an online entrepreneur Why you may not be doing as much segmentation and personalization as you need to be How vertical and horizontal tweaks to your funnel can help you build a better relationship with your list Why RightMessage is like MadLibs for your email marketing The staggering difference personalized content can make for your brand Tips and tricks on how and where to get started Why personalization is so much more than email And more … The Show Notes Copyblogger.com Follow Brennan On Twitter Read Brennan’s Blog Take Brennan’s Courses at Double Your Freelancing Sign-up for Right Message Why You Shouldn’t Use Tags To Segment Other Tools We Talked About: Sign-up for ConvertKit Typeform Darrell on Twitter Tim on Twitter Darrell on Tim’s Podcast
January 27, 2020
Darrell interviews Brennan Dunn, the founder of the popular online course Double Your Freelancing Rate, and the software RightMessage. In this conversation, Brennan talks about how we naturally use segmentation and personalization in our everyday lives, and how we can use simple tools to create a better connection and build trust with our audience. In... Listen to episode
January 21, 2020
In this episode, Darrell talks with Pat Flynn from Smart Passive Income about why it’s not too late to start a podcast, and why it’s one of his favorite content marketing platforms. These days it seems like everyone has a podcast, but there are some pretty staggering stats that show podcasting is just as viable for connecting with an audience as it ever has been. In this episode, Darrell and Pat talked about: How Pat got his start in podcasting, and why Why its not too late to start a podcast The reason you don’t need to break the bank or get in the weeds launching your show Why podcast production gets easier by the minute The power of storytelling and teaching in content production How Pat’s podcast strategy has changed over the years and the 20% rule he uses An examination of Super Fans and their importance for your business And a defense of self-publishing The Show Notes Copyblogger.com Pat’s Website Follow Pat on Twitter Pat’s YouTube Channel Pat’s Podcast (Smart Passive Income) Pat’s Podcast (Ask Pat) Pat’s Course, Power Up Podcasting Darrell on Twitter Tim on Twitter
January 21, 2020
In this episode, Darrell talks with Pat Flynn from Smart Passive Income about why it’s not too late to start a podcast, and why it’s one of his favorite content marketing platforms. These days it seems like everyone has a podcast, but there are some pretty staggering stats that show podcasting is just as viable... Listen to episode
January 14, 2020
Copyblogger partners Darrell Vesterfelt and Tim Stoddart use this episode to talk more specifically about the new content marketing plan for 2020. Darrell and Tim also also share strategies from behind the scenes. In this episode, Darrell and Tim talked about: How Copyblogger is restructuring its content and how Why traditional content marketing distribution is outdated The renewed importance of “series-style” content Why user experience and serving your audience is still priority #1 Tips, tricks, and the technical side of strategic SEO How a couple of dynamite pieces of content can completely change your inbound traffic Why 90% of your content will never be seen (and how to change that) Successful examples of modern content strategy, and a teaser for the new Copyblogger member opportunity The Show Notes ConvertKit Blog SmartPassiveIncome.com Darrell on Twitter Tim on Twitter Darrell on Tim’s Podcast Copyblogger.com
January 14, 2020
Copyblogger partners Darrell Vesterfelt and Tim Stoddart use this episode to talk more specifically about the new content marketing plan for 2020. Darrell and Tim also also share strategies from behind the scenes. In this episode, Darrell and Tim talked about: How Copyblogger is restructuring its content and how Why traditional content marketing distribution is... Listen to episode
January 8, 2020
In this episode, Darrell and Brian share about a new change to Copyblogger Media, and expose some of their exciting plans for the future of Copyblogger in 2020! Brian, Darrell, and Tim Stoddart also explore the future of content marketing. In this episode, Brian, Darrell, and Tim talked about: How Copyblogger’s hierarchy and business model... Listen to episode
October 23, 2019
In this episode, Darrell talks to John Jantsch — the founder of Duct Tape Marketing — about his new book titled The Self-Reliant Entrepreneur. The two talk extensively about the why behind entrepreneurship, and how writers like Emerson and Thoreau give lessons to modern-day entrepreneurs. In this episode, Darrell and John talked about: Where John... Listen to episode
October 2, 2019
