Marketing information and research
Published November 3, 2008
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8 min
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    This Podcast is designed to illustrate the importance of secondary research and its contribution to business decision-making. People tend to be aware of sources of secondary data but not how to use it and importantly the contribution it makes to primary data collection. The two practitioners interviewed are from both consumer and business marketing and illustrate how they gathered data from a variety of sources, analysed it to aid their decision-making.
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