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August 6, 2020
When Emma Reid first got into ecommerce, it reminded her of one of her favorite pastimes – video games. It was addictive, exciting, competitive, and tons of fun. Especially the money: One of her stores generated $500,000 in revenue in just 1 year. But then things fell apart. Emma’s supplier botched hundreds of orders, she was slammed with angry emails, and over the course of a month she lost $10,000. After that she was fried, burnt-out, game over. She shut down the store and hit pause on the whole thing. She joins us on Start Yours to explain what went wrong, the lessons she learned, and what she’s doing differently now that she’s back to running another online store.  We hope you enjoy the podcast. If you do, please consider subscribing.
August 4, 2020
In this episode of Start Yours, David Vranicar looks at how to keep the momentum going when building on your goals and hustling, without feeling the pressure to get sucked into the world of fake gurus and get rich quick schemes that often over promise and under deliver.  Our guest is Mario Nawfal who’s Instagram bio sums up his career in one sentence… ‘He has made and lost millions many times over’. Mario started his first e-commerce business when he was a finance student with $300 in his pocket in 2012. After going door to door selling blenders, he came up with the idea of ditching the in-person hustle and selling them online. From there, his first company, Froothie Australia was born.  Mario propelled Froothie to $1m in year one and over $10m in year two, all bootstrapped! Mario has a lot to say about so-called e-commerce gurus and investing in programs that can cost you time and money but not propel you in the direction you want to be.
July 30, 2020
This episode of Start Yours features two friends from Vancouver, Rodney and Kory, who were initially embarrassed to be launching their own business. So much so, before they found success, they were tiptoeing around the topic with family and friends. They’d politely decline offers to hit the bars and instead spend their nights lurking on Reddit and consuming hours upon hours of YouTube tutorials learning all about how to start their own business. But now after launching their fantasy games store and clearing a couple hundred thousand in revenue, they’re not being secretive about their strategies and ideas anymore! In this episode, Rodney and Kory share their best dropshipping and ecommerce tips, from choosing the best niche, to deciding their target audience they walk us through how their entrepreneurial mindset made them different.  You can read more about Rodney and Kory's journey on the Oberlo blog: https://au.oberlo.com/blog/business-no-one-expected There’s a lot to learn here, If you want to reach out, shoot us a note at podcast@oberlo.com
July 28, 2020
How do you feel about risk? Are you a leap taker or do you teeter on the edge?  And as you will hear on this week's episode of Start Yours, when you’ve started over 20 businesses, most of which have been profitable, you’ve probably got a bit to say about risk. Our guest is Noah Kagan, Co-Founder/Chief Sumo at Sumo.com and appsumo.com where he helps entrepreneurs kick more ass! Noah shares his idea development strategies and some great tips about how to overcome hesitation that can often cloud initial leaps into businesses and new projects.  If you have an idea, business goal or side-hustle that you are keen to dive into but you don't know where to start, then be sure to subscribe to the show and catch up on past episodes of Start Yours.
July 23, 2020
A pair of dropshippers from Utah, Mandie and Aubrey, joined us to explain how they’ve made six figures of revenue without spending a dime on advertising. The secret? Their Facebook group, which they’ve used to launch not one, but two successful businesses. They talk about how they keep their ad budget at $0, and how they get customers to keep coming back – even the ones who know their products are coming out of China. You can read more about Mandie and Aubrey on the Oberlo blog: http://bit.ly/2kI3BHp If you want to reach out, shoot us a note at podcast@oberlo.com
July 21, 2020
If there's one thing many entrepreneurs don't consider when building their business is the importance of failing faster. It may sound counterproductive, but as you'll find out in our latest podcast episode of Start Yours, it's anything but. It's the mentality that's propelled dropshipping mega couple, Shishir and Namrata, to creating a successful $800k business... while balancing a full-time job. In this podcast episode, they take us behind the scenes of their inspirational dropshipping success, share with us some tips, and present The Dropshipping Council. Whether you're a budding entrepreneur or a seasoned one, there are definitely handy takeaways for you so tune in now!
July 17, 2020
We're sharing some of our favorite episodes from the Start Yours back catalog. A few years ago, Ryan Carroll was unemployed and living at home. Not ideal for an ambitious 20-year-old. But after a few fails, including an Amazon refund fiasco, Ryan stumbled across dropshipping – the first step toward launching a swimwear store that generated $300,000 in revenue. In this episode, Ryan talks with us about his dropshipping journey, including where he found the courage to ignore conventional wisdom – and ignore what he was hearing from his family – and choose entrepreneurship over college.  You can read more about Ryan’s journey on the Oberlo blog: http://bit.ly/2kEE8i4. If you want to reach out, shoot us a note at podcast@oberlo.com
July 13, 2020
On this episode of Start Yours, we delve into the ins and outs of print on demand, from production to product sourcing, customer service to making sure that your products arrive on time to your customer. Done right, print on demand can be a great way to run an e-commerce business without having stock on hand.   Today I am speaking to Sarah Chrisp the founder of the very popular Youtube channel, Wholesale Ted. Her content focuses on case studies on successful eCommerce stores, tutorials, product sourcing strategies and focuses on lots of hints to launch your own enterprise. She’s an absolute gun when it comes to print on demand and in this episode, she shares everything you need to know to start or improve your print on demand store.
July 11, 2020
Start Yours is a podcast about what it’s like to start your own thing. Whether that's a side-hustle, an ecommerce store, a blog, or walking away from your day job! You'll hear from people who have done it themselves, and learn what to expect (and what to avoid) when you start yours.
July 6, 2020
You've probably heard the saying, "If at first, you don't succeed, try, try again." Well, William Edward Hickson wasn't talking about e-commerce or drop-shipping when he coined that expression, but it definitely still applies. As you'll hear in this week's episode of Start Yours, with each experience, or in this case, with each fail, your knowledge and understanding of what works and what doesn't work grows and grows each time. Our guest is Ahmed Hadi, who we have featured on the oberlo.com blog recently, joined us from his native Finland to explain how he built a successful online business from the rubble of a handful of unsuccessful ones. What's great about this chat is hearing Ahmed talk about the highs and the lows, the profits and the losses that come from launching new ventures. Wherever you may be at on your business or side-hustle journey, we know you'll be inspired by Ahmed's story. As always, if you enjoy the show, tell someone who you think might find it valuable. And if you have a question or a topic that you'd like us to cover, be sure to get in touch by shooting us a note at podcast@oberlo.com.
June 30, 2020
With over 320 million monthly active users, Pinterest has the potential for helping both local and global companies build a big audience and get the clicks to make a sale. The problem for most business owners is that they just don’t have enough time to manage one more aspect of a business and yet another social media platform. Our guest in this episode of Start Yours is Pinterest expert and podcaster, Kate Ahl who has been helping small business owners grow their business using Pinterest. She teaches Pinterest marketing that helps business owners move forward successfully instead of feeling overwhelmed with the hugeness of Pinterest as a platform. In this interview, she shares how you can build an audience that is ready to buy using Pinterest marketing and how to format your images and copy to keep a potential customers attention and get them to take action. It's a must-listen for anyone who wants to take advantage of a platform that is filled with eager to buy customers.