In this episode, Darrell talks with Matt Ragland, the Director of Customer Success for Podia. Darrell and Matt Ragland dive into more thoughts about online education, Matt shares his story of building an audience, and the time-tested secret that helped him get to more than 35,000 subscribers today. In this episode, Darrell and Matt talked... Listen to episode
September 25, 2019
In this episode, Brian Clark and Darrell Vesterfelt talk about the past, present, and future of online education. Brian shares about his most recent product and launch, and he and Darrell compare notes on how things have changed over the years. In this episode, Brian and Darrell talked about: What inspired Brian to launch a... Listen to episode
September 16, 2019
Productivity coach Charlie Gilkey talks about going from ideas to completed projects — and how to take a more balanced approach to getting it all done. We all have amazing ideas for projects. What we don’t all have is amazing finished projects. Charlie Gilkey is on a mission to help you out with that. In... Listen to episode
September 9, 2019
In this episode Brian Clark and Darrell Vesterfelt dive deep into the topic of email. Think email is an outdated tool? Think again. After learning some interesting data, you might reconsider past conceptions about the most powerful tool on the internet. In this episode, Brian and Darrell talked about: Why email isn’t even close to... Listen to episode
September 3, 2019
In this episode, Brian Clark hosts the Copyblogger FM podcast for the first time, and reveals — among other things — why he’s returning to Copyblogger and aiming to reinvent it along with new partner Darrell Vesterfelt. Brian shares some exciting news about the future of Copyblogger Media, along with his co-host and new business... Listen to episode
August 26, 2019
Copywriter and webinar strategist Beth Hayden talks about some of the most effective ways companies are using webinars. Some people feel that webinars seem a bit old-fashioned. But there are a lot of fresh, effective ways that smart companies are using webinars for lead generation, prospect maturation, and customer retention … as well as getting... Listen to episode
August 19, 2019
Tim Brownson talks about how we can use our values to design our businesses and make wiser decisions. Tim Brownson has been coaching (and teaching coaches) for decades. In that time he discovered that working with clients’ values is one of the most useful tools for change. His new book, The Clarity Method, explains his... Listen to episode
August 12, 2019
Challenges and opportunities for content-driven business in 2019 and beyond … and a new look at a content marketing platform. Ed Bardwell, president and new owner of Rainmaker Digital Services, dropped by to talk about digital marketing and advertising, as well as content marketing and business trends that are informing site design. And he talked... Listen to episode
August 5, 2019
Ever been told you’re “too nice” to run a business? Yeah, I’m gonna call BS on that. I can’t tell you how many times I’ve been told I lack the “killer instinct” to run a successful business. All I can say is, I’ve been very happy with the success of Copyblogger and my other businesses.... Listen to episode
July 8, 2019
Part three of our series: How to polish and promote an epic blog post or other piece of remarkable content. You’ve got your first draft of a solid, dare we say “epic” piece of content. Now it’s time to polish it to perfection, and promote it for the widest possible audience. That’s what I cover... Listen to episode
July 1, 2019
Part two of our series: How to write an epic blog post or other piece of remarkable content. OK, you’ve assembled a pile of research and done some careful thinking, and now it’s time to write. Now what? You may have heard the advice to “tell them what you’re going to say, then say it,... Listen to episode
June 24, 2019
New series! Part one: How to prepare to write an epic blog post or other piece of remarkable content. What’s the best antidote to the glut of content? Better content. Much better content. This episode is the start of a three-part series on how to write a genuinely remarkable piece of content. In this 18-minute... Listen to episode
June 17, 2019
Want to do a little bit of work and see really good results with your content? Make some time to learn about crafting great headlines. Copyblogger has long been known for its articles about headlines, and today I’m going to share three “nearly magic” ingredients that will start getting your content more engagement and shares.... Listen to episode
June 10, 2019
Has the “influencer bubble” really burst? Maybe, but … probably not This week I’m talking about some real-life lessons any business owner or marketer can learn from a very public marketing fail. Instagram personality Arii shows 2.6 million followers … but couldn’t sell 36 t-shirts. Is this the beginning of the end for influencer marketing... Listen to episode
June 3, 2019
