The Model FA is an informative and intentionally driven podcast that aims to provide fiduciary financial advisors content that will help YOU build a successful practice. Our style is conversational, guided by topics and trends, while being direct. We won’t be like other financial podcast, we aim to push back and get rowdy when needed. The Model FA is for the advisor who is ready to be the Fiduciary Financial Advisor that others strive to imitate and follow.
Whitney Hansen is a Millennial financial coach. After paying off $30,000 in 10 months, hacking her way to a $472 MBA, and buying her first home at 19, Whitney discovered her love for helping Millennials take control of their financial life. The recognition and acknowledgment of generational wealth gaps (that exist largely due to student debt) have been the driving force for why and how Whitney has created her Millennial coaching program. In this conversation, we discuss why it’s important for financial advisors to embrace digital marketing in order to reach a younger audience. Don’t miss one of our favorite moments, when Whitney shares that it’s ok to be honest: “I don’t know everything”. This kind of authenticity can help your clients connect and trust you more. As you think about this conversation, which “getting started” tips stand out to you the most? How do you deliver support and intrigue to your Generation Z and Millennial clients? Where are you connecting with your audience? And how are you creating an authentic and “real” brand experience that inspires clients to reach out, without being ashamed of their imperfections? Looking for more ideas about growing your practice? Join the Model FA Facebook Community, where you will find expert advice on how to launch, grow, scale, and transform your firm with an incredible client experience. Or, check out our Model FA Accelerator, a premier coaching and practice management program for entrepreneurial financial advisors. Resource Links
In this conversation, we change things up a bit and ask Aaron to share his journey in the financial advice industry. Aaron’s career progression in financial services had him working in 3 very different wealth management and financial advisory models in quick succession. This experience of having seen the industry from different angles gave him the confidence to start Rapport Financial in January 2017 with just 4 clients.There are so many different career paths available to advisors, and that's part of the reason why we wanted to have Aaron on the podcast. He has learned first hand the need for good mentorship — and the importance of knowing what role you want to play in this industry. Don’t miss one of our favorite moments, when Aaron shares what he believes are the most important elements for anyone starting out in the financial advice industry. Do your research. Be a planner. Bring your discipline, hard work, and intention. Meet with professionals, ask them questions, and get a mentor to give you direct feedback. Resource Links Looking for more ideas about growing your practice? Join the Model FA Facebook Community, where you will find expert advice on how to launch, grow, scale, and transform your firm with an incredible client experience. Or, check out our Model FA Accelerator, a premier coaching and practice management program for entrepreneurial financial advisors.
In this conversation, Jody Padar talks about what it would take for advisors and CPAs to live a more balanced life and to run profitable firms — without working 80+ hours a week.
As you think about this conversation, where does AI fit into the evolution of your practice? How are you preparing to keep up with client expectations for quicker, more integrated service?
My guest today is Joseph (Joe) Anthony. Joe is the President of Gregory FCA Communications, a full-service, strategically integrated public relations firm. Gregory FCA Communications has been active in the financial space since 2002. The firm offers “tech-enabled PR” including online, data-backed, and social media programs. In this conversation, we dive into the impact and influence that PR and marketing can have on the success of a financial firm. Joe sees PR as a powerful tool for building trust. By using an intentional PR strategy, advisors can communicate their expertise, share thought leadership, and even enhance their client experience. As you think about this conversation, remember that PR can be the sizzle — but you still need the steak. In order to take advantage of Joe’s advice, you need an effective PR strategy. Who are you trying to attract — and what story do you plan to tell them? You will also need to invest time and money into generating great content, whether for your own website or for publishing elsewhere. Looking for more ideas about growing your practice? Join the Model FA Facebook Community, where you will find expert advice on how to launch, grow, scale, and transform your firm with an incredible client experience. Or, check out our Model FA Accelerator, a premier coaching and practice management program for entrepreneurial financial advisors. Resource Links