June 23, 2020
In this week's episode of Start Yours we bring you an amazing story of a couple who used their creativity and strength to launch two print on demand side-hustles in the hight of the COVID pandemic and also during an incredibly challenging time in their personal lives. Laura and Albert have 3 kids and 11 animals. In early 2020, just before the lockdown was declared, massage therapist Laura suffered a severe seizure, fell and broke her neck and back and had to be hospitalized. The family received a $30,000 medical bill. As well as being the sole carer for Laura and the kids, during the crisis, Albert also lost his job. They were at breaking point but instead of giving up, Albert decided that this was the opportune time to put his research and skills to the test and launch their first print on demand Shopify store. This is an incredible story of hustle and teamwork. Albert and Laura are optimistic and driven and share many great tips for launching a side-hustle and working and how to stay motivated during tough times.
June 16, 2020
Creating memorable products and an impactful brand will not only keep your business top of mind for your customers but as you will hear in this episode of Start Yours it can change lives. Today’s guest, Yelitsa Jean-Charles, created Healthy Roots Dolls, a start-up toy company that was founded with a goal to make a new, positive beauty standard for young girls – especially for those with curly hair. A recent tweet that featured Yelitsa and an image of her Zoe doll went viral with over 900K likes! The success of the dolls means that they are currently sold out but they are accepting pre-orders. This is an incredible story about how one product can inspire and empower. Join us as we chat with Yelitsa and learn more about creating a meaningful brand and the early success of her business Healthy Roots Dolls.
June 16, 2020
Creating memorable products and an impactful brand will not only keep your business top of mind for your customers but as you will hear in this episode of Start Yours it can change lives. Today’s guest, Yelitsa Jean-Charles, created Healthy Roots Dolls, a start-up toy company that was founded with a goal to make a new, positive beauty standard for young girls – especially for those with curly hair. A recent tweet that featured Yelitsa and an image of her Zoe doll went viral with over 900K likes! The success of the dolls means that they are currently sold out but they are accepting pre-orders. This is an incredible story about how one product can inspire and empower. Join us as we chat with Yelitsa and learn more about creating a meaningful brand and the early success of her business Healthy Roots Dolls.
June 9, 2020
As an entrepreneur, podcasts can be a powerful medium to reach new listeners and customers, share stories and get your message to a wider audience. How hard is to start a podcast for your business and will it bring a return on investment? What gear do you need to host a podcast or be a guest on a podcast and what are some creative ways to market your product or brand via popular podcasts?  Our guest this episode is Rachel Corbett, who was the Head of Podcasts for Mamamia, the largest women's podcast network in the world. She’s the founder of Podschool, a comprehensive course about starting a podcast and as you’ll hear in the show, what she doesn’t know about podcasts isn’t worth knowing. If you like what you hear, there are plenty more episodes waiting for you in the Start Yours back catalog, as well as new episodes dropping every week. We also got you covered for all things e-commerce, dropshipping, and entrepreneurship over at the Oberlo blog – oberlo.com/blog
June 8, 2020
As an entrepreneur, podcasts can be a powerful medium to reach new listeners and customers, share stories and get your message to a wider audience. How hard is to start a podcast for your business and will it bring a return on investment? What gear do you need to host a podcast or be a guest on a podcast and what are some creative ways to market your product or brand via popular podcasts? Our guest this episode is Rachel Corbett, who was the Head of Podcasts for Mamamia, the largest women's podcast network in the world. She’s the founder of Podschool, a comprehensive course about starting a podcast and as you’ll hear in the show, what she doesn’t know about podcasts isn’t worth knowing. If you like what you hear, there are plenty more episodes waiting for you in the Start Yours back catalog, as well as new episodes dropping every week. We also got you covered for all things e-commerce, dropshipping, and entrepreneurship over at the Oberlo blog – oberlo.com/blog
June 2, 2020
As a business owner, how do you decide when it is time to consider outsourcing tasks in your business or upping your skills and doing it yourself? In this episode of Start Yours, we share the best tips and advice from merchants, Shopify and Oberlo team members about taking the leap and investing in hiring experts that will help to increase sales and productivity and decrease stress. From social media to video content, our best practices for learning to value your time vs investing in freelancers, to hiring tips, this episode will inspire you to take the leap and explore how outsourcing can increase revenue and also help you see your business in a new light.  If you enjoy the show, be sure to subscribe to not miss an episode and check out the blog oberlo.com/blog for more information about outsourcing and time management.
June 2, 2020
As a business owner, how do you decide when it is time to consider outsourcing tasks in your business or upping your skills and doing it yourself? In this episode of Start Yours, we share the best tips and advice from merchants, Shopify and Oberlo team members about taking the leap and investing in hiring experts that will help to increase sales and productivity and decrease stress. From social media to video content, our best practices for learning to value your time vs investing in freelancers, to hiring tips, this episode will inspire you to take the leap and explore how outsourcing can increase revenue and also help you see your business in a new light. If you enjoy the show, be sure to subscribe to not miss an episode and check out the blog oberlo.com/blog for more information about outsourcing and time management.
May 26, 2020
Starting a dropshipping business with a friend during a pandemic is a challenge that many new entrepreneurs may avoid, but Australian teenager dropshippers, Lachie and Taylor, saw a chance to run a month-long dropshipping experiment during COVID lockdown.  They chose to launch a store selling non-medical items that would be helpful to families during the lockdown and while doing so, use the time to test ad audiences, customer service techniques, as well as hitting their goals and embracing their failures along the way. In this episode of Start Yours, we talk bro-marketing, how to launch a store in an evening and what it takes to turn dropshipping from a hobby into a full-time career. As always, if you like the show, we’ve got a back catalogue full of episodes to listen to, so be sure to subscribe and check out Oberlo.com for blogs and updates.
May 26, 2020
Starting a dropshipping business with a friend during a pandemic is a challenge that many new entrepreneurs may avoid, but Australian teenager dropshippers, Lachie and Taylor, saw a chance to run a month-long dropshipping experiment during COVID lockdown. They chose to launch a store selling non-medical items that would be helpful to families during the lockdown and while doing so, use the time to test ad audiences, customer service techniques, as well as hitting their goals and embracing their failures along the way. In this episode of Start Yours, we talk bro-marketing, how to launch a store in an evening and what it takes to turn dropshipping from a hobby into a full-time career. As always, if you like the show, we’ve got a back catalogue full of episodes to listen to, so be sure to subscribe and check out Oberlo.com for blogs and updates.
May 18, 2020
"Good" product photography is the first step to getting a visitor to stay longer on your site, to click through, to learn more about what you do, and hopefully pull the trigger on a purchase. But what exactly is good photography, and how can you take professional images at home without investing in expensive gear? To answer that, we've invited photographer Ben Waugh, an Aussie who is now living the #vanlife dream, being his own boss, creating incredible visual content for major brands, and photographing some of the world's most scenic locations. Listen to this episode to hear Ben share what 'good' photography actually means, what to invest in when it comes to photography gear and how we can improve our product shots with lighting and a couple of sneaky little tricks that make more sales. As always, we hope you enjoy the podcast, and if you do, please consider subscribing. We also got you covered for all things ecommerce, dropshipping, and entrepreneurship over at the Oberlo blog – oberlo.com/blog
May 12, 2020
This episode, we are talking with Jade Darmawangsa, an entrepreneur and digital strategist who started making Youtube videos in her garage when she was just 9 years old. Since then she dropped out of school, launched her own company and now her content exceeds 10 Million views via YouTube, Instagram and Tiktok…all of this and she’s only 19. Jade was an early content creator on TikTok, which has become one of the fastest growing social media platforms with over a 1 billion users. This is a huge HUGE landscape and as you’ll hear in today’s episode, it’s the wild west for companies and brands who want to stake their claim in the TikTok ether. Jade shares some incredible insights into how to win with the TikTok algorithm, how you can market your physical products on the platform and how NOT to stress about content creation and just... make it happen. As always we hope you enjoy the podcast and if you do, please consider subscribing. We also got you covered for all things ecommerce, dropshipping, and entrepreneurship over at the Oberlo blog – oberlo.com/blog.
