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August 7, 2020
Do you feel like your podcast is taking you way too long to produce? Or maybe you haven’t even launched yet because just starting seems endless?   Parkinson’s Law might have something to do with it. And today, I’m going to teach you how to break the law.    In this episode, you'll learn how to speed up your podcast production process by: Setting real deadlines Time blocking Finding ways to hold yourself accountable   *** Live Online Training: Podcast Interview Perfection    Does this sound like you?   You started your podcast to show up as a leader, but now you worry your interviews make you look like an awkward robot.    Breaking the ice with online guests you’ve never met feels forced.   Your conversations sound like job interviews. The kind that make people nervous.   If you feel sick before an interview and pray the guest cancels last-minute so you don’t have to do it, congratulations on being a totally normal human being.    Most of us aren’t born with amazing interview capabilities. It’s a skill we learn.   And developing your interview skills is essential if you want your podcast to portray you as both an expert in your field, and as someone your listeners want to work with.   May I offer you a shortcut to dramatically improve your podcast interview skills?   You are invited to a live online training Podcast Interview Perfection.    In this training, you will learn how to:   show up like a leader during the interview and guide the conversation so your audience gets the most out of it find your ideal podcast guests and get them to say ‘yes’ to coming on your show set up your podcast guest booking system come up with great questions and outline a show that deliver the most value for your audience prevent podcast guest no-shows break the ice with your guest and begin the interview in a fun way that puts your guest at ease record remote interviews that sound great (all the tech simplified) interview with confidence even if you’re a rookie get your guest to promote their episode and more!   After the training, you’ll have the opportunity to ask any interview questions you want. You’ll also have the opportunity to submit questions before the training so that they can be incorporated into the workshop.   Grab your spot at the early bird rate at sarahmikutel.com/podcastinterviewperfection  
July 30, 2020
“Some people naturally seem to be storytellers who are more expressive vocally than others, but that doesn't mean that there aren't skills and tools that you can learn to have more control over your voice and to have more fun with it, and to really use it as a tool for self-expression in a way that still feels natural and authentic,” says Andrea Klunder, my guest on Podcasting Step by Step.    “It just comes with knowing what to play with and giving yourself permission to go there and experiment and see what feels good for you.”   In addition to being a pod expert, Andrea is classically trained in voice. In our episode together, she teaches us how to * warm up our voice * improve our posture * speak with more energy and clarity * take care of our bodies * and more   *** Hello. I’m Sarah, your host and founder of Podcast Launch Academy. Are you ready to launch a podcast that builds your brand and business, connects you to your global community, and grows your influence? Visit sarahmikutel.com to see how we can work together. Here’s a special treat for you: Use my Buzzsprout affiliate link to sign up for their podcast media hosting and get a $20 Amazon gift certificate. I’ve gotten to know the Buzzsprout team over this last year and love their customer service so much, I moved my shows over there. sarahmikutel.com/buzzsprout
July 24, 2020
“I hate hate my voice.”    So many aspiring podcasters say this. But do they really hate their voice? Or is something else going on here?   On this episode, I dig into how to become more comfortable with your podcast voice.   Don't miss next week's episode, which will be a deep-dive vocal training on how to enhance your natural voice (which sounds great, by the way).   *** Hello. I’m Sarah, your host and founder of Podcast Launch Academy. Are you ready to launch a podcast that builds your brand and business, connects you to your global community, and grows your influence? Visit sarahmikutel.com to see how we can work together. Here’s a special treat for you: Use my Buzzsprout affiliate link to sign up for their podcast media hosting and get a $20 Amazon gift certificate. I’ve gotten to know the Buzzsprout team over this last year and love their customer service so much, I moved my shows over there. sarahmikutel.com/buzzsprout
July 17, 2020
Today is podcasting 101 for new and aspiring podcasters. If that is you, then welcome to the podcasting family.    I’m sure you have a ton of questions, which is why today I’m speaking with Buzzsprout’s Priscilla Brooke.   Buzzsprout is a podcast media host and Pricilla is part of their customer support/customer happiness team, which means she spends all day answering podcast questions.   I asked her to join me on Podcasting Step by Step to discuss the most frequent questions that new podcasters ask.    We cover: Why you need a podcast media host What an RSS feed is  How to get into Apple Podcasts Why, when hit publish, you’re not seeing your latest podcast episode in Apple Podcasts and other directories right away How to improve your audio quality  What you should podcast about  How to get paid via affiliate marketing And how to switch podcast media hosts   I’ve gotten to know the team at Buzzsprout over the last year and I love their customer support and how easy and innovative their podcast hosting platform is.   I moved one of my podcasts over there and have been incredibly happy with their service.   If you are trying to decide which podcast host to choose, I recommend going with Buzzsprout and you’ll hear more about why in this episode.   If you want to try out Buzzsprout for free visit sarahmikutel.com/buzzsprout    And as a listener to this show, you will get a $20 Amazon gift card if you sign up for a paid Buzzsprout plan. Joining through my link helps support Podcasting Step by Step. sarahmikutel.com/buzzsprout *** Hello. I’m Sarah, your host and founder of Podcast Launch Academy. Are you ready to launch a podcast that builds your brand and business, connects you to your global community, and grows your influence? Visit sarahmikutel.com to see how we can work together.
July 9, 2020
Today’s interview with Jasmine Star will blow your socks off. There is just so much meaty goodness that I can’t wait to share with you.   I originally wanted to talk to Jasmine because she is the queen of Instagram — literally every business owner I know follows her — and I knew she’d share really good strategic and tactical advice to make Instagram work better for you. We do talk about this, but...   I’m even more excited to share how Jasmine used her podcast to make her latest launch of Social Curator such a smashing success.   In case you don’t know, Social Curator, which I’m a member of, helps small business owners elevate their social media presence and overall strategy for doing business on social.   In this episode, you will learn: how Jasmine used her podcast to prime people to buy during her latest launch of Social Curator; her podcast strategy, including who her ideal listener is and the kind of content Jasmine’s creating to help and empower her — and how this content is evolving; the difference between Jasmine’s free and paid content; The importance of having an email list to nurture your audience, and more.   And, we talk about Instagram, of course, and Jasmine shares a strategy to help us stay consistent on social media and tells us how to talk about our business without hard selling people all the time.   Are you a business owner who wants to use your podcast to make your next launch even more successful? Download my Business Pre-Launch Podcast Strategy Cheatsheet. *** Hello. I’m Sarah, your host and founder of Podcast Launch Academy. Are you ready to launch a podcast that builds your brand and business, connects you to your global community, and grows your influence? Visit sarahmikutel.com to see how we can work together. Here’s a special treat for you: Use my Buzzsprout affiliate link to sign up for their podcast media hosting and get a $20 Amazon gift certificate. I’ve gotten to know the Buzzsprout team over this last year and love their customer service so much, I moved my shows over there. sarahmikutel.com/buzzsprout
July 3, 2020
Do you ever feel like the rest of the world knows a secret that you don't about growing an audience? Like when you're in a Facebook Group and someone humble brags that they just started their podcast and already have 100,000,000 downloads (this statement is usually followed by the online equivalent of Bambi blinking his eyes all innocent-like and saying, "I don't know, is that good?") And then you start to feel crummy. “What am I doing wrong?”    You’re not doing anything wrong. It takes time to build your audience, but some podcasters start out with a larger following because they’ve built one up on their blog or social media or maybe they are a celebrity of some kind.    Also, some podcast categories will always have a bigger audience than others. True crime and comedy will always have more downloads than an obscure hobby podcast.   Having said all that, we all want to grow our audience, and in this episode, I break down the three ways to do that.    But let’s jump to the spoiler: The most effective way to grow your show is to guest on other people’s podcasts.    The bad news? Lots of people are pitching pods. The good news? Most of these pitches aren’t good.    Would you like to cut through the noise and learn how to get podcast hosts to say yes to featuring you?   Check out my new online course Podcast Pitch Perfection (I’ve got a special offer waiting for you).  