In this conversation, we discuss that a great advisory practice is, at its core, a behavioral coaching practice. Daniel reflects on his 10+ years of experience in the financial services industry, and on how advisor-client engagement can bring about better outcomes through meaningful relationships and value-focused behavioral changes. Don’t miss one of our favorite moments, when Daniel talks about the 3 E’s an advisor can work through to provide their clients with the best behavioral coaching. In Daniel’s model, Education, Environment, and Encouragement together can help clients make incremental behavioral changes and achieve their desired financial goals. As you think about this conversation, do you see yourself engaged in behavioral coaching? Or are you unsure of how to bring these practical applications to your client experience? The tools that Daniel discusses will not only help you shift your thinking, but will also demonstrate how the behavioral coaching aspects of your practice can make a real dollar impact in your clients’ lives. Looking for more ideas about adding behavioral coaching to your practice? Join the Model FA Facebook Community, where you will find expert advice on how to launch, grow, scale, and transform your firm with an incredible client experience. Or, check out our Model FA Accelerator, the industry’s first Silicon Valley-style accelerator and coaching program for entrepreneurial financial advisors. Resource Links Connect with The Model FA Web Social
My guest today is Dominique Molina. Dominique is the co-founder and President of the American Institute of Certified Tax Coaches. As the driving force and visionary behind the San Diego-based company, she set out to change the way tax professionals approach tax planning. She created an elite network of tax professionals including CPAs, EAs, attorneys and financial service providers who are trained to help their clients proactively plan and implement tax strategies that can rescue thousands of dollars in wasted tax. Dominique is also a published author of two books on taxation. In this conversation, we discuss advanced tax reduction. Dominique shares some of the best ways financial advisors can provide proactive planning to help solve the challenges of America’s taxpayers. Advisors bring a world of opportunity and awareness of the danger in the world for their clients, and when it comes to tax planning there is a need for renewed professionalism that is client focused. Dominique shares about the major difference in automated tax planning vs. advisor led is the client needs and the judgement of the professional advisor. The advisor’s judgement is the added value to the expertise that is brought to the table and it truly is the competitive advantage to make you the trusted advisor. Looking for more ideas about creating value for your financial advice practice? Join the Model FA advisor community, where you will find expert advice on how to launch, grow, scale, and transform your firm. Resource Links
My guest today is Ryan Shanks. Ryan has over 19 years of experience in financial services. He is the Founder & CEO of FA Match, a digital career management platform for financial advisors. He is also the CEO of Finetooth Consulting, which provides transition consulting, outsourced recruiting and succession planning to financial advisors within the United States. In this conversation, we discuss how the advisor is always the product of the firm. Advisors bring enterprise value to the firm. As an advisor, if you don’t know your value you may be more passive in your career than you should be. Ryan shares about why asking the question, “What is your purpose and what do you want to be doing in this business?” is an important step in knowing if your current firm is the right place for you.Don’t miss one of our favorite moments, when Ryan talks about advisors being hired for the wrong role. Ryan mentions that it is a two part issue, the firm needing to fill a seat, but not knowing the advisors strengths beyond their credentials. He encourages the firm to understand the strengths of the advisor to align them in the best fit role at the firm. Firms also need to be open to the new perspective the younger generation can bring the firm. Looking for more ideas about creating value for your financial advice practice? Join the Model FA advisor community, where you will find expert advice on how to launch, grow, scale, and transform your firm. Resource Links
My guest today is Jason Wenk. Jason is a fintech executive, writer, self-proclaimed math geek, and investment systems developer. He has been working within the financial advise world for over 19 years and has witnessed how underserved the everyday investor is again and again. This motivated Jason to create several successful companies that provide an avenue “to do more good in the world.” Most recently, he founded Altruist to build a fully-digital brokerage platform with commission-free trading. “Altruist is on a mission to make investing fair for everyone, allowing real people to earn more while paying less.” In this conversation, we do things a little differently than our past episodes and Jason shares with us the story of who he is and how he has built several successful companies, all while flying under the radar in the finance network. We discuss how the old way of doing business is coming to an end, and that Jason can see a potential for millions of people in need of advice gaining access to quality client care, while keeping it reasonably priced. We talk about the current systems being non accessible to the blue collar worker, and Jason asks the question, “Are you wanting to help people or are you wanting to only help RICH people?” Looking for more ideas about video blogging for financial advisors? Join the Model FA advisor community, where you will find expert advice on how to launch, grow, scale, and transform your firm. Resource Links Connect with The Model FA Web Social Did you enjoy the Model FA Podcast? Never miss an episode! Subscribe to get automated updates about all future episodes. Enter your email address here
In this conversation, we discuss how your firm fits into the future of the financial services industry. I have enjoyed this conversation. The wealth management industry is about as dysfunctional as an industry could be, and without its ridiculous margins most people in this business would fail. Josh Patrick makes a case for niche marketing, and looks forward into the future with ideas on how to make your business sustainable in an industry that’s likely to become even more regulated.