May 5, 2020
We are all about location independence here at Oberlo. And no doubt, plenty of Oberlo users double as digital nomads. Which is awesome. Dropshipping has always been the perfect digital nomad gig. Then came COVID-19. And as much as coronavirus has sucked for all of us, it is especially problematic for all the digital nomads out there. After all, coronavirus has made traveling more or less impossible. It has turned the economy upside-down. And it has put a massive spotlight on healthcare. And as any digital nomad could tell you, sometimes the best places for doing the nomad thing aren’t the best places for seeking medical attention. To break down what coronavirus means for digital nomads, we are going to talk with Amanda Gaid. Amanda has been freelancing and country-hopping since 2014, and she actually wrote an ebook about digital nomads for Oberlo last year, so she is an experienced, card-carrying member of the digital nomad community. She was in Mexico when COVID-19 erupted, which is where we caught up with her. Amanda explains how COVID-19 laid her personal plans to waste, and what it has done to the digital nomad community at large. As painful as it's been, though, Amanda insists all is not lost. Not only does she cherish the lifestyle, but she explains why changes happening because of coronavirus – like businesses moving online and relying more on freelancers – might actually be an advantage for anyone with a digital nomad skillset. If you want to reach out, shoot a note to podcast at oberlo dot com. If you want to check out Amanda's ebook on being digital nomad, here's the link: https://www.oberlo.com/ebooks/digital-nomad. As always, we hope you enjoy the podcast, and if you do, please consider subscribing.
May 5, 2020
We are all about location independence here at Oberlo. And no doubt, plenty of Oberlo users double as digital nomads. Which is awesome. Dropshipping has always been the perfect digital nomad gig. Then came COVID-19. And as much as coronavirus has sucked for all of us, it is especially problematic for all the digital nomads out there. After all, coronavirus has made traveling more or less impossible. It has turned the economy upside-down. And it has put a massive spotlight on healthcare. And as any digital nomad could tell you, sometimes the best places for doing the nomad thing aren’t the best places for seeking medical attention. To break down what coronavirus means for digital nomads, we are going to talk with Amanda Gaid. Amanda has been freelancing and country-hopping since 2014, and she actually wrote an ebook about digital nomads for Oberlo last year, so she is an experienced, card-carrying member of the digital nomad community. She was in Mexico when COVID-19 erupted, which is where we caught up with her. Amanda explains how COVID-19 laid her personal plans to waste, and what it has done to the digital nomad community at large. As painful as it's been, though, Amanda insists all is not lost. Not only does she cherish the lifestyle, but she explains why changes happening because of coronavirus – like businesses moving online and relying more on freelancers – might actually be an advantage for anyone with a digital nomad skillset. If you want to reach out, shoot a note to podcast at oberlo dot com. If you want to check out Amanda's ebook on being digital nomad, here's the link: https://www.oberlo.com/ebooks/digital-nomad. As always, we hope you enjoy the podcast, and if you do, please consider subscribing.
April 28, 2020
This episode is all about meditation. Not meditation as a spiritual practice. Not as a way to chill out. Nope – meditation as a business tool that can help you make more money. (And still be sane when it hits your account.) We have two awesome guests. First up is Cory Smith, Co-Founder and CEO of Wisdom Labs, followed by Bill Duane, who has helped bring mindfulness and meditation to Google. Cory and Bill offer up loads of insights. They’ve seen and experienced first-hand what burnout does to people, and they share ideas that you can start implementing today, including: What meditation has to do with running a business The science behind why mindfulness is helpful for entrepreneurs How you can overcome even your most stressful business moments You won't be able to levitate by the end of the episode. That said, meditation can be a vital hack for anyone launching or growing their own business. If you like what you hear, there are plenty more episodes. We also got you covered for all things ecommerce, dropshipping, and entrepreneurship over at the Oberlo blog – oberlo.com/blog.
April 28, 2020
This episode is all about meditation. Not meditation as a spiritual practice. Not as a way to chill out. Nope – meditation as a business tool that can help you make more money. (And still be sane when it hits your account.) We have two awesome guests. First up is Cory Smith, Co-Founder and CEO of Wisdom Labs, followed by Bill Duane, who has helped bring mindfulness and meditation to Google. Cory and Bill offer up loads of insights. They’ve seen and experienced first-hand what burnout does to people, and they share ideas that you can start implementing today, including: What meditation has to do with running a business The science behind why mindfulness is helpful for entrepreneurs How you can overcome even your most stressful business moments You won't be able to levitate by the end of the episode. That said, meditation can be a vital hack for anyone launching or growing their own business. If you like what you hear, there are plenty more episodes. We also got you covered for all things ecommerce, dropshipping, and entrepreneurship over at the Oberlo blog – oberlo.com/blog.
April 21, 2020
Two awesome guests joined us to explore how you can grow your business in this economy. First up is author Mike Michalowicz. Mike has written a handful of books about business and entrepreneurship, including Profit First, The Toilet Paper Entrepreneur, and The Pumpkin Plan. His newest book comes out next week – Fix This Next: Make the Vital Change That Will Level Up Your Business. Mike joined us to talk about what entrepreneurship looks like these days, with the economy seeming to kinda sorta be falling apart. We also dig into Fix This Next and Mike’s biggest tips for your business.  As we hit on in the podcast, Mike is a big advocate of the idea that bigger is not always better when it come to the size of your business. And our second guest, Courtney White, is living proof of that.  Courtney launched the beautiful ecommerce store Finer and Dandy, and she is living proof you don’t need to be making six figures a year on your store to have a thriving online business. She loves the community that has emerged around her brand, and she loves that she still has time to parent her three children and five (!) dogs. Courtney had a whole handful of side hustles before she landed on Finer and Dandy, we hit on those, we hit on her somewhat bizarre Instagram marketing strategy, and we also hit on how ecommerce has helped her find some confidence and some nerve that she didn’t know she had. You can visit Mike's website at mikemichalowicz.com/ and Courtney's website at www.fineranddandy.com/.
April 21, 2020
Two awesome guests joined us to explore how you can grow your business in this economy.  First up is author Mike Michalowicz. Mike has written a handful of books about business and entrepreneurship, including Profit First, The Toilet Paper Entrepreneur, and The Pumpkin Plan. His newest book comes out next week – Fix This Next: Make the Vital Change That Will Level Up Your Business. Mike joined us to talk about what entrepreneurship looks like these days, with the economy seeming to kinda sorta be falling apart. We also dig into Fix This Next and Mike’s biggest tips for your business. As we hit on in the podcast, Mike is a big advocate of the idea that bigger is not always better when it come to the size of your business. And our second guest, Courtney White, is living proof of that.  Courtney launched the beautiful ecommerce store Finer and Dandy, and she is living proof you don’t need to be making six figures a year on your store to have a thriving online business. She loves the community that has emerged around her brand, and she loves that she still has time to parent her three children and five (!) dogs. Courtney had a whole handful of side hustles before she landed on Finer and Dandy, we hit on those, we hit on her somewhat bizarre Instagram marketing strategy, and we also hit on how ecommerce has helped her find some confidence and some nerve that she didn’t know she had. You can visit Mike's website at mikemichalowicz.com/ and Courtney's website at www.fineranddandy.com/.