June 25, 2020
My guest today is Danielle Desir, host of The Thought Card travel podcast and founder of WOC Podcasters — that’s Women of Color Podcasters.   Danielle actually started her podcasting community before she started her podcast, and she shares that brilliant story in today’s episode.   WOC Podcasters now has 3,000 people in its Facebook Group, and you’ll learn how Danielle is nurturing and growing this community.   Danielle’s mission with this group is to amplify the voices of women of color podcasters, and we talk about how you can get involved in this mission.   P.S. Did you know that getting on other people's podcasts is the best way to grow your own show? If you'd like my fluff-free success plan for getting on podcasts, I have a special offer for you at sarahmikutel.com/podcastpitchperfection    *** Hello. I’m Sarah, your host and founder of Podcast Launch Academy. Are you ready to launch a podcast that builds your brand and business, connects you to your global community, and grows your influence? Visit sarahmikutel.com to see how we can work together. Here’s a special treat for you: Use my Buzzsprout affiliate link to sign up for their podcast media hosting and get a $20 Amazon gift certificate. I’ve gotten to know the Buzzsprout team over this last year and love their customer service so much, I moved my shows over there. sarahmikutel.com/buzzsprout
June 18, 2020
In the last episode,  podcast editor and host Emily Prokop told us about how she manages her ADHD as a podcaster and business owner, and she gave us some great advice on how we can find our focus and be more productive.   Today I’m continuing the conversation with Emily to learn about her podcast production process, specifically how she’s using Facebook Lives to build community.   I hope this episode inspires you to try a new way to connect with your audience.   Enjoy the show. *** Hello. I’m Sarah, your host and founder of Podcast Launch Academy. Are you ready to launch a podcast that builds your brand and business, connects you to your global community, and grows your influence? Visit sarahmikutel.com to see how we can work together. Here’s a special treat for you: Use my Buzzsprout affiliate link to sign up for their podcast media hosting and get a $20 Amazon gift certificate. I’ve gotten to know the Buzzsprout team over this last year and love their customer service so much, I moved my shows over there. sarahmikutel.com/buzzsprout
June 12, 2020
Are you having a hard time focussing on your podcast?   Maybe you’re a daydreamer. Maybe something is going on with your family. Maybe you’re devastated at the state of the world. Maybe you’re happy and hopeful and jumping around from thing to thing because you’re so excited. Maybe you have ADHD like today’s guest.   I’m speaking with my friend Emily Prokop, podcast editor, host of the Story Behind, and co-host of the Hate to Weight podcast.   Emily and I have a lot in common, including being recovering research-obsessed perfectionists. That doesn’t mean we’re natural planners. We definitely fall in the daydreamer category.   We still have big goals that we want to accomplish.   One very important thing that I learned this year is that there are several different personality types — you can go back and listen to my Myers Briggs episode to hear more about that.   Our brains work in very different ways. We’re motivated by different things.   Some podcasters are natural organizers and they love talking about spreadsheets and achievements and they thrive on praise.   Others are procrastinators, not out of laziness, but out of analysis paralysis and overwhelm, which is the primary reason I started Podcast Launch Academy — to give people the roadmap they need to move out of that.   Lack of focus doesn’t mean lack of ambition or lack of interest.   Today, Emily and I are sharing our favorite routines and resources to make you a more productive podcaster. We recorded this a few months ago, but the tools and tips we share are timeless. Enjoy. *** Hello. I’m Sarah, your host and founder of Podcast Launch Academy. Are you ready to launch a podcast that builds your brand and business, connects you to your global community, and grows your influence? Visit sarahmikutel.com to see how we can work together. Here’s a special treat for you: Use my Buzzsprout affiliate link to sign up for their podcast media hosting and get a $20 Amazon gift certificate. I’ve gotten to know the Buzzsprout team over this last year and love their customer service so much, I moved my shows over there. sarahmikutel.com/buzzsprout
June 5, 2020
A few months ago, I was listening to a podcast between two white men who speak at a lot of conferences. One of them complained about conferences trying to be more diverse.   He said that it was not fair that he, a white guy, might not get to speak because of a ‘token.’ He was speaking about women, but you can insert ‘black people’ or any minority.    He said that if you’re good enough, you’d already be speaking on stage, you’d get the speaking slots you applied for.   I unpack this idea on today's episode and talk about the importance of being mindful of diversity and inclusivity when choosing our podcast guests.   Podcasters for Justice Danielle Desir, head of the WOC Podcasters Community, will be on the podcast in a few weeks. She started a Podcasters for Justice campaign and her text is below for you to use:   Collectively, we have built engaged audiences that listen to our voices regularly, and with coordinated effort, we can combine OUR voices to take a STRONG stance against racism and police brutality. We serve many audiences, but we can speak with one voice. One voice that does not mince words and demands justice. We created this simple PSA for podcasters or any content creator to post and share in hopes that we can come together across digital spaces to support the work of activists on the front lines of change, who risk themselves daily to create a better world for us all. Please join us in using your voice to take a stand and encourage action at this critical time by issuing the following statement on your podcast or other digital platform(s): We are (podcasters/bloggers/youtubers/influencer/etc.) united to condemn the tragic murders of George Floyd and Breonna Taylor and many many others at the hands of police. This is a continuation of the systemic racism pervasive in our country since its inception and we are committed to standing against racism in all its forms. We believe that to be silent is to be complicit. We believe that Black lives matter. We believe that Black lives are more important than property. We believe that we have a responsibility to use our platforms to speak out against this injustice whenever and wherever we are witness to it. In creating digital media we have built audiences that return week after week to hear our voices and we will use our voices to speak against anti-blackness and police brutality, and we encourage our audiences to be educated, engaged, and to take action. Here are three ways podcasters and content creators can participate: Read this statement on your next show release & post the above statement and graphic to your social media feeds. Donate a portion of your show proceeds and ask audience members to donate to any of the following:George Floyd Memorial Fund: https://www.gofundme.com/f/georgefloydMinnesota Freedom Fund: https://minnesotafreedomfund.org/Black Visions Collective: https://www.blackvisionsmn.org/Campaign Zero: https://www.joincampaignzero.org/Black Lives Matter: https://www.Blacklivesmatter.comMinneapolis NAACP Branch: https://www.paypal.me/mplsnaacp4050B Sign A petition & Ask Your Audience To Sign:Text “Floyd” to 55156 to sign a petition a demand justice for George Floyd Sign-up at Color of Change: https://colorofchange.org/ to be notified of more opportunities to take action Hashtags: #podcastersforjustice #WoCPodcasters #BlackLivesMatter
May 28, 2020
Are you overthinking something right now and can’t seem to move forward? Today, I have a simple yet very powerful mindset mantra that will get you moving in the right direction.   I had a mind-blown experience this week. One of my online business mentors, Elizabeth Goddard, said, "Let Future You take care of it."   Whoah! So simple yet such a powerful mindset shift.   Here's what Elizabeth means: Have faith that Future You will have the experience and the context to make the right decisions.   So often we tie ourselves in knots about whether we should try this or that. Should I start a podcast? Should I move to Paris?   But Present You can't know the answers because you don't have the experience of trying yet.   The job of Present You is to try, experiment, and play. To take action on something now and let Future You decide if it's working, if you love it, or if you want to try something else.   Future You has more information and, therefore, more answers. Yes, Present You will help out Future You by putting in effort and doing the work. But save your worries and ‘what ifs’ for Future You to figure out.   The job for Present You is to make a decision and take the next step. *** Hello. I’m Sarah, your host and founder of Podcast Launch Academy. Are you ready to launch a podcast that builds your brand and business, connects you to your global community, and grows your influence? Visit sarahmikutel.com to see how we can work together. Here’s a special treat for you: Use my Buzzsprout affiliate link to sign up for their podcast media hosting and get a $20 Amazon gift certificate. I’ve gotten to know the Buzzsprout team over this last year and love their customer service so much, I moved my shows over there. sarahmikutel.com/buzzsprout
May 23, 2020
How do I make money with my podcast? That’s always a hot topic amongst podcasters.   A few episodes ago we talked about affiliate marketing, which is a good way to get started. But if you want to make real money, you need to sell your own products and services.   Today I’m speaking with Crystal Davis, the Borderless Coach and founder of High Income Digital Nomad. Crystal’s mission is to help people build thriving and enjoyable businesses that let them travel and work remotely.   We get into the nuts and bolts of how to get up and running with a profitable online business right now. We discuss: why conventional wisdom regarding online business keeps people in a long slog, and what you should do instead to earn the income you want; what kind of offer you should create; how to find clients; who you should sell to and who you shouldn’t target; the three daily activities you need to do to make money; and more.   This isn’t the usual business advice you hear, and I think you’re going to love Crystal’s fresh, and effective, perspective.   I’m such a fan of Crystal’s work that I joined her group program, High Income Digital Nomad, and I’d like to invite you to a free three-day training she’s doing starting on Monday on how to sell without feeling totally cringe-y and awkward. It’s called the 24 Hour Secret Sellout Launch.   Let’s face it, if you’re going to have your own business, you need to master selling. You can join the training via my partner link at sarahmikutel.com/highincome   It is a live training, so you need to sign up this weekend, and then I’ll see you in the Facebook Group! *** Hello. I’m Sarah, your host and founder of Podcast Launch Academy. Are you ready to launch a podcast that builds your brand and business, connects you to your global community, and grows your influence? Visit sarahmikutel.com to see how we can work together. Here’s a special treat for you: Use my Buzzsprout affiliate link to sign up for their podcast media hosting and get a $20 Amazon gift certificate. I’ve gotten to know the Buzzsprout team over this last year and love their customer service so much, I moved my shows over there. sarahmikutel.com/buzzsprout
May 16, 2020
You’ve heard me ask: ‘What do you stand for? And what is the conversation you want to have with the world?’    On today’s episode, we’re talking about how this conversation can change and evolve.    Joining me again is Alexis Teichmiller, Affiliate Manager at ConvertKit and host of the Deeper Life, a podcast about vulnerability, connecting with others, and showing up unapologetically in the world.   I love featuring podcasters focusing on the deeper aspects of life and that is Alexis in a very literal sense.    We discuss vulnerability, forgiveness, getting in alignment with our values, working with our feelings instead of against them, how to increase our self-awareness, and more.   It’s so easy to get stuck in a routine and lose track of what we believe in, and to not give ourselves space to reflect on whether our beliefs still ring true.   Consider this episode your opportunity to reflect on what matters to you, and whether you are becoming the person you want to be. *** Hello. I’m Sarah, your host and founder of Podcast Launch Academy. Are you ready to launch a podcast that builds your brand and business, connects you to your global community, and grows your influence? Visit sarahmikutel.com to see how we can work together. Here’s a special treat for you: Use my Buzzsprout affiliate link to sign up for their podcast media hosting and get a $20 Amazon gift certificate. I’ve gotten to know the Buzzsprout team over this last year and love their customer service so much, I moved my shows over there. sarahmikutel.com/buzzsprout
May 8, 2020
Let’s talk about money. Specifically, making money with your podcast.   In previous episodes of Podcasting Step by Step, I’ve talked about how the traditional podcast sponsorship model — where you get paid per 1,000 downloads per episode — is a pretty bad deal for most podcasters. You’re much better off negotiating your own sponsorship with a brand that’s perfect for your audience.   Or, you can try becoming an affiliate for the products and services that you love. As an affiliate, you’re sort of an advertiser / brand ambassador.    Alexis Teichmiller, the Affiliate Manager at ConvertKit, joins me on Podcasting Step by Step to talk about how podcasters like you can get started with affiliate marketing.   We answer your burning question, including: What is affiliate marketing and how does it work? Where do you find products that have affiliate programs? What are the top mistakes affiliate marketers make? What strategies are the most successful affiliates using? And more.   If Podcasting Step by Step has helped you with your podcast, you can support the show by signing up for services you need — like email so you can connect to your listeners — through my recommended affiliate links, including signing up for a free trial of ConvertKit (yup, that’s an affiliate link!) *** Hello. I’m Sarah, your host and founder of Podcast Launch Academy. Are you ready to launch a podcast that builds your brand and business, connects you to your global community, and grows your influence? Visit sarahmikutel.com to see how we can work together. Here’s a special treat for you: Use my Buzzsprout affiliate link to sign up for their podcast media hosting and get a $20 Amazon gift certificate. I’ve gotten to know the Buzzsprout team over this last year and love their customer service so much, I moved my shows over there.
