Hairstylist to the A-list, George Northwood takes Mariella behind the scenes of his star-studded career, from cutting Alexa Chung's now-iconic bob to styling The Duchess of Sussex's wedding reception up-do. 

A pioneer of today's undone yet polished look, George Northwood's hairdressing journey has soared from playing make-believe salons in his parents' loft to styling The Duchess of Sussex's wedding reception hair. Finding his niche in creating a perfectly tousled effect, Northwood's creative vision prefers impeccably cool, manageable elegance over a just-left-the-salon look — marked by his famed handiwork with Alexa Chung's game-changing textured bob. His approach to luxury is a pragmatic one, throwing out extravagance in favour of efficiency and unintimidating surroundings at his eponymous Fitzrovia salon.