April 14, 2020
This episode explains how to find products that will sell in the "new economy," and then takes a first-hand look at what it's like to launch a business in the middle of a recession. First up is Jessica, host of the online course Oberlo 101, who has been chatting with ecommerce entrepreneurs and digging into Oberlo data to see what's selling in this "new economy." She dishes out some awesome insights into emerging niches, talks about products to avoid, and gives tips on how to make sure your ad copy hits the marks in these weird times.  Next up, we talk with Gina Locklear, founder of the beautiful sock store at zkano.com. We got Gina on the line to explain what it was like to launch Zkano in 2009, just after the financial crisis and Great Recession kicked off, and right in the middle of month after month after month of horrible, horrible economic news. Here we are, 10+ years later, and zkano.com is still home to some of coolest socks that you will ever see. Gina explains what new entrepreneurs should be ready for if they're launching now – in the midst of what appears to be a pretty dicey economic situation.
April 14, 2020
This episode explains how to find products that will sell in the "new economy," and then takes a first-hand look at what it's like to launch a business in the middle of a recession.  First up is Jessica, host of the online course Oberlo 101, who has been chatting with ecommerce entrepreneurs and digging into Oberlo data to see what's selling in this "new economy." She dishes out some awesome insights into emerging niches, talks about products to avoid, and gives tips on how to make sure your ad copy hits the marks in these weird times.  Next up, we talk with Gina Locklear, founder of the beautiful sock store at zkano.com. We got Gina on the line to explain what it was like to launch Zkano in 2009, just after the financial crisis and Great Recession kicked off, and right in the middle of month after month after month of horrible, horrible economic news. Here we are, 10+ years later, and zkano.com is still home to some of coolest socks that you will ever see. Gina explains what new entrepreneurs should be ready for if they're launching now – in the midst of what appears to be a pretty dicey economic situation.
April 7, 2020
With such a crazy amount of uncertainty right now, we talk about what it’s like to get into ecommerce when you have no money, no safety net, no cushion to play with. For this one, we dialed up Chris Wane, who has stared down the same money headaches that lots of people are facing today. Chris does not sugarcoat his situation when he launched his online business. He. Was. Broke. Worse than broke, actually – he had 12,000 bucks in debt, and was, in his own words, in a pretty bad place. So bad, in fact, that the first day he turned a profit – a whopping five bucks – he was running around his apartment in ecstasy. Chris explains how you can be scrappy and how you can squeeze every last cent of return from each dollar you put in. And then he also talks about the stress involved with launching a business when your business funds count as the same pool of money that you need to buy food. All-in-all, it's a first-hand look at what it’s like to do what a lot of people are going to be doing over the coming months: getting into ecommerce not just because they want to try something new, but because they really, really need the money.
April 7, 2020
With such a crazy amount of uncertainty right now, we talk about what it’s like to get into ecommerce when you have no money, no safety net, no cushion to play with. For this one, we dialed up Chris Wane, who has stared down the same money headaches that lots of people are facing today. Chris does not sugarcoat his situation when he launched his online business. He. Was. Broke. Worse than broke, actually – he had 12,000 bucks in debt, and was, in his own words, in a pretty bad place. So bad, in fact, that the first day he turned a profit – a whopping five bucks – he was running around his apartment in ecstasy. Chris explains how you can be scrappy and how you can squeeze every last cent of return from each dollar you put in. And then he also talks about the stress involved with launching a business when your business funds count as the same pool of money that you need to buy food. All-in-all, it's a first-hand look at what it’s like to do what a lot of people are going to be doing over the coming months: getting into ecommerce not just because they want to try something new, but because they really, really need the money.
March 31, 2020
Things aren't normal anywhere right now. Plans are on hold – and so are lots of online businesses. So we created a list of 10 things that ecommerce store owners can start doing today to improve their stores, even if sales are slow. We realize that it is a weird, uncertain time. But… while we’re dealing with that, there are still tactics to implement so that when things do bounce back, whenever that is, our stores and our psyches are better than ever and we are ready to roll. In this episode, we hit on: Preparing for delays: This one has always been a headache, and never more so than now. Reach out to suppliers: Get your supplier on record about what shipping and inventory will look like over the coming weeks. Learn: Yeah, yeah... you've heard it before. But there has never been a better time to level up your mind. And we've got a freebie to do just that. Grow social media channels: Are you on social more than ever? So are your potential customers. Meet them there. Set up email marketing: Sometimes a forgotten channel, email is labor-intensive to launch and smooth sailing to maintain. Now's the time. Redo your website: The entrepreneurs we've talked to have gone all-in on redesigns that they had previously been procrastinating on. Budget: Create a budget. No, really. Fine new income streams: If the economy tanks a bit – and this looks increasingly likely – then scraping together extra funds will help you stay flexible. Create a healthy workspace: There are ways to make that kitchen table a productive spot. Stay sane: We discuss ways to make sure your psyche is still in one piece when this is all over.
March 31, 2020
Things aren't normal anywhere right now. Plans are on hold – and so are lots of online businesses. So we created a list of 10 things that ecommerce store owners can start doing today to improve their stores, even if sales are slow. We realize that it is a weird, uncertain time. But… while we’re dealing with that, there are still tactics to implement so that when things do bounce back, whenever that is, our stores and our psyches are better than ever and we are ready to roll. In this episode, we hit on: Preparing for delays: This one has always been a headache, and never more so than now. Reach out to suppliers: Get your supplier on record about what shipping and inventory will look like over the coming weeks. Learn: Yeah, yeah... you've heard it before. But there has never been a better time to level up your mind. And we've got a freebie to do just that. Grow social media channels: Are you on social more than ever? So are your potential customers. Meet them there. Set up email marketing: Sometimes a forgotten channel, email is labor-intensive to launch and smooth sailing to maintain. Now's the time. Redo your website: The entrepreneurs we've talked to have gone all-in on redesigns that they had previously been procrastinating on. Budget: Create a budget. No, really. Fine new income streams: If the economy tanks a bit – and this looks increasingly likely – then scraping together extra funds will help you stay flexible. Create a healthy workspace: There are ways to make that kitchen table a productive spot. Stay sane: We discuss ways to make sure your psyche is still in one piece when this is all over.
March 24, 2020
The COVID-19 pandemic has turned ecommerce upside-down. For entrepreneurs running online stores, coronavirus has created a whole new set of challenges. And for those sourcing products from China, it has been nearly two months of urgent questions – with very few clear answers. In the most recent episode of the Oberlo podcast, Start Yours, we talk with four ecommerce experts about their experiences navigating the coronavirus outbreak, and how they are holding their businesses (and sanity) together.
March 24, 2020
The COVID-19 pandemic has turned ecommerce upside-down. For entrepreneurs running online stores, coronavirus has created a whole new set of challenges. And for those sourcing products from China, it has been nearly two months of urgent questions – with very few clear answers. In the most recent episode of the Oberlo podcast, Start Yours, we talk with four ecommerce experts about their experiences navigating the coronavirus outbreak, and how they are holding their businesses (and sanity) together.
