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October 15, 2019
Today we get a peek inside a company that handles lawn care for 800,000 properties across the U.S. And although few of us will ever build such a behemoth, trust us—you will learn a ton from this episode with TaskEasy CEO Ken Davis. In it, you'll hear how Ken started the company to solve his own biggest headache, why TaskEasy zeroed in on mowing lawns, and the biggest operations challenges the company faces as it services thousands of clients. Also, Ken speaks to the importance of doing right by your very first customers before scaling, why ideas are a dime a dozen (execution—not so much), and how the right mentors can save you a fortune. Ken also reveals his No. 1 tip on how to automate processes in your own business. So if you are looking to get more organized and think strategically about how your business is set up, download this episode and subscribe to the BiggerPockets Business Podcast so you won't miss the next one! In This Episode We Cover:The original vision of TaskEasyStarting a lawn care company without owning a single lawn mower!The difficulty of hiring a contractorThe power of technology and automationHow he manages his contractorsTheir business processesHow they handle issues and conflictsThe single most difficult support request they takeHow to turn a synchronous experience in supportWhy they do tasks manually firstHow they're marketing evolved over timeWhy you should focus on the "ones and tens"Why you should surround yourself with mentorsAnd SO much more! Links from the ShowUberLyftNetflix  Check full show notes on BiggerPockets: http://biggerpockets.com/bizshow25
October 13, 2019
All the BiggerPockets podcast hosts on stage in one place!  This bonus episode was recorded at the BiggerPockets Conference last week in front of a live audience of more than 1,000 people at the Gaylord Opryland Resort in Nashville, Tennessee. We turned the mics over to our members, who fired a bunch of great questions at Scott Trench and Mindy Jensen, Brandon Turner and David Greene, Joshua Dorkin, and J and Carol Scott. Our panelists covered some nitty gritty real estate topics like tackling vacancy and how to invest IRA funds, as well as big-picture concepts like motivation, marketing, and how to teach family members the importance of investing at an early age.  Also -- everyone reveals what animal they would be if they had to choose. And one member of the audience challenges David Greene to produce an analogy on the spot… listen to find out whether he performed under pressure.  Our first conference in 7 years was a big success, and we’re so thankful to everyone who came out to learn, network, and have a great time. Download this bonus episode, and be sure to subscribe to all three shows so you won’t miss an episode.
October 8, 2019
What if you documented every process that makes your business run? Imagine how much easier it would be to scale and how much less stressful it would be to take a day (or week or month) off to spend with your family? Today’s show is about creating standard operating procedures to make your life easier down the road. Paige Wilcox of Wilcox Wellness & Fitness breaks down how she and her husband built a personal training business that can run on autopilot—which eventually allowed them to open their first franchise. You’ll learn how Paige thinks about systems, how she automated her email marketing, and how businesses can expand. Paige brings a ton of energy in this episode, and it’s clear how much she loves being in business for herself and putting her stamp on her community. Download this episode and subscribe to hear more stories like hers! In This Episode We Cover:How a blind date lead to marriage and a business!The story behind their businessHow to start a wellness business with your spouseWhat was wrong with their initial business modelHow they scaled up their business from 30 to over 100 clients and growing!Shifting from customer type to client type mindsetAutomation and marketing machinesWhat is franchising and what made them decide to go that routeTheir first franchiseeHow they put everything on SOPAnd SO much more! Links from the ShowInfusionSoftUpstart MaineTop Gun by Maine Center for Entrepreneurs
October 1, 2019
Grandpa may have been a great salesman in his day. But if you’re using the same strategies he used (and most of us are), you’re ignoring powerful brain science that flips conventional wisdom on its head. And you’re leaving a lot of money on the table. In today’s episode, we’ll dive into new research with David Hoffeld, a sales trainer who wrote the bestselling book The Science of Selling.  After listening to this show, you’ll have a far better understanding of how your prospects think through concepts like fear and risk. You’ll learn how to overcome their objections by “priming,” how to use stories to reassure them, and how to address the six “whys” that explain every buying decision. Plus, when you do lose a sale, you’ll be able to apply David’s framework for analyzing exactly what went wrong. That way, you'll know how to close the very next deal! Turns out, potential buyers are often turned off not by the product itself but by the way it’s presented by the salesperson.  Listen to this episode to learn the “buyer-centric, science-based” sales methods David teaches his clients. If you like this show, let us know in the comments below! And be sure to subscribe to the podcast, so you won’t miss an episode! In This Episode We Cover:How a “make 100K/year” ad spawned David's start in salesHow our brains form buying decisionsWhat is “sales shame” The importance of giving first, then askingProviding value through knowledge and curating articlesGetting people to thank you for a cold call40-50% of salespeople underperform vs. quotaThe 6 "whys" that motivate people to ACTUALLY buyUsing stories to get past client’s fear of riskStories' ability to engage a different part of the brainAnalysis after losing a sale to strengthen processPriming for commitmentWhy putting too much emphasis on “the close” is misguidedRejection based on the product vs. rejection based on the way a product is presentedBuyer-centric, science-based sellingSelling like our grandparents didHis thoughts on over-dependence on technologyAnd SO much more! Links from the ShowTry Audible Today!LinkedIn