April 30, 2020
We’re living through a global pandemic. It's okay to have down days and to be upset about the way things are. None of us want to be locked up in our house or to lose our job.   But if we wallow in that negativity for too long, that doesn't mean we're going to get extra days in our life, right? We're not going to get bonus months at the end of our life because we survived lock down.    Author Ryan Holiday has a podcast called the Daily Stoic. Lately, he’s been talking about Alive Time versus Dead Time, something writer Robert Greene told him about.    According to him, we can spend our time in one of two ways, passively (Dead Time), where we’re just zoning out and letting life happen to us, and actively (Alive Time), where we’re learning, trying new things, and consciously choosing how to spend our time.   As the Stoics taught us, we can't control what's going on in the world, but we can control how we react to it. You’ll never get today again -- will you make it matter? *** Hello. I’m Sarah, your host and founder of Podcast Launch Academy. Are you ready to launch a podcast that builds your brand and business, connects you to your global community, and grows your influence? Visit sarahmikutel.com to see how we can work together. Here’s a special treat for you: Use my Buzzsprout affiliate link to sign up for their podcast media hosting and get a $20 Amazon gift certificate. I’ve gotten to know the Buzzsprout team over this last year and love their customer service so much, I moved my shows over there.
April 23, 2020
Do you often feel like you never have enough time to do what you want, including podcasting? It’s the worst!   You’re spending hours at your computer and yet nothing is getting done. What is going wrong? And where did the day go?   Imagine how great it would feel if you had all the time you needed to podcast. My guest today says it’s possible because time is more abundant than you think. We can actually stretch it.    Laura Vanderkam is the author of several time management and productivity books, including Juliet’s School of Possibilities, I Know How She Does It, and 168 Hours: You Have More Time Than You Think.    She also speaks at conferences, including at TED; writes for publications like the New York Times; hosts the podcasts Before Breakfast and The New Corner Office, and co-hosts the podcast Best of Both Worlds.   She has five kids and blogs almost every day at Laura Vanderkam.com.   So if Laura can find time to do all that plus hang out with friends and get eight hours of sleep, then there is hope for us all.  *** Hello. I’m Sarah, your host and founder of Podcast Launch Academy. Are you ready to launch a podcast that builds your brand and business, connects you to your global community, and grows your influence? Visit sarahmikutel.com to see how we can work together. Here’s a special treat for you: Use my Buzzsprout affiliate link to sign up for their podcast media hosting and get a $20 Amazon gift certificate. I’ve gotten to know the Buzzsprout team over this last year and love their customer service so much, I moved my shows over there.
April 16, 2020
On the last episode, I spoke with Idelle Erickson, producer of the Girl Talk podcast for the Girl Scouts. We talked about the mission of the show and about the role of a podcast producer, and Idelle mentioned that she and her colleagues and guests usually record their episodes in person.   Today Idelle explains the set up she creates in her basement to capture studio-like sound for her podcast. This information is incredibly valuable because most people do not record good audio when they’re in the same room with someone. I hear a lot of audio bleed and reverb on shows I’ve edited, but never on Idelle’s.   Of course, recording in person might not always be possible. Your guest could be 1,000 miles away or maybe the entire globe is on lock down due to a pandemic. But one day, when you do record an episode in person, you will be happy to have this knowledge.    Idelle and I recorded this remotely using Squadcast, which is how I usually record my interviews. If you’d like to support this show, you can do so by testing out Squadcast via my affiliate link. Go to sarahmikutel.com/squadcast to check it out.  *** Hello. I’m Sarah, your host and founder of Podcast Launch Academy. Are you ready to launch a podcast that builds your brand and business, connects you to your global community, and grows your influence? Visit sarahmikutel.com to see how we can work together. Here’s a special treat for you: Use my Buzzsprout affiliate link to sign up for their podcast media hosting and get a $20 Amazon gift certificate. I’ve gotten to know the Buzzsprout team over this last year and love their customer service so much, I moved my shows over there.
April 9, 2020
Remember a few episodes ago when I was talking to podcast editing extraordinaire Steve Stewart? We chatted about how to create your podcast editing side hustle, and he talked about finding clients at conferences.   Well, today I’m speaking with a client of mine whom I met at Podcast Movement last year.   I’m speaking with Idelle Erickson, who works for the Girl Scouts and produces the Girl Talk podcast.   We talk about what a podcast producer does, and Idelle walks us through her process of creating a Girl Talk episode, plus shares how she engages Girl Talk listeners.    Idelle is so lovely and I’m happy to have her as a friend. I was actually crying before we recorded this episode because l can't stop thinking about all the children forced to be in lock down in abusive situations. I want to create a recovery program for abused kids that uses audio to help them feel comfortable speaking up and healing. Want to help me? Get in touch.    *** Hello. I’m Sarah, your host and founder of Podcast Launch Academy. Are you ready to launch a podcast that builds your brand and business, connects you to your global community, and grows your influence? Visit sarahmikutel.com to see how we can work together. Here’s a special treat for you: Use my Buzzsprout affiliate link to sign up for their podcast media hosting and get a $20 Amazon gift certificate. I’ve gotten to know the Buzzsprout team over this last year and love their customer service so much, I moved my shows over there.
April 2, 2020
Imagine a magical world in which you can promote your podcast and your business online, generate lots of traffic back to your website, and you don’t need to worry about how many followers you have.   Well good news! That world exists and it’s called Pinterest, where, unlike social media, you don’t need to get caught up in vanity metrics like how many people heart your post. As my guest today says, “The only thing from a data perspective that matters is how many people are clicking through to your website.”    Today I’m speaking with Cara Chace, founder of the membership site the Pin Power Method, which teaches people how to use Pinterest marketing for their online business.   Whether you have your own business yet or not, the same strategies Cara teaches in her membership, and with us here today, can be used to grow your podcast.   Pinterest is a powerful search engine and a fantastic tool to help your ideal listeners and customers discover you. Consider this episode your the Ultimate Guide to Pinterest for Podcasters.    We get into: The two key things that you need to know to get started with Pinterest What to include on your Pinterest boards, how often you should pin, and what you should definitely NOT pin How to create and optimize pins so people click back through your website How to analyze your pins so you can double down on what is working and fix what’s not The three pillars that equal Pinterest success, and more!   I love diving deep and getting really tactical advice, and Cara really delivers for us today. I’ve captured everything for you at sarahmikutel.com/pinterest so don’t worry about taking notes. *** Hello. I’m Sarah, your host and founder of Podcast Launch Academy. Are you ready to launch a podcast that builds your brand and business, connects you to your global community, and grows your influence? Visit sarahmikutel.com to see how we can work together. Here’s a special treat for you: Use my Buzzsprout affiliate link to sign up for their podcast media hosting and get a $20 Amazon gift certificate. I’ve gotten to know the Buzzsprout team over this last year and love their customer service so much, I moved my shows over there.
March 27, 2020
If you’re like me, you love listening to podcasts and taking notes on all the great ideas you want to try, but many of us don’t make the time to take creative action on what we learn. We just keep consuming.    Well now, thanks to the COVID-19 coronavirus, we are on lock down and podcast consumption is down 20%. You might be listening to an hour or two less a day of podcasts. Use that time to do something that will benefit your show.   Ready to launch your podcast? Visit sarahmikutel.com/course to learn how to build your brand and business, connect to your community, and grow your influence through the magic of podcasting.  
March 22, 2020
If you want to become a next-level podcaster, the kind of host whom people write to and say — “I just binged all of your episodes, I can’t wait for more” — you have to know what you stand for and who you are.    Seriously, how much space do you give yourself to figure out what motivates you and what your strengths are? How often do you reflect on how you move through the world and how others see you?   One way to get clarity on this is through Myers Briggs, an assessment that helps us better understand ourselves, and also the personalities of others.    Myers Briggs expert and MBTI® Certified Practitioner Caitlin Hawekotte joined me on Podcasting Step by Step to teach my listeners about the 16 personality types and preferences.   
March 15, 2020
We are human. We’re emotional beings, and sometimes we get swept up in the heat of the moment and our words don’t always line up with our intentions.   Before we podcast about it or tweet about it or email our list, pouring out our emotions. Pause. Write it out for yourself. Then reflect. Is this how you want people to see you? Is this reflective of your brand? Of your show’s goal? Of how you want to serve your audience?    How is your audience feeling right now, and how do you want them to feel after they listen to your show? How do you want them to feel when they think about you 10 years from now?   These feelings are your legacy. They are your brand.  
March 6, 2020
Steve Stewart started listening to podcasts while driving around for his job as an internal auditor for the fast food chains Hardee’s and Carl’s Jr. More than a salvation from boredom, Steve loved that he could learn from podcasts while he was at the wheel. Eventually he started his own show: Money Plan SOS and became known as THE podcast guy at FinCon, a conference “helping financial influencers and brands create better content, reach their audience, and make more money.” Soon, people from this conference started asking Steve for help with podcast editing, thus launching a podcast editing career Steve  fell in love with. In this episode, Steve talks about how he nurtured his podcast niche to build the podcast editing career of his dreams.