March 17, 2020
In this episode, we break down exactly how you can sell trash. OK, not trash trash. More like trash in the sense of that old saying – one man’s trash is another man’s treasure. That’s definitely the case for our guest, Adrien Taylor. Adrien joined us from New Zealand, where he runs a hat business, Offcut, that uses discarded materials to create really, really cool hats.  Adrien walks us through how he first conceived of Offcut, how he launched the business with VERY limited resources and absolutely no knowledge of hats, clothing, or anything else that would suggest he launching a fashion brand was in his future.
March 10, 2020
Ezra Firestone has been at the forefront of digital marketing for more than a decade – which is like a century in ecommerce years. We got Ezra on the line to break down Facebook ads, and this conversation turned into a lot more than that. Ezra digs into his Facebook ads secrets, no doubt, but he also talks about how anyone signing up for entrepreneurship better be ready to sign up for a whole bunch of stress, and better be ready to give up that nice, cozy sense of security that comes with a more conventional job. But fear not! He also talks about how to cope with that stress, and how to beat the ends and build yourself a successful online business. So, come for the tactics, stay for the psychology breakdown. Ezra is the CEO and co-founder of a massive cosmetics line called BOOM by Cindy Joseph, CEO and Co-Founder of Zipify Apps, which makes some awesome apps that you can use on your Shopify store, and he also founded Smart Marketer, which is an industry leader in digital marketer. So that’s the resume, and here are some numbers: He oversees Facebook ad campaigns that spend 5 figures a day, every day, and he expects his various businesses to generate $30 million in revenue this year alone.  If you want to reach us at Start Yours, shoot a note to podcast [at] oberlo [.] com. 
March 10, 2020
Ezra Firestone has been at the forefront of digital marketing for more than a decade – which is like a century in ecommerce years.  We got Ezra on the line to break down Facebook ads, and this conversation turned into a lot more than that. Ezra digs into his Facebook ads secrets, no doubt, but he also talks about how anyone signing up for entrepreneurship better be ready to sign up for a whole bunch of stress, and better be ready to give up that nice, cozy sense of security that comes with a more conventional job. But fear not! He also talks about how to cope with that stress, and how to beat the ends and build yourself a successful online business. So, come for the tactics, stay for the psychology breakdown. Ezra is the CEO and co-founder of a massive cosmetics line called BOOM by Cindy Joseph, CEO and Co-Founder of Zipify Apps, which makes some awesome apps that you can use on your Shopify store, and he also founded Smart Marketer, which is an industry leader in digital marketer. So that’s the resume, and here are some numbers: He oversees Facebook ad campaigns that spend 5 figures a day, every day, and he expects his various businesses to generate $30 million in revenue this year alone.  If you want to reach us at Start Yours, shoot a note to podcast@oberlo.com
March 3, 2020
Student debt has come up REPEATEDLY on Start Yours. Student debt actually came up on the very first episode we did, and it's been coming up ever since. And if all of these ecommerce wizards keep bringing up debt, we thought it was time to give this topic its due. That’s why we enlisted today’s guests – Vadim and Sergei Revzin. Vadim and Sergei know a thing or two about debt, especially college debt. They co-authored a big article for the Harvard Business Review called Student Debt is Stopping US Millennials from Becoming Entrepreneurs, and they have covered this topic on their own podcast, The Mentors. And no doubt, student debt is a phenomenon they have witnessed up close. Sergei is a Venture Investor at the New York University Innovation Venture Fund, and Vadim is an Entrepreneur in Residence at a non-profit called Ethos, as well as a professor at NYU and State University of New York. So they work with entrepreneurs, they work with students, and they see the intersection between debt and starting a business all the time. They joined us to break down how debt can get in the way of entrepreneurship, and on the flip side of that, how people can launch businesses to get OUT of debt. We hope you enjoy the podcast, and if you do, please consider subscribing.
February 25, 2020
Paul Lee’s first ecommerce idea flopped. The plan was to create an elixir to kickstart facial hair growth for dudes with weak beards. Yeah, that didn’t work. Paul was forced to pivot – but he stayed in beards. Instead of selling this magical formula to grow a beard, he took all the knowledge he’d accumulated about the beard world and turned his fire toward beard care products.  His store took off, and before long Paul quit college and was doing ecommerce full time. Actually, it was more than full-time. He never took breaks, he was pulling 10-hour days, he got obsessed, and by the time he sold his beard store on Shopify Exchange for $80,000, he was thoroughly, thoroughly burnt out. Paul joined Start Yours to talk about the crappy college teacher that inspired him to finally drop out, the branding strategy that fueled his success, his approach to product selection, his Facebook ads best practices and, first off, how someone who couldn’t grow a beard to save his life became a beard connoisseur. You can listen to Start Yours wherever you listen to podcasts, or join us at oberlo.com.
February 18, 2020
Before John Lee Dumas launched Entrepreneurs on Fire, he was... miserable. John had what from the outside looked like a nice shiny job in corporate finance, but on the inside, the whole scene was driving him nuts. He felt trapped, and to break free, he jumped into the deep end and started a business whose sole purpose was helping other people start their business. The first 13 months of this project were pretty underwhelming, as he’ll explain, but he kept at it, kept at it, and eventually… ka-ching. John now makes six figures a month from Entrepreneurs on Fire, and he joined us to talk about that success, sure, but also the self-doubt that used to haunt him, the morning routine that does religiously to keep his inner game in check, and how he knew it was time to ditch his steady, stable life and launch something of his own.
January 22, 2020
How much money do I need for marketing when starting a store? How much does it cost to advertise on Facebook? How many products do I need to advertise at a time? When should I cut my ads? If these questions sound familiar, you're not alone. Everyone asks stuff like this. And we're here with the answers. In this episode, we are once again enlisting Oberlo's own dropshipping mastermind Magda Kuzminski, who breaks down the 10 most frequently asked ecommerce questions. Here are some of the topics Magda hits on: Investing in data: "It's important to note that when you're spending this money on ecommerce marketing, you're not gambling it away, you're investing it. You're investing it into data. And the data that you're investing ecommerce marketing into can mean a few different things. As a basis, it's at least gonna be showing you what is and isn't working in terms of your products. Maybe your product isn't picking up traction. Second, it will tell you whether maybe your audience is or isn't working. Are you marketing it to the right people? And third, it depends on the platform you're using, but most dropshippers use Facebook ads when promoting their dropshipping business with ecommerce marketing." Falling in love with a product: "As a dropshipper myself, I have fallen victim to this so many times. I fall in love with the idea of a product. I see the vision, I see the millions behind a product when I find it on AliExpress. I know this is a winner. But it might not be, and sometimes it really isn't. I've wasted a lot of money on products that I thought were gonna be winners for sure, I could see it, and I could see my bank account overflowing. But they weren't, something about them just didn't hit with customers, customers just didn't necessarily want them. Maybe it was the price, maybe it was the way that it looked, maybe it just didn't hit a nerve with customers. And that's okay, because we're not marrying our products, we're trying to sell them." Determining the best target markets: "Geography is so important when it comes to targeting because different countries have different factors involved that you want to keep in mind. The first is spending power. Most dropshippers start out by targeting the United States with their ads because the United States spends the most money. It's the biggest market by far, it totally crushes the rest of the world, and people in the United States buy a lot. However, that also means that running ads in the United States is expensive because it can be extremely competitive. So you really want to keep that in mind when considering ecommerce marketing there." There is plenty more – this episode is a monster. So join us as we hit on the 10 most frequently asked marketing questions.