September 24, 2019
Like a lot of entrepreneurs, Josh Elledge got started trying to solve his own problem. After launching the personal finance tool SavingsAngel.com, he came to realize that by far the best way to generate brand awareness was to provide massive value to news organizations—who would in turn give him a free platform to promote himself! If you’ve been struggling to get press or establish yourself as an expert, this episode might just change the whole way you approach publicity. Josh lays out a realistic path for starting off small (sorry, Oprah’s not going to pluck you out of obscurity), describes the two things you must do to raise your authority, and explains how to convert your newfound visibility into sales (without coming across as too “salesy”). Josh gets into the nitty gritty of how to quickly and easily create a press kit, how to build long-term relationships with journalists, and when appropriate, how to lean into polarizing viewpoints to create true fans. Whether you’re a business owner or a subject matter expert hoping to raise your profile, this episode is a perfect guide for how to “let the media do your selling for you!” Tell us what you think of this episode in the comment section below, and don’t forget to subscribe to the BiggerPockets Business Podcast on your favorite smartphone app so you won’t miss the next episode. In This Episode We Cover:Failing with 6 businesses succeeding on the 7thHow to be in front of an audienceHow to do market researchFocusing on your online authorityHow to build your online presenceConverting your presence to businessMedia for visibility vs. media for authorityWhy he prefers providing big value and how it affects his businessAnd SO much more! Links from the ShowBiggerPockets FireStarterBiggerPockets Business Podcast 18: How to “Have It All” by Living with Intention with Brandon TurnerPodcast MovementGary Vee PodcastGeek Squad
September 17, 2019
What went into building an (almost) seven-figure axe throwing business that earns hundreds of five-star reviews? For James Anderson, it all started well before he left his 9 to 5.  As a marketer and tour guide, he learned how to create buzz, split-test, design systems, and craft world-class experiences… skills James later put to use bootstrapping the Whistler, B.C.-based business he co-founded. In this episode, you’ll learn why James believes market research is “the most important work that you never get paid for.” He gives us his tips for measuring the effectiveness of both online AND offline marketing campaigns, reveals his company’s current profit margins, and shares a hilarious story about an exhausting grand opening that forced him to temporarily shutter the business on its very first day. You’ll also learn how James diversified his business by developing scorekeeping software, how he handles insurance, what lessons he learned from a previous Christmas light venture, and the BIG opportunity most entrepreneurs aren’t taking advantage of today. James’ story is a real blueprint for how to transition from a traditional day job into entrepreneurship, so if you’re interested in doing the same, make sure you listen to this episode today. If you get value from the show, please rate and review us on iTunes, and subscribe to the BiggerPockets Business Podcast so you won’t miss the next one. In This Episode We Cover:Using your 9 to 5 as an internship for entrepreneurshipHow James started with planting trees for 10 centsHow he got the idea of Forged Axe ThrowingWhat “soft adventure” isJames and his partner's business planHow they found venues for axe-throwingTheir marketing strategy centered around creating excitementWhy they had to close on their first actual day of businessHow to automate customer serviceTraditional marketing vs. online marketingHow to track offline marketing efficacyDecreasing “friction” for customersWhy they didn’t franchiseOpportunities for buying businessesAnd SO much more! Links from the ShowBiggerPockets SurveyBuzzfeedBurning ManTripAdvisor
September 10, 2019
“Finding the right people.” Ask any entrepreneur about their biggest challenge, and you’re likely to get some version of that answer. So, when you’re building a team, how do you REALLY judge the character, motivation, and “fit” of a potential hire? There’s a way. And on today’s episode of the BiggerPockets Business Podcast, David Greene reveals the EXACT questions he’s used to build out his team of real estate agents in the San Francisco Bay Area. You might know David as the author of two books (Buy, Rehab, Rent, Refinance, Repeat and Long-Distance Real Estate Investing) and as co-host of the BiggerPockets Real Estate Podcast. But he also runs a thriving business buying and selling houses—and that’s the focus of today’s show. You’ll learn how David learned to delegate tasks that drained his energy or didn’t fit his personality, how hiring his first assistant proved to be a HUGE turning point for his business, and the two things that set him apart from all the other agents out there. Also, David shows us how “frame control” can allow you to help close more deals, how he looks for employees everywhere he goes (even towing garages), how he differentiates “checklist tasks” and “skill tasks,” and how to train for both. Plus, he touches on what toothpaste brands and Chick-fil-A can teach us about our own businesses. If you ever feel overwhelmed by taking on another time commitment, listen for David’s tip about creating synergy between his various ventures and the secret to creating a lead “funnel.” David’s story and work ethic are truly inspirational, and you’ll learn a TON from the way he uses systems and leverage to run his agent business like a well-oiled machine.  Listen to this episode—count up the analogies—and subscribe to the BiggerPockets Business Podcast so you won’t miss the next one! In This Episode We Cover:Being first in mind to his target audienceHis first employeeHow to leverage every part of the businessHelping other agents become betterHaving a productivity coachHow to transition from you doing everything to delegating to a teamChecklist work vs. skill tasksHow to acquire talent using a personality assessmentLetting people tell you their storyHow to manage timeFinding people with high standardsAnd SO much more! Links from the ShowBiggerPockets PodcastDavid's BooksKeller Williams RealtyBiggerPockets Business Podcast 02: Your Business Shouldn’t Make You Miserable—How to Ensure It Doesn’t With Trevor Mauch, Founder of Carrot.comCarrot.comBiggerPockets Money PodcastBiggerPockets YoutubeBiggerPockets Money Podcast 12: How to Become an “Overnight” Success in 10 Short Years with David Greene Listen to the episode on BiggerPockets: https://www.biggerpockets.com/bizshow20