Having a hard time coming up with headline ideas? Here are 13 tweaks, prompts, and hacks to keep you moving. We’re working on headlines this month for our Copyblogger content challenge — but sometimes it’s really hard to come up with ideas! Fortunately, there are lots of structures out there you can use to spark... Listen to episode
May 27, 2019
It turns out those successful people you admire aren’t always so perfect. We love to give advice about all of the good habits you should be cultivating as a marketer and businessperson. But in the real world, a lot of actual successful people have plenty of “bad” habits. I don’t advocate adopting any of these,... Listen to episode
May 20, 2019
Are you writing for a paycheck … or to create revenue for your organization? Professional writers make a living. Conversion writers generate revenue. A lot of otherwise capable writers are a little fuzzy about how the words they write actually generate money that an organization can spend. In this 17-minute episode, I talk about: Why... Listen to episode
May 13, 2019
Looking to create a much greater impact with your content? Start by understanding how it’s framed. It’s a little early for a Book Club episode, but I just read the new edition of George Lakoff’s Don’t Think of an Elephant, and I was blown away by the simplicity and power of his ideas. In this... Listen to episode
May 6, 2019
Some advice from Rainmaker Digital Services spun copywriter and teacher Belinda Weaver into a surprising new direction with her content. When our colleague Robert Bruce told me about some advice he’d given copywriter Belinda Weaver, and that she was seeing great success with it, I knew I wanted to have her on CopybloggerFM to tell... Listen to episode
April 29, 2019
Three ways that good writers can find the great clients they deserve. It really does break my heart to see a terrific writer who can’t find those wonderful writing clients — the ones who have interesting work to do, and the budget to pay for great execution. In this 13-minute session, I talk about: Why... Listen to episode
April 22, 2019
Speaking to your prospects’ emotional brains isn’t manipulative — it’s just good communication. Copywriters have known it for many decades, and brain researchers have started to find the evidence to support it: Humans make decisions with our emotions first, then justify those decisions with logic. Today I talk about three charged (or even potentially embarrassing)... Listen to episode
April 15, 2019
“Document your content marketing strategy” can sound about as exciting as “buy new socks.” Improving your content marketing strategy might not feel like the most fun thing you’ll do this week, but if you want all of that content to actually help meet your business goals, it’s an important place to put your focus. It... Listen to episode
April 8, 2019
The lines between content and copywriting, and why you want to make yourself the “Chief Empathy Officer” for your audience. Today I wanted to talk about some distinctions that have been on my mind lately — the differences between crafting content and writing copy for conversion, and how much of ourselves to put into our... Listen to episode
April 1, 2019
While no single tactic is a “magic bullet” for your content marketing, this one comes pretty close. Rainmaker Digital’s Robert Bruce comes back on the show this week to talk about the easy-to-miss essential element he always looks for when he’s reviewing a client’s content marketing strategy. (The good news is, it’s relatively easy to... Listen to episode
March 18, 2019
The key to marketing success isn’t the latest shiny tactic. It’s making sure that your tactics are resting on solid strategy. Everyone wants “the magic bullet” that will give them the audience, traffic, and revenue they want. But there is no magic bullet. Rainmaker Digital’s Robert Bruce rejoins us this week to talk about the... Listen to episode
March 11, 2019
A look into why it’s so hard to move forward with creative work This week I was so pleased to be able to connect with Jessica Abel, author of Growing Gills: How to Find Creative Focus When You’re Drowning in Your Daily Life. In this 34-minute episode, Jessica and I talk about: Business (especially digital... Listen to episode
March 4, 2019
Is it better to do all of your own copywriting and content marketing, or to bring in a pro? We teach so much copywriting technique and strategy at Copyblogger that you might think anyone could “DIY” their own content and copy. But that ain’t necessarily so. Even if you’re a business owner who loves to... Listen to episode
February 25, 2019
Prospects need to be at the right stage of awareness before they can move forward with a purchase. And content marketing is a superb way to get them there. Today, I touch on some specific ways that content marketing can pave the way for excellent conversion. In this 18-minute episode, I talk about: How strategic... Listen to episode