January 22, 2020
It's a monster of a show this week! We answer important ecommerce questions in this episode of Start Yours. Questions like how much money should I spend on marketing? How much does Facebook Ads cost? How many products should I sell? So join us as we hit on the 10 most frequently asked marketing questions. If you have more questions about marketing you can read more on our blog. If you want to reach out, shoot us a note at podcast@oberlo.com.
December 10, 2019
In this episode we talk with Oberlo co-founder Tomas Slimas. Before launching Oberlo, Tomas was a dropshipper and ecommerce entrepreneur himself, trying – and often failing – to make money online. He eventually got it figured out and generated $3 million in revenue on a single store in a single year. Tomas sold that business and then doubled down on dropshipping, founding Oberlo in the hopes that anyone could do what he had just done – build a successful online business without ever holding inventory. In this episode we talk with Tomas about how dropshipping has evolved since he started back in 2014, the traits he has seen again and again in successful dropshippers, and some of the less glamorous elements of his founder story. Tomas also gets into how growing up in Lithuania might have given him a scrappy streak that some of his American founder counterparts might not have grown up with. Tomas hits on... Why he got into entrepreneurship: "So when I started out, I didn't have many options. So my options were to go work at a restaurant or a cafeteria – and there was nothing wrong working there, but it just didn't really excite me as an opportunity. So if I had options at the time of working at great companies around the world or even the big corporations or small corporations, or whatever, I didn't have any objections to taking that job. So, it wasn't a philosophical kind of decision not to work for anyone. It was just like if I had better options. I thought at the time that the best option I have is to start something of my own." The mentality of dropshippers: "And I think what many dropshippers have in common is that they are trying to make it work. So they're really hungry for success and they're looking for ways of how they could succeed, and how could they grow bigger and make more money or have an ability to travel the world or have an ability to work from home or whatever their dream is. So I think we all have that in common. And I had it too and yeah, I was really trying to make it and then I was just stumbled upon dropshipping and dropshipping worked out for me." What makes dropshipping unique: "Dropshipping really strips away all the details and it really just focuses on how could you take a product and sell it for a higher price and make money out of that. So there is not so much romance in like packing of the products yourself and shipping it to your customer with a 'Thank you' note or doing all kinds of that stuff. So, I think dropshipping really helps you focus on what is essentially arbitrage or of selling products at a higher price than you get. And that is really common. That's what Walmart does. So it's not something like special, but it just really helps you focus on that."
December 10, 2019
In this episode we talk with Oberlo co-founder Tomas Slimas. Before launching Oberlo, Tomas was a dropshipper and ecommerce entrepreneur himself, trying – and often failing – to make money online. He eventually got it figured out and generated $3 million in revenue on a single store in a single year. Tomas sold that business and then doubled down on dropshipping, founding Oberlo in the hopes that anyone could do what he had just done – build a successful online business without ever holding inventory. If you are interested in giving Oberlo a try, start your free trial today. If you want to reach out, shoot us a note at podcast@oberlo.com
December 3, 2019
At first, ecommerce reminded Emma Reid of video games. It was addictive, exciting, competitive, and tons of fun. But then things fell apart. Her dropshipping supplier botched thousands of orders, she lost $10,000 in a month, and then the burnout set in. She joined us on Start Yours to explain what went wrong, the lessons she learned, and why she’s back in the game running another online store. Emma hits on tons of topics, including: The similarities between video games and ecommerce: "There's definitely some overlap and I think video games did make me who I am – like the ability to get obsessed with something so much and like just lose yourself in the moment... Ecommerce can be pretty difficult, but at the same time, it was sort of just natural because you have that experience in video games – like where something doesn't go right and you can just get a do-over and go back and fight the boss again. You can just keep going and learning from your mistakes and that applies to real life as well. Even though, yes, there is more at risk because it is real life by playing with real money, but it's still, you can always try again and you can keep going and learn from your mistakes and do it better next time." The challenges of setting your schedule as an entrepreneur: "There was definitely a lack of direction and structure. And if you don't really know what's going on and what's gonna produce your results, you still have to go back and test and keep working and keep being obsessed with it until something does break through and work. So if you don't know what you're doing, then you're gonna have to try a lot of things. It's also really hard to actually control yourself and actually do the work instead of playing video games or going on holidays, because if you're not doing that, then you're not producing income. If you basically are your business, and you don't have anyone that you've hired to do the jobs for you, then you are your business, and you have to keep working to keep producing income. If you do slack off or take an extended break, then things can go down the toilet pretty soon." On not quitting when things get tough: "So don't be afraid to test things, don't be afraid to fail and actually lose a bit of money or have bad experiences. So, bad supplier experiences, bad scaling experiences – just keep going and don't give up on trying, until you actually have it working. You can do anything you set your mind to, really. And I just wish I'd had the confidence to do that with my first store. Obviously my whole life I've grown up with that sort of mindset, but just actually knowing... Yes, you can do this, you can set your mind to it, and learn the thing and put in the effort, to get those results. So figure out what you actually have to do every day to get the end result and you will succeed. You will get the end result if you just don't give up."
December 3, 2019
At first, ecommerce reminded Emma Reid of video games. It was addictive, exciting, competitive, and tons of fun. But then things fell apart. Her dropshipping supplier botched thousands of orders, she lost $10,000 in a month, and then the burnout set in. She joined us on Start Yours to explain what went wrong, the lessons she learned, and why she’s back in the game running another online store. Read more dropshipping stories on our blog. If you want to reach out, shoot us a note at podcast@oberlo.com
November 26, 2019
Kory Szostak (27) and Rodney Zachariuk (25) were borderline embarrassed to be launching their own business. “Where we're from, this is not a traditional job at all,” Kory says. That might sound silly now, after a couple hundred thousand in revenue. But before they found success they were basically tiptoeing around the topic with family and friends. They’d politely decline offers to hit the bars and instead spend their nights lurking on Reddit and consuming hours upon hours of YouTube tutorials. "To explain that we're busy from the time that we wake up to the time that we go to bed is kind of difficult for people to comprehend when it's not a traditional job," Rodney explains. They’re not being secretive anymore, though. And in this episode of Start Yours, Rodney and Kory – a pair of friends from Vancouver – explain exactly how they turned an interest in ecommerce into a job that has fueled the lifestyle they always wanted. They hit on... How awkward it felt at the beginning: "And people understand – okay, yeah, when you're working, you're busy, but they think you're off at 4:00 PM or 5:00 PM... But we couldn't really explain to people. It's not that we have a salaried position anymore. Let alone no one knew what we were even working on this, so it was kind of just us saying like, 'Oh sorry, we can't make it,' but not really having an excuse or trying to deflect the questions for the whole time." Evaluating their options before they started: "We were looking at, is this gonna be worthwhile for us in the long run? Especially when we're working in an industry where we have the ability to move or work remotely, so you wanna take advantage of that, and that's where we're at now, just searching for places to go where we can have the lifestyle that we want to enjoy with just WiFi and the accessibility of the Internet." How they sniffed out the best niche: "So we just wanted to reverse engineer the process and we saw that social media was a huge driving factor to build an organic engine for a lot of these stores. So we kind of started to build the social media accounts on Instagram to see if there was gonna be audience engagement, if people were interested in it to begin with, and we wanted to just test that to see if it was worthwhile before we put all of our effort into that specific niche." The importance of choosing a target audience: "I think it's a lot easier to kind of move people down the conversion funnel when they are invested in something like their hobby. People are more likely to spend money on their hobbies versus anything else. That's something that brings joy to them, that's something that... it kind of plays on their emotions, because it's something that they get excited for. It's one of those things that when you're passionate about something, you don't really have an issue with spending money on it, right? Like if you went to a guy that loves fishing, he has no problem buying a $300 fishing rod whereas he might have trouble or he might find friction with purchasing an expensive dinner. So, there's two different avenues where he can spend his money and one's a lot easier for him to spend his money on."
