Blocklist is a cryptic word that can cause panic for an email sender. No one wants to be “blocked” from sending an email. It can be complex, but it’s important to know how blocklists work to ensure that you remain in good standing as a sender. In this episode, we unravel blocklists and how to not end up on one.
If you’re following the email marketing world, you’ve undoubtedly heard of Hey.com from creators of Basecamp. A lot of people have a lot of opinions on Hey, and because our podcast is all about email deliverability, we believe it’s a relevant discussion for us to have.
Open rates are an emotional, yet somewhat unreliable metric. When people see a drop in open rate, they tend to think it’s an indication that engagement is down. But email metrics go well beyond open rates. And in many cases, other metrics can tell you much more about the success of your email marketing than open rates alone.
Listbombing can be a touchy subject because most people think it’s personal. However, it doesn't really matter which email service provider you use or what your website is about—hackers will generally attack any list in any form on any provider that they can find.
Over the last few episodes, we’ve brought up the topic of content and have essentially talked around it. This show is about deliverability, but it’s surprising how much the content aspect of your emails and website can impact overall deliverability.
Getting into your audience’s inbox all starts with sender reputation. It’s the most important factor when it comes to deliverability, and the domain you're using to send your emails is what holds the majority of that reputation.