February 18, 2019
There’s a huge volume of content marketing advice out there — but most of it only applies to certain sites. Pamela Wilson joins us to talk about “content lifecyles” of websites, and how to know precisely what to focus on for your site, depending on where you are today. Our one-time colleague Pamela Wilson literally... Listen to episode
February 11, 2019
Stressed out? Anxious? Just out of sorts? Stress can wreck havoc with your creative productivity. Here are some thoughts on how to manage it. These are stressful times, and you’ve probably noticed that it’s hard to be your best self when you feel crummy. Learning gets difficult, energy levels sink, and good habits start to... Listen to episode
February 4, 2019
Creating excellent content is expensive — in time, money, or both. Make sure your content marketing strategy is driving real business results. Too many businesses think of blog posts and podcasts as a “fluffy” nice-to-have. But content marketing can drive real business results — and if you’re going to put the work in, there’s no... Listen to episode
January 28, 2019
Think you know what LinkedIn is all about? Today’s conversation with Amber Naslund may get you seeing the platform in a new way. Amber Naslund is a writer, speaker, veteran content and social media strategist, and co-author of the best-selling The Now Revolution. She’s also the new senior content marketing evangelist at LinkedIn. Once known... Listen to episode
January 21, 2019
Thoughts on how to create really good content … without a huge team or an unlimited budget Content strategist Ronell Smith joins us this week to talk about how to tackle high-quality content … even if you don’t have all the time and money in the world. In this 29-minute episode, I chat with Ronell... Listen to episode
January 14, 2019
We often take it as a given that businesses should always grow — but is that really true? Writer, designer, podcaster, and software creator Paul Jarvis has a lot of experience with all kinds of business. He’s written a thought-provoking new book called Company of One, about the assumption that “bigger is always better,” and... Listen to episode
October 29, 2018
The foundation you choose for your persuasive copy can make all the difference. I’m sometimes asked — do I think that high-priced copywriting courses are worth the money? Often the answer is absolutely Yes. But it’s really important to make sure you’re building advanced techniques on the right foundation. In this 17-minute episode, I talk... Listen to episode
October 22, 2018
If marketing or content strategy plays any role in your professional life, you need to understand copywriting. Here are five of our most important bits of advice for writing that persuades. Persuasive copywriting is a big part of what Copyblogger is all about. In this episode, I pull a few posts out of our archive,... Listen to episode
October 15, 2018
“The big distinction here is to see confidence as an ability that you keep getting better at.” – Dan Sullivan Ever have a wobble in confidence? Ever have trouble moving forward with a project, because you’re just not sure you’re good enough to create value? In this 15-minute episode, I talk about: The real source... Listen to episode
October 8, 2018
How to stand out in a sea of boring content? It might be time to get stinky … Content marketing only works if your content is interesting enough to make people want to read, listen to, or watch it. So how can we make our content more fascinating? You can start by thinking about what... Listen to episode
September 24, 2018
Sometimes the difference between success and frustrating failure is just a question of mindset. Carol Dweck’s book Mindset hit me like a brain-bomb some years back, and from time to time I like to share the love. In this 16-minute session, I talk about: The two mindsets that control how you react to adversity When... Listen to episode
September 18, 2018
When does traditional sales advice actually push prospects further away? We’re returning this week to selling … the effective kind, and the other kind. In this 25-minute episode, I talk about: Stereotypical “used car salesman” techniques that can wreck your sales Why hiding your prices can make you invisible to the clients and customers you... Listen to episode
September 4, 2018
Ever been frustrated by the daunting task of making a (really good) living as a writer? I have some thoughts on what it takes … Your friends and family might think you’re nuts for pursuing it, but it’s more possible than ever to make a good living as a writer — but (in my opinion),... Listen to episode
August 27, 2018