February 28, 2020
The first time I attended a podcast conference, I left feeling kind of ‘meh. Don’t think I need to do this again.’    I realized later that I didn’t really think about what I wanted to get out of the podcast conference before I went. I knew I wanted to attend sessions and meet fellow podcasters, but I didn’t have a plan (I’m a fly-by-the-seat-of-your-pants kind of gal).    So...I asked my friend Steve Stewart, podcast editor extraordinaire and conference lover, to come on Podcasting Step by Step to discuss how we can get our money’s worth out of conferences, and not leave feeling like we’ve wasted our time.    Steve is hosting the first Podcast Editors Conference March 6! *** Ready to start your own show? Download my free guide: “8 Mistakes New Podcasters Make and How to Fix Them.”    Looking for a podcast media host? Use my Libsyn affiliate code POSTCARD to get the rest of this month for free and next month free.    I’m your podcast launch consultant, Sarah Mikutel. If you’d like to learn more about me, you can check out my other podcast, Postcard Academy travel podcast. This travel podcast is for the ‘experiences not things’ kind of person who believes travel goes deeper than a fantastic meal (though that is pretty great). Every week, I interview people who packed up everything to start a new adventure in another part of the world. You’ll learn how they did it and get their best insider food and culture tips.    Thank you so much for listening to Podcasting Step by Step. I know you’re busy and have many listening options, so it means a lot to me that you’re here. You are the best.
February 22, 2020
Special request: The podcast media host Blubrry is looking for nominees for Favorite Woman Podcaster.   I would love to spread the word about Podcasting Step by Step so I can help more people podcast.    If you feel I’ve helped you and I’m one of your favorite podcasters, I would appreciate it from the bottom of my heart, if you’d nominate me, Sarah Mikutel. Nominations close March 7, so you might as well head over there now before you forget :)   Go here 👉 sarahmikutel.com/fav   Now on to today’s episode...    Are you considering a co-hosted podcast? Stop! Before you proceed, listen to my conversation with Lyn Lindbergh.    Lyn joins me to discuss the absolute essentials you must have in place for a co-hosted podcast to succeed. Because if you get it wrong, the consequences go far beyond having a bad show. A co-hosted podcast gone awry can ruin your relationship.   Show notes at sarahmikutel.com  
February 15, 2020
As someone who has podcasted from hostels, hotels, and bare-bones medieval apartments, I’m proof that you can record a quality podcast from anywhere. Want to take your show on the road? On this episode of Podcasting Step by Step, I walk you though my 5-step plan for recording while traveling.   Visit sarahmikutel.com for show notes, including on-the-road podcast equipment recommendations.   *** Ready to start your own show? Download my free guide: “8 Mistakes New Podcasters Make and How to Fix Them.”    Looking for a podcast media host? Use my Libsyn affiliate code POSTCARD to get the rest of this month for free and next month free.    I’m your podcast launch consultant, Sarah Mikutel. If you’d like to learn more about me, you can check out my other podcast, Postcard Academy travel podcast. This travel podcast is for the ‘experiences not things’ kind of person who believes travel goes deeper than a fantastic meal (though that is pretty great). Every week, I interview people who packed up everything to start a new adventure in another part of the world. You’ll learn how they did it and get their best insider food and culture tips.    Thank you so much for listening to Podcasting Step by Step. I know you’re busy and have many listening options, so it means a lot to me that you’re here. You are the best.
February 7, 2020
Today, you’ll learn how to create ads that people actually want to listen to, and that will motivate your listeners to buy. Because if you want to keep that sponsor you landed, you have to be able to demonstrate that you’re converting for them.   In this episode, my friend Lisa Orkin of Lisa Orkin Creative breaks down her storytelling formula for audio ads. You’ll learn how to: craft ads that keep people hooked  talk about benefits sound engaging and not scripted   Through her company Radio Ranch, Lisa has produced thousands of podcast and radio ads. She is also a podcaster and her latest show is called Project Woo Woo, which you’ll hear about.    I love Lisa’s playfulness and positive vibe. You’re going to get a ton of value out of this episode. Now onto my conversation with Lisa.    *** Visit sarahmikutel.com for more resources on how to podcast.   Ready to start your own show? Download my free guide: “8 Mistakes New Podcasters Make and How to Fix Them.”    Looking for a podcast media host? Use my Libsyn affiliate code POSTCARD to get the rest of this month for free and next month free.    I’m your podcast launch consultant, Sarah Mikutel. If you’d like to learn more about me, you can check out my other podcast, Postcard Academy travel podcast. This travel podcast is for the ‘experiences not things’ kind of person who believes travel goes deeper than a fantastic meal (though that is pretty great). Every week, I interview people who packed up everything to start a new adventure in another part of the world. You’ll learn how they did it and get their best insider food and culture tips.    Thank you so much for listening to Podcasting Step by Step. I know you’re busy and have many listening options, so it means a lot to me that you’re here. You are the best.    
February 2, 2020
In March, I will be speaking at Podfest in Orlando, Florida,. I would love to see you there — and, you have the opportunity to attend the conference for free!! I’m giving away two tickets to Podcasting Step by Step listeners.   Enter to win by 4 p.m. (EST) Feb. 5, 2020   *** Visit sarahmikutel.com for more resources on how to podcast.   Ready to start your own show? Download my free guide: “8 Mistakes New Podcasters Make and How to Fix Them.”    Looking for a podcast media host? Use my Libsyn affiliate code POSTCARD to get the rest of this month for free and next month free.    I’m your podcast launch consultant, Sarah Mikutel. If you’d like to learn more about me, you can check out my other podcast, Postcard Academy travel podcast. This travel podcast is for the ‘experiences not things’ kind of person who believes travel goes deeper than a fantastic meal (though that is pretty great). Every week, I interview people who packed up everything to start a new adventure in another part of the world. You’ll learn how they did it and get their best insider food and culture tips.    Thank you so much for listening to Podcasting Step by Step. I know you’re busy and have many listening options, so it means a lot to me that you’re here. You are the best.    
January 24, 2020
The most profitable way to make money through podcasting, for most people, is to promote your own products and services on your show, and what’s a better business than an online course?   I’m an online learning addict. I love taking courses online and even created my own: Podcast Launch Academy.    My guest today is going to teach you how you can start your own online course, which you can use to sponsor your podcast.   Natalie Sisson is the author of the bestselling book The Suitcase Entrepreneur and The Freedom Plan. She’s also founder of the live training program: Launch Your Damn Course Accelerator, which begins it’s next round Jan. 27, 2020.   I interviewed Natalie about online courses for the Postcard Academy podcast, but thought you’d get a ton of value from it, because, as I said, being your own podcast sponsor and promoting your own business is a lot more financially rewarding than having other companies sponsor you.   Another reason that I love online courses is that they’re the best way to support a location independent life, something that my listeners over at the Postcard Academy are very interested in.    Enjoy the show!  
January 20, 2020
We all want to make it as easy as possible for people to discover our podcasts. So how can we make sure the search engines find us? How can we “optimize our podcasts?”    My guest today says that when it comes to search engine optimization (SEO), we should be less concerned about the robots and more focused on people.    I’m speaking with Daniel J. Lewis, host of the Audacity to Podcast, on how we can integrate SEO tactics into our content in a human-centric way to serve and grow our audiences.    If you’re unsure what SEO tactics are, no worries, we will break this down for you in today’s episode. But essentially, SEO when done right, increases your visibility and gets your content in front of the right people.    Daniel is founder of the online course SEO for Podcasters, as well as the online community Podcaster’s Society, which is open to all podcasters after they’ve published their first episode.   *** Visit sarahmikutel.com for more resources on how to podcast.   Ready to start your own show? Download my free guide: “8 Mistakes New Podcasters Make and How to Fix Them.”    Looking for a podcast media host? Use my Libsyn affiliate code POSTCARD to get the rest of this month for free and next month free.    I’m your podcast launch consultant, Sarah Mikutel. If you’d like to learn more about me, you can check out my other podcast, Postcard Academy travel podcast. This travel podcast is for the ‘experiences not things’ kind of person who believes travel goes deeper than a fantastic meal (though that is pretty great). Every week, I interview people who packed up everything to start a new adventure in another part of the world. You’ll learn how they did it and get their best insider food and culture tips.    Thank you so much for listening to Podcasting Step by Step. I know you’re busy and have many listening options, so it means a lot to me that you’re here. You are the best.    
January 13, 2020
Life is all fun and games when people are five-starring your podcast all over the place. But what happens when someone one-stars your show or leaves you a bad review in Apple Podcasts? Well, it feels bad, of course. But we can transform that negative energy from random haters into something that benefits us. Learn how in this episode (sarahmikutel.com for show notes)
January 6, 2020
Podcasting is a fantastic way to grow our brands and businesses, but you can podcast just for fun. In fact, no matter what the goal of your podcast is, podcasting shouldn’t feel like a burden, but it can if we fall out of alignment about our podcast’s purpose and start going through the motions of what we’re ‘supposed to do.’    My guest today has been podcasting as a form of self expression and discovery for years, and she shares experiences that can help us feel more comfortable exploring who we are and getting over the perfectionist roadblocks that hold us back.   Karly Nimmo has several successful podcasts under her belt, including Karlosophies. She’s a serial entrepreneur, a rebel, mad creator, connector and communicator who helps people stop playing the role of who they think they need to be, and express who they REALLY are to the world. And she does this through both podcast and life coaching, or guidance as she likes to say.   Karly recently ended one of her podcasts, Make Some Noise, after she felt like it served its purpose and she was ready to move on to something else. But she didn’t podfade, that is, she didn’t disappear with no explanation. In her final episode, she said goodbye to her audience in a very respectful way.    In this episode, we will learn more about Karly and how she’s been able to get to know, like, and trust herself over the years, and how she helps clients do the same. And we’ll talk about the evolution of our podcasts, following our intuition, and how to say goodbye with grace when it’s time to end a podcast. *** Ready to start your own show? Download my free guide: “8 Mistakes New Podcasters Make and How to Fix Them.”    Looking for a podcast media host? Use my Libsyn affiliate code POSTCARD to get the rest of this month for free and next month free.    I’m your podcast launch consultant, Sarah Mikutel. If you’d like to learn more about me, you can check out my other podcast, Postcard Academy travel podcast. This travel podcast is for the ‘experiences not things’ kind of person who believes travel goes deeper than a fantastic meal (though that is pretty great). Every week, I interview people who packed up everything to start a new adventure in another part of the world. You’ll learn how they did it and get their best insider food and culture tips.    Thank you so much for listening to Podcasting Step by Step. I know you’re busy and have many listening options, so it means a lot to me that you’re here. You are the best.