September 3, 2019
Prepare yourself for an incredible tale of entrepreneurship. It features a hardscrabble upbringing, relentless optimism, negotiations with Amazonian tribesmen, and some bold guerrilla (“gorilla”?) marketing stunts. Barnana has been making organic banana snacks since 2012. The founders call bananas “Mother Nature’s energy bar”—hence, the name. When they started, they didn’t have much money of their own. So, they had to build a business that appealed to investors. Today, co-founder Nik Ingersoll reveals exactly how they did that. You don’t get into 20,000 stores (including heavyweights like Whole Foods and Costco) without money. But as Nik explains, it doesn’t have to be YOUR money. In fact, one of the most valuable parts of this episode is Nik’s story of how he used “lean startup” principles to raise Barnana’s first round of funding. Also, ever wondered how much it actually costs to make that healthy snack you’re munching on? Well, Nik breaks down Barnana’s supply chain and profit margins in detail—from working with distributors/middlemen, to using brokers to get Barnana’s products into stores, to getting certified as “organic.” And he shares some great ways he’s generated free publicity over the years, including the launch of this farcical new product. This is one of our best episodes yet. Tell us what you think, and subscribe to the show so you won’t miss an episode. In This Episode We Cover:Nik's background and how he has been hustling since he was a kidStarting various businesses and founding BarnanaHow he taught himself to codeTaking on a huge undertaking by starting a massive retail businessBarnana's crazy supply chainWorking with organic productsHow he raised capital creativelyFiguring things out one part at a timeChannel strategyBest advice for anyone who wants to get into the food retail businessAnd SO much more! Links from the ShowBiggerPockets Biz SurveyMyspaceForbes 30 Under 30BiggerPockets Business Podcast 09: The Secret to Starting a Risk-Free, Debt-Free Business QUICKLY with Alan DoneganAmazonKraveJerkyRXBarAlibaba Check the full show notes here: https://www.biggerpockets.com/bizshow19
August 27, 2019
Be honest. Have you ever set an ambitious goal, mapped out a plan—and then watched that goal get buried under an avalanche of more urgent (but less important) responsibilities? We bet you’re nodding. Maybe even wincing. Doesn’t feel great, does it? Today’s show is about breaking that cycle.  And to help us, we brought in a familiar voice. Brandon Turner, co-host of the BiggerPockets Real Estate Podcast, thinks a LOT about this. Today, he shares the tools he’s used to achieve financial freedom through real estate investing, move to Hawaii, improve his personal health, AND spend more quality time with his growing family—tools you can use to get clear on your vision and really stick to your next big goal. You’ll hear about Brandon’s failed first business venture, how he got into real estate investing for cash flow, and how he discovered a way to bring BIG value to BiggerPockets as Employee #2, despite not owning a computer the year before! Brandon also reveals the surprising reason he chose to go all-in on mobile home park investing (hint: NOT necessarily because it’s the “best” investment) and the workflow that allowed he and his partners to get hundreds of pads under contract in just a few months—the exact method he outlined in the new-look BiggerPockets Intention Journal. Oh, and you’ll learn the meaning of “M.I.N.S.” and the role they plan in moving your business forward (ESPECIALLY when the going gets tough).  Brandon shares why writing out a “vivid vision” of your future might be the best thing you can do to move you closer to your ideal life, why he asks, “What would be awesome?” and then works backwards, and why he and his wife organize a goal-setting retreat together on the same day every year. This is an awesome episode that lays out a battle plan for getting WAY more done while setting aside quality time for friends, family, and fun.  Download this one, and subscribe using your favorite podcast app so you won’t miss any future shows. Listen on BiggerPockets: https://www.biggerpockets.com/bizshow18 In This Episode We Cover:Brandon's mobile oil change business plan (that he didn't execute on)How he flipped a house and spent all the moneyBrandon's very first house hackHow he “got into the business of collecting units” and quit his jobHow a cold email led to him working for BiggerPocketsThe strategy he used to write 50 blog posts in a year for BiggerPocketsBrandon's thoughts on the path to 100 units Why you should ask yourself, “What would be awesome?”How to ask, “What if it was easy?” and work backwards towards your goalHow to balance family life and health with business Why he chose mobile home park investing (hint: not because it’s the “best” asset)How to "have it all" (as long as you’re focused and tracking everything)Tips for setting goals as a coupleHow to identify the “Most Important Next Step” (M.I.N.S.) and then time block it The 90 Days of Intention JournalThe importance of writing down goals every dayAnd SO much more! Links from the ShowBiggerPocketsBiggerPockets PodcastSmart Passive Income BlogViper ChillNeil PatelGraphicRiver.netBiggerPockets Podcast 230: Real Estate Investing as a Side Hustle with Grammy-Winning Producer Seth MosleyMusic and Money Investor Group"Heartbeat" Music VideoTim Ferriss ShowFull Circle MusicBiggerPockets PodcastJosh DorkinJ Scott's BlogBiggerPockets Podcast 234: Tenants, Evictions, & The Dark Side of No Money Down with Ryan MurdockBiggerPockets Money PodcastMindy JensenScott TrenchDavid GreeneReal Estate In Your TwentiesBiggerPockets Bookstore
August 20, 2019