November 26, 2019
"To explain that we're busy from the time that we wake up until the time that we go to bed – it's kind of difficult for people to comprehend when it's not a traditional job," Rodney explains. In this episode of Start Yours, Rodney and Kory – a pair of friends from Vancouver – explain exactly how they turned an interest in ecommerce into a job that has fuelled the lifestyle they always wanted. From choosing the best niche, to deciding their target audience they walk us through how their entrepreneurial mindset made them different Find out more about why entrepreneurs start their own businesses check out our blog. If you want to reach out, shoot us a note at podcast@oberlo.com
November 19, 2019
Six figures of revenue with $0 spent on advertising? Yes, please! A pair of dropshippers from Utah, Mandie and Aubrey, joined us to explain how they’ve made six figures of revenue without spending a dime on advertising. The secret? Their Facebook group, which they’ve used to launch not one, but two successful businesses. They talk about how they keep their ad budget at $0, and how they get customers to keep coming back – even the ones who know their products are coming straight out of China. They hit on... Satisfying the Facebook algorithm: "I think one of the things we noticed makes the biggest difference is organic engagement. We'll make a post, those silly little 'name your favorite coffee drink' or just a silly little one word answer type thing and we'll put those in the post every now and then and just start getting a conversation going. It has nothing to do selling. If we can get that engagement, we've noticed we'll get our posts into their feed a lot more.... If you look on our analytics on our end, the most viewed posts, they always end up being those stupid engagement posts that we do, like one that we did recently was peanut butter and grape jelly, or strawberry jam, comment to vote. And people will just fight to the death over that in the comment section. It's great for us 'cause, yeah, we're just sitting there with our popcorn, watching it all go down." The wholesale model they were using before dropshipping: "Our homes were filled with inventory constantly. We had just products all the time, and we were sitting, we would have to set pick up times for the members who live locally who wanted to pick up, so it would be, 'Okay, you can come Thursday from 5:00 PM to 8:00 PM,' and then we'd have to stay home and answer the door and our families hated it and hated us." Being women in the dropshipping space: "Yeah, we've watched a lot of the Oberlo content and it's very often this mid-20s guy, who is responding from his chateau in Greece that weekend. And we're so, so different from that. Our lifestyles could not be more different. We have kids, young kids at home and we have families. And the travel lifestyle, while it sounds great, it's just not... It's not a reality for us. So while we are unique in our lifestyle, it's also, I wouldn't say we even compare or have any sort of competition as far as... When we watch other people, it's like, well, you do you, but that's not my journey." You can read more about Mandie and Aubrey on the Oberlo blog: http://bit.ly/2kI3BHp If you want to reach out, shoot us a note at podcast@oberlo.com
November 19, 2019
Six figures of revenue with $0 spent on advertising? Yes, please! Mandie and Aubrey talk to us about how they’ve made six figures of revenue through monetizing Facebook Groups. We cover Facebook's algorithm, dropshipping, and so much more in this episode. Learn more about Mandie and Aubrey's journey on our blog. If you want to reach out, shoot us a note at podcast@oberlo.com
November 12, 2019
Every successful dropshipping story starts with questions. Lots of them. So in this episode of Start Yours, we answer the most frequently asked questions about dropshipping. We sourced these questions directly from, well, you. From entrepreneurs, from dropshippers, from people who want to know more about how exactly this whole dropshipping thing works. How much money do you need to start dropshipping? What to do about Amazon? How come I have traffic to my store but no sales? Why do, like, 85 different suppliers all offer me the same product? We hit on it all. When it comes to getting traffic but no sales: "Once you have everything set up and you think everything should be working, it can be really daunting to understand what isn't, what is the secret piece of the puzzle that is not working. And as someone who has answered those questions a lot in the past I can tell you a few steps to take that are gonna really help you break this down...You know your ads are already working so you can give yourself a pat on the back for that because that's already a huge achievement, but once you open the store, that's when you really get to work from the perspective of a customer." When it comes to startup costs: "This is a really important distinction that I think a lot of beginner dropshippers don't make – when you start a dropshipping store, you're starting a business, so it's not just expenses, these are investments you're making into your business. And dropshipping is one of the cheapest ways to start a business right now, so it's really important to keep that in mind when you're going through the expenses of getting started. When it comes to finding legit suppliers: "Send them a message. Send them a message and then just ask them about a product. Maybe ask them about shipping. See how long they take to get back to you. This is really important – you wanna make sure that they're gonna be able to communicate with you if something goes wrong." If you want to reach out, shoot us a note at podcast@oberlo.com
November 12, 2019
Every successful dropshipping story starts with questions. Lots of them. So in this episode, we answer the most frequently asked questions about dropshipping. We sourced these questions directly from, well, you. From entrepreneurs, from dropshippers, from people who want to know more about how exactly this whole dropshipping thing works.  How much money do you need to start dropshipping? What to do about Amazon? How come I have traffic to my store but no sales? Why do, like, 85 different suppliers all offer me the same product? We hit on it all. Find more FAQs on our blog. If you want to reach out, shoot us a note at podcast@oberlo.com
November 5, 2019
There probably aren’t many people in the world who have devoted more thought to dropshipping than Mordechai Arba. In addition to founding Ecomunt.com, he is a serial store launcher – and he’s the first to admit that they’re not all home runs. Mordechai explains what makes his successful stores successful, and what makes his less successful stores, well, less successful. We hit on... Scaling your business: "But seriously, it's really hard because every step on the scaling process is like a new... It's a different business. It's a whole new world, you know? So if you're selling for 5k a month and then you sell for 10k a month, it's totally different. It's like a new business. You need to talk to suppliers. You need to have everything in place, everything organized, logistics, marketing, budget." Saturated products: "I don't really believe in this concept. People are saying saturated products. I actually believe that it doesn't matter the product. What matters is how you market it, how you price it, how you build the story around this product, and you can take almost any product out there and scale it and make sales with it. And even if you don't scale it, you can still make sales. So if someone out there thinks that products are getting saturated, it's wrong. We have this... Actually, we had this dude. He tested the product on Ecomhunt from two years ago and he scaled for over $1 million in sales with a saturated product. So you can see that there is some kind of rotation on the social networks like people are changing all the time. So even if you take an old product, you can still, you can refresh and resell it." Building momentum at the start: "This is a stamp that says like, 'My customers love me.' And it motivates you. You get excited about it, it motivates you and you get this strong will of continuous... You wanna continue selling to other people, you would be contacting magazines, blogs, websites, YouTubers, you will start contacting anybody out there because you know that your product is good, then you can sell it to more people. So I think that this is something really, really important if you're dropshipping." If you want to reach out, shoot us a note at podcast@oberlo.com
November 5, 2019