December 27, 2019
How often do you listen to podcasts? Are you what Edison Research calls a ‘super listener?’ That is someone who listens to five or more hours of podcasts every week.    I definitely fall into that category. I listen to podcasts when I’m falling asleep, when I wake up, when I’m cooking, and almost always when I’m walking out the door. Are you the same way?   Is this healthy? The perfect way to always be learning? Or are we overdoing it, leaving no empty space for our minds to rest?   Something happened this summer that made me question my habits and how I interact with and experience the world. I recorded an audio diary about it, which I’ll share with you here.   But spoiler: We need to be more present in this world. More attuned to nature and each other, and that means sometimes we have to take off our headphones. *** You're invited to join the Podcasting Step by Step Facebook Group!   Also, visit sarahmikutel.com for more resources on how to podcast.   Ready to start your own show? Download my free guide: “8 Mistakes New Podcasters Make and How to Fix Them.”    Looking for a podcast media host? Use my Libsyn affiliate code POSTCARD to get the rest of this month for free and next month free.    I’m your podcast launch consultant, Sarah Mikutel. If you’d like to learn more about me, you can check out my other podcast, Postcard Academy travel podcast. This travel podcast is for the ‘experiences not things’ kind of person who believes travel goes deeper than a fantastic meal (though that is pretty great). Every week, I interview people who packed up everything to start a new adventure in another part of the world. You’ll learn how they did it and get their best insider food and culture tips.    Thank you so much for listening to Podcasting Step by Step. I know you’re busy and have many listening options, so it means a lot to me that you’re here. You are the best.  
December 19, 2019
’Tis the season for gift ideas for podcasters. You’ll see lots of suggestions for mics and mixers, and while these are fun — who doesn’t love unwrapping something new and shiny during the holidays — I want to give you something even more valuable.     In a special episode of Podcasting Step by Step, I asked some of my favorite podcasters to share an audio gift with you: Their best podcasting advice.   I asked them to answer this question: “What do you wish someone would have told you when you first started out? What have you learned that’s made all the difference?”    Whether you’ve been podcasting for years, or haven’t launched yet, I know you will hear something in this episode that can improve your show and increase your love for podcasting.  From marketing to mindset, we’ve packed a lot in here.   Huge thanks to the podcasters who shared such brilliant words of wisdom in this episode. I subscribe to, and recommend, all of their shows, and encourage you to check them out. Links to their shows can be found on sarahmikutel.com   *** Ready to start your own show? Download my free guide: “8 Mistakes New Podcasters Make and How to Fix Them.”    Looking for a podcast media host? Use my Libsyn affiliate code POSTCARD to get the rest of this month for free and next month free.    I’m your podcast launch consultant, Sarah Mikutel. If you’d like to learn more about me, you can check out my other podcast, Postcard Academy travel podcast. This travel podcast is for the ‘experiences not things’ kind of person who believes travel goes deeper than a fantastic meal (though that is pretty great). Every week, I interview people who packed up everything to start a new adventure in another part of the world. You’ll learn how they did it and get their best insider food and culture tips.    Thank you so much for listening to Podcasting Step by Step. I know you’re busy and have many listening options, so it means a lot to me that you’re here. You are the best.
December 12, 2019
In case you haven’t heard, telling listeners to rate and review your podcast won’t help new people discover your show. And now get ready for some more podcast myth-busting with Rob Walch, Vice President of Podcaster Relations at Libsyn.   Rob joins me on Podcasting Step by Step to answer burning questions, including:  How many episodes should I launch with?  How long should my episodes be? How do I get into New and Noteworthy?  and so much more!   Fun fact: Rob hosted the first podcast about podcasting (Podcast411) and has been podcasting for 15 years.   If you haven’t launched your show yet and are looking for a podcast media host, I recommend Rob’s company, Libsyn. If you’d like to get the rest of this month free AND next month free, you can use my promo code POSTCARD when you sign up.
December 5, 2019
“If you found value in this episode, please leave a rating and review in Apple Podcasts, it helps people discover the show.”   You hear that call to action at the end of so many podcasts, but do ratings and reviews really help people discover our show? On Podcasting Step by Step, I dig into the truth behind podcast ratings and reviews.    But first, if you haven’t launched your show yet and are looking for a podcast media host, I recommend Libsyn. That’s where I host this show, and they’re offering my listeners a special deal. If you’d like to get the rest of this month free AND next month free, use my promo code POSTCARD when you sign up with Libsyn.    if you’ve been getting a lot of value out of this podcast, and have listened to more than three episodes, please leave me a rating and review on Apple Podcasts. :D
November 28, 2019
You might be wondering, “Is anyone listening to podcasts over Christmas? Will my show suffer if I don’t put out an episode on Thanksgiving?”   Yes, people are still listening to podcasts during the holidays. And because so many podcasters do take holiday breaks, if you publish an episode, it will have more space to shine.    But your show won’t suffer if you take a week off, and this might actually be a good idea.   To minimize stress, make a plan now about how you want to tackle podcasting during the holidays. In this episode, I give you five options to consider. (sarahmikutel.com for show notes).    *** You're invited to join the Podcasting Step by Step Facebook Group!   Also, visit sarahmikutel.com for more resources on how to podcast, including my free guide: “8 Mistakes New Podcasters Make and How to Fix Them.”    Looking for a podcast media host? Use my Libsyn affiliate code POSTCARD to get the rest of this month for free and next month free.    I’m your podcast launch consultant, Sarah Mikutel. If you’d like to learn more about me, you can check out my other podcast, Postcard Academy travel podcast. This travel podcast is for the ‘experiences not things’ kind of person who believes travel goes deeper than a fantastic meal (though that is pretty great). Every week, I interview people who packed up everything to start a new adventure in another part of the world. You’ll learn how they did it and get their best insider food and culture tips.    Thank you so much for listening to Podcasting Step by Step. I know you’re busy and have many listening options, so it means a lot to me that you’re here. You are the best.
November 21, 2019
*** Podcast Launch Academy is open for enrollment for a limited time *** If you’ve been wanting to start a podcast for awhile and are sick of struggling to figure it out on your own…   I invite you to join Podcast Launch Academy.    This online course will help you confidently launch your first podcast without the tech headache, overwhelm, or ‘where do I even start’ worries.   But it’s not just an online course. Podcast Launch Academy is an experience.    Because if you join this first class — which will close its doors at 11:59 p.m. EST on November 26, you’ll also get 2 months of free group coaching and mentorship from me.    Every week for seven weeks, you’ll get a new online session with video tutorials and action items that build upon each other. You’ll do your online work, and then later in the week, as a group, we’ll meet in our virtual classroom for coaching, Q&A, and workshops. And if you can’t make a live session, you can catch the recording.    By the end of Podcast Launch Academy, you’ll have  Nailed down your podcast idea and strategy Crafted a brand that gets you and your podcast publicity Outlined a year’s worth of binge-worthy content for your show — plus get a special podcast productivity accelerator tool to manage your podcast production  You’ll have recorded and edited your episodes — yes, you’re going to learn how to edit audio. I’m going to make it really easy for you! You’ll have planned a rock-solid engagement and growth strategy for your podcast, and  You’ll have launched a show that lights you up and brings joy to others.   If you are looking for easy-to-understand guidance to walk you through every step of creating, launching, and growing a professional quality podcast from scratch, then Podcast Launch Academy is for you.    This course begins November 29, but enrollment closes at 11:59 p.m. on November 26.    Head here for details >>>  sarahmikutel.com/course    And also, please enjoy this episode on how we can use LinkedIn to engage our audience and grow our show. :)   My guest is  Josh Steimle, founder of Influencer Inc, author of the 7 Systems of Influence, and creator of the 60 days to LinkedIn Mastery Course.   
November 15, 2019
You are cordially invited to a free, live podcast masterclass that I’m hosting next week 🎉🎉🎉   If you’ve been wanting to start your show for awhile but can’t seem to make it happen, or you recently launched your podcast and are now, like, “Wait a minute, what am I doing?,” you won’t want to miss this training:   The Secret Recipe for Podcast Success   During our hour together, I’ll: bust the biggest myths holding back aspiring podcasters; teach you how to develop a show that both lights you up and meets your GOALS; share how to grow an audience that loves you, even when you’re starting from scratch; demystify the tech and clue you in on the only equipment you really need (not a mixer!); and more :)   Join me Tuesday, Nov 19 at 1 p.m. EST   I will also be having a Live Q and A after the masterclass is over.   Save your spot here! >>>  
November 8, 2019
Last night I was listening to one of my favorite podcasts, Speak Up Storytelling, hosted by Matthew Dicks, who you heard on the How to Tell Better Stories on Your Podcast episode of this show, and he revealed a very hilarious secret. Hilarious now, but the story he told was something that he buried for a really long time (it involves an orange thong, awkward dancing, and McDonalds).   Matthew has won many many storytelling championships, authored several books, including Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling. And he’s got a new novel out: Twenty-one Truths About Love.   I asked Matthew if I could share his secret story with you and he said yes. I’m sharing it not only because listening to him is always a masterclass in great storytelling, but because I also want you to hear his commentary on how doing this thing that scared him set him free, he offers some really powerful realizations and takeaways.    We don’t have to reveal our deepest secrets or greatest shames on our podcasts, but I hope the story you hear from Matthew today inspires you to take action on something you’ve been putting off because you were afraid of what someone else might think.    *** You're invited to join the Podcasting Step by Step Facebook Group!   Also, visit sarahmikutel.com for more resources on how to podcast.   Ready to start your own show? Download my free guide: “8 Mistakes New Podcasters Make and How to Fix Them.”    Looking for a podcast media host? Use my Libsyn affiliate code POSTCARD to get the rest of this month for free and next month free.    I’m your podcast launch consultant, Sarah Mikutel. If you’d like to learn more about me, you can check out my other podcast, Postcard Academy travel podcast. This travel podcast is for the ‘experiences not things’ kind of person who believes travel goes deeper than a fantastic meal (though that is pretty great). Every week, I interview people who packed up everything to start a new adventure in another part of the world. You’ll learn how they did it and get their best insider food and culture tips.    Thank you so much for listening to Podcasting Step by Step. I know you’re busy and have many listening options, so it means a lot to me that you’re here. You are the best.  
