We continue our Ideasicle Podcast series with Gaurav Suri, author and fMRI specialist at Stanford University. Mr. Suri is the author of "A Certain Ambiguity" (Princeton, 2007), an award winning novel that examines how we know what we know--and if we can be certain about it. His next novel, in progress, examines the mechanisms of the human brain. How do we decide? Where do ideas come from? What makes us who we are?
Mr. Gaurav is involved with several fMRI studies at Stanford University that seek to isolate the drivers of human preference in the brain. He has also driven significant research on the role of emotion and affect in decision making.