Episode 051: Top Three "Go-to-Market" Mistakes That Sales VPs Make
Published November 28, 2006
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20 min
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    This week The PMO Podcast™ Featured Story presents, "Top Three "Go-to-Market" Mistakes That Sales VPs Make, an interview with Dave Larson (about Dave), Principal, BOT International, presented by Mark Perry (about Mark), host of The PMO Podcast™." Dave discusses three common and key mistakes that Sales VPs frequently make that often result in the revenue plan and sales objectives not being attained.

    The PMO Podcast™ Points Memo discusses, “Always Seek to Exceed Your Customers' Expectations." Meeting customer expectations might be enough to keep you in business, but it is usually not enough for your business to grow and thrive in a competitive marketplace. In order to do that, you must develop and commit to the habit of exceeding customers’ expectations.

    The PMO Podcast™ Mailbag answers a listen question about good books to read for sales and account management processes and skills.

    The PMO Podcast™ is sponsored by BOT International, the provider of Processes On Demand, a PMO Setup solution used by more than 1,000 companies.

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