There aren’t many people in the world who have devoted more thought to dropshipping than Mordechai Arba. In this episode, Mordechai explains what makes his successful stores successful, and what makes his less successful stores, well, less successful. We're talking scaling your business, saturated markets, and so much more.  Find more trending products to sell on our blog. If you want to reach out, shoot us a note at podcast@oberlo.com
October 29, 2019
Yuliya and Mike didn’t know what dropshipping was until the weekend they launched their store. In the few years since, they’ve created a 7-figure business. They tell us all about that journey, including the part where they got married. Don't worry, though. This isn't a relationship podcast. We're here to talk ecommerce and dropshipping. That's why we take a deep dive into how Yuliya and Mike launched and scaled their store. We hit on: Email marketing: "The beauty of an email list is once you get a customer's email, that is your information that you get to keep, whereas, like on Facebook, you're targeting an audience, but if Facebook shuts down, that's it, you don't have access to them anymore. So an email is such a great asset for a business because it's yours, and once you have that email, you can market to those people forever without paying the customer acquisition costs.... "We've had the best success with just a simple pop-up and a discount for 10, 15, 20% whatever makes most sense for your store. And from there, they enter one of our automated flows, so we have abandoned cart flows. We have a welcome flow for someone who's visited the site but, got the coupon but didn't make a purchase yet or didn't add anything to your cart. And we have a variety of ways that we really nurture people on autopilot in addition to just having live emails and newsletters that we send out. So once you're in our email list, we love you. We're emailing you, we're keeping in contact, building trust all the time and putting different products in front of you." Branding: "I think it's pretty safe to say the days of pump and dump dropshipping are coming to an end. For us, we are a brand first, and dropshipping is just one part of the business. It's literally only the fulfillment side of the business. And that is how you really make sustainable long-term success. Like I always say, the viral dropshipping, you can get rich over night, but with building a brand, you get rich forever, because it may take longer to get started, but you build a strong community of people who like the same type of things who support each other, which is a beautiful thing to create in and of itself.... "If you're coming into dropshipping, I imagine it's not only to make a quick buck get in and get out, because it's a lot of work at the end of the day. You have a lot of responsibility as an ecommerce owner. This is a big deal, like this is... You can build a brand as big as Nike. Look at Wayfair or Wish, those are dropshipping brands and they're huge. So you have a lot of potential, and I think if you take it seriously and focus on brand building from the start, you are gonna have consistent, predictable and even exponential income. And a lot of repeat customers, too, by the way. We know that repeat customers is a pretty rare thing for traditional dropshipping, but we actually have 8% repeat customers which is very high for dropshipping, and that's a 100% because of the trust we build with our community." Niches: "The idea of a brand in a niche – I don't think a niche is like, 'We sell pants'... The customer is the niche. The kind of person who would like these pants. If you're selling leggings, it's not a legging store, it's a store that happens to sell leggings and other products for people who like a certain type of yoga... I think that is a big thing as far as branding and building a brand. It's about the entire vibe and energy and who the customer is, not what the customer likes." You can read more about Yuliya and Mike on the Oberlo blog http://bit.ly/2m51iyn, or check out their YouTube channel http://bit.ly/2WqD9k4. If you want to reach out, shoot us a note at podcast@oberlo.com
October 29, 2019
Yuliya and Mike didn’t know what dropshipping was until the weekend they launched their store. In the few years since, they’ve created a 7-figure business. They tell us all about that journey through ecommerce and dropshipping.  Find out more about how to run a dropshipping store on our blog. If you want to reach out, shoot us a note at podcast@oberlo.com
October 22, 2019
A few years ago, Ryan Carrol was unemployed and living at home. Not ideal for an ambitious 20-year-old. But after a few fails, including an Amazon refund fiasco, Ryan stumbled across dropshipping – the first step toward launching a swimwear store that generated $300,000 in revenue. In this episode, Ryan talks with us about his dropshipping journey, including where he found the courage to ignore conventional wisdom – and ignore what he was hearing from his family – and choose entrepreneurship over college. Of course, a successful dropshipping business requires more than courage. So Ryan also breaks down the tactics that he used to turn his favorite hobby into successful ecommerce stores, including: Facebook ads: Ryan explains his early headaches, how things have evolved over his two years of running Facebook campaigns, and hits on what works best in late 2019. "I launched my store January 1st of 2017 and I was hoping to get sales that day, but I didn't... I don't know how much I spent on Facebook ads, and I don't even know what I was trying to market at that point." Video ads: Video is basically critical at this point, according to Ryan. He breaks down why it's so important, and  how you can make solid video ads even if you're a video novice. "Video converts way better, and Facebook also will give you a way better CPM, meaning the same dollar you're gonna spend on a video ad compared to a photo ad, you're gonna get way more people seeing that video just because they want more people on their platform, longer, engaging on things and their biggest competitor is YouTube, so they want videos – very, very critical for you to use video ads and actually creating ads with real people." Targeting: Ryan has honed his target audiences over time. He goes over some of big takeaways from what he's learned from many a failed Facebook advertising campaign. "Like you start seeing Kim Kardashian maybe wear a certain type of sunglasses. Like right now, she wears these big, old, square sunglasses. And now, you see Gucci, Versace, all these brands start replicating it and making these glasses, right? But you could find those on standard, regular ones on AliExpress and start selling those, right? Make a cool video ad with a model wearing them, and you target people interested in Kim Kardashian, and there you go. You're speaking to the right audience. And so that was one of the biggest things for sure." Understanding your target audience: Being a surfer wasn't super helpful when it came to getting a job. But when it came to understanding dropshipping products and social media marketing, Ryan tapped into his surfer-dude background to deliver the right messages to the right people. "And then that's also why I was able to sell really well to the younger women because, obviously, working at that surf shop, just understanding kinda what they want, and their mentality behind buying things. And so that's an important tip for everyone to kinda understand is who your audience is, and how you can speak to them.... That's when I really started understanding what my niche was, in a sense. I think a lot of dropshippers, they try to go for everything that they don't really understand, and I've done that. I've made that mistake a lot of times trying to sell things that I just... I guess I just don't get the market." You can read more about Ryan’s journey on the Oberlo blog: http://bit.ly/2kEE8i4 If you want to reach out, shoot us a note at podcast@oberlo.com
October 22, 2019
A few years ago, Ryan Carroll was unemployed and living at home. Not ideal for an ambitious 20-year-old. But after a few fails, including an Amazon refund fiasco, Ryan stumbled across dropshipping – the first step toward launching a swimwear store that generated $300,000 in revenue. In this episode, Ryan talks with us about his dropshipping journey, including where he found the courage to ignore conventional wisdom – and ignore what he was hearing from his family – and choose entrepreneurship over college.  You can read more about Ryan’s journey on the Oberlo blog: http://bit.ly/2kEE8i4. If you want to reach out, shoot us a note at podcast@oberlo.com
September 27, 2019
Introducing Start Yours – a podcast from Oberlo about what it's like to start a business. Here's a preview of what's in store in Season 1.
September 27, 2019
Introducing Start Yours – a podcast from Oberlo about what it's like to start a business. Here's a preview of what's in store in Season 1.
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