October 31, 2019
I'll jump right to the good stuff: This week I'm running a special giveaway. The prize? One lucky entrant will win access to Podcast Launch Academy, which will open its doors later in November. If you’ve been wanting to start a podcast for awhile, but fear of getting it wrong is keeping you silent, you are not going to want to miss this.    Enter to win a spot in Podcast Launch Academy.   This online course is the roadmap you’ve been waiting for to walk you through the exact steps you need to plan, launch, and grow a podcast that builds your brand and influence, connects you to your community, and shares your message with the world.    Now, I could have offered you a more generic prize, like an Amazon gift card, but anyone can offer you that. I know how important podcasting is to you, and I want my prize to be really beneficial to you. That’s what makes a great giveaway: Offering something really special that’s ideal for your ideal listener.    On this episode of Podcasting Step by Step, I’ll talk about how to use giveaways to grow your podcast audience.   Don't forget to enter the Podcast Launch Academy giveaway.  
October 24, 2019
Turning your podcast into a book is one way to monetize your show while growing your influence, so why not plan for that from the beginning? On Podcasting Step by Step, I share how you can map out an entire year’s worth of podcast content in an hour, which can then be repurposed into blogs, social media posts, books, and more. Visit sarahmikutel.com for show notes.   *** You're invited to join the Podcasting Step by Step Facebook Group!   Also, visit sarahmikutel.com for more resources on how to podcast.   Ready to start your own show? Download my free guide: “8 Mistakes New Podcasters Make and How to Fix Them.”    Looking for a podcast media host? Use my Libsyn affiliate code POSTCARD to get the rest of this month for free and next month free.    I’m your podcast launch consultant, Sarah Mikutel. If you’d like to learn more about me, you can check out my other podcast, Postcard Academy travel podcast. This travel podcast is for the ‘experiences not things’ kind of person who believes travel goes deeper than a fantastic meal (though that is pretty great). Every week, I interview people who packed up everything to start a new adventure in another part of the world. You’ll learn how they did it and get their best insider food and culture tips.    Thank you so much for listening to Podcasting Step by Step. I know you’re busy and have many listening options, so it means a lot to me that you’re here. You are the best.
October 17, 2019
When I hear people ask podcasters what their proudest, most satisfying achievement has been in podcasting, they never say ‘money,’ or ‘popularity,’ or ‘I get to be the boss.’ They tell stories of listeners writing in to them thanking them for saving their lives. For helping them to feel less alone. For motivating them to try something new or to get out of a bad situation.    People today feel more alone than ever. In fact, Yale Professor Laurie Santos, and host of the Happiness Lab podcast, says feelings of loneliness have doubled since the 1980s and that 60 percent of college students in the U.S. say they feel very lonely most of the time. The negative health consequences of this are equal to smoking 15 cigarettes a day!    People are desperate for to feel part of something, and I believe that’s why they are flocking to podcasts.    This year, 32 percent of Americans say they listen to podcasts monthly, up from 26 percent in 2018, the largest year-on-year jump since Edison Research started tracking this data. 22 percent listen weekly, up from 17 percent in 2018. This is the largest jump since Edison started putting out its Podcast Consumer study in 2013.   We are so hungry for connection and podcasts are bringing us together. First through our shows themselves, then online communities, then meet ups and conferences in real life. There’s a real feeling of ‘we are in this together.’    Now is the perfect time to get into podcasting. We need your voice.    Your voice will change the world.  *** You're invited to join the Podcasting Step by Step Facebook Group!   Also, visit sarahmikutel.com for more resources on how to podcast.   Ready to start your own show? Download my free guide: “8 Mistakes New Podcasters Make and How to Fix Them.”    Looking for a podcast media host? Use my Libsyn affiliate code POSTCARD to get the rest of this month for free and next month free.    I’m your podcast launch consultant, Sarah Mikutel. If you’d like to learn more about me, you can check out my other podcast, Postcard Academy travel podcast. This travel podcast is for the ‘experiences not things’ kind of person who believes travel goes deeper than a fantastic meal (though that is pretty great). Every week, I interview people who packed up everything to start a new adventure in another part of the world. You’ll learn how they did it and get their best insider food and culture tips.    Thank you so much for listening to Podcasting Step by Step. I know you’re busy and have many listening options, so it means a lot to me that you’re here. You are the best.
October 10, 2019
Don’t have a massive following on social media? No worries! Who needs a million followers anyway? Right now, sponsors are loving micro-influencers, people with smaller but loyal followings. This is, of course, fantastic news for podcasters.    On episode 31 of Podcasting Step by Step, I talk to Andrea Jones, founder of the Savvy Social School and the Savvy Social podcast, about how we, as podcasters, can grow our influence — and our podcast audience — via social media in only an hour a week.   Head to sarahmikutel.com for full show notes and to download your 6-Step Strategy for Social Media Growth.    You’re also cordially invited to join the Podcasting Step by Step community :D  
October 4, 2019
You’re invited to join the Podcasting Step by Step community on Facebook.    What’s that? You have a love hate relationship with social media? Join the club. A lot of podcasters wonder if it’s worth spending time on social media to market their podcasts.    For a long time I felt completely burned out by the screaming and negativity found on some of the platforms. But social media does have some tremendous benefits, including the ability to attract a global audience. But we have to avoid some common mistakes.    On episode 30 of Podcasting Step by Step, I talk about four of the biggest mistakes podcasters make when it comes to social media.   Even though social has its problems, right now I’m loving Facebook Groups. I’m loving the conversations that are happening there. The connection. The learning. That is social media at it’s best, which is why I’ve just created the Podcasting Step by Step Facebook Group.   I love receiving email from listeners, and everyone I hear from is so lovely and curious and interesting. I wanted to bring us together so we can connect and help each other out.    So I invite you to head on over to Facebook and join the Podcasting Step by Step Facebook community. 
September 26, 2019
People pleasers, raise your hands! Do you feel guilty speaking up or saying no to people? Like when a fan writes to you asking to be a guest on your podcast but you don’t think it’s a good fit and then you start stressing and asking your friends ‘what should you do’ and before you know it an hour has gone by and why did you check your email instead of recording your show?    On this episode of Podcasting Step by Step, I share actionable steps to help you let go of the stress, take control, and become the leader your show needs you to be.    Visit sarahmikutel.com for more articles on how to podcast. Ready to start your own show? Download my free guide: “8 Mistakes New Podcasters Make and How to Fix Them.”    Looking for a podcast media host? Use my Libsyn affiliate code POSTCARD to get the rest of this month for free and next month free.    I’m your podcast launch consultant, Sarah Mikutel. If you’d like to learn more about me, you can check out my other podcast, Postcard Academy travel podcast. This travel podcast is for the ‘experiences not things’ kind of person who believes travel goes deeper than a fantastic meal (though that is pretty great). Every week, I interview people who packed up everything to start a new adventure in another part of the world. You’ll learn how they did it and get their best insider food and culture tips.    Thank you so much for listening to Podcasting Step by Step. I know you’re busy and have many listening options, so it means a lot to me that you’re here. You are the best.  
September 22, 2019
As podcasters, we want to do what we can to help people discover and listen to our show. This means being in all the podcast directories, like Apple Podcasts, but should we be on YouTube, as well? On Podcasting Step by Step, I dig into why this can hurt us if we do it the wrong way, and how to use YouTube right.   Visit sarahmikutel.com for more articles on how to podcast. Ready to start your own show? Download my free guide: “8 Mistakes New Podcasters Make and How to Fix Them.”    Looking for a podcast media host? Use my Libsyn affiliate code POSTCARD to get the rest of this month for free and next month free.    I’m your podcast launch consultant, Sarah Mikutel. If you’d like to learn more about me, you can check out my other podcast, Postcard Academy travel podcast. This travel podcast is for the ‘experiences not things’ kind of person who believes travel goes deeper than a fantastic meal (though that is pretty great). Every week, I interview people who packed up everything to start a new adventure in another part of the world. You’ll learn how they did it and get their best insider food and culture tips.    Thank you so much for listening to Podcasting Step by Step. I know you’re busy and have many listening options, so it means a lot to me that you’re here. You are the best.  
September 19, 2019
As podcasters, we want to do what we can to help people discover and listen to our show. This means being in all the podcast directories, like Apple Podcasts, but should we be on YouTube, as well? On Podcasting Step by Step, I dig into why this can hurt us if we do it the wrong way, and how to use YouTube right.   Visit sarahmikutel.com for more articles on how to podcast. Ready to start your own show? Download my free guide: “8 Mistakes New Podcasters Make and How to Fix Them.”    Looking for a podcast media host? Use my Libsyn affiliate code POSTCARD to get the rest of this month for free and next month free.    I’m your podcast launch consultant, Sarah Mikutel. If you’d like to learn more about me, you can check out my other podcast, Postcard Academy travel podcast. This travel podcast is for the ‘experiences not things’ kind of person who believes travel goes deeper than a fantastic meal (though that is pretty great). Every week, I interview people who packed up everything to start a new adventure in another part of the world. You’ll learn how they did it and get their best insider food and culture tips.    Thank you so much for listening to Podcasting Step by Step. I know you’re busy and have many listening options, so it means a lot to me that you’re here. You are the best.  