My guest today is Bill Winterberg. Bill is founder and president of FPPad.com and a respected personality in the financial planning industry. Bill is probably the only fintech vlogger in the United States (see his YouTube channel here) and is widely recognized as an independent authority on the subject of technology in financial services. In this conversation, we discuss the importance of using video blogging for financial advisors to showcase their expertise and value to both clients and prospects. When you take a concept and show it in a video, using authentic communication that isn’t blog-speak, you supercharge your ability to connect with your audience. Bill provides an objective and unbiased perspective of technology trends in the industry. He is generous with tips for all advisors who want to grow a practice with using video blogging. Don’t miss one of our favorite moments, when Bill explains why most advisors have an aversion to video, and what you can do to get over it. Are you afraid of being on camera? How could your clients benefit from you showing them something on video (as opposed to writing a lengthy email)? You will love all the practical ideas shared in this episode. I hope it inspires you to shoot a video today! Looking for more ideas about video blogging for financial advisors? Join the Model FA advisor community, where you will find expert advice on how to launch, grow, scale, and transform your firm. Resource Links Connect with The Model FA Web Social Did you enjoy the Model FA Podcast? Never miss an episode! Subscribe to get automated updates about all future episodes. Enter your email address here
My guest today is Emily Binder. Emily is an entrepreneur, marketing strategist, and founder of Beetle Moment Marketing, a voice-first consultancy based in Austin, Texas. Applying over a decade of experience in running successful marketing initiatives from startups to Fortune 500 brands, Emily helps her clients advance their brands by capitalizing on new technology. Marketing practices change fast. Voice technology is emerging as the next component of successful marketing strategies. From voice-first SEO to capturing the content-distribution market with smart speakers, advisors have an opportunity to make headway and connect with their clients now. In this conversation, we discuss how financial advisors and planners can use their greatest tool, their voice. In her work, Emily focuses on voice technology including AI and voice assistants, branded audio content, and social media. In this episode, Emily helps advisors explore the possibilities of connecting with clients through using voice-activated tools like Alexa and Google Home through flash briefings and podcasts. In order to do that, you need to differentiate your brand — and to tell a compelling story that’s concise, informative, and easy to access. Don’t miss one of our favorite moments, when Emily invites our listeners to not be left behind the advance of voice technology. She compares it to the move from desktop to mobile. As clients shift away from typing, tapping, and swiping to use voice-activated searches for information, you will want your firm to show up at the top of the search results. If you’d like to get more tips and ideas from Emily, you can subscribe to her weekly podcast, The Beetle Marketing Moment, and to her daily Alexa Flash briefing called Voice Marketing. Both are excellent resources for financial advisors to build a practice that’s relevant and irresistible to clients. Resource Links Connect with The Model FA Web Social Did you enjoy the Model FA Podcast? Never miss an episode! Subscribe to get automated updates about all future episodes. Enter your email address here
My guest today is Brittney Castro. Brittney is the founder and CEO of Financially Wise Inc., a Los Angeles-based financial planning firm. After years of working in corporate financial planning, Brittney realized she wanted to work with clients the same way she talks about money with her friends — in a fun, personal, compassionate, relatable, and nonjudgmental way. Today, Financially Wise provides a broad range of services, including fee-only financial planning, online money courses, financial wellness workshops, speaking engagements, and brand partnerships. Brittney Castro is a Certified Financial Planner™, Chartered Retirement Planning Counselor (CRPC), Accredited Asset Management Specialist (AAMS), entrepreneur, and speaker. After founding Financially Wise in 2013, Brittney was recognized as the 6th INVESTOPEDIA Top Influential Financial Advisors in 2017 and one of the 22 "Women To Watch" by InvestmentNews in 2018. But chances are, you have heard of Brittney Catsro because she has cracked the code on content marketing for financial advisors. In this conversation, we discuss the importance of building a brand and creating original content to attract new clients. Brittney shares with you the tangible steps you can use to define how to position the unique aspects of your financial planning offering, and what you need to know to begin creating content — even if you don’t think of yourself as a content marketer. Don’t miss one of my favorite moments, when Brittney encourages financial planners who want to be successful to “roll with the times”. Do you experience resistance to changes in the market? Are you unsure how to market your practice? Brittney offers specific steps to try and encouragement for those who are just getting started. Looking for more ideas about content marketing for financial advisors? Join the Model FA advisor community, where you will find expert advice on how to launch, grow, scale, and transform your firm. Resource Links Connect with The Model FA Web Social Did you enjoy the Model FA Podcast? Never miss an episode! Subscribe to get automated updates about all future episodes. Enter your email address here
My guest today is Joe Messinger. Joe started his own fee-only financial planning and investment advisory firm, Capstone Wealth Partners, in 2009 after struggling at large national financial service firm to find and provide good financial advice — especially in the area of college planning. Joe is a leading authority on college planning resources and late-stage college funding. He frequently speaks to organizations such as the FPA, NAPFA, ACP and XY Planning Network, as well as parent groups across the country.In this conversation, we discuss Joe’s College Pre-Approval™ system, a revolutionary approach to providing expert college planning advice in a client-centric and comprehensive way. With Capstone College Partners (a resource for financial advisors who want to learn more about helping families with college planning) and College Aid Pro™, Joe is on a mission to educate and empower other financial advisors to raise the bar in college funding advice — and to help end the student loan crisis, one family at a time. Don’t miss one of our favorite moments, when Joe explains the burden that rests on the shoulders of clients and potential clients who are planning their children’s college future. Many of the service models that are alive and well in the financial industry today have no room for his type of advice. Have you said “No” to college planning for your clients’ children? What hurdles have kept you from adding this service in your practice? We hope you will find some practical ideas to try — and feel more comfortable with offering college planning resources and advice to your clients in the future. Resource Links Looking for more ideas about college planning resources and advice? Join the Model FA advisor community, where you will find expert advice on how to launch, grow, scale, and transform your firm.