Today’s episode is proof that fear isn’t always a bad thing. In fact, it can be a powerful motivator. And more importantly, fear serves as a signal that you’re pushing yourself far beyond your comfort zone and blossoming as an entrepreneur. Overcoming doubt is one of several topics we discuss with Alejandro Velez and Nikhil Arora, co-founders of a startup that produces a growing line of home gardening and food products. You’ll love the story of how they met and hatched their idea in a college classroom, why they strive to practice “conscious capitalism,” and how they got PAID to collect the raw material they used to grow their first products (mushrooms grown out of used coffee grounds!). Alejandro and Nikhil also share their tips for raising capital and the story of how Back to the Roots struck deals with giant organizations like Whole Foods and the New York City Public School System. This is a motivational show featuring two entrepreneurs who are wise beyond their years, and it’s packed with practical tips for scaling any kind of business.  Download this one today, and share it with two people you know would get something out of it! Oh, and don’t forget to subscribe to the BiggerPockets Business Podcast on Apple Podcasts or Google Podcasts so you won’t miss a beat. In This Episode We Cover:The concept of back to the rootsHow they started and what is their productThe turning point where they realized the business potentialHow they create and manufacture their productsGetting in front of retailersTheir tips on raising capitalEarning a million dollars in revenueDemoing every weekendsThe next evolution of the businessAdding more and more productsAnd SO much more! Links from the ShowBiggerPocketsBiggerPockets PodcastWhole FoodsIndoor Gardening Kits
August 13, 2019
Jesse McCue’s property management company had a problem: Try as they might, they just couldn’t find a thorough, reliable cleaning crew. So, what did Jesse do? He threw up his hands and went back to “Dancing with the Stars.” Duh. Kidding! Jesse took matters into his own hands, and what started as a singles-and-doubles operation has grown to a thriving, 100-employee enterprise based in Bangor, Maine.  In this episode, Jesse maps out a battle plan YOU can use to start a service business. From starting a website to getting insured, he guides us through exactly how to get started making profit by solving someone else’s #1 problem.  Jesse breaks down how he multiplied his client base while barely spending anything on marketing, how he uses high-tech systems to monitor the performance of his night-shift employees, and how he uses checklists to systemize his hiring process so he’s not just relying on his gut.  Plus, he shares how he navigated a tough transition around the 30-employee mark. AND he warns us about a danger facing every small business owner -- a cash flow-management trap that’s always lurking... even if business is booming! Listen to this episode today… Be sure to check out our back catalogue, and subscribe using your favorite podcast app so you won’t miss any future shows!
August 6, 2019
What are you doing that you're not good at and/or don't like doing? Fire yourself—seriously! This episode is about delegating and systemizing, and who better to learn from than a serial entrepreneur who’s been tearing it up in real estate in recent years? Max Maxwell is a wholesaler, meaning he finds deeply discounted deals, ties them up under contract, then assigns them to an end buyer for a fee. Today Max tells us about his journey, from discovering he was dyslexic to joining the Air Force (“getting shot at for $20K/year”) to going broke (twice!). After all that, Max shares how he ultimately enrolled in “YouTube University” to learn the art of wholesaling. You’ll love the story of how Max’s business really took off when he delegated a weakness (data collection) and instead doubled down on his strengths (marketing and sales). Max also walks us through how to hire an overseas virtual assistant and how his first “V.A.” came to hire other team members once he began to scale up. He goes on to break down the structure of his business and reveal which marketing techniques brought in his juiciest deals. Max runs through his dos and don’ts for building a personal brand, as well as describes how he’s been able to build four businesses based on his wholesaling! Plus, if you know anything about Max, you know he’s a smooth negotiator. So, we asked him which skills are most crucial when developing rapport or closing a deal. Whether you’re in the real estate business or not, this episode is full of actionable advice for getting out of your own way and designing a well-oiled machine that works for you. So, don’t miss this one, AND don’t forget to subscribe, rate, and review the podcast on your favorite app! In This Episode We Cover:Why dyslexics often excel in businessTransitioning from the military to marketing to real estateStructuring a real estate wholesaling businessHiring and managing a virtual assistant Building a personal, rather than a corporate brandActive (highly taxed) income vs. passive incomeWhy “fake it ‘til you make it” is often misunderstoodThe meaning of his motto, “You’re one deal away” Finding purpose by building wealth for future generationsAnd SO much more! Links from the ShowBiggerPocketsBiggerPockets PodcastUpworkGary Vaynerchuk on Finding Deals Through Social Media & Crushing It as an Entrepreneur
July 30, 2019
Want a blueprint for breaking into a competitive industry and taking down your bigger, more established competitors? Well, that’s the focus of today’s episode with Nick Huber!  As a college student, Nick founded a storage business aimed at helping his classmates. But the story doesn’t stop there. Nick and his partner passed up corporate job offers and have since expanded Storage Squad into 11 states and runs a team of 350 part-time workers. So how did Nick go from transporting items in his Cadillac DeVille and cramming them into his apartment... to signing on as the preferred storage provider for huge state universities?  The answer involves “lean startup” principles, oldschool marketing tactics like sidewalk chalk, and a relentless focus on developing a competitive edge over bigger companies with less of a personal touch. You’ll be blown away by Nick’s resourcefulness, his tip about letting customers “see the whites of your eyes,” and how he was able to get executive help without giving away a huge chunk of the business.