September 13, 2019
Just Breathe! That’s actually the name of the talk today’s guest gave at Podcast Movement in 2019. One of the biggest mistakes new podcasters make is over-editing -- taking out every um and deleting all the breaths.    Carrie Caulfield Arick, owner of Ya-Ya Podcasting editing services; founder of the Just Busters Facebook Group for female podcast editors; and host of the podcast Just Podcasting wants us to take a deep breath and relax.   In this episode, we discuss some common audio problems and how to prevent and fix them. We’ll also share some tips and tricks to make your podcast editing go faster.     Visit sarahmikutel.com for more articles on how to podcast. Ready to start your own show? Download my free guide: “8 Mistakes New Podcasters Make and How to Fix Them.”    Looking for a podcast media host? Use my Libsyn affiliate code POSTCARD to get the rest of this month for free and next month free.    I’m your podcast launch consultant, Sarah Mikutel. If you’d like to learn more about me, you can check out my other podcast, Postcard Academy travel podcast. This travel podcast is for the ‘experiences not things’ kind of person who believes travel goes deeper than a fantastic meal (though that is pretty great). Every week, I interview people who packed up everything to start a new adventure in another part of the world. You’ll learn how they did it and get their best insider food and culture tips.    Thank you so much for listening to Podcasting Step by Step. I know you’re busy and have many listening options, so it means a lot to me that you’re here. You are the best.  
September 5, 2019
One of the biggest peeves listeners have is when podcast host/s waffle on for too long before getting to the point of the episode. Your audience wants to know where you’re taking them, or they’re going to bail. In fact, the average podcast loses about a third of its audience in the first five minutes, according to NPR One. So how can you create an above average podcast?   In this episode, I’ll talk about how to keep your podcast audience listening by hooking them with a great intro.    Key takeaways: Hook your audience from the beginning. Let them know what they’ll get out of spending the next 30 or 60 or however many minutes with you.  Teasers, stories, and questions are great ways to hook your audience.  In addition to your hook, your intro should include your name and the name of your show.  Music is a nice way to brand your show and get your listeners in the right mood to hear your message.  Speak to one person. Use the word ‘you’ instead of ‘all of you.’  Consider including a call to action in your introduction.    Visit sarahmikutel.com for more articles on how to podcast. Ready to start your own show? Download my free guide: “8 Mistakes New Podcasters Make and How to Fix Them.”    Looking for a podcast media host? Use my Libsyn affiliate code POSTCARD to get the rest of this month for free and next month free.    I’m your podcast launch consultant, Sarah Mikutel. If you’d like to learn more about me, you can check out my other podcast, Postcard Academy travel podcast. This travel podcast is for the ‘experiences not things’ kind of person who believes travel goes deeper than a fantastic meal (though that is pretty great). Every week, I interview people who packed up everything to start a new adventure in another part of the world. You’ll learn how they did it and get their best insider food and culture tips.    Thank you so much for listening to Podcasting Step by Step. I know you’re busy and have many listening options, so it means a lot to me that you’re here. You are the best.  
August 30, 2019
What should you name your podcast? This is an important question. You’re pouring your heart and soul into this show and can literally name it anything you want (as long as it’s not trademarked). So how do you choose a good name for your podcast, also known as a podcast title?    Well, if you want to help listeners discover your show, follow the tips I share in today’s episode of Podcasting Step by Step.    Snapshot of this episode  Keep your podcast name short and sweet and choose clarity over cleverness (but do both if you can). Don’t keyword stuff your title, and stay away from numbers. Make sure no one else is using your podcast title.    Visit sarahmikutel.com for more articles on how to podcast. Ready to start your own show? Download my free guide: “8 Mistakes New Podcasters Make and How to Fix Them.”    Looking for a podcast media host? Use my Libsyn affiliate code POSTCARD to get the rest of this month for free and next month free.    I’m your podcast launch consultant, Sarah Mikutel. If you’d like to learn more about me, you can check out my other podcast, Postcard Academy travel podcast. This travel podcast is for the ‘experiences not things’ kind of person who believes travel goes deeper than a fantastic meal (though that is pretty great). Every week, I interview people who packed up everything to start a new adventure in another part of the world. You’ll learn how they did it and get their best insider food and culture tips.    Thank you so much for listening to Podcasting Step by Step. I know you’re busy and have many listening options, so it means a lot to me that you’re here. You are the best.
August 22, 2019
When you’re new to podcasting, everything can seem like a challenge. Choosing the right equipment; learning to edit audio; coming up with great content. But one of the biggest challenges — maybe the BIGGEST thing holding back people from podcasting — is imposter syndrome. Those feelings that we’re unworthy. That we don’t know enough or aren’t good enough.     “Who am I to start a podcast? What if no one listens? What if people hate my show?”    These are totally natural feelings that most people suffer from. I put off podcasting for years because of those thoughts. But you can greatly minimize these negative feelings with a few simple actions to shift your mindset, and I dive into those in today’s episode.    Show notes and a cheat sheet of questions to keep you in a positive, motivated mindset.    Visit sarahmikutel.com for more articles on how to podcast. Ready to start your own show? Download my free guide: “8 Mistakes New Podcasters Make and How to Fix Them.”    Looking for a podcast media host? Use my Libsyn affiliate code POSTCARD to get the rest of this month for free and next month free.    I’m your podcast launch consultant, Sarah Mikutel. If you’d like to learn more about me, you can check out my other podcast, Postcard Academy travel podcast. This travel podcast is for the ‘experiences not things’ kind of person who believes travel goes deeper than a fantastic meal (though that is pretty great). Every week, I interview people who packed up everything to start a new adventure in another part of the world. You’ll learn how they did it and get their best insider food and culture tips.    Thank you so much for listening to Podcasting Step by Step. I know you’re busy and have many listening options, so it means a lot to me that you’re here. You are the best.  
August 15, 2019
Have you ever traveled to a place that was absolutely phenomenal...the food tasted amazing, the architecture blew you away...you know your friends back home would love it.    But when you try to share your experience with them...it falls flat. They’re just not interested in your story, and, quite, frankly, neither are you. Your words aren’t matching up with what you want to convey.    The good thing is, storytelling is both an art and a science, and you can learn techniques to become a better storyteller. As podcasters, this is a craft that we should at least know about, even if we don’t plan on producing a storytelling or narrative show.    Since, it is summer in most of the world as I’m recording this, I thought this would be a great time to share an interview I did with Matthew Dicks on my travel show Postcard Academy.     Mathew is a five-time Moth GrandSLAM storytelling winner and the author of Storyworthy. On this episode, Matthew coaches us on the craft of storytelling, and at the end of the show, weaves together all of the advice he shares into a travel story of his own.   (show notes for tips on how to tell a great story)   Visit sarahmikutel.com for more articles on how to podcast. Ready to start your own show? Download my free guide: “8 Mistakes New Podcasters Make and How to Fix Them.”    Looking for a podcast media host? Use my Libsyn affiliate code POSTCARD to get the rest of this month for free and next month free.    I’m your podcast launch consultant, Sarah Mikutel. If you’d like to learn more about me, you can check out my other podcast, Postcard Academy travel podcast. This travel podcast is for the ‘experiences not things’ kind of person who believes travel goes deeper than a fantastic meal (though that is pretty great). Every week, I interview people who packed up everything to start a new adventure in another part of the world. You’ll learn how they did it and get their best insider food and culture tips.    Thank you so much for listening to Podcasting Step by Step. I know you’re busy and have many listening options, so it means a lot to me that you’re here. You are the best.
August 8, 2019
Hooray! You sent the perfect pitch and now someone wants to interview you on their podcast. On this episode, you'll learn how to bring your absolute best to the interview so the host falls in love with you and so do their listeners.   Show notes and a free podcast pitch template can be found at sarahmikutel.com    Visit sarahmikutel.com for more articles on how to podcast. Ready to start your own show? Download my free guide: “8 Mistakes New Podcasters Make and How to Fix Them.”    Looking for a podcast media host? Use my Libsyn affiliate code POSTCARD to get the rest of this month for free and next month free.    I’m your podcast launch consultant, Sarah Mikutel. If you’d like to learn more about me, you can check out my other podcast, Postcard Academy travel podcast. This travel podcast is for the ‘experiences not things’ kind of person who believes travel goes deeper than a fantastic meal (though that is pretty great). Every week, I interview people who packed up everything to start a new adventure in another part of the world. You’ll learn how they did it and get their best insider food and culture tips.    Thank you so much for listening to Podcasting Step by Step. I know you’re busy and have many listening options, so it means a lot to me that you’re here. You are the best.  
August 1, 2019
We all want to grow our podcast audience, right? Well, one of the best ways to do this is by getting on other people’s podcasts. But how do you find the right podcasts to pitch to, and how do you get the podcast hosts to say yes? I cover it all this episode, plus I created a free pitch template for you, which you can find at at sarahmikutel.com
July 25, 2019
Have you ever wondered, “Can I share a clip of this music on my podcast?” or “Should my guest sign a release form?” or “How do I legally disclose affiliates so I don’t sound like an awkward shill?” Well, you have come to the right place with your podcast legal questions. Entertainment lawyer Gordon Firemark guests.
July 18, 2019
How do I get more listeners to my podcast? Have you ever asked yourself that? I’m sure you have because we all ask this. Until we get clear on what we stand for, we won’t be clear in what we want to share with the world, on our own shows and on the ones we guest on. If we don’t know what we’re all about, why would an audience rally behind us?