My guest today is Greg Rollett. Greg is an Emmy® Award-Winning Producer, Best-Selling Author, and media expert. Greg works with business owners from all over the world to create personality-driven online video and TV shows that generate more leads and sales for their business.Greg Rollett is the host of Ambitious Adventures, a travel reality show for entrepreneurs that you can find on Amazon Prime, Entrepreneur.com, and Facebook Watch. Video marketing for financial advisors can be intimidating. In this conversation, we discuss how advisors and planners can become a media personality. Greg breaks down the specific steps you can use to create short (“snackable”) videos to build that critical “know, like, and trust factor” — every day, on every major social platform. This is a tremendous opportunity for advisors to reach their audience, and it can be done even if you have never had a video presence before. Don’t miss one of our favorite moments, when Greg breaks down the video strategy for a 1-1.5 minute video to build client engagement. I know that you will find Greg’s practical ideas on video marketing for financial advisors to be both useful and definitely do-able. And remember to check out the free video planner offered to our listeners to help you get started! Looking for more ideas about video marketing for financial advisors? Join the Model FA advisor community, where you will find expert advice on how to launch, grow, scale, and transform your firm. Resource Links
In this episode, we pull back the curtain on The Model FA to talk about the coaching arm of our firm. We believe coaching is essential to raising the bar on the firm’s level of success. Having experienced the benefits of coaching on both the giving and the receiving side, Dom dives deep into how the right coaching program can become the bridge between an idea and its physical incarnation as a thriving financial advice firm.
In this episode, we discuss how advisors can distinguish themselves and stand out in a sea of noise and look-alike financial advice firms. Adrian shares several tactical steps you can use to get in front of the right journalists, at the right time, with the right angle — and get PR traction quickly.
In this conversation, we discuss how to establish trust in an industry with a lot of bad actors, and how to make certain you’re on track to be, what Carl calls, “A real financial advisor”... You’ll walk away with practical steps to rediscover the humanity in our industry — and learn how to be an advocate for your clients’ needs.
In this episode, we discuss how this business is a human to human business, that "you can take your personal self out of the brand if you really want to, because you're concerned about being too personal brand centric, but you can't take the human out of the brand." We need to understand that in the current marketplace clients are looking for "real stuff" and how your firm having a niche can help you better build and scale a business that is authentic and successful.
Our conversation with Michael covered so much ground that we decided to split it into two separate episodes.
In this Part 1, we discuss client acquisitions cost, and the steps an advisor can take to measure how much money he or she should be willing to pay for a client given the lifetime value of that client. We also discuss the importance of aligning your client experience and service level with your fees to ensure that you practice remains sustainable.
In this episode, Eric and Kali explain how knowing who you do not want to work with, and how you’d like someone to view their money, can help you determine and clarify your ideal audience. They also discuss strategies for using client location and content driven referrals, and how to best use your content in marketing your business.
This conversation gets deep quickly as we jump into the big questions. What does the future look like for the Fiduciary Advisor? What does Artificial Intelligence mean for this industry — and how might it expose the importance of human connection?
Stephanie also shares what she has learned about success through the lens of scientific research, and why understanding your mindset and belief systems will increase your lifestyle gains, positively impact your client relationships, and boost your success.
In this episode, we dive deep into client experience. Barry shares some effective communication strategies and expands on the five areas where a Fiduciary Advisor can add life-changing value to clients. We talk about the impact of women in the world of finance, and what makes retirement needs of women different.