Busting social media marketing myths with Social Media Lab’s Scott Ayres. Social media marketing is one of those topics that invites a lot of lore: snippets of advice that get passed around that don’t really match up with objective reality. AgoraPulse thought this was a great opportunity, and they launched the Social Media Lab podcast.... Listen to episode
August 20, 2018
“You’re so vain … you probably think your About page is about you …” A recent Google update has a lot of sites looking to improve their About pages. (We’ll talk more about that update in a future episode.) About pages are pretty simple — but that doesn’t mean people don’t sometimes screw them up.... Listen to episode
August 13, 2018
There’s so much content marketing out there that’s perfectly ok … but it lacks creative spark. Here are some ways you can get more vitality into your blog posts, videos, and podcasts. When we write, day-in and day-out, it’s easy for things to get a little stale. In this 16-minute episode, I talk about some... Listen to episode
August 6, 2018
Have a new content site, or an existing site that needs more focus? Here’s a “checklist” of 10 things to keep in mind. Whether you’re starting a brand-new content site or have one that just needs a spruce-up, great sites tend to share similar habits and structures. Today, I talk about ten things to keep... Listen to episode
July 30, 2018
How can we find the confidence to publish regularly — when we’re not completely confident in our writing ability yet? “Publish regularly!” is one of the frequent commandments of content success. “Only publish high-quality content” is another frequent commandment of content success. How do we reconcile them? How can we work up the confidence to... Listen to episode
July 23, 2018
A quick three-step check to make any piece of content more interesting and more effective. While doing critiques for our private community of content marketers, I noticed a pattern emerging. That pattern turned into three quick checks you can do for any piece of content. Try looking over your last few podcasts or blog posts... Listen to episode
July 16, 2018
ConvertKit founder Nathan Barry dropped by to talk about their platform, their evolution, and why they’ve taken a leap into a brand-new name and identity. Editorial note: ConvertKit recently announced that they’re going to stay with the name ConvertKit — here’s why. At Copyblogger, we really like the ConvertKit email solution. In fact, we’re marketing... Listen to episode
July 9, 2018
Most of us won’t make a living making “pure art” that only serves our creative expression. But you won’t make a reasonable living writing cynical garbage, either. Hope your new year is going well! Brian Clark and I have had some great conversations about what we want to write and teach in the new year,... Listen to episode
June 18, 2018
A lot of us feel a tension between effective copywriting and content that fully respects our audiences. “Conversational Copywriter” Nick Usborne joins us to talk about why that’s a false choice. Nick Usborne is an unusual writer. He has many years of direct response experience, but he talks more like a “content guy.” He’s here... Listen to episode
June 11, 2018
Does search engine optimization seem depressingly hard to stay on top of? Things do move quickly, but that doesn’t mean you have to let it drive you nuts. Over the past 10 years, Brian Clark has drummed some important things into my head about what we should (and shouldn’t) do to keep Google and the... Listen to episode
June 4, 2018
Lots of businesses and marketers are scrambling over the new data protection law, GDPR. But Tara Gentile is here to talk about some of the real-world benefits it can bring — not just to consumers, but to business. This week, Tara Gentile swung by to talk about the GDPR (Europe’s General Data Protection Regulation), and... Listen to episode
May 14, 2018
Tim Paige is that rarest of creatures: A really good salesperson who understands the people who aren’t (yet). This week, I was pleased to be able to interview “webinar gun for hire” Tim Paige, to talk about how “normal people” can learn to be genuinely effective at selling. Important Note: We’ve updated the date on... Listen to episode
April 30, 2018
Selling is a skill, not an innate talent. But that doesn’t mean it’s always comfortable to learn. Too many content creators have amazing audiences and a wonderful product or service — but they fall apart at the “last mile” of selling to their customers or clients. In this 19-minute episode, I talk about: Why starting... Listen to episode
April 23, 2018
Legislators, citizens, and advertisers are all concerned about the trends in privacy and permission on social platforms — but they’re concerned for different reasons. Even as Facebook tries to dodge legislation about what it does with user data, marketers have a choice. We can try to do whatever we can get away with, or we... Listen to episode
April 16, 2018