July 22, 2019
What does “The Queen of New York Real Estate” look for in an entrepreneur? As a “shark” on ABC’s “Shark Tank,” Barbara Corcoran hears a lot of pitches. She’s invested in entrepreneurs who have gone on to thrive... AND those who’ve failed or faded away.  So what separates them?  In this episode, Barbara shares what she’s learned both from the show AND her own remarkable, roller-coaster career. You’ll hear how she began her business career as an 11-year-old (even making the local paper), how she was inspired by her father’s unhappiness working for someone else, and how a failed relationship sparked her ambition to become New York City’s biggest real estate broker (which she accomplished!). You won’t want to miss the story of how she almost lost the Shark Tank job before it started, and how she fought tooth-and-nail to get the gig. You’ll hear her thoughts on investing in “the person,” rather than “the business,” when it makes sense to bootstrap vs. raising capital, why she distrusts entrepreneurs who use fancy jargon, and the surprising quality she values above all else. If you are interested in what makes some people succeed and others fail, you will love Barbara’s insights. Check out this show, and subscribe using your favorite podcast app so you won’t miss the next one! In This Episode We Cover:Barbara’s upbringing in a big, competitive familyHow a messy breakup lit her competitive fire How she launched a successful real estate brokerage in New York CityWhy sales is vital to every businessJuggling work and family commitmentsWhy it’s almost always better to bootstrap vs. taking on investorsWhy she’s turned off by the words “pivot” and “burn rate”Why Comfy Bros. turned out to be her best “Shark Tank” investmentThe #1 reason entrepreneurs fail Links from the ShowBiggerPocketsBiggerPockets PodcastShark TankComfy Brothers (Shark Tank)
July 16, 2019
How do you go about creating a product line out of thin air? In this episode, Cody Berman breaks down the process from start to finish -- and opens up about his exact costs and profit margins.  Cody grew up playing this disc golf (think of it as “golf with frisbees”), and by the time he was 19 years old the game was growing FAST. He spotted a big opportunity in the equipment market… and decided to do something about it. You’ll learn how Cody and his partner went about their market research (cost per unit, engineering, official regulations, margins, markup, MSRP), how they launched a Kickstarter campaign to raise seed money, and their process for calling 200 (!) prototyping and molding companies to get the best deal possible. We also talk about the moments that almost made them quit -- from being told they would need $100,000 to start (they wouldn’t) to surviving a disastrous early production run that led to an all-nighter and a lot of wasted capital. Cody also reveals how he markets Arsenal Discs in online groups, how he handles packaging and shipping, and his tips for entrepreneurs thinking about selling via Amazon.  Don’t miss this action-packed episode, and subscribe so you won’t miss the next one! In This Episode We Cover: The story behind Arsenal Discs How to start a business in college Meeting his business partner in college The story behind how they built the actual discs How to get from a product idea to an actual product The other hidden processes when starting a business Handling obstacles and rejections Doing whatever it takes to launch a product And SO much more! Links from the Show BiggerPockets BiggerPockets Money Podcast 26: Graduating College on Track for Financial Independence with Cody Berman BiggerPockets Money Podcast 17: Building a Lean Business With (Almost) No Capital with Alan Donegan Amazon Kickstarter Fiverr UpWork
July 9, 2019
Ever dreamt about getting paid to sit back and drink delicious beer all day? Well, keep dreaming. Yes, the beer industry is a lot of fun. But as you may have guessed, it’s hyper-competitive and demands a LOT of hard work! In today’s episode, Dave Thibodeau traces Ska Brewing’s evolution from scrappy underdog to top-100 brewery, competing against international conglomerates (all while keeping its edgy sense of humor). You’ll learn how Dave stumbled upon his passion in a book, how he and his partners bootstrapped the business by buying used equipment and sleeping in a Volkswagen bus, and how they marketed their brand’s “David vs. Goliath” attitude in a comic book. You’ll also hear how Dave and his partners expanded internationally, built a distribution arm to help other brewers (“coopetition,” he calls it), eventually scaled to 70 employees, and embraced the pain of a bad hops contract by releasing a limited-run, very hoppy brew called Bad Hop Contract. Don’t miss Dave’s advice for how to split up responsibilities among partners, and be sure to listen through to the end to hear him explain the big advantage smaller, more locally-minded businesses have when competing with international giants. Dave is a laid-back guy, who has managed to build a massive business while still remaining true to himself—so check him out in this episode, and subscribe so you won’t miss the next one! In This Episode We Cover: Why Dave looks at other craft brewers as “coopetition” How Ska Brewing expanded into overseas markets (They’re big in Sweden!) How a real estate investment made the company a ton of money What the “mom-and-pop” game is, and how to avoid it in your business Why Dave tries to hire people smarter than him Why he doesn’t blindly follow trends Why doing business locally helps his profit margins How diversifying into other products made his business stronger Why it’s so vital to make each employee feel important And SO much more! Links from the Show BiggerPockets BiggerPockets Business Podcast 03: How to Attract Media Attention and Turn Publicity Into Profit with Brent Underwood
July 2, 2019
