Google ranking factors are not weighted equally. But by focusing on the factors that have the most impact, you can get the best bang for your buck with your SEO efforts. Check out SEO Podcast 383 with Chris Burres and Matt Bertram as we cover Google's 4 Biggest Ranking Factors.
Check out the podcast video, memes, transcript and more: https://www.ewebresults.com/seo-podcast-archive/googles-4-biggest-ranking-factors
This weeks' article is "4 Most Important Ranking Factors, According to SEO Industry Studies" by Aleh Barysevich over at Search Engine Journal.