A conversation about what matters in marketing and business. I was delighted to be able to catch up with our friend and one of my favorite teachers, Seth Godin. In this 19-minute conversation, we talk about: The fundamental shift in how Seth sees marketing differently His thoughts on fake news and the “post-truth” online environment... Listen to episode
April 9, 2018
Given everyone’s crowded inboxes and fragmented attention spans — what’s the best way to reach people? Content and permission marketing have been a wonderful development. It’s great to be able to connect with audiences instead of just interrupting people. But what happens when attention spans are so fragmented that people have a hard time tracking... Listen to episode
March 26, 2018
There’s an incredibly useful tool that can actually sabotage your content … if you don’t use it correctly. Note: If you want to know more about the upcoming Creative Content Foundations class, get on over to this page and let us know how to get you by email: Creative Content Foundations interest list There’s a... Listen to episode
March 19, 2018
What’s the best way to handle overwhelm, especially when it comes with a side of procrastination? Note: If you want to know more about the upcoming Creative Content Foundations class, you can drop your details here: Creative Content Foundations interest list Lots of us (most of us?) have big, challenging projects that we want to... Listen to episode
March 12, 2018
It’s time for the latest round of “Content Marketing doesn’t work any more” stories. Can you tell these make me a little cranky? It’s official — content marketing has moved from the Gartner Hype Cycle “peak of inflated expectations” to the dreaded “trough of disappointment.” Yes, there’s an awful lot of content out there. And... Listen to episode
March 5, 2018
Tech and tactics come and go — but storytelling lasts forever. In this episode, Shane Snow and Joe Lazauskas of Contently share their favorite techniques for developing a storytelling edge. (Part 2 of a 2-part episode.) We all know that stories are powerful — but sometimes it’s hard to know how to tell stories that... Listen to episode
February 26, 2018
Tech and tactics come and go — but storytelling lasts forever. In this episode, Shane Snow and Joe Lazauskas of Contently share their favorite techniques for developing a storytelling edge. (Part 1 of a 2-part episode.) We all know that stories are powerful — but sometimes it’s hard to know how to tell stories that... Listen to episode
February 19, 2018
What do the search engines mean by a “high quality site”? While technical SEO still exists, a huge chunk of modern search engine optimization consists of “generating high-quality content.” So what does that mean? When a search engine ‘bot looks at your site, what kinds of things is it looking for? In this 23-minute episode,... Listen to episode
February 12, 2018
Here’s a simple way to make the best use of your time when you’re creating new content, improve your SEO, and create a great user experience on your website. Whether you’ve created a lot of content already, or you’re just starting out, here’s how to structure your site with strong “cornerstones” so you do an... Listen to episode
February 5, 2018
I see and hear the horror stories on Facebook, on LinkedIn, at conferences. Folks who spend months or sometimes years on a big, bold business idea … only to see it die at launch with no sales. You don’t have to risk months of time and thousands of dollars to try out your business idea... Listen to episode
January 29, 2018
The web needs talented writers. So why is it (sometimes) so hard for the best writers to get paid what they’re worth? There are so many really good writers out there who are thiiiis close to making a great living — they just need to add a couple of readily-learnable skills. In this 15-minute episode,... Listen to episode
January 15, 2018
Content sharing is the great “free ride” of 2018. You get more people looking at your stuff, and you don’t have to pay a dime for it. But you do need to set your content up for sharing success. Optimizing your content to share is a great, cost-effective way to grow your audience and expand... Listen to episode
December 18, 2017
I don’t believe in predictions. The future isn’t a mystery novel, with carefully selected clues left for us to decipher. But there’s something I do think is useful to watch. Rather than trying to make predictions, I’m a big fan of looking at significant trends — at watching what’s happening now, and looking for what’s... Listen to episode
December 11, 2017
January is the traditional month to work on goals for the new year, but there’s a lot to be said for starting in December. Today, in the middle of a month that can often be hectic and chaotic, I thought I’d talk about three things to noodle on for the upcoming work. Nothing you have... Listen to episode
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