How do you launch a profitable business without taking on a ton of employees or dealing with brick-and-mortar retailers? Peter Awad, co-founder of Mission Meats, breaks it all down in this episode. You’ll love hearing about Peter’s upbringing in a family of first-generation immigrant entrepreneurs. He also discusses how he got his start hustling in the early days of e-commerce (remember Mail Boxes Etc.?). You’ll also learn how Peter wound up miserable when he realized his job didn’t match his natural strengths and how interviewing other entrepreneurs shifted his perspective and inspired him to change careers. Peter offers useful insight into what makes a great (and terrible) partnership, how he and his partner came up with the same company name and logo independently(!), how he overcame his inability to focus, and why the person is more important than the idea. He goes on to explain the concept of a “slow hustle”—and how it may just help you navigate the ups and downs of entrepreneurship. Plus, Peter describes how Mission Meats is able to test products without a big upfront investment, how he gets instant customer feedback, why ego is the enemy of a profitable business, and how philanthropy motivates him to succeed. And be sure to listen until the end to hear a conversation about passing down business knowledge to the next generation. Download this episode today, and subscribe so you won’t miss the next! In This Episode We Cover: How Mission Meats uses “lean startup” principles How Peter overcame his “focus problem” by giving up on good ideas Why he likes to ask, “OK, but why YOU?” The importance of partners checking their egos at the door Why “slow hustle” sums up his approach to business How starting a podcast affected his career choices How to teach your kids about entrepreneurship And SO much more! Links from the Show BiggerPockets Slow Hustle Podcast with Peter Awad Caliper Yelp TripAdvisor
June 25, 2019
You’ve got your idea, and you’re ready to take over the world. Now, where should you start? Should you... write a detailed business plan? Buy the equipment? Take out a loan? Wrong, wrong, and WRONG, according to our guest today. Alan Donegan founded the PopUp Business School to teach a different approach—one that encourages entrepreneurs to measure feedback well before they go into debt or get themselves stuck in a rat race of their own making. In this episode, Alan shows us how to experiment to see if customers will actually pay for your offering (“people will always be nice to you up until the point when you ask them to take money out of their pocket”) and how to organize a trial run to determine whether you even enjoy running the business. You’ll love Alan’s advice to “fail fast and fail cheap,” and to create a “high-trust environment” so you can get paid up front. Plus, you’ll learn how some of the most valuable companies in the world got started using this lean model. Alan shares his thoughts on exactly when to quit your 9 to 5 and go all-in on your business. He also reveals how to keep your energy up when burning the candle at both ends and why understanding the “trinity of management” is vital to the success of your enterprise. This is one of our most actionable, knowledge-packed shows so far. Be sure to download it and subscribe to the BiggerPockets Business Podcast using your favorite app for more! In This Episode We Cover: What inspired Alan to start his training program How to conduct real-world market research How Amazon and Virgin used the method Alan teaches How to do a “trial run” for your business idea How to get others excited about your product Why saving a portion of profits might someday save your business And SO much more! Links from the Show BiggerPockets BiggerPockets Premium BiggerPockets Forums
June 18, 2019
What if we told you that mastering this one skill could allow you to replace your W-2 income, boost sales immediately, AND help launch your own thriving online business? Christina Gillick used copywriting to do all three of those things! In this episode, she shares her story and guides us through a crash course on persuasive writing. You’re going to love Christina’s tips for writing like you talk and using stories to grab your audience’s attention. And you’ll learn how to overcome objections without coming across as too salesy. Also, you know that old infomercial trick, “But wait… there’s more!”? Well, it works. And from Christina, you’ll learn how to close deals by making irresistible offers and attractive money-back guarantees. Worried you’re not a great writer? Listen for Christina’s advice on hiring a copywriter. Also, whether it’s a landing page, direct mail piece, or Facebook ad, Christina reveals how split-testing different versions will get you an optimal result. In fact, she used this strategy to drive sales in her own business, comfyearrings.com. Warning: this episode could change the way you think about marketing. Check it out, and subscribe to the show so you won’t miss an episode! In This Episode We Cover: What is copywriting? How Christina got into it The types of copywriter Figuring out your target market How to determine if content should be focused on facts or emotions The So-What test? Starting her own business Where to find copywriters How to become better at copywriting The creative P.S. Why you want to tell stories And SO much more! Links from the Show BiggerPockets American Writers and Artists Inc. LinkedIn Upwork Duluth Trading Spotify
June 11, 2019
A data-driven approach. Cutting-edge technology. A rethinking of the traditional corporate reporting structure. We’re willing to bet you wouldn’t associate these concepts with surfing. But Ru Hill is not an ordinary surfer. He’s a scientifically-minded entrepreneur who has used these ingredients to build an extraordinary business called Surf Simply in Nosara, Costa Rica. In this episode, Ru reflects on why more than 30% of his guests are repeat visitors (that’s 10X the industry average!) and reveals how he’s been able to improve the customer experience by focusing less on the customer… and more on his 35 team members. You’ll be blown away by Ru’s explanation of the Peter Principle and how he’s avoided this trap by doing away with a hierarchical reporting structure. He also explains why paying someone more doesn’t necessarily improve their performance. And listen up for the one thing entrepreneurs often get wrong about social media marketing. So, with guests on a 12-month waiting list, Ru plans to massively scale—right? Listen all the way through to hear what he plans to do next. And subscribe so you won’t miss a show! In This Episode We Cover: How Ru got started on his business and story behind it What A/B testing is and how it's helped him What artists should do at a young age Tips for finding the right employees His secret to getting repeat customers How to find the right coaches Why he doesn't do performance-based pay Whether you should scale a business or not The factors that make a satisfying life And SO much more! Links from the Show BiggerPockets BiggerPockets Money Podcast Gensler Study showing close relationships are what truly makes people happy
