Our guest, Dr. Brad Sagarin, professor of psychology at Northern Illinois university has studied and researched about how to combat the negative side of influence.  We have a very lively discussion (yes, Dave is at this one) about:

• What is influence?
• Can you really defend against it?
• How do you know if you are being influenced?
• And so much more...

Get more info about Brad at his site: http://sagarin.socialpsychology.org Brad gives us a nice list of books for our listeners this month:

Ghost in the Wires - Kevin Mitnick

Four Arguments for the Elimination of Television - Jerry Mander

In the Absence of the Sacred: The Failure of Technology and the Survival of the Indian Nations - Jerry Mander

Shades of Grey: A Novel by Jasper Fforde