July 13, 2019
Recording a remote interview is a snap once you get the hang of it, but even veteran podcasters flub when they’re not prepared. In this episode, you'll learn what you need to do to prepare for a stress-free remote interview.
July 4, 2019
There’s no time like the present -- we hear that all the time. But do you feel it? Do you make time to enjoy yourself? To try something new that scares you a little? Maybe you’ve got everything in place to start your podcast, but are afraid to hit publish. Or there’s something you’re dying to talk about, but you’re scared about what others might think of you. Newsflash, friend: Our time on this Earth is almost over. You will never have this day again. Make it matter.
June 27, 2019
On this episode, I dive deep into sponsorship for the indie podcaster with Jessica Kupferman, CEO of She Podcasts, the largest women's podcasting community, which she co-founded with Elsie Escobar.
June 20, 2019
There’s this myth out there that anyone can start a podcast and the money will just start flowing in. As I mentioned in the episode on identifying your ideal listener, most podcasters do not make any money with the traditional CPM advertising model. BUT your podcast can help you generate income, especially if you use your show to build your brand and business in a way that serves listeners and potential clients. Here are the five best ways podcasters can make money with podcasts -- plus a bonus.
June 13, 2019
Let’s say you have a brilliant idea for a podcast, and then learn three others already exist and they have a lot of ratings and reviews and loyal fans. This is great news because it means there is an audience for what you want to do. But if you are the new podcaster in town, how do you set yourself apart from those existing shows in your niche? On this episode, I’ll share how you can take an existing podcast theme and make it your own.
June 6, 2019
Bonus time! Are you interested in going to the She Podcasts Live event in October? It’s being held in Atlanta Georgia from Oct. 11-13 and is going to be one of the most fun podcasting events of the year. Do you want to be my +1?
May 31, 2019
Elsie Escobar is a Hall-of-Fame podcaster, actress, advocate, one of the most significant voices in podcasting today, co-Founder of She Podcasts, and manager of all things community at Libsyn. On Podcasting Step by Step, we talk about what it takes to make it as a podcaster; why downloads are not the best way to gauge your podcast’s success — and what is; the conversation she wants to be having right now; and how podcasting saved her life.
May 30, 2019
The Apple Worldwide Developers Conference (WWDC) took place this week and we heard some exciting announcements from Apple, including that iTunes will be replaced by Apple Podcasts on Mac and podcast search and discoverability is about to get a lot better on Apple Podcasts.
May 25, 2019
How do you get your podcast into iTunes and Apple Podcasts? You need a podcast media host. On episode 11 of Podcasting Step by Step, I explain what a podcast media host is, why you need one, how your media host gets you into iTunes/Apple Podcasts and other podcast directories, and I share my discount code for my favorite podcast media host, Libsyn.
May 23, 2019
Elsie Escobar is a Hall-of-Fame podcaster, actress, advocate, one of the most significant voices in podcasting today, co-Founder of She Podcasts, and manager of all things community at Libsyn. On Podcasting Step by Step, we talk about what it takes to make it as a podcaster; why downloads are not the best way to gauge your podcast’s success — and what is; the conversation she wants to be having right now; and how podcasting saved her life.
May 17, 2019
One of my favorite parts of podcasting is getting to interview other people on topics that really interest me and my audience. I’m fortunate because I’ve gotten to interview people throughout my career, but I know if you haven’t had a lot of practice, this could feel a little intimidating. So on episode 10 of Podcasting Step by Step, I’ll share 8 tips on how to make you a stand out podcast interviewer, including great questions to ask and tips for setting your guests up for success.
May 16, 2019
How do you get your podcast into iTunes and Apple Podcasts? You need a podcast media host. On episode 11 of Podcasting Step by Step, I explain what a podcast media host is, why you need one, how your media host gets you into iTunes/Apple Podcasts and other podcast directories, and I share my discount code for my favorite podcast media host, Libsyn.
May 13, 2019
So you want to host an interview podcast. You know what you want to podcast about and the ‘why’ behind your show, but how do you find guests? And why would they want to come on your show? I cover how to find great podcast guests -- and how to get them to say yes to coming on your show -- on episode 9 of Podcasting Step by Step.
May 9, 2019
One of my favorite parts of podcasting is getting to interview other people on topics that really interest me and my audience. I’m fortunate because I’ve gotten to interview people throughout my career, but I know if you haven’t had a lot of practice, this could feel a little intimidating. So on episode 10 of Podcasting Step by Step, I’ll share 8 tips on how to make you a stand out podcast interviewer, including great questions to ask and tips for setting your guests up for success.
May 3, 2019
My first guest is James Cridland, who you may know from his daily podcast Podnews. James has been an industry expert in both radio and podcasting for years, influencing the audio strategy of major players like Virgin Radio and the BBC. He’s a self-described radio futurologist, a consultant, speaker, and writer, and I invited James onto the show to talk about the state of podcasting in 2019; the potential growth of the industry and opportunities for indie podcasters; and how he got into podcasting himself.
April 27, 2019
The thought of asking for feedback on something we’ve created strikes fear in the hearts of many us. We’re asking people to critique something we’ve poured our heart and soul into, and this puts us in a very vulnerable position. We shrink up a little, preparing ourselves for the blow. In episode 7 of Podcasting Step by Step, I share how to ask for feedback that will improve your podcast. And how to feel more comfortable receiving it.
April 25, 2019
My first guest is James Cridland, who you may know from his daily podcast Podnews. James has been an industry expert in both radio and podcasting for years, influencing the audio strategy of major players like Virgin Radio and the BBC. He’s a self-described radio futurologist, a consultant, speaker, and writer, and I invited James onto the show to talk about the state of podcasting in 2019; the potential growth of the industry and opportunities for indie podcasters; and how he got into podcasting himself.
April 18, 2019
How to create a quality-sounding podcast when you’re recording environment is not so great.
April 18, 2019
The thought of asking for feedback on something we’ve created strikes fear in the hearts of many us. We’re asking people to critique something we’ve poured our heart and soul into, and this puts us in a very vulnerable position. We shrink up a little, preparing ourselves for the blow. In episode 7 of Podcasting Step by Step, I share how to ask for feedback that will improve your podcast. And how to feel more comfortable receiving it.
April 11, 2019
Before I launched my first podcast, I spent hours googling microphones and other equipment. I’m not a huge tech person. I just wanted someone to tell me exactly what I needed. But I kept reading conflicting advice. Or, I’d see someone ask an equipment question in an online forum, and they’d never get a straight answer, just a lot of, “Well, it depends…” And sometimes it does depend. But sometimes you just want an answer! So on episode five of Podcasting Step by Step, I share the exact hardware and software I use to podcast and why. These products and services will likely work for you, too.   Visit sarahmikutel.com for show notes.   Ready to start podcasting? Download my free guide: “8 Mistakes New Podcasters Make and How to Fix Them.”   I’m your host, Sarah Mikutel. Thank you so much for listening to this show. I know you’re busy and have many listening options, so it means a lot to me that you’re here. You are the best.  
April 4, 2019
Before I launched my first podcast, I spent hours googling microphones and other equipment. I’m not a huge tech person. I just wanted someone to tell me exactly what I needed. But I kept reading conflicting advice. Or, I’d see someone ask an equipment question in an online forum, and they’d never get a straight answer, just a lot of, “Well, it depends…” And sometimes it does depend. But sometimes you just want an answer! So on episode five of Podcasting Step by Step, I share the exact hardware and software I use to podcast and why. These products and services will likely work for you, too.   Visit sarahmikutel.com for show notes.   Ready to start podcasting? Download my free guide: “8 Mistakes New Podcasters Make and How to Fix Them.”   I’m your host, Sarah Mikutel. Thank you so much for listening to this show. I know you’re busy and have many listening options, so it means a lot to me that you’re here. You are the best.  
April 4, 2019
Understanding your ideal listener makes your podcasting life so much easier. It gives you a clear vision for the content on your podcast, on your blog, in your social media posts. Everything you do is in service to that ONE person. Of course, your show will appeal to more than just your ideal listener, but this laser focus will bring out the uniqueness of your show. On this episode, you’ll learn how to craft a story to define who your ideal listener is.
March 28, 2019
Understanding your ideal listener makes your podcasting life so much easier. It gives you a clear vision for the content on your podcast, on your blog, in your social media posts. Everything you do is in service to that ONE person. Of course, your show will appeal to more than just your ideal listener, but this laser focus will bring out the uniqueness of your show. On this episode, you’ll learn how to craft a story to define who your ideal listener is.
March 27, 2019
If you’re finally ready to start podcasting but need a little hand holding and encouragement to coach you through the process, subscribe to Podcasting Step by Step. I will be here for you every week, sharing exactly what’s worked for me — and what hasn’t — so you can overcome that podcast overwhelm, conquer your fear — and the tech — and develop a podcast that listeners fall in love with.
March 21, 2019
Would you consider yourself an introvert? If so, you are in good company. Most podcasters self identify as introverts. But there are techniques to help us get more comfortable with putting ourselves out there, and we’ll talk about about some of them in today’s episode. Visit sarahmikutel.com for show notes.
March 21, 2019
In the last episode, I talked about the why of your podcast. This episode is all about the what. What style of show do you want to create? Solo? Interview? Co-host or roundtable? I'll break down the seven most popular podcast formats, and share some questions to help you choose the right format for you.
March 21, 2019
One of the biggest mistakes new podcasters make is not thinking about the purpose of their show or why people would listen. Why do you want to start a podcast, and why will anyone care about it? What's in it for them? This episode explores the questions you should ask to get clear on your podcast’s purpose. Visit sarahmikutel.com for show notes.
March 14, 2019
If you’re finally ready to start podcasting but need a little hand holding and encouragement to coach you through the process, subscribe to Podcasting Step by Step. I will be here for you every week, sharing exactly what’s worked for me — and what hasn’t — so you can overcome that podcast overwhelm, conquer your fear — and the tech — and develop a podcast that listeners fall in love with.
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