June 4, 2019
We all share the same 24 hours… so how do peak performers seem to squeeze in so much more? Today, you’ll learn the tools author Jay Papasan uses to lead the publishing arm of Keller Williams Realty, all while growing a thriving family business (and raising two kids and a dog named Taco). For Jay, it’s not just about saying yes or no to opportunities. It’s about setting up systems (a virtual FAQ has saved him countless hours) and putting conditions around his commitments (use the words, “Yes, IF…“). Jay also goes in-depth on hiring and tells us why it’s a scary but worthwhile exercise to do the math on how much a single bad hire would cost a company. Looking for that one person who will take your business to the next level? You’ll want to hear about the “missing persons report” Jay uses to stay on the lookout for his next team member and the counterintuitive question he asks himself before each and every hire he makes. This episode is packed with proven wisdom from one of the sharpest business minds in the game. So make sure you listen through to the end, and subscribe so you won’t miss the next one! In This Episode We Cover: How to defend your time while still being generous How to scale your influence by organizing events How to set up regular “office hours” for networking Why it takes 30 hours to delegate a 1-hour task Goal-setting strategies for couples The question he asks himself before hiring anyone How to create a “missing persons report” to find new hires And SO much more! Links from the Show BiggerPockets KellerWilliams Realty
May 28, 2019
Today’s guests are harnessing technology to change the face of a blue-collar, brick and mortar business that’s been around for 7,000+ years : barbering. Daniel and Chris break down exactly how they opened their first barbershop in the Tampa Bay area, and how reinvesting the profits allowed them to open 6 more in a few short years. They explain why every entrepreneur should set aside some funds for “oopsies.” And they offer tips on projecting expenses, choosing a location, hiring a team, and conjuring up creative ways to get customers in the door -- guidance that applies to each and every business. So, can a barbering business really scale? Theirs does… because they launched a line of barbering products including razors, shears, air compressors, and wireless charging mats. So if you’ve ever considered direct-to-consumer sales, you’ll want to listen for their advice on doing business overseas (hint: hire a consultant!) and growing sales online. Also, Chris reflects on building a massive Youtube following -- and how providing free education to his 250,000 subscribers helped build his company’s brand and attract high-caliber talent. If you want to change your industry by taking a fresh approach, this episode will leave you inspired and ready to take action today. Download this one now, and subscribe so you won’t miss the next one! In This Episode We Cover: How providing free education can be bring a high ROI How their product line began with mixing shave gel in their kitchen What is a gig economy Tips for traveling to China to meet manufacturers How they negotiated a sweet leasing deal with their landlord “Gatorade marketing” to local youth sports teams Becoming the community hub And SO much more! Links from the Show True Hair Culture Connecticut Barber Expo
May 21, 2019
What does it take to jumpstart your own ecommerce operation right from your home? That’s the topic of today’s show with Bill and Maida Webster, a “retired” Connecticut couple who launched second careers as eBay sellers in the early 2000s. They came to love the wheeling and dealing—and soon realized the earnings would allow them to avoid dipping into their retirement savings. As Maida says, “eBay (literally) floats our boat!” You’ll learn Bill and Maida’s tips for researching comparable sales online and hear how they routinely sell items for as much as 6x the purchase price. They reveal how they source their niche products locally, then market them internationally to create bidding wars (Chinese buyers bidding on a sunglasses case?!). You won’t want to miss Bill and Maida’s story about how they helped an heir to a famous Hollywood couple by selling their belongings on consignment… OR their story about trying to figure out what to do with a U-Haul truck filled with antique dolls. Bill and Maida also reflect on working together as a married couple, and how they divide up their responsibilities (and physical workspaces) to avoid driving each other crazy. J and Carol can relate! This is an entertaining and insightful show that will inspire you to start looking around the house for items to sell. Whether it’s Amazon, Facebook, Craigslist, eBay, or another platform, if you’re looking to create a new income stream by buying and selling online, this episode is a perfect starting point. If you enjoy the episode, make sure you’re subscribed so you won’t miss an episode! In This Episode We Cover: How Bill and Maid were able to start an online business right after retirement Making your "small business" a "real business" Research and other skillsets that you need to start your eBay business The story of their first customer and first products they sold How the market dictates value How they got to the point of having over 2,500 items in their store How Bill was able to personally ship 23,000 items! Using social media and other sites to increase the visibility of your store Why they decided to do something great in their 60s And SO much more! Links from the Show Ebay Amazon Etsy Craigslist
May 14, 2019
Do you want to know how to get your business noticed by reporters and generate positive press? Today’s guest has made a career out of doing just that. In this episode, he teaches you exactly how to make a splash through innovative (some would say crazy), outside-the-box techniques. Brent Underwood is a creative marketer who’s done publicity for musical artists, best-selling authors, and his own projects—including a ghost town he bought and plans to turn into a high-end resort. Today, Brent tells us how his career began with a cold email and how that led to him working with some of the most talented writers and marketers in the country. Brent also reveals how he gets into the heads of reporters and editors—and how you can do the same. He explains what a “handle” is, and why you need one to get your message to spread. And you won’t want to miss the most important lessons Brent learned after opening his own hostel in Austin, Texas, and how a goat helped boost business. This show is jam-packed with information that will help you generate buzz and get yourself in front of more clients and customers. Download it today, and subscribe to the BiggerPockets Business Podcast so you won’t miss an episode! In This Episode We Cover: Marketing career and Tucker Max story Sending a blind email The type of marketing that his company uses The power of creating an origin story The story of having a goat in the hostel Cost benefit marketing The power of word of mouth The story behind the 300-acre ghost town His thoughts on paid marketing And SO much more! Links from the Show Tucker Max Ryan Holiday 8 Make-Or-Break Business Rules That No One Teaches But Everyone Should Know (blog)
May 7, 2019
Think about your typical work day. Which activities drain you? Which energize you? And which do you wish you were doing more of? Asking these questions changed Trevor Mauch’s life for the better. In this episode, he guides us through an exercise that can help you do the same! For Trevor, it all began after a scary wake-up call. It wasn’t that his software company wasn’t doing well. In fact, Carrot—which builds high-converting websites for real estate investors and agents—recently landed on Inc.’s list of fastest-growing companies. Trevor even had enough cash to buy the domain name Carrot.com for a jaw-dropping sum (you’ll learn just how much). Instead, the wake-up call was a near-tragedy brought on by his hardcore “hustle and grind” mentality. At that moment, Trevor realized that working nights and weekends wasn’t sustainable. It also wasn’t helping the company, because that routine wasn’t allowing him to grow as a leader. Today, Trevor reveals the system you can use to delegate tasks that drain your energy (even if you’re great at them!). He also drops some great tips for ranking higher in Google and how creating local “content with context” can help you beat out bigger, better-funded competitors. And he reflects on how building a strong, clearly-defined brand has helped attract some of his most valuable team members. The result is an episode that’s part motivational speech, part marketing masterclass. So download, subscribe, and leave us a rating and review if you enjoy it! In This Episode We Cover: How Trevor started his journey to entrepreneurship Building a valuable asset that matters Predictable, consistent finances Focus on unique abilities Singular focus on the big thing Why he thinks building a company around your passion is a path to potential failure The Energy Audit How to build a strong brand Importance of having a great team Practical tips for ranking on Google The domain name story And SO much more! Links from the Show Matt Faircloth's BiggerPockets Profile What Is Your Energy Ratio? GoDaddy Agora Publishing Russel Brunson Mastermind
May 2, 2019
If you think you know Joshua Dorkin’s whole story... think again. In this debut episode, the BiggerPockets founder reveals exactly how he bootstrapped a hobby site into the world’s biggest online community of real estate investors. How he worked 100-hour weeks in his basement (and boxers). And how somewhere along the way, it dawned on him that he’d built a “lifestyle business” that left him with no real life. Joshua traces the business back to the days when Myspace was hot, and gives tips for building an online community that still resonate today. He describes a few moments when he almost quit ($15,000 for a website that didn’t work?!), and reflects on why he waited 8 years to make that game-changing first hire (Brandon!). But for as many lives as BiggerPockets has touched, this episode is about something more profound than one company’s growth. You’ll learn what that is when Joshua reveals why he’s been out of the public eye lately, and the reason he stepped back from day-to-day operations just as BiggerPockets reaches new heights. This show will give you a lot to think about -- whether you run your own business or you’re just thinking about taking that leap. It’s a perfect jumping-off point as we launch the BiggerPockets Business Podcast, and help one another make a real positive impact on the lives of our customers, our teams, and our families. Listen now and make sure you’re subscribed so you don’t miss an episode. And follow BiggerPockets Business on Instagram @BiggerPocketsBusiness! In This Episode We Cover: Joshua’s eclectic career path before founding BiggerPockets His first disastrous foray into long-distance real estate investing The void he sought to fill when he launched BiggerPockets How he attracted members to the site by providing value in other online communities The moment he broke down and almost quit How hiring a consultant led him to hire his first full-time employee, Brandon Turner Why employee “fit” is more important than impressive credentials Why sticking to his principles (no gurus, no upselling) was good for longterm business Why he decided not to return to day-to-day operations after taking a leave of absence How he negotiated a partial exit from the business by bringing on a private equity firm And SO much more! Links from the Show BiggerPockets Real Estate Podcast Brandon Turner's BiggerPockets Profile Scott Trench's BiggerPockets Profile BiggerPockets Money Podcast Joshua's Saturday Night Live Cameo Joshua's Personal Website Joshua and Brandon's Book: How to Invest in Real Estate
April 16, 2019
Welcome to a real-world MBA for entrepreneurs. This show guides you through what it's really like to go into business for yourself. Your hosts are J and Carol Scott, former corporate managers-turned-house flippers. Every Tuesday, you'll meet founders, marketers, and side hustlers and learn lessons from the trenches of entrepreneurship. Episode 1 drops May 2nd... subscribe and stay tuned!
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